<p style=text-align:start;><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>I’ve lived in San Francisco for a long time and I’m still discovering its natural beauty. Our wonderful Recreation &amp; Parks Department has published a list of </span><a href=https://sfchildrennature.org/discover/explore/ target=_self><span style=color: rgb(35,204,239);background-color: initial;font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>100 fun things to do in nature</span></a><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;> put together by San Francisco Children &amp; Nature. The suggestions are free, which is great for San Francisco residents and visitors alike.</span>&nbsp;</p><br><p style=text-align:start;><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>The suggestions are divided up by areas: southwest, southeast, northwest and northeast. Here are some of the ideas that I like best: walk around Mission Creek to look for birds, hug a redwood tree (our state tree) at the base of the Transamerica Pyramid, look for squirrels at Candlestick Point State Recreation Area, watch the hang gliders from the cliffs at Fort Funston, practice your balance at the new Presidio Tunnel Tops Outpost or catch skateboarders at Balboa Skatepark. One of my personal favorite things to do is explore the urban forest on top of Mount Davidson. Did you know that at 938 feet, it’s the highest point in San Francisco? It’s named after the geographer who surveyed it. Don’t forget your hiking shoes and walking sticks!</span>&nbsp;</p><br>

San Francisco's Recreation & Parks Department knows the best spots to spend free time in the city.

<p><span style=font-size: 14pt;font-family: Times New Roman, serif;>I’ve lived in San Francisco for a long time and I’m still discovering its natural beauty. Our wonderful Recreation &amp; Parks Department has published a list of </span><a href=https://sfchildrennature.org/discover/explore/ target=_self><span style=font-size: 14pt;font-family: Times New Roman, serif;>100 fun things to do in nature</span></a><span style=font-size: 14pt;font-family: Times New Roman, serif;> put together by San Francisco Children &amp; Nature. The suggestions are free, which is great for San Francisco residents and visitors alike.</span>&nbsp;</p><br><p><span style=font-size: 14pt;font-family: Times New Roman, serif;>The suggestions are divided up by areas: southwest, southeast, northwest and northeast. Here are some of the ideas that I like best: walk around Mission Creek to look for birds, hug a redwood tree (our state tree) at the base of the Transamerica Pyramid, look for squirrels at Candlestick Point State Recreation Area, watch the hang gliders from the cliffs at Fort Funston, practice your balance at the new Presidio Tunnel Tops Outpost or catch skateboarders at Balboa Skatepark. One of my personal favorite things to do is explore the urban forest on top of Mount Davidson. Did you know that at 938 feet, it’s the highest point in San Francisco? It’s named after the geographer who surveyed it. Don’t forget your hiking shoes and walking sticks!</span>&nbsp;&nbsp;</p><br>

Looking for Outdoor Fun in San Francisco?

Looking-for-Outdoor-Fun-in-San-Francisco

<p style=text-align:start;><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>When is a pound not a pound? That sounds like the beginning of a joke, but the joke is actually on consumers. In this case, a pound of coffee beans recently became 12 ounces instead of 16 ounces, without a price change. And then, the package size went down even further to 10.5 ounces and the price went up! You can find examples of this everywhere—changes in box sizes, ingredients, product labels and container shapes—as manufacturers cut costs and hope consumers won’t notice the hidden costs of inflation.</span>&nbsp;</p><br><p style=text-align:start;><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>Products like cereals, paper towels, toilet paper, diapers, margarine, shampoo, crackers, dog food, detergent, sports drinks and lotions have been downsized as documented by the nonprofit group </span><a href=http://www.mouseprint.org/ target=_self><span style=color: rgb(35,204,239);background-color: initial;font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>Mouse Print</span></a><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>. Consumers can report downsized products by sending photos of the “before and after” net weight or net count. Reports are investigated and name brands are posted if verified. The group uncovers tricks like the one used by a sports drink manufacturer to camouflage a price increase. The bottle stayed the same physical outline, but the contours of the bottle were changed to hold four less ounces of liquid.</span>&nbsp;</p><br><p style=text-align:start;><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>So, what can you do about shrinkflation? Savvy shoppers are getting wise to this trend and know how to spot sneaky price increases. First, look for the unit price on the label, not just the package price. (Unit price is the total cost divided by the total number of units of a product.) Other strategies include buying in bulk, buying generic products and abandoning your loyalty to your favorite brands if they’re devaluing their products. Economists say that when consumers think the price for something is too high, they seek out cheaper options. This “substitution<br>effect” decreases sales for the product the more consumers switch to lower-priced brands or similar products, which puts downward pressure on inflation.</span></p><br><p><span style=color: rgb(33,37,41);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica Neue, Arial, sans-serif;>Brazil has already taken steps to require manufacturers to label products that have been reduced in net weight or net count. A sticker is prominently displayed on these products for six months to let consumers make informed choices and search for cheaper options.</span>&nbsp;</p><br>

Being a savvy shopper means getting wise to the "shrinkflation" trend and knowing how to spot sneaky price increases.

<p><span style=font-size: 14pt;font-family: Times New Roman, serif;>When is a pound not a pound? That sounds like the beginning of a joke, but the joke is actually on consumers. In this case, a pound of coffee beans recently became 12 ounces instead of 16 ounces, without a price change. And then, the package size went down even further to 10.5 ounces and the price went up! You can find examples of this everywhere—changes in box sizes, ingredients, product labels and container shapes—as manufacturers cut costs and hope consumers won’t notice the hidden costs of inflation.</span>&nbsp;</p><br><p><span style=font-size: 14pt;font-family: Times New Roman, serif;>Products like cereals, paper towels, toilet paper, diapers, margarine, shampoo, crackers, dog food, detergent, sports drinks and lotions have been downsized as documented by the nonprofit group </span><a href=http://www.mouseprint.org/ target=_self><span style=font-size: 14pt;font-family: Times New Roman, serif;>Mouse Print</span></a><span style=font-size: 14pt;font-family: Times New Roman, serif;>. Consumers can report downsized products by sending photos of the “before and after” net weight or net count. Reports are investigated and name brands are posted if verified. The group uncovers tricks like the one used by a sports drink manufacturer to camouflage a price increase. The bottle stayed the same physical outline, but the contours of the bottle were changed to hold four less ounces of liquid.</span>&nbsp;</p><br><p><span style=font-size: 14pt;font-family: Times New Roman, serif;>So, what can you do about shrinkflation? Savvy shoppers are getting wise to this trend and know how to spot sneaky price increases. First, look for the unit price on the label, not just the package price. (Unit price is the total cost divided by the total number of units of a product.) Other strategies include buying in bulk, buying generic products and abandoning your loyalty to your favorite brands if they’re devaluing their products. Economists say that when consumers think the price for something is too high, they seek out cheaper options. This “substitution<br>effect” decreases sales for the product the more consumers switch to lower-priced brands or similar products, which puts downward pressure on inflation.</span><br><br><span style=font-size: 14pt;font-family: Times New Roman, serif;>Brazil has already taken steps to require manufacturers to label products that have been reduced in net weight or net count. A sticker is prominently displayed on these products for six months to let consumers make informed choices and search for cheaper options.</span>&nbsp;&nbsp;</p><br>

Shrinkflation: How Manufacturers Hide Price Increases

Shrinkflation-How-Manufacturers-Hide-Price-Increases

<p>Most of us are reluctant to change medical providers, even when we’re not 100 percent satisfied. It’s such a hassle to start over with someone new. Who wants to fill out all those forms again? However, sometimes when you do make a switch, you end up in a much better practice. That has been my experience more than once. <br></p>\\n<p>Many of us must start with lists of doctors who accept our insurance. It’s always a good idea to ask friends and family for recommendations. Another step, which is sometimes overlooked, is checking out a doctor’s license with the Medical Board of California (MBC). On the MBC’s <a href=\\https://www.mbc.ca.gov/\\ target=\\_self\\>website</a>, you can do a license search using the doctor’s last name and first initial. At the bottom of the page, you’ll see license details and notations of any disciplinary actions taken against the doctor. You can also sign up for MBC subscriber alerts on the homepage. Alerts are sent when any action is taken against a license, such as probation, suspension or revocation.<br></p>\\n

<p>If you think it's time to change doctor's, don't hesitate to be your own advocate</p>

Time to Change Doctors?

Time-to-Change-Doctors

<p>Most of us are reluctant to change medical providers, even when we’re not 100 percent satisfied. It’s such a hassle to start over with someone new. Who wants to fill out all those forms again? However, sometimes when you do make a switch, you end up in a much better practice. That has been my experience more than once. <br>Many of us must start with lists of doctors who accept our insurance. It’s always a good idea to ask friends and family for recommendations. Another step, which is sometimes overlooked, is checking out a doctor’s license with the Medical Board of California (MBC). On the MBC’s <a href=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\https://www.mbc.ca.gov/\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ target=\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\_self\\\\\\\\\\\\\\\\\\\\\\\\\\\\\>website</a>, you can do a license search using the doctor’s last name and first initial. At the bottom of the page, you’ll see license details and notations of any disciplinary actions taken against the doctor. You can also sign up for MBC subscriber alerts on the homepage. Alerts are sent when any action is taken against a license, such as probation, suspension or revocation..\\\\n</p>\n

Cauliflower Holiday meal

<p>When is a pound not a pound? That sounds like the beginning of a joke, but the joke is actually on consumers. In this case, a pound of coffee beans recently became 12 ounces instead of 16 ounces, without a price change. And then, the package size went down even further to 10.5 ounces and the price went up! You can find examples of this everywhere—changes in box sizes, ingredients, product labels and container shapes—as manufacturers cut costs and hope consumers won’t notice the hidden costs of inflation. <br></p>\\n<p>Products like cereals, paper towels, toilet paper, diapers, margarine, shampoo, crackers, dog food, detergent, sports drinks and lotions have been downsized as documented by the nonprofit group <a href=\\http://www.mouseprint.org/\\ target=\\_self\\>Mouse Print</a>. Consumers can report downsized products by sending photos of the “before and after” net weight or net count. Reports are investigated and name brands are posted if verified. The group uncovers tricks like the one used by a sports drink manufacturer to camouflage a price increase. The bottle stayed the same physical outline, but the contours of the bottle were changed to hold four less ounces of liquid. <br></p>\\n<p>So, what can you do about shrinkflation? Savvy shoppers are getting wise to this trend and know how to spot sneaky price increases. First, look for the unit price on the label, not just the package price. (Unit price is the total cost divided by the total number of units of a product.) Other strategies include buying in bulk, buying generic products and abandoning your loyalty to your favorite brands if they’re devaluing their products. Economists say that when consumers think the price for something is too high, they seek out cheaper options. This “substitution<br>effect” decreases sales for the product the more consumers switch to lower-priced brands or similar products, which puts downward pressure on inflation.<br><br>Brazil has already taken steps to require manufacturers to label products that have been reduced in net weight or net count. A sticker is prominently displayed on these products for six months to let consumers make informed choices and search for cheaper options. <br></p>\\n

A New Addition to Our Holiday Menu

A-New-Addition-to-Our-Holiday-Menu

<p><strong>3 Important Aspects of Paver Design</strong></p><p>When designing a paver patio, walkway or driveway, there are multiple aspects you’ll need to consider. Here are a few important ones to keep in mind:</p><p><strong>Color/style coherence</strong></p><p>Even if your paver installation looks great, if it doesn’t match your home, it can create a discordant effect. To avoid this, be sure to choose colors that complement your home. Likewise, make sure the style of the pavers you choose makes sense for your home’s architectural design.</p><p><a id="_heading=h.gjdgxs"></a><strong>Practicality</strong></p><p>Your paver installation may look beautiful, but if it isn’t practical, you may wind up with unexpected frustrations. For example, if you have elderly family members who live with you or visit often, a cobblestone walkway isn’t a good choice—not only will it make using a walker or wheelchair difficult, it will also increase the chances for falls. </p><p><strong>Stone size</strong></p><p>Paving stones come in a variety of shapes and sizes, so consider the full spectrum of your options. Homeowners installing pavers in a small area often assume larger stones are out of the question, but this isn’t necessarily the case. In some scenarios, a large stone can actually make a small area appear more expansive.</p>

3 Important Aspects of Paver DesignWhen designing a paver patio, walkway or driveway, there are multiple aspects you’ll need to consider. Here are a few important ones to keep in mind:Color/style coherenceEven if your paver installation looks great, if it doesn’t match your home, it can create a discordant effect. To avoid this, be sure to choose colors that complement your home. Likewise, make sure the style of the pavers you choose makes sense for your home’s architectural design.PracticalityYour paver installation may look beautiful, but if it isn’t practical, you may wind up with unexpected frustrations. For example, if you have elderly family members who live with you or visit often, a cobblestone walkway isn’t a good choice—not only will it make using a walker or wheelchair difficult, it will also increase the chances for falls. Stone sizePaving stones come in a variety of shapes and sizes, so consider the full spectrum of your options. Homeowners installing pavers in a small are

