Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

Diamond certified companies are top rated and guaranteed

Why Trust Diamond Certified Flooring Showrooms Rated Highest in Quality?

Photo: Lawrence Furnishings (2012)

You are the customer. If your goal is to choose a home flooring showroom that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified flooring showroom. Each has been rated Highest in Quality in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top-rated flooring center and is unparalleled

You are the customer. If your goal is to choose a home flooring showroom that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified flooring showroom. Each has been rated Highest in Quality in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top-rated flooring center and is unparalleled in its accuracy, rigor and usefulness:

1) Accuracy: All research is performed by live telephone interviews that verify only real customers are surveyed, so you'll never be fooled by fake reviews.

2) Statistical Reliability: A large random sample of past customers is surveyed on an ongoing basis so the research results you see truly reflect a Diamond Certified company’s top-rated status.

3) Full Disclosure: By clicking the name of a company above you'll see the exact rating results in charts and read verbatim survey responses as well as researched articles on each qualified company.

4) Guaranteed: Your purchase is backed up with mediation and the Diamond Certified Performance Guarantee, so you can choose with confidence.

Click on the name of a Diamond Certified company above to read ratings results, researched articles and verbatim customer survey responses to help you make an informed decision.

More than 200,000 customers of local companies have been interviewed in live telephone calls, and only companies that score Highest in Quality in customer satisfaction–a 90+ on a 100 scale–as well as pass all of the credential-based ratings earn Diamond Certified. By requiring such a high score to qualify, the Diamond Certified program eliminates mediocre and poorly performing companies. Read detailed information about the ratings and certification process.

Read moreRead less

DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Santa Clara County – Flooring Showrooms CATEGORY

Ed Lacina is a 41-year veteran of the flooring industry and owner of Murison’s FlooringAmerica, a Diamond Certified company since 2002. He can be reached at (408) 341-9953 or by email.

Ed Lacina

diamond certified contributor profile and expert article

Ed Lacina: Flooring the Bay Area

By James Florence, Diamond Certified Resource Reporter

SAN JOSE — After more than 40 years in the flooring industry, Ed Lacina is a foremost authority in matters underfoot. “I have an extensive background in flooring manufacturing and sales,” he affirms. “I studied industrial production in college, and after I graduated, I went to work for Armstrong Flooring, where I gained experience in manufacturing both carpet and hard surface flooring. In the early 1980s, I decided to move out of manufacturing and into sales, so I purchased Murison’s FlooringAmerica from its original owner. Thirty years later, I’m still here.”

Today, Ed says his favorite part of his job is seeing the results of his work. “One reason I left the manufacturing side of the business is because I never got to see the final application. In contrast, when you’re working in sales and installation, you get to see projects come to fruition and have a greater impact on people’s lives. That’s something I still enjoy today.”

Originally from Ohio, Ed moved to Northern California in 1971. As a resident of the South Bay (where he lives with his wife, Diane), he expresses his appreciation for the pleasant character of Bay Area living. “The lifestyle in the Bay Area is beautiful,” he says. “The weather, the surroundings, the people…I get up every morning thankful I’m able to live in such a place.”

Outside of work, Ed devotes the bulk of his time to his chief avocation of musical performance. “I play French horn and perform with local orchestras for various concerts and productions,” he says. “Right now, I’m doing a Broadway musical in downtown San Jose called ‘A Little Night Music.’ Between rehearsals and performances, it takes up the majority of my free time, but I enjoy it.” When he’s not rehearsing or performing, Ed likes to spend time with family. “Diane and I have two children, both of whom have kids of their own, so we enjoy seeing them and our grandchildren as often as we can.”

In regard to his professional career, Ed says he routinely strives to exceed customer expectations. “Our mission statement is to seek perfection in the eyes of the customer, which can be very challenging, especially since people’s standards can vary widely. That’s why we always go the extra mile and try to deliver a product that’s better than what the customer was anticipating.”

When asked what his future retirement might look like, Ed says he’ll do some long-deferred traveling. “Besides spending more time at the beach and the golf course, I think travel will be the major thing. In addition to international travel, I’d like to see more of the United States, especially some of our beautiful national parks.”

Ask Me Anything!

Q: What’s your favorite style of music?
A: Big band jazz.

Q: If you could immediately master any musical instrument, what would you choose?
A: The cello.

