I was sad to hear that a friend’s husband was recently taken for a ride by some guys wandering their neighborhood selling pressure washing services. All the red flags were there. Read more

From irrigation to pruning, trees require ongoing maintenance to stay healthy. However, there are things most people don’t know about caring for trees that can have a big impact on their health. Read on to learn three little-known facts about tree care. Read more

Our hero climbs out of bed, gets ready for work and off you go. Another day of solid leadership and good decisions, like the day before and the one before that. Your company has to do a lot of things right to succeed, so yesterday’s priorities may change today. But there’s one thing you need to get right every day, and that’s to fuel your company with Quality Customers who 1) seek quality as their number one shopping priority, 2) have the wherewithal to afford to pay for quality, 3) demonstrate a personal integrity that takes pride in fair dealings, and 4) are loyal and much more likely to speak well about your company. Read more

Are you ready for the second half of 2021? Now is the time to tune up your team to attract and delight Quality Customers. If you qualify for Diamond Certified, you’ll maximize your status with each potential customer to increase your sales win rate, prove your pricing is based on quality and increase your referral rates.

Diamond Certified Tune-Up Training
Quality Customers are attracted to and influenced by Diamond Certified and most of your competitors haven’t earned it, so presenting your company as Diamond Certified has never been more important. Read more

Customer quality has a huge impact on your company’s long-term success. If you just compete on price, you’ll spin your wheels with low margins and no profits. A steady diet of bad financials is tough enough to swallow, but it gets worse. Low-quality customers cause disputes and stress.

But you know that. It’s why you’ve managed your company to attract and satisfy Quality Customers—those with integrity who want fair dealings and are willing to pay for quality work. And when your work is done, it’s the Quality Customers who stay loyal and refer their friends. Read more

People buy from people they trust. People they like. People who care about them.

That’s why we created your new 5 Useful Answers feature. It’s a 3- to 5-minute Zoom-style video interview that helps you demonstrate your company’s Helpful Expertise®. If you qualify for Diamond Certified, we’ll do everything to create it for you and post only your best answers on your Diamond Certified Company Report page. We give you the video to use on your website, in social media and even as a link in your email signature. Your potential customers will know you and trust you before they even meet you or your team member! Read more