3 Important Aspects of Paver Design

3-important-aspects-of-paver-design

<p><strong>Cost Factors for Paver Installation </strong></p><p>Many homeowners don’t understand what a professional paver installation costs or why the cost can vary so much. For example, the cost of a 1,000-square-foot installation can vary from $18,000 to $22,000. To get a better idea of what accounts for the cost and variance, consider these factors: </p><p><strong>Square footage</strong></p><p>In the paver industry, everything is priced by square footage, which means the more area you want to cover, the more you’ll spend. This is the most basic factor in determining the price of a paver installation.</p><p><a id="_heading=h.gjdgxs"></a><strong>Materials</strong></p><p>There’s a wide variety of paver styles on the market, not to mention additional materials like joint sand and sealant. Since the quality and price of these materials can vary, this can impact the overall price of the installation.</p><p><strong>Jobsite factors</strong></p><p>Every jobsite is different, and this too can affect the price of the project. This includes accessibility restrictions, required surface preparation measures and removal of the existing surface material. Factors that create the need for additional labor will typically increase the overall job cost.</p>

Cost Factors for Paver Installation Many homeowners don’t understand what a professional paver installation costs or why the cost can vary so much. For example, the cost of a 1,000-square-foot installation can vary from $18,000 to $22,000. To get a better idea of what accounts for the cost and variance, consider these factors: Square footageIn the paver industry, everything is priced by square footage, which means the more area you want to cover, the more you’ll spend. This is the most basic factor in determining the price of a paver installation.MaterialsThere’s a wide variety of paver styles on the market, not to mention additional materials like joint sand and sealant. Since the quality and price of these materials can vary, this can impact the overall price of the installation.Jobsite factorsEvery jobsite is different, and this too can affect the price of the project. This includes accessibility restrictions, required surface preparation measures and removal of the existing surface

Cost Factors for Paver Installation

cost-factors-for-paver-installation

<div class="article-entry"><p>My neighbor in Sonoma has some beautiful trees, but a few of the limbs and branches are blocking the view. I started wondering whether I was within my rights to trim some of those branches, given that they’re dangling over the fence and onto my property. Who better to ask than Darren Edwards, owner of Advance Tree Service, a Diamond Certified company?  According to Mr. Edwards,  “You may have someone trim your tree without your neighbor’s permission. You’re allowed to go back to the property line. You can’t go over the property line. But so long as it doesn’t damage the tree’s health or integrity.” It’s also a good idea to discuss any limb trimming with your neighbor first, just to keep up good relations.<br/> <br/>As a side note, we also had a neighbor’s tree limbs growing onto our power lines.  One call to PG&amp;E and they came right out to remove the ones that might be a safety hazard.</p><div class="og_rss_groups"></div></div>

Chris Bjorklund

<p>My neighbor in Sonoma has some beautiful trees, but a few of the limbs and branches are blocking the view. I started wondering whether I was within my rights to trim some of those branches, given that they&rsquo;re dangling over the fence and onto my property. Who better to ask than Darren Edwards, owner of Advance Tree Service, a Diamond Certified company?&nbsp; According to Mr. Edwards,&nbsp; &ldquo;You may have someone trim your tree without your neighbor&rsquo;s permission. You&rsquo;re allowed to go back to the property line. You can&rsquo;t go over the property line. But so long as it doesn&rsquo;t damage the tree&rsquo;s health or integrity.&rdquo; It&rsquo;s also a good idea to discuss any limb trimming with your neighbor first, just to keep up good relations.<br />
&nbsp;<br />
As a side note, we also had a neighbor&rsquo;s tree limbs growing onto our power lines.&nbsp; One call to PG&amp;E and they came right out to remove the ones that might be a safety hazard.</p>
<div class="og_rss_groups"></div>


My neighbor in Sonoma has some beautiful trees, but a few of the limbs and branches are blocking the view. I started wondering whether I was within my rights to trim some of those branches, given that they’re dangling over the fence and onto my property. Who better to ask than Darren Edwards, owner of Advance Tree Service, a Diamond Certified company? According to Mr. Edwards, “You may have someone trim your tree without your neighbor’s permission. You’re allowed to go back to the property line.

Tips on Trees from a Diamond Certified Expert

tips-on-trees-from-a-diamond-certified-expert

<div class="article-entry"><p>Driving on wet roads with your cruise control on can be very dangerous. Why? If your car begins to hydro-plane and tires lose contact with the surface, the cruise control will take some time to react. When your car begins to get traction again, it will accelerate, making you take off too quickly. You may lose complete control of your vehicle.</p><p>The early part of the rainy season is especially hazardous. It hasn’t rained in a long time and oils have accumulated, making it difficult for your tires to stick to pavement. Some newer cars won’t let you set cruise control while the windshield wipers are on. The safest thing is to avoid using the cruise control setting when rain and inclement weather are in the forecast. Also, be sure to replace worn tires before the first downpour.</p></div>

<p>Driving on wet roads with your cruise control on can be very dangerous. Why? If your car begins to hydro-plane and tires lose contact with the surface, the cruise control will take some time to react. When your car begins to get traction again, it will accelerate, making you take off too quickly. You may lose complete control of your vehicle.</p>
<p>The early part of the rainy season is especially hazardous. It hasn&#8217;t rained in a long time and oils have accumulated, making it difficult for your tires to stick to pavement. Some newer cars won&#8217;t let you set cruise control while the windshield wipers are on. The safest thing is to avoid using the cruise control setting when rain and inclement weather are in the forecast. Also, be sure to replace worn tires before the first downpour.</p>


Driving on wet roads with your cruise control on can be very dangerous. Why? If your car begins to hydro-plane and tires lose contact with the surface, the cruise control will take some time to react. When your car begins to get traction again, it will accelerate, making you take off too quickly. You may lose complete control of your vehicle.The early part of the rainy season is especially hazardous. It hasn’t rained in a long time and oils have accumulated, making it difficult for your tires to

Wet Roads and Cruise Control

wet-roads-and-cruise-control

<p>Many people make the mistake of storing their firewood outside directly up against their house. John Kunkel, owner of Termite Police, a Diamond Certified company, says that’s the worst place to put it. Termites are attracted to any kind of wood, and can easily move from the firewood right into your siding or foundation from that woodpile. It’s much better to store your wood away from the house, perhaps in a shed.</p>
<p>Here’s another tip from Mr. Kunkel.  If you live in an old house, and you set firewood down on the hardwood floors, beetles might move right in with the wood. Once these beetles start feasting on your floors, you’ll need professional help to eliminate them. The best idea is to keep all firewood away from direct contact with your hardwood floors by placing the logs in a barrel or holder of some kind.</p>
<p></p>


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<p>1. File taxes: Whether it’s business income, rental property or personal income taxes, a CPA can help you maximize your return and avoid issues with the IRS. 2. Recoup refunds from past filingsIf you own a business, a CPA can go back as far as two years and get you refunded for unclaimed operating losses. 3. Settle the affairs of a deceased family memberIf you’ve had a death in the family, a CPA can help you handle financial aspects like inheritances, stocks and retirement funds, as well as set up and manage a trust. 4. Audit assistanceIf you’re being audited by the IRS, a CPA can help you get organized, provide the right paperwork and even represent you so you don’t have to personally interact with the IRS.</p>


Where Your Firewood is Stored Matters

where-your-firewood-is-stored-matters

<div class="article-entry"><p>The savings with solar can be substantial for homeowners with electric bills topping $100 a month.  Randy Zechman, the CEO of Clean Solar, a Diamond Certified company, suggests the first step is to review your PG&amp;E bills for the past 12 months to determine how many kilowatts you’re using and what you’re paying. This helps solar contractors, who have to be licensed, know which size system to install in your home.</p><p>Rather than depend only on a solar contractor’s representations as to the amount of energy a system will produce, ask for what’s called a solar production guarantee. Get this in writing along with the warranty. Mr. Zechman says you can still get federal tax credits and rebates from the state for installing a solar system. The federal tax credit is now 30% of the cost of the system, and the state rebate is 25 cents per kilowatt.</p><div class="og_rss_groups"></div></div>

<p>The savings with solar can be substantial for homeowners with electric bills topping $100 a month.  Randy Zechman, the CEO of Clean Solar, a Diamond Certified company, suggests the first step is to review your PG&amp;E bills for the past 12 months to determine how many kilowatts you’re using and what you’re paying. This helps solar contractors, who have to be licensed, know which size system to install in your home.</p>
<p>Rather than depend only on a solar contractor’s representations as to the amount of energy a system will produce, ask for what’s called a solar production guarantee. Get this in writing along with the warranty. Mr. Zechman says you can still get federal tax credits and rebates from the state for installing a solar system. The federal tax credit is now 30% of the cost of the system, and the state rebate is 25 cents per kilowatt.</p>
<div class="og_rss_groups"></div>


The savings with solar can be substantial for homeowners with electric bills topping $100 a month. Randy Zechman, the CEO of Clean Solar, a Diamond Certified company, suggests the first step is to review your PG&E bills for the past 12 months to determine how many kilowatts you’re using and what you’re paying. This helps solar contractors, who have to be licensed, know which size system to install in your home.Rather than depend only on a solar contractor’s representations as to the amount of en

Shopping for Solar?

shopping-for-solar

<div class="article-entry"><p>With gas prices so high, it’s more important than ever to do everything you can to improve your fuel economy. I asked Ralph Fogleine, owner of European Auto Works, a Diamond Certified company, for his best tips. First, you have to clean out your trunk. “Driving around the Bay area with too much stuff in your trunk and all the stop and go driving, that’s where you’re going to notice a change in gas mileage the most. When that mass has to be accelerated and decelerated, it’s going to require more fuel.”<br/> <br/>Aggressive driving wastes gas too, so no more racing from stoplight to stoplight.  Your brakes will also last longer. Finally, Mr. Fogleine suggests an unusual strategy when driving above 45 miles an hour. Given the aerodynamics of today’s vehicles, your car will be more efficient if you drive with the windows up and the air-conditioning on at higher speeds.<br/> </p><div class="og_rss_groups"></div></div>

<p>With gas prices so high, it&rsquo;s more important than ever to do everything you can to improve your fuel economy. I asked Ralph Fogleine, owner of European Auto Works, a Diamond Certified company, for his best tips. First, you have to clean out your trunk. &ldquo;Driving around the Bay area with too much stuff in your trunk and all the stop and go driving, that&rsquo;s where you&rsquo;re going to notice a change in gas mileage the most. When that mass has to be accelerated and decelerated, it&rsquo;s going to require more fuel.&rdquo;<br />
&nbsp;<br />
Aggressive driving wastes gas too, so no more racing from stoplight to stoplight.&nbsp; Your brakes will also last longer. Finally, Mr. Fogleine suggests an unusual strategy when driving above 45 miles an hour. Given the aerodynamics of today&rsquo;s vehicles, your car will be more efficient if you drive with the windows up and the air-conditioning on at higher speeds.<br />
&nbsp;</p>
<div class="og_rss_groups"></div>


With gas prices so high, it’s more important than ever to do everything you can to improve your fuel economy. I asked Ralph Fogleine, owner of European Auto Works, a Diamond Certified company, for his best tips. First, you have to clean out your trunk. “Driving around the Bay area with too much stuff in your trunk and all the stop and go driving, that’s where you’re going to notice a change in gas mileage the most. When that mass has to be accelerated and decelerated, it’s going to require more 

Eek More Mileage Out of a Tank of Gas

eek-more-mileage-out-of-a-tank-of-gas

<div class="article-entry"><p>Most of us postpone getting our hardwood floors re-finished because we dread the mess. The talcum-like dust from the sanding process is not only difficult to clean up, but a health hazard too. Wood dust is a known carcinogen, and people with asthma, respiratory problems, and expectant mothers are warned to limit their exposure to it.</p><p>Scott Miller, Operations Manager for Elegant Floors, a Diamond Certified company, reports that the dust problem caused by sanding floors can now be almost completely eliminated with dust extraction systems.  The Bona Atomic DCS trailer extracts about 98% of the dust through powerful hoses  from the sanding equipment and out the front door to the powerful dust collector to a large truck.  This method is so effective that you no longer have to deal with dust-build-up in your air ducts, on your clothing, china cabinet, clothing wardrobe, walls and ceiling or….in your lungs.</p><div class="og_rss_groups"></div></div>

<p>Most of us postpone getting our hardwood floors re-finished because we dread the mess. The talcum-like dust from the sanding process is not only difficult to clean up, but a health hazard too. Wood dust is a known carcinogen, and people with asthma, respiratory problems, and expectant mothers are warned to limit their exposure to it.</p>
<p>Scott Miller, Operations Manager for Elegant Floors, a Diamond Certified company, reports that the dust problem caused by sanding floors can now be almost completely eliminated with dust extraction systems.  The Bona Atomic DCS trailer extracts about 98% of the dust through powerful hoses  from the sanding equipment and out the front door to the powerful dust collector to a large truck.  This method is so effective that you no longer have to deal with dust-build-up in your air ducts, on your clothing, china cabinet, clothing wardrobe, walls and ceiling or….in your lungs.</p>
<div class="og_rss_groups"></div>