Q: Are you a dog person or a cat person?
A: A dog person. Our dog, Butch, can usually be found hanging out in the showroom.

Q: If you could travel anywhere in the world, where would you go?
A: Portugal has been on my bucket list for a while—I’ve heard a lot of good things about it.

Q: How do you like your eggs?
A: Over easy.

Read more

Innovations in Carpet Technology

Shares

SAN JOSE — When it comes to choosing a flooring product, today’s consumers are as concerned with attributes like practicality and performance as they are with aesthetics. For this reason, many are eschewing stain-prone materials like carpet in favor of options… Read more

Expert Video Tip

Video: Innovations in Carpet Technology

Shares
Complete Video Transcription:

SAN JOSE — Host, Sarah Rutan: If cleaning concerns have made you hesitant about installing carpet in your home, you’ll be glad to know about some… Read more

Mike Goldberg is a lifetime veteran of the flooring industry, and president of Lawrence Flooring & Interiors, a Diamond Certified company since 2002. He can be reached at (408) 372-7964 or by email.

Mike Goldberg

diamond certified contributor profile and expert article

Mike Goldberg: A Foundation for Success

By James Florence, Diamond Certified Resource Reporter

CAMPBELL — As second-generation owner of Lawrence Flooring & Interiors, Mike Goldberg was able to create a successful livelihood by expanding upon the foundation originally laid by his father. “My father, Larry, started this business in 1971,” he says. “As a teenager, I started working for the business during the summer, both on the flooring side as an apprentice with the carpeting crews and on the furniture side as a delivery assistant. Later, while attending UCLA, I worked for a floor covering store, where I was able to utilize and expand my industry knowledge and experience.”

After finishing college, Mike remained in Los Angeles and started working for a large flooring store. However, it wasn’t long before the call of opportunity drew him homeward. “My father’s business was growing, and he asked if I’d be interested in coming back and working at the store,” he recounts. “It took a little convincing, but I decided it was worth a shot and packed my bags. More than 30 years later, I’m still here.”

Today, Mike says his favorite part of his job is staying at the forefront of his professional field. “As new products come out, they require different forms of installation, so the industry is in a constant state of development. It’s challenging to keep up, but it also keeps things fun and interesting.” Mike also takes pride in being part of Lawrence Flooring & Interiors’ local legacy. “After more than 45 years in business, we’re getting a lot of second-generation customers—people whose parents shopped here when they were growing up. It makes me feel good when someone tells me, ‘We’re so glad you’re still here!’”

Originally from Campbell, Mike resides today in Los Gatos with his wife, Kristine, where he appreciates the cutting-edge character of the Silicon Valley. “It’s a very exciting place to live,” he affirms. “These days, as the high-tech industry continues to expand, things are moving at a much faster pace than they were 30 years ago, so it keeps me moving along at a pretty good pace to keep up.”

Outside of work, Mike engages in a variety of activities, from fitness training to reading. “I spend a fair amount of my off-time working out, whether it’s cycling, running or lifting weights,” he says. “I’m also a skier, so, weather permitting, I like to hit the slopes when I can. At home, I enjoy sitting on our deck and reading a good book, as well as playing with our dog, Sarah. Over the years, we’ve gotten our dogs from the local animal shelter, which I’ve found to be very rewarding.”

Mike also likes keeping up with his and Kristine’s two grown children, both of whom are following their own respective career paths. “My daughter is currently attending the University of San Francisco, where she is in the Nursing School with plans to pursue her Doctorate as a Nurse Practitioner,” he says. “My son is majoring in aerospace engineering at Cal Poly. During the summers, he comes home and works in our warehouse, which is a big help and a lot of fun.”

In his life and career, Mike espouses the importance of maintaining good relationships. “In addition to hard work, healthy relationships are critical in business,” he explains. “This includes relationships with your fellow employees, vendors and subcontractors as well as your customers. All of these are very important to us, and I think that’s a big part of why we’re pushing 50 years in business.”

When asked the first thing he’d do if he were to retire tomorrow, Mike says he’d do some traveling. “I’ve been fortunate to do a fair amount of traveling in my life, but there are still a lot of places I’d like to see. I also look forward to watching my children pursue their own careers. They’re great kids—they work hard and care about people, and I can’t wait to see how their futures unfold.”

Ask Me Anything!

