Earlier this week, we posted an article featuring expert tips for selecting, installing and maintaining hardwood floors. One of these tips dealt with hardwood floor finishes—specifically, the way in which a natural wood floor’s finish differs from that of a prefinished wood flooring product. To learn more, watch this video by Diamond Certified Expert Contributor Reggie Keding, owner of Floor Coverings International in Concord.

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There’s a reason hardwood flooring has become an industry all its own—it’s a complex and challenging trade that requires an extensive amount of expertise. Accordingly, whether you’re planning to install a new hardwood floor or just want to maintain the one you have, there are a lot of things you need to know. To give you some insight, we asked 10 Diamond Certified Expert Contributors to provide their tips about hardwood flooring selection, design, installation and maintenance. Read more

Click HERE to download a PDF of “The 21 Most Popular Uses of Diamond Certified”

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People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of us tune in to watch our friends’ and families’ stories unfold on Facebook; and for most, part of the attraction is that we even get to tell our own stories. So, as a business manager, it shouldn’t surprise you that your potential customers are taking the data points they collect about your company and converting them into stories. It’s the way our brains are wired. Since this is the human process, it’s wise to make sure your company’s stories elevate your position. Read more

It’s playoff season in the NBA and NHL, and as of this writing, both Bay Area teams are still in the running for their respective championships. No matter what happens over the next few weeks, this is an exciting time for the Golden State Warriors, the San Jose Sharks and their loyal fans. After all, every athlete wants to play for a championship team, just as every professional wants to feel pride in their work.

It’s natural—when business is booming and morale is high, it’s easier to acquire and retain staff because everyone feels like they’re part of a well-oiled machine. This is especially true for your company. You’ve Diamond Certified and been independently rated Highest in Quality and Helpful Expertise®, Read more

Stop me if you’ve heard this one before: The other day, I was driving to a meeting when I hit unexpected traffic on the 580. Bay Area residents know this feeling all too well—you managed to make it out of the house 10 minutes early and you’re on track for a speedy arrival, but your plans are upended by an impenetrable block of vehicles that stretches as far as the eye can see.

As I was sitting in my car, waiting my turn in the stop-and-go river, I started thinking: is there such a thing as good traffic? Obviously not if you have somewhere to be, but when it comes to your company’s presence online, Read more