Most of us postpone getting our hardwood floors re-finished because we dread the mess. The talcum-like dust from the sanding process is not only difficult to clean up, but a health hazard too. Wood dust is a known carcinogen, and people with asthma, respiratory problems, and expectant mothers are warned to limit their exposure to it.Scott Miller, Operations Manager for Elegant Floors, a Diamond Certified company, reports that the dust problem caused by sanding floors can now be almost completely

A State of the Art Method for Sanding Hardwood Floors

a-state-of-the-art-method-for-sanding-hardwood-floors

<div class="article-entry"><p>The Federal Trade Commission (http://www.ftc.gov), the nation's consumer protection agency, wants consumers to beware of telephone sales pitches for magazine subscriptions. While some offers may be legitimate, many are not. Agreeing to buy could result in years of monthly bills for magazines you don't want or could have gotten elsewhere for less. Or, you could end up paying for a magazine you never receive at all. How do you know if an offer is a scam? Words like "free" and "pre-paid" should alert you. And the caller may try to get your guard down by saying he or she is just calling to conduct a survey. To protect yourself: * Don't give your credit card or other personal information to any caller, ever. * Don't agree to anything you don't get in writing first. In some states, you're legally bound to pay for a subscription if you agree to it over the phone. * Before you accept an offer to renew a subscription, check the expiration date to determine if it really is coming up. (Check the mailing label. Or, better yet, call the publisher to verify and to confirm that the caller is actually authorized to renew your subscription.) * Tell the caller to put you on the company's "do not call list." If you get another call, hang up and report it to your state attorney general (www.naag.org) and the FTC. * Watch your credit card statements closely, and dispute unauthorized charges immediately. * Also beware of magazine subscriptions sold door-to-door.</p><div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li></ul></div></div>

<p>The Federal Trade Commission (http://www.ftc.gov), the nation&#039;s consumer protection agency, wants consumers to beware of telephone sales pitches for magazine subscriptions. While some offers may be legitimate, many are not. Agreeing to buy could result in years of monthly bills for magazines you don&#039;t want or could have gotten elsewhere for less. Or, you could end up paying for a magazine you never receive at all.  How do you know if an offer is a scam? Words like &quot;free&quot; and &quot;pre-paid&quot; should alert you. And the caller may try to get your guard down by saying he or she is just calling to conduct a survey.  To protect yourself:  * Don&#039;t give your credit card or other personal information to any caller, ever. * Don&#039;t agree to anything you don&#039;t get in writing first. In some states, you&#039;re legally bound to pay for a subscription if you agree to it over the phone. * Before you accept an offer to renew a subscription, check the expiration date to determine if it really is coming up. (Check the mailing label. Or, better yet, call the publisher to verify and to confirm that the caller is actually authorized to renew your subscription.) * Tell the caller to put you on the company&#039;s &quot;do not call list.&quot; If you get another call, hang up and report it to your state attorney general (www.naag.org) and the FTC. * Watch your credit card statements closely, and dispute unauthorized charges immediately. * Also beware of magazine subscriptions sold door-to-door.</p>
<div class="og_rss_groups">
<ul class="links">
<li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li>
</ul>
</div>


The Federal Trade Commission (http://www.ftc.gov), the nation's consumer protection agency, wants consumers to beware of telephone sales pitches for magazine subscriptions. While some offers may be legitimate, many are not. Agreeing to buy could result in years of monthly bills for magazines you don't want or could have gotten elsewhere for less. Or, you could end up paying for a magazine you never receive at all.  How do you know if an offer is a scam? Words like "free" and "pre-paid" should al

Magazine Subscription Scams

magazine-subscription-scams

<div class="article-entry"><p>It's one of the biggest furniture investments you're going to make, so take your time when choosing a new sofa. Our Diamond Certified expert Craig Kohler with Artesanias Unique Home Furnishings says the biggest mistakes people make are on the depth of the seat and the overall size. Seeing a sofa in a large retail space may throw off your sense of how big it really is. Look at your traffic flow and where you're going to place the sofa first. Think about how you will be using the sofa, so you can balance style and comfort. Will you be sitting and reading with your feet on the floor, or lying down to watch TV? This will affect your choices on size and cushions. To evaluate quality, examine the stitching, grab the back of the sofa to check on the padding and pick up the front corner, a sofa's weakest point, to check for strength.</p><div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li></ul></div></div>

<p>It&#039;s one of the biggest furniture investments you&#039;re going to make, so take your time when choosing a new sofa. Our Diamond Certified expert Craig Kohler with Artesanias Unique Home Furnishings says the biggest mistakes people make are on the depth of the seat and the overall size. Seeing a sofa in a large retail space may throw off your sense of how big it really is.  Look at your traffic flow and where you&#039;re going to place the sofa first. Think about how you will be using the sofa, so you can balance style and comfort. Will you be sitting and reading with your feet on the floor, or lying down to watch TV? This will affect your choices on size and cushions. To evaluate quality, examine the stitching, grab the back of the sofa to check on the padding and pick up the front corner, a sofa&#039;s weakest point, to check for strength.</p>
<div class="og_rss_groups">
<ul class="links">
<li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li>
</ul>
</div>


It's one of the biggest furniture investments you're going to make, so take your time when choosing a new sofa. Our Diamond Certified expert Craig Kohler with Artesanias Unique Home Furnishings says the biggest mistakes people make are on the depth of the seat and the overall size. Seeing a sofa in a large retail space may throw off your sense of how big it really is.  Look at your traffic flow and where you're going to place the sofa first. Think about how you will be using the sofa, so you can

Savvy Sofa Selection

savvy-sofa-selection

<div class="article-entry"><p>Many old Bay Area homes were wired using a method called “knob and tube,” which was in common use until the 1940’s. You don’t always have to replace it, according to Nick Courcoumelis, owner of Positive Electric, a Diamond Certified company. “Knob and tube can’t be used in places where it can’t supply enough power to a kitchen, bathroom, laundry room or outdoor wiring. Or anywhere you need surge protection because it doesn’t have a ground. However, if it’s in good condition, it can still be used in other parts of the house, like bedrooms.”</p><p>Mr. Courcoumelis explains that codes don’t allow electricians to install knob and tube wiring anymore. However, you can insulate over it in California, as long as it’s been inspected and in good condition. Tip: Don’t wait decades to have your home’s electrical system evaluated.  A bit of maintenance can increase your system’s reliability and longevity and even prevent a fire.</p><div class="og_rss_groups"></div></div>

<p>Many old Bay Area homes were wired using a method called “knob and tube,” which was in common use until the 1940&#8217;s. You don’t always have to replace it, according to Nick Courcoumelis, owner of Positive Electric, a Diamond Certified company. “Knob and tube can’t be used in places where it can’t supply enough power to a kitchen, bathroom, laundry room or outdoor wiring. Or anywhere you need surge protection because it doesn’t have a ground. However, if it’s in good condition, it can still be used in other parts of the house, like bedrooms.”</p>
<p>Mr. Courcoumelis explains that codes don’t allow electricians to install knob and tube wiring anymore. However, you can insulate over it in California, as long as it’s been inspected and in good condition. Tip: Don’t wait decades to have your home’s electrical system evaluated.  A bit of maintenance can increase your system’s reliability and longevity and even prevent a fire.</p>
<div class="og_rss_groups"></div>


Many old Bay Area homes were wired using a method called “knob and tube,” which was in common use until the 1940’s. You don’t always have to replace it, according to Nick Courcoumelis, owner of Positive Electric, a Diamond Certified company. “Knob and tube can’t be used in places where it can’t supply enough power to a kitchen, bathroom, laundry room or outdoor wiring. Or anywhere you need surge protection because it doesn’t have a ground. However, if it’s in good condition, it can still be used

Do I Have to Replace All My Old Wiring?

do-i-have-to-replace-all-my-old-wiring

<div class="article-entry"><p>Teach Students Four Simple Things Don’t let your student drive off to college in a vehicle they have no idea how to maintain. AAA Northern California recommends parents have a talk with their students before sending them off to college about the four major things they need to do to care for their car. “Not only does a well-maintained vehicle provide safe, reliable transportation for their student, it also prolongs the life of the vehicle and saves money,” says Matt Skryja, AAA Northern California spokesperson. Ideally, learning how to care for a car is part of learning how to drive, but it is never too late to help your student learn the basics of car care. The four main areas of car care are checking and maintaining tires; knowing the maintenance schedule; finding a repair facility near the college; and preparing for roadside emergencies. -Check and maintain tires. Tires are the only thing that stands between a student and a crash. They are the easiest to check and maintain but frequently are forgotten until something goes wrong. Make sure your student has a tire pressure gauge in the vehicle and knows how to use it. -Know the maintenance schedule. Performing the manufacturer’s regularly scheduled maintenance will extend the vehicle’s life and ward off costly repairs. Make sure the owner’s manual is in the glove box and explain the recommended maintenance schedule found in it. -Find a repair facility near college. Even if the student is not far away from home, it is a good idea to locate a repair facility they can trust close to the college for an unexpected repair. Help the student choose a AAA Approved Auto Repair facility at www.aaa.com/repair. Consider accompanying them to the shop if possible. -Prepare for roadside emergencies. It is important to prepare students and their vehicles for a breakdown or other roadside emergency – especially if they are attending college far away and cannot call home for help. Provide your student with AAA membership and remind them to always carry their AAA card. Make sure the vehicle has a well-stocked roadside emergency kit as well as an inflated spare tire in good condition. “Remind your student that their AAA card isn’t just for emergency road service,” said Skryja. “They can get discounts at hundreds of retailers and restaurants all over the country. Visit www.aaa.com/discounts or www.aaa.com/shopnow for details.” AAA Northern California offers a wide array of automotive, travel, insurance, DMV, financial services and consumer discounts to nearly 4 million members. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.</p><div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li></ul></div></div>

Triple AAA Gives car repair advice for college students

<p>Teach Students Four Simple Things Don&#8217;t let your student drive off to college in a vehicle they have no idea how to maintain. AAA Northern California recommends parents have a talk with their students before sending them off to college about the four major things they need to do to care for their car. &#8220;Not only does a well-maintained vehicle provide safe, reliable transportation for their student, it also prolongs the life of the vehicle and saves money,&#8221; says Matt Skryja, AAA Northern California spokesperson. Ideally, learning how to care for a car is part of learning how to drive, but it is never too late to help your student learn the basics of car care. The four main areas of car care are checking and maintaining tires; knowing the maintenance schedule; finding a repair facility near the college; and preparing for roadside emergencies. -Check and maintain tires. Tires are the only thing that stands between a student and a crash. They are the easiest to check and maintain but frequently are forgotten until something goes wrong. Make sure your student has a tire pressure gauge in the vehicle and knows how to use it. -Know the maintenance schedule. Performing the manufacturer&#8217;s regularly scheduled maintenance will extend the vehicle&#8217;s life and ward off costly repairs. Make sure the owner&#8217;s manual is in the glove box and explain the recommended maintenance schedule found in it. -Find a repair facility near college. Even if the student is not far away from home, it is a good idea to locate a repair facility they can trust close to the college for an unexpected repair. Help the student choose a AAA Approved Auto Repair facility at www.aaa.com/repair. Consider accompanying them to the shop if possible. -Prepare for roadside emergencies. It is important to prepare students and their vehicles for a breakdown or other roadside emergency &#8211; especially if they are attending college far away and cannot call home for help. Provide your student with AAA membership and remind them to always carry their AAA card. Make sure the vehicle has a well-stocked roadside emergency kit as well as an inflated spare tire in good condition. &#8220;Remind your student that their AAA card isn&#8217;t just for emergency road service,&#8221; said Skryja. &#8220;They can get discounts at hundreds of retailers and restaurants all over the country. Visit www.aaa.com/discounts or www.aaa.com/shopnow for details.&#8221; AAA Northern California offers a wide array of automotive, travel, insurance, DMV, financial services and consumer discounts to nearly 4 million members. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.</p>
<div class="og_rss_groups">
<ul class="links">
<li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li>
</ul>
</div>


Teach Students Four Simple Things Don’t let your student drive off to college in a vehicle they have no idea how to maintain. AAA Northern California recommends parents have a talk with their students before sending them off to college about the four major things they need to do to care for their car. “Not only does a well-maintained vehicle provide safe, reliable transportation for their student, it also prolongs the life of the vehicle and saves money,” says Matt Skryja, AAA Northern Californi

Guest Blog from AAA: Car Care 101 for College Students

guest-blog-from-aaa-car-care-101-for-college-students

<p>Got a Noise Problem? Here’s What to Do. Experts like Diamond Certified’s Paul Asadov, President of Zeus Remodeling, know exactly what to do to reduce noise problems in a home. The most common complaint is about the sound of footsteps in multi-family dwellings. Mr. Asadov explains that the solution to “impact” noise is to replace the original drywall with a detached drywall made of two layers, where one layer is laminated with noise control material. You can also add soundboards inside the ceiling to reduce noise. If your noise problem is street or freeway noise, Mr. Asadov suggests reinforcing the weak spots – doors and windows. Hollow core doors are replaced with solid noise control doors with several acoustical layers inside. Then install triple-pane windows, where one of the glass layers has a vinyl lamination just like a car windshields. With these types of improvements, noise levels can usually be reduced by at least 50% to 60%.</p>\n<p></p>\n<ul>\n<li><a href=\/report/diamond-certified\ target=\_self\>Diamond Certified</a></li>\n</ul>\n

<p>Got a Noise Problem? Here’s What to Do. Experts like Diamond Certified’s Paul Asadov, President of Zeus Remodeling, know exactly what to do to reduce noise problems in a home. The most common complaint is about the sound of footsteps in multi-family dwellings. Mr. Asadov explains that the solution to “impact” noise is to replace the original drywall with a detached drywall made of two layers, where one layer is laminated with noise control material. You can also add soundboards inside the ceilin</p>\n

Got a Noise Problem? Here’s What to Do.