Q: What’s one book you’ve found particularly influential?
A: “Freakonomics” by Stephen J. Dubner and Steven Levitt. It’s a fascinating book that explores the wide-ranging impact of past economic events.

Q: What was the name of your first pet?
A: My parents had a little poodle that was aptly named Fifi.

Q: What’s your favorite local restaurant?
A: Aldo’s Ristorante & Bar in Los Gatos.

Q: What’s your favorite holiday?
A: The Fourth of July—without it, we wouldn’t be here today.

Q: How do you like your eggs?
A: Scrambled.

Read more

Hardwood Floor Acclimation

Shares

CAMPBELL — When planning to install a hardwood floor, an important aspect of the process to be aware of is the acclimation period. This typically begins seven days prior to installation, at which time your flooring supplier will deliver the product to… Read more

Expert Video Tip

Video: Pet-Proof Carpeting

Shares
Complete Video Transcription:

CAMPBELL — Host, Sarah Rutan: If you want to install carpet but are concerned about your pets damaging it, you’ll be glad to know industry technology is… Read more

Sergey Stotskiy is a 15-year veteran of the flooring industry and owner of Kapriz Hardwood Floors, a Diamond Certified company. He can be reached at (408) 622-0537 or by email.

Sergey Stotskiy

diamond certified contributor profile and expert article

Sergey Stotskiy: An Unlikely Conduit

By James Florence, Diamond Certified Resource Reporter

SANTA CLARA — After losing his job as a software engineer, Sergey Stotskiy went out and bought a puppy. While not the most practical choice given the circumstances, it ended up being an unlikely conduit to a new livelihood. “My wife and I were software engineers, and when the tech bubble burst, we both lost our jobs,” he says. “I was kind of depressed, so I went to a pet store just to browse around and ended up buying a puppy. The next morning, I awoke to find it had ripped up the carpet throughout our condo. I got a couple of bids to see how much it would cost to replace the carpet with hardwood, but the prices were crazy so I decided to do it myself. It actually turned out nice—so nice that my neighbors asked me to do their floors next. That was the beginning of my hardwood flooring career.”

Today, as owner of Kapriz Hardwood Floors, Sergey expresses his appreciation for his subsequent livelihood. “I like working with hardwood flooring a lot more than engineering software. There’s certainly a lot more variety—every day, it’s a different jobsite and different customers. Basically, it’s a lot less boring!”

Originally from Ukraine, Sergey resides today in Half Moon Bay with his wife, Olga. Outside of work, he spends much of his time enjoying the area’s natural beauty. “Besides being close to the ocean, I like the fact that there are a lot of hiking trails nearby,” he says. “I also enjoy skiing and snowboarding at Tahoe and doing remodeling projects at my house.”

In regard to his professional career, Sergey says he prefers the hard-earned dollar to easy money. “Being successful takes a lot more than just throwing the floor down and getting out of there. That’s why I go the extra mile to give my clients great service and quality workmanship. I don’t play games or try to sell them unnecessary things—I prefer to let the quality of my work speak for itself.”

When asked the first thing he’d do if he were to retire tomorrow, Sergey says he’d hop on a plane. “I would definitely travel. In particular, I’d like to spend more time traveling around Europe. I’d also like to buy a vacation house in the middle of the country—somewhere that has some lakes and a lot of natural beauty.”

Ask Me Anything!

Q: Are you an early bird or a night owl?
A: An early bird.

Q: Music or talk radio?
A: Music—anything relaxing.

Q: What’s your favorite TV show?
A: I have two: “Gold Rush” and “Mysteries at the Museum.”

Q: If you could travel anywhere in the world, where would you go?
A: Machu Picchu, the ancient Inca citadel in the Peruvian mountains.

