Is your garage a mess? Has it become a ragtag catch-all for anything that doesn’t have a place? Don’t feel bad—this is a common scenario among homeowners. The problem with garages is they’re too often regarded as separate from rather than part of the house. When you shift to the latter perspective, you can start to appreciate your garage’s potential as a functional and even enjoyable area of your home. Read more

As California faces another year of drought, everyone in the San Francisco Bay Area is once again being urged to conserve water. While those of us whose homes are connected to city water supply networks will be doing our part, it can be easy to take this admonishment for granted—after all, no matter what happens, we can rely on water coming out when we turn on the faucet. However, for many rural homeowners, water conservation is less a civic responsibility than an act of survival. Read more

Are you ready for the second half of 2021? Now is the time to tune up your team to attract and delight Quality Customers. If you qualify for Diamond Certified, you’ll maximize your status with each potential customer to increase your sales win rate, prove your pricing is based on quality and increase your referral rates.

Diamond Certified Tune-Up Training
Quality Customers are attracted to and influenced by Diamond Certified and most of your competitors haven’t earned it, so presenting your company as Diamond Certified has never been more important. Read more

Customer quality has a huge impact on your company’s long-term success. If you just compete on price, you’ll spin your wheels with low margins and no profits. A steady diet of bad financials is tough enough to swallow, but it gets worse. Low-quality customers cause disputes and stress.

But you know that. It’s why you’ve managed your company to attract and satisfy Quality Customers—those with integrity who want fair dealings and are willing to pay for quality work. And when your work is done, it’s the Quality Customers who stay loyal and refer their friends. Read more

People buy from people they trust. People they like. People who care about them.

That’s why we created your new 5 Useful Answers feature. It’s a 3- to 5-minute Zoom-style video interview that helps you demonstrate your company’s Helpful Expertise®. If you qualify for Diamond Certified, we’ll do everything to create it for you and post only your best answers on your Diamond Certified Company Report page. We give you the video to use on your website, in social media and even as a link in your email signature. Your potential customers will know you and trust you before they even meet you or your team member! Read more

Demand is demand. You can’t do much to control it. It fluctuates based on season, the economy and, nowadays, the rules around COVID. Supply is different. You can take actions that will bring you a bigger and better share of the local demand for services you supply.

Each day, potential customers are choosing local companies in your industry. Sometimes it’s you; sometimes it’s a competitor. The better customers, those who are willing to pay for quality, have a choice, but only a choice between you and your local competitors. Read more