Got-a-Noise-Problem-Here’s-What-to-Do.

<div class="article-entry"><p>What is the single best question you can ask a camp director when shopping for a camp?  I got some good advice from Andrew Townsend, Camp Director for Kennolyn Camps, a Diamond Certified company.  “Who are your staff, how are they hired and who supervises them?  In this three-part question, you get to the very core of what a parent cares about most: who’s caring for my child? Fancy facilities and exciting programs are no good without quality, trained staff to supervise the campers.”<br/>A well-run camp should have clear plans for how to handle emergencies like fires and earthquakes, although the law doesn’t require this. Mr. Townsend says if the camp has water sports and activities, lifeguards, trained lookouts and camp staff should all be prepared to respond to potential problems. And finally, expect a camp director to clearly and concisely explain the camp’s programs and philosophy.</p><div class="og_rss_groups"></div></div>

marshmallow campfire

<p>What is the single best question you can ask a camp director when shopping for a camp?  I got some good advice from Andrew Townsend, Camp Director for Kennolyn Camps, a Diamond Certified company.  “Who are your staff, how are they hired and who supervises them?  In this three-part question, you get to the very core of what a parent cares about most: who’s caring for my child? Fancy facilities and exciting programs are no good without quality, trained staff to supervise the campers.”<br />
A well-run camp should have clear plans for how to handle emergencies like fires and earthquakes, although the law doesn’t require this. Mr. Townsend says if the camp has water sports and activities, lifeguards, trained lookouts and camp staff should all be prepared to respond to potential problems. And finally, expect a camp director to clearly and concisely explain the camp’s programs and philosophy.</p>
<div class="og_rss_groups"></div>


What is the single best question you can ask a camp director when shopping for a camp? I got some good advice from Andrew Townsend, Camp Director for Kennolyn Camps, a Diamond Certified company. “Who are your staff, how are they hired and who supervises them? In this three-part question, you get to the very core of what a parent cares about most: who’s caring for my child? Fancy facilities and exciting programs are no good without quality, trained staff to supervise the campers.”A well-run camp 

Finding a Quality Summer Camp

finding-a-quality-summer-camp

<div class="article-entry"><p>The scammer places a help-wanted ad at a popular job-search site offering a work-at-home job. You fill out an employment application that asks for a Social Security number and your date of birth. Then you're told you got the job! Packages arrive at your home with directions to repackage the items and ship them overseas, using your own money which will be repaid. The original packages were paid for with fraudulent credit cards, something you don't find out until later. Next, you're told that you will be paid by cashier's check. But here's the catch. The check will be written for more than the amount owed. You deposit the check and forward the difference to the company's overseas bank account. Eventually, the cashier's check bounces — and you owe the bank the amount of the check. The kicker is — the ordeal is not over yet. The fraudulent employer has your birth date and SSN. They have applied for several credit cards in your name and use them to buy merchandise that is being shipped to other unknowing victims of the scam. If you think you may be involved in reshipping fraud, contact the FBI @ www.fbi.gov.</p><div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li></ul></div></div>

<p>The scammer places a help-wanted ad at a popular job-search site offering a work-at-home job. You fill out an employment application that asks for a Social Security number and your date of birth. Then you&#039;re told you got the job!  Packages arrive at your home with directions to repackage the items and ship them overseas, using your own money which will be repaid. The original packages were paid for with fraudulent credit cards, something you don&#039;t find out until later.  Next, you&#039;re told that you will be paid by cashier&#039;s check. But here&#039;s the catch. The check will be written for more than the amount owed. You deposit the check and forward the difference to the company&#039;s overseas bank account. Eventually, the cashier&#039;s check bounces &#8212; and you owe the bank the amount of the check.  The kicker is &#8212; the ordeal is not over yet. The fraudulent employer has your birth date and SSN. They have applied for several credit cards in your name and use them to buy merchandise that is being shipped to other unknowing victims of the scam.  If you think you may be involved in reshipping fraud, contact the FBI @ www.fbi.gov.</p>
<div class="og_rss_groups">
<ul class="links">
<li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li>
</ul>
</div>


The scammer places a help-wanted ad at a popular job-search site offering a work-at-home job. You fill out an employment application that asks for a Social Security number and your date of birth. Then you're told you got the job!  Packages arrive at your home with directions to repackage the items and ship them overseas, using your own money which will be repaid. The original packages were paid for with fraudulent credit cards, something you don't find out until later.  Next, you're told that yo

Job Seekers – Look Out for this Scam

job-seekers-look-out-for-this-scam

<div class="article-entry"><p>The secret to weight control is simply eating the right foods, in the right amount, at the right time. Maureen Sullivan, Founder &amp; Chief Nutritionist of Lite for Life in Burlingame, has found no other “quick fix” in her 30 years of weight loss counseling. She educates her clients on the single most important aspect of nutrition – stabilizing blood sugar.</p><p>The biggest mistakes people make are skipping breakfast, exercising without eating before and after, and starting the day with caffeine and sugar (a mocha and a muffin). These habits create spikes and drops in blood sugar throughout the day. If blood sugar is too low before dinnertime, sweet treats are likely to be craved afterwards. The solution? Eat 3 meals and 2 to 3 snacks to balance blood sugar. People who follow this plan usually drop the unwanted pounds and are amazed at how much better they feel.</p></div>

<p>The secret to weight control is simply eating the right foods, in the right amount, at the right time. Maureen Sullivan, Founder &amp; Chief Nutritionist of Lite for Life in Burlingame, has found no other &#8220;quick fix&#8221; in her 30 years of weight loss counseling. She educates her clients on the single most important aspect of nutrition &#8211; stabilizing blood sugar.</p>
<p>The biggest mistakes people make are skipping breakfast, exercising without eating before and after, and starting the day with caffeine and sugar (a mocha and a muffin). These habits create spikes and drops in blood sugar throughout the day. If blood sugar is too low before dinnertime, sweet treats are likely to be craved afterwards. The solution? Eat 3 meals and 2 to 3 snacks to balance blood sugar. People who follow this plan usually drop the unwanted pounds and are amazed at how much better they feel.</p>


The secret to weight control is simply eating the right foods, in the right amount, at the right time. Maureen Sullivan, Founder & Chief Nutritionist of Lite for Life in Burlingame, has found no other “quick fix” in her 30 years of weight loss counseling. She educates her clients on the single most important aspect of nutrition – stabilizing blood sugar.The biggest mistakes people make are skipping breakfast, exercising without eating before and after, and starting the day with caffeine and suga

A Winning Formula for Weight Loss

a-winning-formula-for-weight-loss

<div class="article-entry"><p>You may not think too much about backing up data until the day comes when your hard drive crashes. That's when I got the wake-up call, thinking I had lost everything – photos, work documents, records, letters, music. Rick Sutherland, owner of ClickAway, a Diamond Certified company, says most people are like me and don't realize how easy back up is, and how expensive data recovery can be. To back up data, some people use an external hard drive, where data is put onto another disc and stored in a safety deposit box, or somewhere else outside your home. You can also use an automatic on-line back up service, which is especially useful for saving data on a daily basis. The simplest method is not very expensive. You buy a 2 GB flash drive for less than $20 and a fireproof box to store it in. This small investment insures your data will be safe and sound.</p><div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li></ul></div></div>

<p>You may not think too much about backing up data until the day comes when your hard drive crashes. That&#039;s when I got the wake-up call, thinking I had lost everything &#8211; photos, work documents, records, letters, music. Rick Sutherland, owner of ClickAway, a Diamond Certified company, says most people are like me and don&#039;t realize how easy back up is, and how expensive data recovery can be.  To back up data, some people use an external hard drive, where data is put onto another disc and stored in a safety deposit box, or somewhere else outside your home. You can also use an automatic on-line back up service, which is especially useful for saving data on a daily basis. The simplest method is not very expensive. You buy a 2 GB flash drive for less than $20 and a fireproof box to store it in. This small investment insures your data will be safe and sound.</p>
<div class="og_rss_groups">
<ul class="links">
<li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li>
</ul>
</div>


You may not think too much about backing up data until the day comes when your hard drive crashes. That's when I got the wake-up call, thinking I had lost everything – photos, work documents, records, letters, music. Rick Sutherland, owner of ClickAway, a Diamond Certified company, says most people are like me and don't realize how easy back up is, and how expensive data recovery can be.  To back up data, some people use an external hard drive, where data is put onto another disc and stored in a

Back Up Your Computer – Now!

back-up-your-computer-now

<div class="article-entry"><p> <br/>When was the last time you vacuumed under and behind your refrigerator? It’s amazing how much crud builds up back there, as I discovered while getting a start on my spring cleaning.  As I scrubbed away, I began thinking about the origin of this annual ritual.<br/> <br/>The idea originated in China. The Chinese clean homes in anticipation of the New Year. A thorough cleaning eliminates bad luck and misfortune from the previous year. In Jewish custom, Passover, which comes around April, is a time of house cleaning as well. And when homes were heated with coal, wood and oils in the winter, families waited until spring to remove soot, ash, and the smell of smoke from walls, ceilings, fabric and furniture.<br/> <br/>Nowadays, we spring clean to celebrate bright days, fresh air, and blooming flowers and trees. Cleaning protects our investment and saves us money by preserving floors, carpets, and furniture. Removing dust and allergens is better for our health. Living in a clean and organized home eliminates stress, and we can feel proud when we welcome others into our homes.</p><div class="og_rss_groups"></div></div>

<p>&nbsp;<br />
When was the last time you vacuumed under and behind your refrigerator? It&rsquo;s amazing how much crud builds up back there, as I discovered while getting a start on my spring cleaning. &nbsp;As I scrubbed away, I began thinking about the origin of this annual ritual.<br />
&nbsp;<br />
The idea originated in China. The Chinese clean homes in anticipation of the New Year. A thorough cleaning eliminates bad luck and misfortune from the previous year. In Jewish custom, Passover, which comes around April, is a time of house cleaning as well. And when homes were heated with coal, wood and oils in the winter, families waited until spring to remove soot, ash, and the smell of smoke from walls, ceilings, fabric and furniture.<br />
&nbsp;<br />
Nowadays, we spring clean to celebrate bright days, fresh air, and blooming flowers and trees. Cleaning protects our investment and saves us money by preserving floors, carpets, and furniture. Removing dust and allergens is better for our health. Living in a clean and organized home eliminates stress, and we can feel proud when we welcome others into our homes.</p>
<div class="og_rss_groups"></div>


When was the last time you vacuumed under and behind your refrigerator? It’s amazing how much crud builds up back there, as I discovered while getting a start on my spring cleaning. As I scrubbed away, I began thinking about the origin of this annual ritual.The idea originated in China. The Chinese clean homes in anticipation of the New Year. A thorough cleaning eliminates bad luck and misfortune from the previous year. In Jewish custom, Passover, which comes around April, is a time of house cle

Happy Spring and Happy Scrubbing

happy-spring-and-happy-scrubbing

<div class="article-entry"><p>Considering how many people get into trouble with credit cards, using a debit card can be a good way to make sure you live within your means. But, there are some disadvantages to using a debit card. </p><p>First, debit cards don’t offer the same protections that credit cards do when it comes to damaged, defective, undelivered or unsatisfactory merchandise. Credit card regulations give cardholders the right to withhold payment while they dispute a charge. But, because debit card purchases are typically treated as cash transactions, the buyer has far less leverage. Particularly when shopping online, it’s advisable to use a credit card. Also, a credit card is better at protecting you in cases of fraud because you can dispute unauthorized charges without paying for them. Someone who gets hold of your debit card could drain your bank account, even if only temporarily, until the bank replaces your money.</p><div class="og_rss_groups"></div></div>