Read more

Benefit of Distressed Wood Flooring

Shares

SANTA CLARA — When selecting new hardwood flooring, one attribute you’ll need to consider is the texture of its surface. For example, you can choose flooring with a perfectly smooth finish, or you can go with a distressed or hand-scraped look.… Read more

Expert Video Tip

Video: Aesthetic Consideration for Hardwood Flooring

Shares
Complete Video Transcription:

SANTA CLARA — Host, Sarah Rutan: When selecting new hardwood flooring for your home, there’s one important aesthetic consideration you should keep in mind. Today we’re in… Read more

SELECTED PHOTOS FROM THESE TOP RATED COMPANIES

View Comments
Shares

INDUSTRY INFORMATION AND RESEARCHED ARTICLES BY THE DIAMOND CERTIFIED RESOURCE

  • Mannington

  • Armstrong

  • Lauzon

  • Royalty

  • Anderson

  • Camelot

  • Homerwood

  • Shaw

  • Mohawk

Mohawk Flooring
Mirage Flooring
Tarkett Floors
Amtico Flooring
Cryntel Vinyl Flooring
Armstrong Flooring
Wilsonart Laminate Flooring
Manningon Flooring
Shaw Flooring
Daltile Tile Flooring
Congoleum Flooring
Marmoleum Flooring

laminate flooring
floor tiles
maple flooring
pine flooring
slate flooring
cork flooring
wood flooring
teak flooring
hardwood flooring
vinyl flooring
bamboo flooring
rubber flooring
cherry flooring
commercial flooring
linoleum flooring
marble flooring
walnut flooring
ceramic tile flooring
parquet flooring
oak flooring
engineered flooring
garage flooring
plank flooring

Alviso
Blossom Valley
Campbell
Coyote
Cupertino
East Palo Alto
Gilroy
Holy City
Los Altos
Los Altos Hills
Los Gatos
Milpitas
Monte Sereno
Monte Vista
Morgan Hill
Mountain View
Mt Hamilton
New Almaden
Palo Alto
Permanente
Redwood Estates
San Jose
San Martin
Santa Clara
Saratoga
Stanford
Sunnyvale

94022
94023
94024
94035
94039
94040
94041
94042
94043
94085
94086
94087
94088
94089
94301
94302
94303
94304
94305
94306
94309
95002
95008
95009
95011
95013
95014
95015
95020
95021
95026
95030
95031
95032
95035
95036
95037
95038
95042
95044
95046
95050
95051
95052
95054
95055
95056
95070
95071
95101
95103
95106
95108
95109
95110
95111
95112
95113
95115
95116
95117
95118
95119
95120
95121
95122
95123
95124
95125
95126
95127
95128
95129
95130
95131
95132
95133
95134
95135
95136
95138
95139
95140
95141
95148
95150
95151
95152
95153
95154
95155
95156
95157
95158
95159
95160
95161
95164
95170
95172
95173

AATCC American Association of Textile Chemists and Colorists (www.aatcc.org)
AFMA American Fiber Manufacturers Association (http://www.fibersource.com/)
AFA American Floorcovering Alliance (http://www.americanfloor.org/)
CARE Carpet American Recovery Effort (http://www.carpetrecover.org/)
CCC Carpet Cushion Council (http://www.carpetcushion.org/)
CFI Certified Floorcovering Installers (http://www.cfiinstallers.com/)CRI Carpet & Rug Institute (http://www.carpet-rug.com/)
DCA California Department of Consumer Affairs (www.dca.ca.gov)
NAFCD National Association of Floor Covering Distributors (http://www.nafcd.org/)
NFSI National Floor Safety Institute (http://www.nfsi.org/)
SBLC SB Latex Council (www.regnet.com/sblc/)
VI The Vinyl Institute (http://www.vinylinfo.org/)
WCRC World Carpet and Rug Council (http://www.wcrc-net.org/)
WFCA World Floor Covering Association (http://www.wfca.org/

Know What You Want
Researching What You Want from a Flooring Showroom in Santa Clara County

Many factors should be considered before choosing a flooring showroom in Santa Clara County, including the smaller cities of Blossom Valley, Holy City, Los Altos, Los Gatos, Mt. Hamilton, and Stanford, that will meet your needs the most successfully. Write down everything that you're searching for before you begin your research. Consider the following questions before making your final selection of a flooring showroom.

  • Do I want a Diamond Certified company that is rated best in quality and backed by the Diamond Certified Guarantee?
  • What is my budget?
  • What flooring style do I have in mind?
  • What personal and professional characteristics would I like my Santa Clara County flooring showroom have? (These may include good communication skills, honesty, reliability, cleanliness, etc.)
  • What type of flooring am I most interested in for renovation project? Tile? Carpet? Hardwood?
  • Do I want a flooring that requires special care or do I only want a flooring that is easy to maintain and clean?
Read moreRead less
What To Ask In Person
What to Ask in Person with a Santa Clara County Flooring Showroom Representative

The next step is to interview flooring showroom representatives in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas. Questions you may want to ask include the following.

