Find Expert Advice


    Diamond Certified Expert Contributors
    Read topic-based expert articles and watch informative video tips by Diamond Certified Expert Contributors, each of whom manages a local company that has been independently rated Highest in Quality and Helpful Expertise.

    Diamond Certified Consumer Blog
    The Diamond Certified Blog is updated bi-weekly and features helpful articles and videos on a wide variety of topics. Read blogs about home, health and auto maintenance; learn about industry-leading organizations; stay up-to-date on the latest developments in the Diamond Certified Resource; and much more.

    Savvy Consumer Tips
    Read the latest consumer advice and tips from Chris Bjorklund, a Bay Area consumer advocate with more than 35 years of experience. You can also access archived Savvy Consumer Tips and contact Chris about consumer issues in your area.

    How to Be a Savvy Consumer
    Watch a video and read informative articles to learn how you can be a savvy consumer and get the most out of the consumer experience.

    Local Company Owner Blog
    Read our comprehensive series of business-to-business blogs to gain valuable insight into topics like customer retention, brand building, improving market signals and more.

Helpful Expertise From Owners of Top Rated Companies

If you want to gain knowledge on specific local services and become a more savvy consumer, we encourage you to access the Diamond Certified Expert Reports through the search options on the right. These mostly industry-specific articles, tip sheets, videos and blog entries are created for consumers by local experts. The authors know what they’re talking about because they own or manage local Diamond Certified companies that have been independently rated Highest in Quality and Helpful Expertise. Each has contributed their expertise to create these reports for you and other consumers as a way to give back to their community.

Adam Garza Owner
San Jose Plumbing, Inc.

John Gorman Owner
Save Energy Company

Agustin Cruz Owner
Cruz Auto Repair

Alain Joske Owner

Amanda Lafferty Design Associate
National Blinds & Flooring Inc.

Amie Prendergast Owner
Precision Door Services of the Bay Area

Alex Oceguera CEO
Cosmos Roofing

Alex Nunez Manager
B & J Transmissions

Blaine Lucas Owner
Foothill Locksmiths, Inc.

Carlos Aguilera Owner
A C A Remodeling Design

John Gingrich Owner
Gingrich Horticulture Service

Alan Kostelnik Owner
Gardens of the Wine Country


Debunking Hair Transplant Myths

SAN FRANCISCO — In recent years, many patients have been asking about “scar-less,” “pain-free” and/or “non-surgical” hair transplant procedures. Typically, what they’re referring to is Follicular Unit Extraction (FUE), an innovative procedure that has steadily gained popularity since its development. However, while this technologically advanced procedure has its benefits, the notion that it’s scar-less, pain-free or non-surgical is merely a myth.

Before going any further, let’s briefly outline the two major methods of hair transplantation in use today. The more traditional method is called Follicular Unit Transplantation (FUT); in this procedure, a long, thin strip of tissue is removed from the back of the scalp, from which individual hair follicles are harvested via stereo-microscopic dissection. Read more

Catalyzed Conversion Varnish for Cabinets

CASTRO VALLEY — When buying new cabinets, an important aspect to consider is the finish. A cabinet’s finish seals the stain/paint and protects it from scratches, dents, water damage, and sun fading. For this reason, a cabinet’s finish has a considerable impact on its long-term performance.

There are several different finishes used on cabinets today. One of the most common is lacquer, a single-component clear coat that’s air-cured following application. However, a better option is a catalyzed conversion varnish, a two-component, chemical-cured finish that’s reinforced with a hardening agent added during application. Since a catalyzed conversion varnish has twice the dry film thickness as lacquer, it offers superior durability against wear. Additionally, conversion varnish is slightly more elastic than lacquer, Read more

Watch this video to learn Chris Bjorklund's Top 10 ways to be a savvy consumer.

Your Role in Creating a Win-Win Relationship

Many consumers find that it helps to know the scope of their jobs and their overarching goals before talking to a local service company. By knowing what you want to accomplish… Read more

How to be Their Favorite Customer

When you work with a local company, it’s ultimately their responsibility to perform a thorough and complete job, but you play a big part in the success of your project, too… Read more

Best Practices for Communicating with a Company

Delivering feedback to a company is like landing an airplane on an old runway—it can be bumpy or smooth depending on how much work has been put into maintaining the area… Read more


How to Develop the Relationship to Prevent Problems

Be willing to be satisfied. It’s strange but true. Small-business owners and their staff really like making their customers happy for its own reward. They’ll go the extra mile for customers… Read more

The First Steps to Problem Resolution

“Don’t make assumptions.” This piece of wisdom is perhaps the most powerful guiding principle in conflict prevention. I picked it up from a book called The Four Agreements by Don Miguel Ruiz… Read more

Go to Problem Resolution and Mediation Hub

This informative page will teach you what to do when you have an issue with a local company. Read more

Welcome to the Neighborhood!

Posted on May 01, 2018 by Greg Louie

Recently, I discovered an app that allows me to interact with people in my neighborhood who are looking to buy or sell things like electronics, furniture and clothing. The concept isn’t exactly groundbreaking (craigslist has been around for a while, after all), but there’s something about this app that sets it apart from the others I’ve tried: the community aspect. Since everyone who uses it lives and/or works in the same area, there’s a real sense of fellowship in the interactions I’ve seen. I mostly use the app to share Diamond Certified companies with neighbors who have specific needs. For example, if someone is looking for window coverings, I’ll give them a link to a nearby company’s Diamond Certified Company Report page—it makes them feel confident in my referral and I usually get thanked for my advice. Read more

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Spring Training for Your Team!

Posted on April 01, 2018 by Greg Louie

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, home improvement projects are planned and winter-delayed health appointments are booked. For company managers, it’s a time to achieve performance numbers, optimize employee skills and generate more referrals.

For the Giants and A’s, spring is a great opportunity to work on perfecting the fundamentals. As the MLB season gets underway, I can’t help but reminisce about my own history with America’s pastime. Here’s something you might not know about me: from the age of 19 to 25, I was a semi-professional baseball player. It seems like a lifetime ago, but it’s true—I played on a number of tournament teams that competed across the United States and even played against international teams like Australia and Japan. Read more

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The Making of Your Helpful Expertise

Posted on March 01, 2018 by Greg Louie

The other day, I watched a documentary about the making of Pink Floyd’s groundbreaking 1973 album, The Dark Side of the Moon. It’s an album I’ve heard countless times over the course of my life, but as I watched the band members go into detail about the techniques they used to record those classic songs, it occurred to me that I only knew part of the story. Sure, I know most of the words to “Money,” but I didn’t know that in order to achieve the cash register sounds at the beginning, they had to stretch their reel-to-reel tape across the studio to make it fit with the song’s unusual time signature. Read more

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You’ve Been Upgraded!

Posted on January 05, 2018 by Greg Louie

We have exciting news! This year, if you qualify for Diamond Certified, your Diamond Certified Expert Contributions will be presented in more places, so Quality Customers in your community will see you more often as their (famous) local top rated expert who cares. You can see we’re determined to help you beat your competitors by giving you a big Deep Info advantage. We’ll help you get the best articles, photos, videos, ratings, tables and your project presentations, boosting your company with Quality Customers. Your company website is a must check-in point for potential customers shopping your business. So, we’re going to help you upgrade your own website by adding Diamond Certified Deep Info inside your key pages to prove your team delivers High Quality and Helpful Expertise, Read more

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