<p>Considering how many people get into trouble with credit cards, using a debit card can be a good way to make sure you live within your means. But, there are some disadvantages to using a debit card. </p>
<p>First, debit cards don’t offer the same protections that credit cards do when it comes to damaged, defective, undelivered or unsatisfactory merchandise. Credit card regulations give cardholders the right to withhold payment while they dispute a charge. But, because debit card purchases are typically treated as cash transactions, the buyer has far less leverage. Particularly when shopping online, it’s advisable to use a credit card.  Also, a credit card is better at protecting you in cases of fraud because you can dispute unauthorized charges without paying for them. Someone who gets hold of your debit card could drain your bank account, even if only temporarily, until the bank replaces your money.</p>
<div class="og_rss_groups"></div>


Considering how many people get into trouble with credit cards, using a debit card can be a good way to make sure you live within your means. But, there are some disadvantages to using a debit card. First, debit cards don’t offer the same protections that credit cards do when it comes to damaged, defective, undelivered or unsatisfactory merchandise. Credit card regulations give cardholders the right to withhold payment while they dispute a charge. But, because debit card purchases are typically 

When to Use Debit vs. Credit Card?

when-to-use-debit-vs-credit-card

<div class="article-entry"><div class="elementor elementor-431515" data-elementor-id="431515" data-elementor-settings="[]" data-elementor-type="wp-page"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-section elementor-top-section elementor-element elementor-element-5e135a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-element_type="section" data-id="5e135a27"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cf116de" data-element_type="column" data-id="2cf116de"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1cd4fb98 elementor-widget elementor-widget-text-editor" data-element_type="widget" data-id="1cd4fb98" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img alt="local mechanic" class="aligncenter size-full wp-image-431516" height="626" loading="lazy" sizes="(max-width: 1194px) 100vw, 1194px" src="https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2021/09/Car-Doctor-action-shot-rgb-4.png" srcset="https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2021/09/Car-Doctor-action-shot-rgb-4.png 1194w, https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2021/09/Car-Doctor-action-shot-rgb-4-300x157.png 300w, https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2021/09/Car-Doctor-action-shot-rgb-4-1024x537.png 1024w, https://dcr-apis.s3.us-east-2.amazonaws.com/wp_contents/uploads/2021/09/Car-Doctor-action-shot-rgb-4-768x403.png 768w" width="1194"/>Every time I have a problem with my car, I thank my lucky stars that I have a great mechanic. The last time I saw him, I needed a weird sound checked out. I was selling my Honda Fit and a woman who test-drove it pointed out that an annoying noise was coming from the back of the vehicle. When I drove around for several blocks with my mechanic, he hopped out of the car and asked me to follow him. Believe it or not, the noise was simply a loose license plate holder!I was grateful that it was such a minor problem, but I also realized that an untrustworthy repair shop could have tried to sell me something totally unnecessary like new shock absorbers or an exhaust system. If you don’t have a great mechanic, I suggest finding one as soon as possible. Check out <a href="https://www.diamondcertified.org/do-you-have-a-great-mechanic-podcast/">this mini podcast</a> I did recently for some advice. </div></div></div></div></div></div></div></div></section></div></div></div></div>

<p>When we wanted to buy a used car from someone selling a Toyota Echo on Craig’s List, I was grateful that I have a solid, long-term relationship with a good mechanic. He gave it a “thumbs up.” We bought the car and never regretted it.</p>
<p>When my husband’s ’69 VW caught on fire and needed emergency repairs, once again, we were fortunate to be within towing distance of the same shop.<br />
And when I needed a mini-van inspected before a long road trip, I knew my mechanic would check all the vitals so that we wouldn’t have to worry about a breakdown on the Highway 5 to Oregon. He’s honest, reliable and competent.</p>
<p>Do you have a great mechanic? <a href="http://www2.diamondcertified.org/resource_center/podcasts/DDCmechanic04192008%20.mp3" target="_blank">Listen my podcast</a> on what to look for, and then check the Diamond Certified listings on our website.</p>
<div class="og_rss_groups"></div>


When we wanted to buy a used car from someone selling a Toyota Echo on Craig’s List, I was grateful that I have a solid, long-term relationship with a good mechanic. He gave it a “thumbs up.” We bought the car and never regretted it.When my husband’s ’69 VW caught on fire and needed emergency repairs, once again, we were fortunate to be within towing distance of the same shop.And when I needed a mini-van inspected before a long road trip, I knew my mechanic would check all the vitals so that we 

Do You Have a Great Mechanic?

do-you-have-a-great-mechanic

<div class="article-entry"><p>Yes, I did a really stupid thing. I lost my car keys – INSIDE my house somewhere. After looking for them for two weeks with no luck, I gave up and zoomed down to my local hardware store to get a copy made of the one and ONLY key to my 1997 Infiniti i30.</p><p>This simple transaction made me love this local business even more than I did before. The young man not only made the key in minutes, but he also took some extra time to give me additional consumer advice. Here’s what he said:</p><p>#1. Try the new key ASAP. Try it in the ignition AND to unlock the door. He said, “If you have a problem, come right back and we’ll fix it.” Music to my ears.</p><p>#2. Do not lend the master key to anyone who’s borrowing your car. You want to make sure the master does not get lost.</p><p>#3. He reminded me to always make additional keys from the master in the future, not from the copy.</p><p>I love it when employees are well educated AND they take the time to educate me as well.</p><div class="og_rss_groups"></div></div>

<p>Yes, I did a really stupid thing. I lost my car keys – INSIDE my house somewhere. After looking for them for two weeks with no luck, I gave up and zoomed down to my local hardware store to get a copy made of the one and ONLY key to my 1997 Infiniti i30.</p>
<p>This simple transaction made me love this local business even more than I did before. The young man not only made the key in minutes, but he also took some extra time to give me additional consumer advice. Here’s what he said:</p>
<p>#1. Try the new key ASAP. Try it in the ignition AND to unlock the door. He said, “If you have a problem, come right back and we’ll fix it.” Music to my ears.</p>
<p>#2. Do not lend the master key to anyone who’s borrowing your car. You want to make sure the master does not get lost.</p>
<p>#3. He reminded me to always make additional keys from the master in the future, not from the copy.</p>
<p>I love it when employees are well educated AND they take the time to educate me as well.</p>
<div class="og_rss_groups"></div>


Yes, I did a really stupid thing. I lost my car keys – INSIDE my house somewhere. After looking for them for two weeks with no luck, I gave up and zoomed down to my local hardware store to get a copy made of the one and ONLY key to my 1997 Infiniti i30.This simple transaction made me love this local business even more than I did before. The young man not only made the key in minutes, but he also took some extra time to give me additional consumer advice. Here’s what he said:#1. Try the new key A

Why I Love, Love, Love My Local Hardware Store

why-i-love-love-love-my-local-hardware-store

<div class="article-entry"><p>Have you been thinking about installing new windows? John Gorman, owner of Save Energy Company, a Diamond Certified company, says if you buy double pane energy-saving windows now, you will qualify for a maximum of $1500 in federal tax credits. You’re allowed to deduct 30% of the cost of the materials through 2009 and 2010. For more detailed information on the tax credits, go to www.energystar.gov. Double pane windows have improved a lot over the years, according to Mr. Gorman. Besides reducing your energy bills, they eliminate mold and mildew. People find that the new windows reduce street noise, which is a huge benefit. New tinting blocks harmful UV rays, so they protect your rugs and furniture from sun damage. In many homes, you can install new windows without replacing the casings or damaging your stucco.</p><div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li></ul></div></div>

<p>Have you been thinking about installing new windows? John Gorman, owner of Save Energy Company, a Diamond Certified company, says if you buy double pane energy-saving windows now, you will qualify for a maximum of $1500 in federal tax credits. You&#8217;re allowed to deduct 30% of the cost of the materials through 2009 and 2010. For more detailed information on the tax credits, go to www.energystar.gov. Double pane windows have improved a lot over the years, according to Mr. Gorman. Besides reducing your energy bills, they eliminate mold and mildew. People find that the new windows reduce street noise, which is a huge benefit. New tinting blocks harmful UV rays, so they protect your rugs and furniture from sun damage. In many homes, you can install new windows without replacing the casings or damaging your stucco.</p>
<div class="og_rss_groups">
<ul class="links">
<li class="og_links first last"><a href="/report/diamond-certified">Diamond Certified</a></li>
</ul>
</div>


Have you been thinking about installing new windows? John Gorman, owner of Save Energy Company, a Diamond Certified company, says if you buy double pane energy-saving windows now, you will qualify for a maximum of $1500 in federal tax credits. You’re allowed to deduct 30% of the cost of the materials through 2009 and 2010. For more detailed information on the tax credits, go to www.energystar.gov. Double pane windows have improved a lot over the years, according to Mr. Gorman. Besides reducing y

New and Higher Tax Credits for Energy Efficient Windows

new-and-higher-tax-credits-for-energy-efficient-windows

<div class="article-entry"><p>Because I am in the middle of planning a kitchen remodel and getting some foundation work done, I found these to be wise words from a Diamond Certified Guest Blogger, Michael McCutcheon, owner McCutcheon Construction, Inc.<br/>___________________________________________</p><p>I was thinking this morning about the language we use when we discuss negotiating with people. “I’ve got to play hard-ball” with this guy….</p><p>“Hard-ball” is a pretty good analogy for taking a tough negotiating stance. Hard-ball is very much a game of intimidation, particularly when the pitcher tries to “brush back” the hitter with one that’s “high and tight.” A pitcher will deliberately throw at a batter’s head in order to get them to “back off” the plate. If the batter is intimidated, he won’t “stand in.” He won’t be able to cover the entire plate with his bat. Once the pitcher has brushed him back, he’ll try one “low and outside.” Once the batter backs off, he’ll never be able to reach that pitch. “Strike three!!”</p><p>When I was in college we used to play Frisbee, which was the opposite of a game of intimidation. In fact, we had to cooperate to have fun. If the other player couldn’t catch and then return the throw, it ruined the whole rhythm of play. As players get better, you throw harder, but the goal is always to make the Frisbee catchable so they can return it to you—hopefully in your sweet spot so you can catch and return. ??In business, this kind of approach is called “win-win.” It’s the opposite of “hard-ball.”</p><p>As a businessperson, I see people play the game of life in either hard-ball or Frisbee style. I decided years ago that I would “play Frisbee,” meaning negotiate in good faith with clients to seek a “win-win” for both parties.</p><p>Every week we get calls from homeowners who refuse to tell us their budget. They figure that if they tell us what they want to spend we might increase our price and rip them off. They presume that our pricing is not based on our cost plus a reasonable markup, but rather on our evaluation of their ability to pay. Not true. In fact, bringing us in early on the budget conversation can save a lot of wasted effort.</p><p>My advice is to always work as a team. Think “Frisbee” rather than “hard-ball.” Home remodeling is too big a risk to make it an adversarial game. Spend time up-front interviewing and selecting your team members—including the designer and builder. Be watchful as the process unfolds, and replace any team members who aren’t meeting your expectations. Good teamwork makes your project go more smoothly and saves you time, money, and aggravation.</p><div class="og_rss_groups"></div></div>

<p>Because I am in the middle of planning a kitchen remodel and getting some foundation work done, I found these to be wise words from a Diamond Certified Guest Blogger, Michael McCutcheon, owner McCutcheon Construction, Inc.<br />
___________________________________________</p>
<p>I was thinking this morning about the language we use when we discuss negotiating with people. “I’ve got to play hard-ball” with this guy….</p>
<p>“Hard-ball” is a pretty good analogy for taking a tough negotiating stance. Hard-ball is very much a game of intimidation, particularly when the pitcher tries to “brush back” the hitter with one that&#8217;s “high and tight.&#8221; A pitcher will deliberately throw at a batter’s head in order to get them to “back off” the plate. If the batter is intimidated, he won’t &#8220;stand in.&#8221; He won’t be able to cover the entire plate with his bat. Once the pitcher has brushed him back, he&#8217;ll try one “low and outside.&#8221; Once the batter backs off, he&#8217;ll never be able to reach that pitch. “Strike three!!”</p>
<p>When I was in college we used to play Frisbee, which was the opposite of a game of intimidation. In fact, we had to cooperate to have fun. If the other player couldn&#8217;t catch and then return the throw, it ruined the whole rhythm of play. As players get better, you throw harder, but the goal is always to make the Frisbee catchable so they can return it to you—hopefully in your sweet spot so you can catch and return.   In business, this kind of approach is called “win-win.&#8221; It&#8217;s the opposite of “hard-ball.&#8221;</p>
<p>As a businessperson, I see people play the game of life in either hard-ball or Frisbee style. I decided years ago that I would “play Frisbee,&#8221; meaning negotiate in good faith with clients to seek a “win-win” for both parties.</p>
<p>Every week we get calls from homeowners who refuse to tell us their budget. They figure that if they tell us what they want to spend we might increase our price and rip them off. They presume that our pricing is not based on our cost plus a reasonable markup, but rather on our evaluation of their ability to pay. Not true. In fact, bringing us in early on the budget conversation can save a lot of wasted effort.</p>
<p>My advice is to always work as a team. Think “Frisbee” rather than “hard-ball.&#8221; Home remodeling is too big a risk to make it an adversarial game. Spend time up-front interviewing and selecting your team members—including the designer and builder. Be watchful as the process unfolds, and replace any team members who aren&#8217;t meeting your expectations. Good teamwork makes your project go more smoothly and saves you time, money, and aggravation.</p>
<div class="og_rss_groups"></div>