  • How many flooring projects or new floor installations has your flooring showroom completed in Santa Clara County?
  • Does your flooring showroom have any references that I may contact?
  • Does your flooring showroom have a current business license to sell new flooring?
  • How long should it take for a flooring showroom contractor to complete my new flooring installation?
  • Does your flooring showroom carry workers' compensation and liability insurance for your flooring installation crew?
  • What types of warranties and guarantees are available on your flooring options? What is covered with any offered warranties?
  • Does your flooring showroom have any carpet swatches, carpet remnants, or carpet samples that I can take home to compare?
  • How does your flooring showroom price new flooring materials and installation, if installation is an option?
Read moreRead less
  • What To Ask References
    Interview Questions for Previous Customers of a Flooring Showroom in Santa Clara County

    It's best to select a Diamond Certified flooring showroom because all certified companies have passed an in-depth ratings process that most other companies can't pass. If you want quality from a flooring showroom in Santa Clara County and the greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies. And you'll never be fooled by fake reviews. That's because all research is performed in live telephone interviews of actual customers.

    If you can't find a Diamond Certified flooring showroom within reach, you'll have to do some research on your own. If you do, it's wise to call some references provided by your flooring showroom. Keep in mind, though, that references provided to you by the flooring showroom are not equal in value to the large random sample of customers surveyed during the Diamond Certified ratings process. That's because references given to customers from companies are cherry-picked instead of randomly selected from all their customers. So the contractors will likely give you a few customers to call that they know are satisfied.

    If you do call references on your own, specifically ask for a list of the company's 10 most recent customers. This will help avoid them giving you the names of only customers they know were satisfied.

    It's best to select a Diamond Certified flooring showroom because all certified companies have passed an in-depth ratings process that most other companies can't pass. If you want quality from a flooring showroom in Santa Clara County and the greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies. And you'll never be fooled by fake reviews. That's because all research is performed in live telephone interviews of actual customers.

    If you can't find a Diamond Certified flooring showroom within reach, you'll have to do some research on your own. If you do, it's wise to call some references provided by your flooring showroom. Keep in mind, though, that references provided to you by the flooring showroom are not equal in value to the large random sample of customers surveyed during the Diamond Certified ratings process. That's because references given to customers from companies are cherry-picked instead of randomly selected from all their customers. So the contractors will likely give you a few customers to call that they know are satisfied.

    If you do phone references on your own, specifically ask for a list of the company's 10 most recent customers. This will help avoid them giving you the names of only customers they know were satisfied.

    • If you need new flooring in the future, will you consider going back to this flooring showroom again?
    • Did the flooring showroom install your purchased flooring? If so, did they finish the job on time? Did they clean up after completing the job? Did they show up on time?
    • Were you satisfied with the service from the (flooring showroom name)?
    • Would you recommend this flooring showroom to your family and friends?
    • What type of flooring did you purchase from this flooring showroom?
    Read moreRead less
  • Review Your Options
    Consider Your Options for Flooring Showrooms in Santa Clara County

    The Diamond Certified symbol has been awarded to companies that scored Highest in Quality in an accurate ratings process.

    Your choice of a flooring showroom is important to you and your family. So before deciding on the best flooring showroom in Santa Clara County for you, it's important to consider the following questions.

    • What is my time frame for this project: when do need to have it accomplished?
    • Which flooring showrooms in Santa Clara County, , including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill, offer the better warranty for the price?
    • Is my flooring showroom of choice charging a reasonable price for quality flooring and service?
    • Does my flooring showroom of choice have good references that I have checked?
    • Is my flooring showroom of choice well-established in the community with a good reputation?
    • Which flooring showroom has payment options that work the best with my financial situation?
    Read moreRead less
  • How To Work With
    Preparing to Sign a Flooring Showroom Contract in Santa Clara County

    Now that you've located a local flooring showroom in Santa Clara County, including the smaller cities of Holy City, Monte Sereno, Monte Vista, Permanente, Redwood Estates, and Saratoga, that meets all your ideals, it's the perfect time to ask for a written contract. This contract should include written details on the price, quality and materials to be used, as well as the job start date and intended completion date.

