California winters may be mild compared to what other parts of the country experience, but the weather can nonetheless take a toll on local residences. When a home isn’t properly winterized, the heavy storms and occasional freezes can cause everything from dry rot and roof leaks to cracked water pipes and crawl space flooding. That’s why, even in California, it’s crucial to perform preventative winterization measures on your home and property in the fall. Read more

“About one-third of women experience hair loss (alopecia) at some time in their lives; among postmenopausal women, as many as two-thirds suffer hair thinning or bald spots.”—Harvard Women’s Health Watch

In Western society, we often don’t talk about female hair loss, but the fact is that approximately 40 percent of hair loss sufferers are women. And with so much of our identity literally tied up in our hair, it’s important to get all of the facts. If you’re a woman concerned about hair loss, we have some answers and some help. Read more

Click HERE to download a PDF of “The 21 Most Popular Uses of Diamond Certified”

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The other night, I was watching one of my new favorite TV shows, “Black Mirror.” If you’re unfamiliar with the series, it features stories that explore the social implications of how technology might be used in the not-too-distant future. Usually, it’s about how certain technology can lead to disastrous situations when misused, but some episodes take a more optimistic perspective.

The episode I watched, “Nosedive,” is about a society where every individual gets rated on an app based on each encounter they have with a person or business. Their overall rating dictates their socioeconomic status and allows them to earn certain benefits. The main character is a woman who wants a high score in order to qualify for a luxury apartment, Read more

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can change during the course of an interaction, getting the first impression right gives you a huge competitive advantage. In the first four minutes, your potential customers are quickly answering these subconscious questions about your company: Read more

In my family, August has always meant “back to school” time. Now that one of my daughters is in college and on the quarter system, she doesn’t start until September, but that doesn’t change the fact that August is still a great time to plan for the rest of the year. I think this is common for most families. People are back from their summer vacations and starting to plan their projects for the upcoming months. Whether it’s major car repairs, home remodeling jobs or health checkups they’ve been putting off, this is the time of year when people make the calls.

If you qualify for Diamond Certified, you’ll be in a unique position because you’ll have access to tools that make your company stand out from your competitors and help you capture the best consumers who will keep you busy through the typically slower months of the fall and winter. Read more