Jon Diamond: A Brilliant Opportunity
By James Florence, Diamond Certified Resource Reporter
SANTA ROSA – When Jon Diamond was introduced to the HVAC field by a family member, he had no idea how far it would take him. “I got into the trade through my cousin, who was a union sheet metal worker,” he remembers. “After about a year with the union, I got into residential HVAC retrofitting, where I was lucky enough to get trained on design and estimating. Eventually, I partnered with Curtis Moore and we founded our own company, which continues to specialize in HVAC retrofitting.”
Today, as owner of Moore Solar / Heating / Cooling, Jon says his favorite part of his job is providing opportunities for his employees. “A lot of our employees are at a point where they’re starting families, so I love the fact that we’re able to provide them with careers that have opportunities for advancement. We have something we call the ‘sweet spot,’ which is when we’re able to match an employee with a position that utilizes their natural disposition and talents. When we’re able to get someone to a place where they’re enthusiastic about their job, that’s when the magic happens.”
A resident of Petaluma (where he lives with his wife, Gen, and the younger two of their four children), Jon likes to spend his time outside of work on active pastimes like golf and fishing. “My business partner, Curtis, is a big steelhead fisherman, so I always enjoy joining him for that,” he says. “Also, I’ve recently been on a health kick, so I’ve been hiking a whole bunch, which I really love.” Jon also enjoys spending time with his family, including his two adult sons, 17-year-old daughter and 11-year-old son.
In regard to a professional philosophy, Jon espouses the importance of three words: character, honor and integrity. “Those three words are the foundation of our business,” he affirms. “We believe that if we incorporate those three things on every job and in every decision, the financial aspect will take care of itself. I think a lot of businesses make the fundamental error of basing every decision on getting profits as high as possible. That’s not us—we’re more concerned with creating a healthy, balanced culture that ensures our customers have good experiences and gives our employees the opportunity to have fulfilling careers.”
When asked the first thing he’d do if he were to retire tomorrow, Jon says he’d take some time to recoup from the rigors of running a business. “I would probably do nothing for a couple of months—just spend more time with my family and relax. After that, who knows?”
Ask Me Anything!
Q: What’s your favorite sports team?
A: The San Francisco Giants.
Q: What’s your favorite TV show?
A: “Mad Men.”
Q: If you could travel anywhere in the world, where would you go?
A: I’d actually like to see all of Europe—maybe travel backpacking style and just spend a month hiking from country to country.
Q: Did you play any sports in high school?
A: I played golf.
Q: What was your favorite toy as a child?
A: An old, wooden box truck my grandfather gave me. I still have it!
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