Because I am in the middle of planning a kitchen remodel and getting some foundation work done, I found these to be wise words from a Diamond Certified Guest Blogger, Michael McCutcheon, owner McCutcheon Construction, Inc.___________________________________________I was thinking this morning about the language we use when we discuss negotiating with people. “I’ve got to play hard-ball” with this guy….“Hard-ball” is a pretty good analogy for taking a tough negotiating stance. Hard-ball is very mu

Frisbee and the Game of Life

frisbee-and-the-game-of-life

<div class="article-entry"><p>Do you ever approach a large home improvement project or a major purchase with fear and trepidation? Right now, my husband and I are making some changes around the house—buying new appliances, a TV for the bedroom, drapes for the living room. We both dread the prospect of spending precious weekends at the mall or at appliance showrooms, and that’s after you invest time in figuring out what you want.</p><p>If you’re a savvy consumer like me, I do my homework, but streamline the process. For starters, I only go to trusted sources for information on products. Consumer Reports magazine is always my first choice when it comes to finding objective and independent ratings for most items.</p><p>Another short cut is to talk to the experts, but come prepared. While shopping for appliances, I met several knowledgeable salespeople who gave me a crash course on each type. You might be surprised at how much you can learn by not only asking good questions, but also openly acknowledging their skill and expertise.</p><p>You’ll save yourself a lot of hassle by going back to a business where you’ve had a successful experience in the past. My little black book is full of great businesses and wonderful service people.</p><p>If you’re just getting started developing your “A” list of local companies to do business with, I recommend that you start with <a href="https://www.diamondcertified.org" target="_blank">www.diamondcertified.org</a>. Remember, each company must score over 90 on a 100 scale on customer satisfaction and pass all of the credential rating steps to earn the prestigious Diamond Certified award, so you can choose them with confidence.</p><div class="og_rss_groups"></div></div>

<p>Do you ever approach a large home improvement project or a major purchase with fear and trepidation? Right now, my husband and I are making some changes around the house—buying new appliances, a TV for the bedroom, drapes for the living room. We both dread the prospect of spending precious weekends at the mall or at appliance showrooms, and that’s after you invest time in figuring out what you want.</p>
<p>If you’re a savvy consumer like me, I do my homework, but streamline the process. For starters, I only go to trusted sources for information on products. Consumer Reports magazine is always my first choice when it comes to finding objective and independent ratings for most items.</p>
<p>Another short cut is to talk to the experts, but come prepared. While shopping for appliances, I met several knowledgeable salespeople who gave me a crash course on each type. You might be surprised at how much you can learn by not only asking good questions, but also openly acknowledging their skill and expertise.</p>
<p>You&#8217;ll save yourself a lot of hassle by going back to a business where you&#8217;ve had a successful experience in the past. My little black book is full of great businesses and wonderful service people.</p>
<p>If you’re just getting started developing your “A” list of local companies to do business with, I recommend that you start with <a href="http://www.diamondcertified.org" target="_blank">www.diamondcertified.org</a>. Remember, each company must score over 90 on a 100 scale on customer satisfaction and pass all of the credential rating steps to earn the prestigious Diamond Certified award, so you can choose them with confidence.</p>
<div class="og_rss_groups"></div>


Do you ever approach a large home improvement project or a major purchase with fear and trepidation? Right now, my husband and I are making some changes around the house—buying new appliances, a TV for the bedroom, drapes for the living room. We both dread the prospect of spending precious weekends at the mall or at appliance showrooms, and that’s after you invest time in figuring out what you want.If you’re a savvy consumer like me, I do my homework, but streamline the process. For starters, I 

Savvy Short Cuts for Major Purchases

savvy-short-cuts-for-major-purchases

<div class="article-entry"><p>I often say that one of the best ways to judge a company’s commitment to customer service is by how they handle things when something goes wrong. An auto body shop I did business with recently passed that test with flying colors.</p><p>The damage from a car accident cost more than $3,000 in repairs, and the job took several weeks to complete. Happy to get the vehicle back after so long, we drove right to a car wash. Minutes later, the manager called me over to point out that radiator fluid was pouring out of the vehicle. Nearly everything under the hood had just been almost entirely re-built, including the radiator!</p><p>Here’s the happy ending. The shop owner did not hesitate or waffle when it came to solving the problem. He promptly sent a tow truck, ordered a rental car, offered to investigate what went wrong, made the repair, and road tested the car again. The solution cost him money, but he knew it was the right thing to do. That’s the way to earn a customer for life.</p><div class="og_rss_groups"></div></div>

<p>I often say that one of the best ways to judge a company’s commitment to customer service is by how they handle things when something goes wrong. An auto body shop I did business with recently passed that test with flying colors.</p>
<p>The damage from a car accident cost more than $3,000 in repairs, and the job took several weeks to complete. Happy to get the vehicle back after so long, we drove right to a car wash. Minutes later, the manager called me over to point out that radiator fluid was pouring out of the vehicle. Nearly everything under the hood had just been almost entirely re-built, including the radiator!</p>
<p>Here’s the happy ending. The shop owner did not hesitate or waffle when it came to solving the problem. He promptly sent a tow truck, ordered a rental car, offered to investigate what went wrong, made the repair, and road tested the car again. The solution cost him money, but he knew it was the right thing to do. That’s the way to earn a customer for life.</p>
<div class="og_rss_groups"></div>


I often say that one of the best ways to judge a company’s commitment to customer service is by how they handle things when something goes wrong. An auto body shop I did business with recently passed that test with flying colors.The damage from a car accident cost more than $3,000 in repairs, and the job took several weeks to complete. Happy to get the vehicle back after so long, we drove right to a car wash. Minutes later, the manager called me over to point out that radiator fluid was pouring 

When Something Big Goes Wrong, What Does the Business Do?

when-something-big-goes-wrong-what-does-the-business-do

<div class="article-entry"><p>I wanted three estimates for new kitchen countertops. I knew the dimensions, the color and the type of material I wanted. Should have been an easy process, right?</p><p>For the first estimate, I made an appointment with a specific salesman at the showroom. I waited 30 minutes while he was with another client, but when I wasn’t even acknowledged I walked out the door.</p><p>I faxed the second estimate request as a different salesman at a different store advised. Several days have gone by and I am still waiting for a response.</p><p>The third company stood out because they’re right on top of things. I faxed the information; the lead estimator called for more clarification on the backsplash, and promised an estimate within 24 hours.</p><p>How you’re treated from the very beginning of a transaction is a pretty good indication of how the company will handle the install and follow-up service. Even if their price is a bit higher, it will be worth it knowing how much hustle they have and how responsive they are from the get-go.</p><div class="og_rss_groups"></div></div>

<p>I wanted three estimates for new kitchen countertops. I knew the dimensions, the color and the type of material I wanted. Should have been an easy process, right?</p>
<p>For the first estimate, I made an appointment with a specific salesman at the showroom. I waited 30 minutes while he was with another client, but when I wasn’t even acknowledged I walked out the door.</p>
<p>I faxed the second estimate request as a different salesman at a different store advised. Several days have gone by and I am still waiting for a response.</p>
<p>The third company stood out because they’re right on top of things. I faxed the information; the lead estimator called for more clarification on the backsplash, and promised an estimate within 24 hours.</p>
<p>How you’re treated from the very beginning of a transaction is a pretty good indication of how the company will handle the install and follow-up service. Even if their price is a bit higher, it will be worth it knowing how much hustle they have and how responsive they are from the get-go.</p>
<div class="og_rss_groups"></div>


I wanted three estimates for new kitchen countertops. I knew the dimensions, the color and the type of material I wanted. Should have been an easy process, right?For the first estimate, I made an appointment with a specific salesman at the showroom. I waited 30 minutes while he was with another client, but when I wasn’t even acknowledged I walked out the door.I faxed the second estimate request as a different salesman at a different store advised. Several days have gone by and I am still waiting

A Tale of Three Estimates

a-tale-of-three-estimates

<div class="article-entry"><p>In a recent Stephen Sondheim radio interview, the famous composer and lyricist made an interesting comment. “Familiarity breeds content,” he said, and that struck a chord (pardon the pun) with me. This is a play on the well-known saying, “Familiarity breeds contempt.”</p><p>Sondheim started me thinking about the meaning of his phrase as it applies to customer service and satisfaction. What came to mind was the contentment I feel when I have a long-term, on-going personal relationship with a provider. When I need my trees trimmed, I know Joe will take care of it, no problem. Toilet back-up? I have George’s phone number at my fingertips. I don’t need to shop around for another carpet cleaner; Ofer’s familiar with my house. My guy knows what to do and how to do it.</p><p>Familiarity also means getting to know the person(s) who provides the service. I often learn something about their families, where they’re from, what their goals are for growing their businesses, and who their favorite sports teams or musical groups are. And they know a lot about me too. These are the best kind of business relationships in my opinion. Do you agree?</p><div class="og_rss_groups"></div></div>

<p>In a recent Stephen Sondheim radio interview, the famous composer and lyricist made an interesting comment. “Familiarity breeds content,” he said, and that struck a chord (pardon the pun) with me. This is a play on the well-known saying, &#8220;Familiarity breeds contempt.”</p>
<p>Sondheim started me thinking about the meaning of his phrase as it applies to customer service and satisfaction. What came to mind was the contentment I feel when I have a long-term, on-going personal relationship with a provider. When I need my trees trimmed, I know Joe will take care of it, no problem. Toilet back-up? I have George’s phone number at my fingertips. I don’t need to shop around for another carpet cleaner; Ofer’s familiar with my house. My guy knows what to do and how to do it.</p>
<p>Familiarity also means getting to know the person(s) who provides the service. I often learn something about their families, where they’re from, what their goals are for growing their businesses, and who their favorite sports teams or musical groups are. And they know a lot about me too. These are the best kind of business relationships in my opinion. Do you agree?</p>
<div class="og_rss_groups"></div>


In a recent Stephen Sondheim radio interview, the famous composer and lyricist made an interesting comment. “Familiarity breeds content,” he said, and that struck a chord (pardon the pun) with me. This is a play on the well-known saying, “Familiarity breeds contempt.”Sondheim started me thinking about the meaning of his phrase as it applies to customer service and satisfaction. What came to mind was the contentment I feel when I have a long-term, on-going personal relationship with a provider. W

Wise Words from Stephen Sondheim

wise-words-from-stephen-sondheim

<div class="article-entry"><p>All of us have to resolve conflicts at one point or another. You might have disagreements with a co-worker, a relative, a spouse, a child, or with a business you hire. I was at a workshop recently where the expert introduced an approach for resolving conflicts that seems to work.</p><p>The method goes by the acronym LEAP, which stands for Listen, Empathize, Agree, and Partner.</p><p>Here’s how I used LEAP this week when dealing with a late delivery for my new gas range. First I called to see why the delivery hadn’t been made within the promised two-hour time slot. I LISTENED while the representative explained the crew was running late. A difficult job and the rain had thrown the schedule off. I EMPATHIZED, saying unexpected things can happen. After an apology from the rep, the next step was coming to some agreement on when I could expect delivery. I explained that I could wait no more than 45 minutes, and we AGREED upon a new delivery time. Through PARTNERING, we accomplished our common goal of getting the range into my garage that afternoon.</p><p>LEAP eliminates a lot of frustration around dealing with conflicts and works in many different situations. Try it and see if you like it as much as I do.</p><div class="og_rss_groups"></div></div>

<p>All of us have to resolve conflicts at one point or another. You might have disagreements with a co-worker, a relative, a spouse, a child, or with a business you hire. I was at a workshop recently where the expert introduced an approach for resolving conflicts that seems to work.</p>
<p>The method goes by the acronym LEAP, which stands for Listen, Empathize, Agree, and Partner.</p>
<p>Here’s how I used LEAP this week when dealing with a late delivery for my new gas range. First I called to see why the delivery hadn’t been made within the promised two-hour time slot. I LISTENED while the representative explained the crew was running late. A difficult job and the rain had thrown the schedule off. I EMPATHIZED, saying unexpected things can happen. After an apology from the rep, the next step was coming to some agreement on when I could expect delivery. I explained that I could wait no more than 45 minutes, and we AGREED upon a new delivery time. Through PARTNERING, we accomplished our common goal of getting the range into my garage that afternoon.</p>
<p>LEAP eliminates a lot of frustration around dealing with conflicts and works in many different situations. Try it and see if you like it as much as I do.</p>
<div class="og_rss_groups"></div>


All of us have to resolve conflicts at one point or another. You might have disagreements with a co-worker, a relative, a spouse, a child, or with a business you hire. I was at a workshop recently where the expert introduced an approach for resolving conflicts that seems to work.The method goes by the acronym LEAP, which stands for Listen, Empathize, Agree, and Partner.Here’s how I used LEAP this week when dealing with a late delivery for my new gas range. First I called to see why the delivery 

