Helpful Expertise® From Owners of Top Rated Companies

If you want to gain knowledge on specific local services and become a more savvy consumer, we encourage you to access the Diamond Certified Expert Reports through the search options on the right. These mostly industry-specific articles, tip sheets, videos and blog entries are created for consumers by local experts. The authors know what they’re talking about because they own or manage local Diamond Certified companies that have been independently rated Highest in Quality and Helpful Expertise®. Each has contributed their expertise to create these reports for you and other consumers as a way to give back to their community.

Adam Garza Owner
San Jose Plumbing, Inc.

Bill Shepherd President
Shepherd’s Plumbing Heating and Air Conditioning, Inc.

Cindy Faulkner President
Valley Heating, Cooling, Electrical and Solar

Michal Johnson Owner
Grout Works Bay Area

Dane Marcy Service Manager
Kelly’s Appliance Center

Eva Kissova Owner
Kiss Painting

Dr. Alfred dela Cruz Owner
Alfred B. dela Cruz, DDS

Francisco Cortes President
Green Environment Landscape, Inc.

Hung Tu President
An Ky Construction Inc.

Janet Thrasher President
Thrasher Termite & Pest Control, Inc.

Jerry Allison President
Jerry Allison Landscaping, Inc.

Amie Prendergast Owner
Precision Door Services of the Bay Area


Video: Pest-Proofing Your Home Exterior

PETALUMA — Richard Estrada: One of the things we recommend for homeowners is to walk around your home on a regular basis and identify any openings around your home that could be allowing rodents to enter. So typically you can take the size of your pinkie or even your index finger and probe around. If there are any openings that are the size of your pinky or your index, most likely a small rat or a mouse can enter.

The other thing that you want to utilize is a good flashlight. As you walk around your home, this will reveal to you where all those openings are and then should there be any openings instead of just filling them with steel wool, Read more

Pest-Proofing Your Home Exterior

PETALUMA — When it comes to keeping your home pest-free, prevention is always the best strategy. One preventative step we recommend is to walk around your home on a regular basis and identify any openings that could allow rodents to enter. Use your finger to gauge the size of each opening; if you find any that are the size of your index or pinky finger, a small rat or mouse can probably enter. Be sure to use a good flashlight during your walkaround—this will reveal all those little openings you may have otherwise missed.

When sealing openings in your home exterior, don’t just fill them with steel wool—cover them with 1/4-inch galvanized hardware cloth. Read more

Diamond Certified Experts: Getting Your Furnace Winter-Ready

Posted on October 12, 2021 by James Florence

It’s autumn once again—the season of scarves, colorful leaves and pumpkin everything. However, with winter right around the corner, it’s also a time to prepare for the upcoming cold, wet weather. One of the most important aspects of winter preparation is making sure your furnace is in proper operating condition, which isn’t as easy as it sounds. To help you hit all the bases, we’ve asked seven Diamond Certified Expert Contributors to provide their furnace-related tips. Read more

Leave a comment

Posted in: HVAC, Seasonal, Diamond Certified Experts

10 Countertop Materials to Consider for Your Kitchen Remodel

Posted on October 07, 2021 by James Florence

Are you planning to remodel your kitchen? One of the most important choices you’ll need to make is which type of material to use for your countertops. To help you decide, we’ve created a basic overview of 10 popular countertop materials and their key attributes. In this article, we’ll cover the following materials: Read more

Leave a comment

Posted in: Home Remodeling, Kitchen & Bath

Watch this video to learn Chris Bjorklund's Top 10 ways to be a savvy consumer.

Your Role in Creating a Win-Win Relationship

Many consumers find that it helps to know the scope of their jobs and their overarching goals before talking to a local service company. By knowing what you want to accomplish… Read more

How to be Their Favorite Customer

When you work with a local company, it’s ultimately their responsibility to perform a thorough and complete job, but you play a big part in the success of your project, too… Read more

Best Practices for Communicating with a Company

Delivering feedback to a company is like landing an airplane on an old runway—it can be bumpy or smooth depending on how much work has been put into maintaining the area… Read more


How to Develop the Relationship to Prevent Problems

Be willing to be satisfied. It’s strange but true. Small-business owners and their staff really like making their customers happy for its own reward. They’ll go the extra mile for customers… Read more

The First Steps to Problem Resolution

“Don’t make assumptions.” This piece of wisdom is perhaps the most powerful guiding principle in conflict prevention. I picked it up from a book called The Four Agreements by Don Miguel Ruiz… Read more

Go to Problem Resolution and Mediation Hub

This informative page will teach you what to do when you have an issue with a local company. Read more

Quality Fuel!

Posted on July 01, 2021 by Jim Stein

Our hero climbs out of bed, gets ready for work and off you go. Another day of solid leadership and good decisions, like the day before and the one before that. Your company has to do a lot of things right to succeed, so yesterday’s priorities may change today. But there’s one thing you need to get right every day, and that’s to fuel your company with Quality Customers who 1) seek quality as their number one shopping priority, 2) have the wherewithal to afford to pay for quality, 3) demonstrate a personal integrity that takes pride in fair dealings, and 4) are loyal and much more likely to speak well about your company. Read more

Leave a comment
Tune Up to Take Off!

Posted on June 01, 2021 by Jim Stein

Are you ready for the second half of 2021? Now is the time to tune up your team to attract and delight Quality Customers. If you qualify for Diamond Certified, you’ll maximize your status with each potential customer to increase your sales win rate, prove your pricing is based on quality and increase your referral rates.

Diamond Certified Tune-Up Training
Quality Customers are attracted to and influenced by Diamond Certified and most of your competitors haven’t earned it, so presenting your company as Diamond Certified has never been more important. Read more

Leave a comment
You earned it, you own it.

Posted on May 03, 2021 by Jim Stein

Customer quality has a huge impact on your company’s long-term success. If you just compete on price, you’ll spin your wheels with low margins and no profits. A steady diet of bad financials is tough enough to swallow, but it gets worse. Low-quality customers cause disputes and stress.

But you know that. It’s why you’ve managed your company to attract and satisfy Quality Customers—those with integrity who want fair dealings and are willing to pay for quality work. And when your work is done, it’s the Quality Customers who stay loyal and refer their friends. Read more

Leave a comment
Your 5 Useful Answers

Posted on April 02, 2021 by Jim Stein

People buy from people they trust. People they like. People who care about them.

That’s why we created your new 5 Useful Answers feature. It’s a 3- to 5-minute Zoom-style video interview that helps you demonstrate your company’s Helpful Expertise®. If you qualify for Diamond Certified, we’ll do everything to create it for you and post only your best answers on your Diamond Certified Company Report page. We give you the video to use on your website, in social media and even as a link in your email signature. Your potential customers will know you and trust you before they even meet you or your team member! Read more

Leave a comment