Jon Diamond: A Brilliant Opportunity

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA – When Jon Diamond was introduced to the HVAC field by a family member, he had no idea how far it would take him. “I got into the trade through my cousin, who was a union sheet metal worker,” he remembers. “After about a year with the union, I got into residential HVAC retrofitting, where I was lucky enough to get trained on design and estimating. Eventually, I partnered with Curtis Moore and we founded our own company, which continues to specialize in HVAC retrofitting.”

Today, as owner of Moore Solar / Heating / Cooling, Jon says his favorite part of his job is providing opportunities for his employees. “A lot of our employees are at a point where they’re starting families, so I love the fact that we’re able to provide them with careers that have opportunities for advancement. We have something we call the ‘sweet spot,’ which is when we’re able to match an employee with a position that utilizes their natural disposition and talents. When we’re able to get someone to a place where they’re enthusiastic about their job, that’s when the magic happens.”

A resident of Petaluma (where he lives with his wife, Gen, and the younger two of their four children), Jon likes to spend his time outside of work on active pastimes like golf and fishing. “My business partner, Curtis, is a big steelhead fisherman, so I always enjoy joining him for that,” he says. “Also, I’ve recently been on a health kick, so I’ve been hiking a whole bunch, which I really love.” Jon also enjoys spending time with his family, including his two adult sons, 17-year-old daughter and 11-year-old son.

In regard to a professional philosophy, Jon espouses the importance of three words: character, honor and integrity. “Those three words are the foundation of our business,” he affirms. “We believe that if we incorporate those three things on every job and in every decision, the financial aspect will take care of itself. I think a lot of businesses make the fundamental error of basing every decision on getting profits as high as possible. That’s not us—we’re more concerned with creating a healthy, balanced culture that ensures our customers have good experiences and gives our employees the opportunity to have fulfilling careers.”

When asked the first thing he’d do if he were to retire tomorrow, Jon says he’d take some time to recoup from the rigors of running a business. “I would probably do nothing for a couple of months—just spend more time with my family and relax. After that, who knows?”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The San Francisco Giants.

Q: What’s your favorite TV show?
A: “Mad Men.”

Q: If you could travel anywhere in the world, where would you go?
A: I’d actually like to see all of Europe—maybe travel backpacking style and just spend a month hiking from country to country.

Q: Did you play any sports in high school?
A: I played golf.

Q: What was your favorite toy as a child?
A: An old, wooden box truck my grandfather gave me. I still have it!

Charlie Nelson: Taking Things to the Next Level

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — Following a string of underwhelming occupational experiences, Charlie Nelson had begun to grow disillusioned about his professional future. Fortunately, after being hired as a sales representative for an HVAC service company, he found an opportunity to take things to the next level. “While visiting a jobsite, I would sometimes sit and watch the guys install the equipment,” he recounts. “After a while, I thought to myself, ‘I could do this,’ so I asked the company owner to train me to be an installer. After doing installations for a couple of years, he sent me to school to become a service technician. From there, the obvious next step was to branch off and start my own company, and that’s how Next Level Heating & Air Conditioning Inc was born.”

Today, Charlie says his favorite part of his job is pleasing his customers. “I enjoy seeing the smile on a customer’s face when the job is complete, whether it’s a simple repair or a large installation. When someone has been through a cold winter’s night without their heater, they really appreciate it when you warm things up for them again, and that makes me feel good.”

A lifetime resident of the North Bay, Charlie resides in Santa Rosa with his wife, Sarah, and their five children. “I enjoy the down-to-earth character of the people here,” he says. “Pretty much everywhere you go, you can say, ‘Hi’ to a complete stranger, and they’ll say, ‘Hi’ back. I also love the mild climate…even though it’s not really ideal for my business,” he laughs.

Outside of work, Charlie keeps busy with a variety of family activities. “My kids all play baseball, and I coach their little league teams,” he says. “It takes up a lot of my time, but there’s no greater joy than seeing my kids progress and gain more confidence with each passing season.” In addition to team sports, Charlie and his kids enjoy building and playing with remote-controlled hobby cars, as well as outdoor activities like hiking, bicycling and camping.

In regard to his professional career, Charlie espouses the importance of putting his customers first. “The customer is at the core of everything I do,” he affirms. “When I walk through someone’s door, I consider it my job to not only provide a high-quality service, but to become friends with that person as well. It all comes down to the customer’s best interest, and I think that’s reflected by the repeat business I receive.”

When asked the first thing he’d do if he could retire tomorrow, Charlie says he’d take his family on a big vacation. “We’ve always wanted to go to Europe, so we’d probably go over there for a few weeks and do some sightseeing.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: I have two: The San Francisco Giants and the New York Giants.

Q: Did you play any sports in high school?
A: I played baseball.

Q: What’s your favorite TV show?
A: “Million Dollar Listing.”

Q: If you could time travel, would you go to the past or the future?
A: I’d probably go to the past and start doing heating and air conditioning a lot sooner, just because it took me a while to find my professional niche.

Q: What’s your favorite thing to eat for breakfast?
A: Biscuits and gravy.