A Sensible Way to Manage Conflict

a-sensible-way-to-manage-conflict

<div class="article-entry"><p>You don’t hear this too often. “What could I have done differently, if anything, to win your business?”</p><p>The owner of a kitchen cabinet showroom sincerely wanted to know why I had purchased cabinets elsewhere. I had visited there weeks before while putting together a plan for my kitchen. I returned to his store to buy countertops because he was knowledgeable and friendly, AND not pushy. I wanted to give him at least some of my business.</p><p>I explained that my contractor and I had decided to go with custom cabinets instead, for a variety of reasons. He told me that asking that question repeatedly and listening to customers’ answers helped him improve his service.</p><p>And that’s why he’s a successful local business owner.</p><div class="og_rss_groups"></div></div>

<p>You don’t hear this too often. “What could I have done differently, if anything, to win your business?”</p>
<p>The owner of a kitchen cabinet showroom sincerely wanted to know why I had purchased cabinets elsewhere. I had visited there weeks before while putting together a plan for my kitchen. I returned to his store to buy countertops because he was knowledgeable and friendly, AND not pushy. I wanted to give him at least some of my business.</p>
<p>I explained that my contractor and I had decided to go with custom cabinets instead, for a variety of reasons. He told me that asking that question repeatedly and listening to customers’ answers helped him improve his service.</p>
<p>And that’s why he’s a successful local business owner.</p>
<div class="og_rss_groups"></div>


You don’t hear this too often. “What could I have done differently, if anything, to win your business?”The owner of a kitchen cabinet showroom sincerely wanted to know why I had purchased cabinets elsewhere. I had visited there weeks before while putting together a plan for my kitchen. I returned to his store to buy countertops because he was knowledgeable and friendly, AND not pushy. I wanted to give him at least some of my business.I explained that my contractor and I had decided to go with cu

A Surprise Question

a-surprise-question

<div class="article-entry"><p>Take a look at this youtube.com video called <a href="https://www.youtube.com/watch?v=OoB2PKYbu4Q&amp;feature=email" target="_blank">Fraud: An Inside Look</a>.</p><p>The Federal Trade Commission created this 10-minute video that shows you how easy it is to get conned. The deceptive practices range from making unsubstantiated earnings claims for business opportunities to giving phony references with people who are in cahoots with the fraudsters.</p><p>With the economic downturn, these types of scams are on the rise. If you’re approached with a questionable offer, the con man in the video suggests this one thing: “Fast no’s and slow yes’s. That’s all you have to remember.” Don’t get caught in their web and get pressured into anything on the spot.</p><div class="og_rss_groups"></div></div>

<p>Take a look at this youtube.com video called <a href="http://www.youtube.com/watch?v=OoB2PKYbu4Q&amp;feature=email" target="_blank">Fraud: An Inside Look</a>.</p>
<p>The Federal Trade Commission created this 10-minute video that shows you how easy it is to get conned. The deceptive practices range from making unsubstantiated earnings claims for business opportunities to giving phony references with people who are in cahoots with the fraudsters.</p>
<p>With the economic downturn, these types of scams are on the rise. If you’re approached with a questionable offer, the con man in the video suggests this one thing: “Fast no’s and slow yes’s. That’s all you have to remember.” Don’t get caught in their web and get pressured into anything on the spot.</p>
<div class="og_rss_groups"></div>


Take a look at this youtube.com video called Fraud: An Inside Look.The Federal Trade Commission created this 10-minute video that shows you how easy it is to get conned. The deceptive practices range from making unsubstantiated earnings claims for business opportunities to giving phony references with people who are in cahoots with the fraudsters.With the economic downturn, these types of scams are on the rise. If you’re approached with a questionable offer, the con man in the video suggests thi

A Former Con Artist Gives Us the Inside Story

a-former-con-artist-gives-us-the-inside-story

<div class="article-entry"><p>I have to give the lab I complained about a big “thumbs-up” for responding quickly to my complaint about poor service. I waited 1.5 hours for a simple blood test due to inadequate staffing. I wrote to the head of media relations and in less than 24 hours, I received this response:</p><p>“We apologize for the poor experience you had during your visit. We are working on the appearance of our PSCs and staffing the labs appropriately. Unfortunately we are experiencing a shortage of service technicians and we are in the process of remedying this situation within the next 2 weeks. Along with this there will be re-training involved on how to handle PHI and confidentiality. We hope the next visit you have here…is a positive one and if you need any further assistance do not hesitate to contact me. Thank you for your feedback and have a wonderful day.”</p><p>My only complaint about this response, from the patient’s point of view, is that I don’t understand some of the acronyms used. I think they could use simpler language when communicating with clients. I might have an update for you in a future blog when I check up on whether they made any improvements when I return for another blood test in a few months.</p><div class="og_rss_groups"></div></div>

<p>I have to give the lab I complained about a big “thumbs-up” for responding quickly to my complaint about poor service. I waited 1.5 hours for a simple blood test due to inadequate staffing. I wrote to the head of media relations and in less than 24 hours, I received this response:</p>
<p>“We apologize for the poor experience you had during your visit. We are working on the appearance of our PSCs and staffing the labs appropriately. Unfortunately we are experiencing a shortage of service technicians and we are in the process of remedying this situation within the next 2 weeks. Along with this there will be re-training involved on how to handle PHI and confidentiality. We hope the next visit you have here…is a positive one and if you need any further assistance do not hesitate to contact me. Thank you for your feedback and have a wonderful day.”</p>
<p>My only complaint about this response, from the patient’s point of view, is that I don’t understand some of the acronyms used. I think they could use simpler language when communicating with clients. I might have an update for you in a future blog when I check up on whether they made any improvements when I return for another blood test in a few months.</p>
<div class="og_rss_groups"></div>


I have to give the lab I complained about a big “thumbs-up” for responding quickly to my complaint about poor service. I waited 1.5 hours for a simple blood test due to inadequate staffing. I wrote to the head of media relations and in less than 24 hours, I received this response:“We apologize for the poor experience you had during your visit. We are working on the appearance of our PSCs and staffing the labs appropriately. Unfortunately we are experiencing a shortage of service technicians and 

Follow-up on My Complaint

follow-up-on-my-complaint

<div class="article-entry"><p>We’ve all had bad customer service experiences, but how often do you take that next step and voice your concerns to someone with authority?</p><p>I’m so ready to do that. I’m speaking up about the appalling, inferior, sub-standard service I had this week at a blood lab. Have you ever waited 1.5 hours for a simple blood test? I noticed six or seven people ahead of me when I arrived, and estimated that it might be a 30-minute wait. But then, one of the two lab techs went to lunch! That left ONE—count ‘em—ONE woman to process paperwork AND draw blood.</p><p>By the time my turn came (at some point there’s no pulling out, you’ve invested too much time already), I could see the employee’s nerves were shot. And here she is drawing my blood. You can see how over-working your employees might comprise safety. Some companies are cutting their budgets much too drastically.</p><p>When I left—the waiting room was packed with even more people—I dropped a carpet bomb saying, “I hope you all voice your complaints about the bad service you received today. The employees would appreciate it.” I’m not sure how many will do more than nod in agreement as they did that day and speak up. I came right home and tracked down media relations for the lab company (the company website was NOT helpful in the least) and asked them to put me in touch with the consumer complaint department.</p><p>I’m looking forward to seeing how responsive they are. Meanwhile, I will be tweeting about my bad experience @ <a href="https://twitter.com/asavvyconsumer" target="_blank">twitter.com/asavvyconsumer</a>, so stay tuned.</p><div class="og_rss_groups"></div></div>

<p>We’ve all had bad customer service experiences, but how often do you take that next step and voice your concerns to someone with authority?</p>
<p>I’m so ready to do that. I’m speaking up about the appalling, inferior, sub-standard service I had this week at a blood lab. Have you ever waited 1.5 hours for a simple blood test? I noticed six or seven people ahead of me when I arrived, and estimated that it might be a 30-minute wait. But then, one of the two lab techs went to lunch! That left ONE—count ‘em—ONE woman to process paperwork AND draw blood.</p>
<p>By the time my turn came (at some point there’s no pulling out, you’ve invested too much time already), I could see the employee’s nerves were shot. And here she is drawing my blood. You can see how over-working your employees might comprise safety. Some companies are cutting their budgets much too drastically.</p>
<p>When I left—the waiting room was packed with even more people—I dropped a carpet bomb saying, “I hope you all voice your complaints about the bad service you received today. The employees would appreciate it.” I’m not sure how many will do more than nod in agreement as they did that day and speak up. I came right home and tracked down media relations for the lab company (the company website was NOT helpful in the least) and asked them to put me in touch with the consumer complaint department.</p>
<p>I’m looking forward to seeing how responsive they are. Meanwhile, I will be tweeting about my bad experience @ <a href="http://twitter.com/asavvyconsumer" target="_blank">twitter.com/asavvyconsumer</a>, so stay tuned.</p>
<div class="og_rss_groups"></div>


We’ve all had bad customer service experiences, but how often do you take that next step and voice your concerns to someone with authority?I’m so ready to do that. I’m speaking up about the appalling, inferior, sub-standard service I had this week at a blood lab. Have you ever waited 1.5 hours for a simple blood test? I noticed six or seven people ahead of me when I arrived, and estimated that it might be a 30-minute wait. But then, one of the two lab techs went to lunch! That left ONE—count ‘em

Time to Speak Up

time-to-speak-up

<div class="article-entry"><p>I had to share this blog entry that I came across with you.<br/>___________________________________</p><p><span style="font-size: x-large;"><a href="http://www.danpink.com/archives/2010/05/the-44-cent-solution" target="_blank">The 44-cent solution</a></span></p><p>Tom Peters calls it “<a href="https://www.amazon.com/Pursuit-Every-Persons-Guide-Topsy-Turvy/dp/0679755551" target="_blank">the pursuit of wow</a>.” Seth Godin calls it being “<a href="http://sethgodin.typepad.com/seths_blog/2007/01/how_to_be_remar.html" target="_blank">remarkable</a>.” None of us do it enough — which is why it’s so spectacular when we see it in action.</p><p>Case in point: Sunday night at the <a href="http://www.marriott.com/hotels/travel/phxdr-jw-marriott-phoenix-desert-ridge-resort-and-spa/" target="_blank">J.W. Marriott in Phoenix</a>. I’ve got a letter to mail, but no stamps. So I go to the front desk and the following conversation ensues:</p><p>***</p><p>ME: Is there a place in the hotel where I can buy a stamp?<br/>MARRIOTT PERSON (pointing to my letter): I’ll take it for you.<br/>ME (handing her the letter and taking out my wallet): Great. I just need one stamp.<br/>MARRIOTT PERSON: No, I’ll just stamp it for you and stick it in the mail. No charge. Not a problem.<br/>ME: Really?<br/>MARRIOTT PERSON: Yes.<br/>ME: Wow. That’s remarkable. (So much so that I spaced and didn’t get the employee’s name.)</p><p>***</p><p>Now, maybe this happens all the time to you, but it’s never happened to me. And in the grand scheme — of customer service or of life in general — this isn’t a big deal. It’s not going to bulletproof the Marriott brand, salvage the travel economy, or feed a hungry child.</p><p>And yet — and yet — I’ve told several people about this experience and I’ve felt compelled to tell a few thousand more with this post. Which got me thinking: Why aren’t I doing more stuff like this? What insanely inexpensive steps am I not taking to delight the readers, customers, and clients on whom I depend?<br/>Doing great work is tough, of course. But sometimes it’s possible to do really good work — remarkable things that make us saw “Wow” — for just 44 cents.<br/>_____________________________________________________</p><p>Let me know when you come across some really good work and I’ll help you spread the word.</p><div class="og_rss_groups"></div></div>

