Earlier this week, we posted an article featuring expert tips for selecting and sowing plants, trees, and lawns. One of these tips dealt with details to consider when choosing a new tree. To learn more about this topic, watch this video by Diamond Certified Expert Contributor John Gingrich of Gingrich Horticulture Service.

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Goodbye, April showers…hello, May flowers! As growing season hits its stride in the Bay Area, it’s the perfect time to augment your garden by adding new plants, trees and turf. However, to reap the best results, you’ll need to know how to properly select and sow these materials. To grow your knowledge, read the following tips from Diamond Certified Expert Contributors in the landscaping and tree service industries.

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Click HERE to download a PDF of “The 21 Most Popular Uses of Diamond Certified”

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Stop me if you’ve heard this one before: The other day, I was driving to a meeting when I hit unexpected traffic on the 580. Bay Area residents know this feeling all too well—you managed to make it out of the house 10 minutes early and you’re on track for a speedy arrival, but your plans are upended by an impenetrable block of vehicles that stretches as far as the eye can see.

As I was sitting in my car, waiting my turn in the stop-and-go river, I started thinking: is there such a thing as good traffic? Obviously not if you have somewhere to be, but when it comes to your company’s presence online, Read more

The other night, I was watching one of my new favorite TV shows, “Black Mirror.” If you’re unfamiliar with the series, it features stories that explore the social implications of how technology might be used in the not-too-distant future. Usually, it’s about how certain technology can lead to disastrous situations when misused, but some episodes take a more optimistic perspective.

The episode I watched, “Nosedive,” is about a society where every individual gets rated on an app based on each encounter they have with a person or business. Their overall rating dictates their socioeconomic status and allows them to earn certain benefits. The main character is a woman who wants a high score in order to qualify for a luxury apartment, Read more

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can change during the course of an interaction, getting the first impression right gives you a huge competitive advantage. In the first four minutes, your potential customers are quickly answering these subconscious questions about your company: Read more