<p>I had to share this blog entry that I came across with you.<br />
___________________________________</p>
<p><span style="font-size: x-large;"><a href="http://www.danpink.com/archives/2010/05/the-44-cent-solution" target="_blank">The 44-cent solution</a></span></p>
<p>Tom Peters calls it “<a href="http://www.amazon.com/Pursuit-Every-Persons-Guide-Topsy-Turvy/dp/0679755551" target="_blank">the pursuit of wow</a>.” Seth Godin calls it being “<a href="http://sethgodin.typepad.com/seths_blog/2007/01/how_to_be_remar.html" target="_blank">remarkable</a>.” None of us do it enough — which is why it’s so spectacular when we see it in action.</p>
<p>Case in point: Sunday night at the <a href="http://www.marriott.com/hotels/travel/phxdr-jw-marriott-phoenix-desert-ridge-resort-and-spa/" target="_blank">J.W. Marriott in Phoenix</a>. I’ve got a letter to mail, but no stamps. So I go to the front desk and the following conversation ensues:</p>
<p>***</p>
<p>ME: Is there a place in the hotel where I can buy a stamp?<br />
MARRIOTT PERSON (pointing to my letter): I’ll take it for you.<br />
ME (handing her the letter and taking out my wallet): Great. I just need one stamp.<br />
MARRIOTT PERSON: No, I’ll just stamp it for you and stick it in the mail. No charge. Not a problem.<br />
ME: Really?<br />
MARRIOTT PERSON: Yes.<br />
ME: Wow. That’s remarkable. (So much so that I spaced and didn’t get the employee’s name.)</p>
<p>***</p>
<p>Now, maybe this happens all the time to you, but it’s never happened to me. And in the grand scheme — of customer service or of life in general — this isn’t a big deal. It’s not going to bulletproof the Marriott brand, salvage the travel economy, or feed a hungry child.</p>
<p>And yet — and yet — I’ve told several people about this experience and I’ve felt compelled to tell a few thousand more with this post. Which got me thinking: Why aren’t I doing more stuff like this? What insanely inexpensive steps am I not taking to delight the readers, customers, and clients on whom I depend?<br />
Doing great work is tough, of course. But sometimes it’s possible to do really good work — remarkable things that make us saw “Wow” — for just 44 cents.<br />
_____________________________________________________</p>
<p>Let me know when you come across some really good work and I’ll help you spread the word.</p>
<div class="og_rss_groups"></div>


I had to share this blog entry that I came across with you.___________________________________The 44-cent solutionTom Peters calls it “the pursuit of wow.” Seth Godin calls it being “remarkable.” None of us do it enough — which is why it’s so spectacular when we see it in action.Case in point: Sunday night at the J.W. Marriott in Phoenix. I’ve got a letter to mail, but no stamps. So I go to the front desk and the following conversation ensues:***ME: Is there a place in the hotel where I can buy 

Motivation Expert Daniel Pink on Customer Service

motivation-expert-daniel-pink-on-customer-service

<p>You can tell when you’re dealing with empowered employees, can’t you? They’re agile. They step up and solve your problem. They aim to please, and make it look like no trouble at all.</p>\n<p>Here’s what I’m talking about. I was going to a show at the brand new Musical Instrument Museum in Scottsdale, Arizona. A reggae band was performing in a rather small concert hall. It dawned on me, right before the lights went down, that my 89-year old mother might have trouble with the loud music. We didn’t have earplugs with us, so I decided to run out and ask guest services where I could buy some.</p>\n<p>The employee hesitated for a moment, looked at her watch noting the concert was about to start, and said, “I’ll run and get you some. Which row are you seated in? I’ll bring them to you.” Five minutes later, she comes bounding up the stairs to our seats and handed us a packet of earplugs. My mom would not have been able to enjoy the two-hour show without them.</p>\n<p>We were so impressed with the “can-do” attitude the employee demonstrated that we will not only tell all of our friends about the experience, we plan to return for another concert, an afternoon at the museum, and lunch at the café. All because of one empowered employee.</p>\n<p></p>\n

<p>You can tell when you’re dealing with empowered employees, can’t you? They’re agile. They step up and solve your problem. They aim to please, and make it look like no trouble at all.Here’s what I’m talking about. I was going to a show at the brand new Musical Instrument Museum in Scottsdale, Arizona. A reggae band was performing in a rather small concert hall. It dawned on me, right before the lights went down, that my 89-year old mother might have trouble with the loud music. We didn’t have ear</p>\n

Empowered Employees Can Make or Break a Business

empowered-employees-can-make-or-break-a-business

<div class="article-entry"><p>The first time I heard this expression, I had no idea what the person was talking about. Years later, after toiling in many different jobs in consumer affairs for a long time, I finally got it. It’s how you perform repeatedly over time that builds your professional reputation. This is something to be tuned into whether you’re hiring at your office or deciding which businesses to patronize.</p><p>I thought of the saying the other day when deciding where to buy a sandwich for lunch. Who makes the best chicken salad sandwiches, week after week, month after month, year after year? The Ambrosia Bakery on Ocean Avenue in San Francisco. Consistency and quality are what keep lots of us going back.</p><p>The sandwich maker meticulously scoops the chicken salad onto the freshly baked whole grain rolls, and with the precision of a surgeon, she tucks the lettuce into the roll on all four sides, every single time. I love watching her in action. She’s proud of her sandwiches and the bakery’s reputation, and it shows.</p><div class="og_rss_groups"></div></div>

<p>The first time I heard this expression, I had no idea what the person was talking about. Years later, after toiling in many different jobs in consumer affairs for a long time, I finally got it. It’s how you perform repeatedly over time that builds your professional reputation. This is something to be tuned into whether you’re hiring at your office or deciding which businesses to patronize.</p>
<p>I thought of the saying the other day when deciding where to buy a sandwich for lunch. Who makes the best chicken salad sandwiches, week after week, month after month, year after year? The Ambrosia Bakery on Ocean Avenue in San Francisco. Consistency and quality are what keep lots of us going back.</p>
<p>The sandwich maker meticulously scoops the chicken salad onto the freshly baked whole grain rolls, and with the precision of a surgeon, she tucks the lettuce into the roll on all four sides, every single time. I love watching her in action. She’s proud of her sandwiches and the bakery’s reputation, and it shows.</p>
<div class="og_rss_groups"></div>


The first time I heard this expression, I had no idea what the person was talking about. Years later, after toiling in many different jobs in consumer affairs for a long time, I finally got it. It’s how you perform repeatedly over time that builds your professional reputation. This is something to be tuned into whether you’re hiring at your office or deciding which businesses to patronize.I thought of the saying the other day when deciding where to buy a sandwich for lunch. Who makes the best ch

Reputation is Repetition

reputation-is-repetition

<div class="article-entry"><p>Seth Godin’s blog is one of my favorites. He asks some fascinating questions. Here’s something for all consumers to think about when considering a purchase or conducting any kind of business transaction. Are you easily manipulated?</p><p>Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.</p><p>The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.<br/>If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.</p><p>There are habits and activities that leave people open to manipulation. I’m not saying they are wrong or right, just pointing out that these behaviors make you open to being manipulated… Here are a few general categories of behaviors that manipulators seek out:</p><p>• Believing something because you heard someone say it on a news show on cable TV.<br/>• Being a child (or acting like one).<br/>• Buying penny stocks.<br/>• Repeating a mantra heard from a figurehead or leader of a tribe without considering whether it’s true.<br/>• Trying to find a short cut to lose weight, make money or achieve some other long-term goal.<br/>• Ignoring the scientific method and embracing unexamined traditional methods instead.<br/>• Focusing on (and believing) easily gamed bestseller lists or crowds.<br/>• Inability to tolerate fear and uncertainty.<br/>• Focus on now at the expense of the long term.<br/>• Allowing the clothes of the messenger (a uniform, a suit and tie, a hat) to<br/>influence your perception of the information he delivers (add gender, fame, age and race to this too).<br/>• Reliance on repetition and frequency to decide what’s true.<br/>• Desire to stick with previously made decisions because cognitive dissonance is strong.<br/>• Inability to ignore sunk costs.<br/>• Problem saying ‘no’ in social situations.</p><p>Interesting to note that AM radio used to be filled with ads for second mortgages. And now? Gold.</p><p>Manipulating people using modern techniques is astonishingly easy (if the marketer have few morals). You only make it easier when you permit people and organizations that want to take advantage of you to do so by allowing them to use your good nature and your natural instincts against you. It happens every day in Washington DC, online, on TV and in your local community institutions.</p><div class="og_rss_groups"></div></div>

<p>Seth Godin&#8217;s blog is one of my favorites. He asks some fascinating questions. Here’s something for all consumers to think about when considering a purchase or conducting any kind of business transaction. Are you easily manipulated?</p>
<p>Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person&#8217;s long-term best interest.</p>
<p>The easiest people to manipulate are those that don&#8217;t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there&#8217;s a promise of short-term gains.<br />
If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.</p>
<p>There are habits and activities that leave people open to manipulation. I&#8217;m not saying they are wrong or right, just pointing out that these behaviors make you open to being manipulated&#8230; Here are a few general categories of behaviors that manipulators seek out:</p>
<p>• Believing something because you heard someone say it on a news show on cable TV.<br />
• Being a child (or acting like one).<br />
• Buying penny stocks.<br />
• Repeating a mantra heard from a figurehead or leader of a tribe without considering whether it&#8217;s true.<br />
• Trying to find a short cut to lose weight, make money or achieve some other long-term goal.<br />
• Ignoring the scientific method and embracing unexamined traditional methods instead.<br />
• Focusing on (and believing) easily gamed bestseller lists or crowds.<br />
• Inability to tolerate fear and uncertainty.<br />
• Focus on now at the expense of the long term.<br />
• Allowing the clothes of the messenger (a uniform, a suit and tie, a hat) to<br />
influence your perception of the information he delivers (add gender, fame, age and race to this too).<br />
• Reliance on repetition and frequency to decide what&#8217;s true.<br />
• Desire to stick with previously made decisions because cognitive dissonance is strong.<br />
• Inability to ignore sunk costs.<br />
• Problem saying &#8216;no&#8217; in social situations.</p>
<p>Interesting to note that AM radio used to be filled with ads for second mortgages. And now? Gold.</p>
<p>Manipulating people using modern techniques is astonishingly easy (if the marketer have few morals). You only make it easier when you permit people and organizations that want to take advantage of you to do so by allowing them to use your good nature and your natural instincts against you. It happens every day in Washington DC, online, on TV and in your local community institutions.</p>
<div class="og_rss_groups"></div>


Seth Godin’s blog is one of my favorites. He asks some fascinating questions. Here’s something for all consumers to think about when considering a purchase or conducting any kind of business transaction. Are you easily manipulated?Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.The easiest people to manipulate are those that don’t demand a lot of information, 

Seth Godin, Business Guru, asks, “Who is easily manipulated?”

seth-godin-business-guru-asks-who-is-easily-manipulated

<div class="article-entry"><p>If you subscribe to my e-mail newsletter, The Diamond Certified Consumer Report, you may have heard my interview with Kia Ricchi, the contractor who wrote Avoiding the Con in Construction. She describes many of the shady practices that plague the construction industry. Ms. Ricchi emphasizes that “The con artist will always be with us. Consumers need more tools to find better contractors.”</p><p>I agree. Diamond Certified ratings are definitely one of those tools. Contractors listed for your county have had to go through a rigorous review process, which includes credential verification and consumer surveys, to earn Diamond Certified.</p><p>Ms. Ricchi has a useful checklist in her book to help you find better contractors. Rather than getting a list of references, she suggests asking for the names of people for the contractor’s last three jobs, so he can’t “cherry-pick” the ones he gives you. Another good strategy is to carefully define the scope of you work before gathering estimates. That way you’ll be comparing “apples to apples” instead of “apples to oranges.” This takes more work on your part in the beginning of a project, but can pay off big-time in the long run. Estimates will vary, according to Ms. Ricchi, but in general, they should not vary by more than 10 to 15 percent.</p><p>One of her last suggestions is a good one. If you can possibly visit a contractor’s job site, do it. Is it clean and orderly? Do the employees have up-to-date tools and equipment? Are safety precautions being taken? It will give you a lot of information about how the company conducts its business.</p><div class="og_rss_groups"></div></div>

<p>If you subscribe to my e-mail newsletter, The Diamond Certified Consumer Report, you may have heard my interview with Kia Ricchi, the contractor who wrote Avoiding the Con in Construction. She describes many of the shady practices that plague the construction industry. Ms. Ricchi emphasizes that “The con artist will always be with us. Consumers need more tools to find better contractors.”</p>
<p>I agree. Diamond Certified ratings are definitely one of those tools. Contractors listed for your county have had to go through a rigorous review process, which includes credential verification and consumer surveys, to earn Diamond Certified.</p>
<p>Ms. Ricchi has a useful checklist in her book to help you find better contractors. Rather than getting a list of references, she suggests asking for the names of people for the contractor’s last three jobs, so he can’t “cherry-pick” the ones he gives you. Another good strategy is to carefully define the scope of you work before gathering estimates. That way you&#8217;ll be comparing “apples to apples” instead of “apples to oranges.” This takes more work on your part in the beginning of a project, but can pay off big-time in the long run. Estimates will vary, according to Ms. Ricchi, but in general, they should not vary by more than 10 to 15 percent.</p>
<p>One of her last suggestions is a good one. If you can possibly visit a contractor’s job site, do it. Is it clean and orderly? Do the employees have up-to-date tools and equipment? Are safety precautions being taken? It will give you a lot of information about how the company conducts its business.</p>
<div class="og_rss_groups"></div>


If you subscribe to my e-mail newsletter, The Diamond Certified Consumer Report, you may have heard my interview with Kia Ricchi, the contractor who wrote Avoiding the Con in Construction. She describes many of the shady practices that plague the construction industry. Ms. Ricchi emphasizes that “The con artist will always be with us. Consumers need more tools to find better contractors.”I agree. Diamond Certified ratings are definitely one of those tools. Contractors listed for your county have

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