    Before you sign the contract, read and be sure you understand all the terms and limitations. The contract you sign is binding, and should protect your property and your interests, as well as those of your contractor. For this reason, you should never sign a blank or incomplete estimate.

    When signing the contract, be sure to write in special requests or verbal agreements. This will protect you and help ensure you get the services you have agreed on. Along with end dates and any special instructions, these add-ons may also include related issues that aren't always covered by a standard contract. For example, regardless of how careful your contractor promises to be, sometimes damage can unexpectedly occur when putting in a flooring.

    But you can protect your property by being proactive. Before the work begins, schedule a walk through with the company supervisor and conduct a pre-work inspection of your property. List or photograph your home or business and the areas surrounding where the flooring will be installed. Speak with a company representative about reasonable expectations for protecting your home or business during the work. When you've reached an agreement, both you and the contractor should sign and date the document. When the work is done, do a final inspection together and verify that your expectations were met.

    Signing a Service Agreement with Your Flooring Showroom
    When you're satisfied with the information your Santa Clara County flooring showroom has given you, sign the estimate and service agreement. Verify that the flooring showroom representative has a phone number where they can reach you at all times.

    If the actual price exceeds the amount agreed upon on your estimate, make sure that the flooring showroom representative gets your final approval before moving ahead with installing the flooring. Your approval must be noted on the estimate and the invoice.

    Prepare for Your New Flooring
    Professional flooring installers in Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill, are able to handle the large and small aspects of their work. But there are a few things you can do in preparation to their arrival and while the work is in progress to help their job go more smoothly. You may even cut down on billable hours or the possibility of damage to your home and belongings.

    • Keep pets and children away from the flooring areas. Your contractors will be focused on the work at hand and shouldn't have to watch out for children and pets before, during or after the work. Cordon off any rooms that are to be floored and keep pets and kids away from those rooms until after the work is done. This will prevent accidents and injury.
    • Provide adequate clearance and parking space for work trucks.Some flooring contractors have large work trucks that require more clearance or parking space than average vehicles. Contact the flooring showroom before the scheduled start date and ask them how many work vehicles will need parking space and whether the vehicles are oversized. You may find it helpful to walk through the site with your contractor ahead of time so they can point out any potential clearance issues or possible hazards you should move or minimize before the flooring begins.
    • Remove furniture and movable items from the workspace. Before the work starts, remove all furniture, decorations, rugs, and movable objects from the rooms slated for flooring. You may also want to temporarily store any heirlooms or expensive items that are in high-traffic areas of your home to prevent them from being broken.
    Read moreRead less
  • Be a Good Customer
    Planning to Be a Successful and Good Santa Clara County Flooring Showroom Customer

    It's the flooring showroom company's responsibility to sell and install quality flooring using the best possible flooring and installation techniques. But you play a big part in the success of your flooring company, too. Here are a few simple steps you can take to be a good customer when hiring a Santa Clara County flooring showroom.

    • Be clear and upfront with the flooring showroom representative. Let them know what you want from your flooring company, the long-term outcome you're expecting and specific ways they can satisfy your expectations.
    • Pay for the flooring showroom company work promptly.
    • Remember, a friendly smile goes a long way!
    • Ask your flooring showroom company if you should call to check on the progress or if he will call you with updates.
    • Be sure your service representative has a phone number where they can reach you at all times while they're installing your flooring. The work will move along more smoothly if your flooring showroom company can reach you for any necessary updates, questions or work authorizations.
    • When your contractor contacts you, return calls promptly to keep the flooring company on schedule.
    • Before you hire a flooring showroom in Santa Clara County, restate your expectations and goals, and reiterate to the flooring showroom representative your understanding of the agreement. Most problems with local flooring showrooms occur because of a breakdown in communication. By being clear about your expectations and theirs, you can avoid most conflicts.

    Why would you want to be a good customer? Flooring showrooms in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas, appreciate customers who are straightforward, honest and easy to work with. Your good customer behavior sets the tone from your end and creates an environment conducive to a good relationship. Things may very well go smoother and any problems may be more easily resolved.

    Read moreRead less
Check The Work
Use the Invoice to Check the Completed Flooring Showroom Contractor Work

When the flooring is safely installed and the work is completed, your flooring showroom contractor is required to give you a written invoice. This must include:

  • The name and physical address of the flooring showroom
  • A list of all work performed, including the warranty
  • An itemized list of all merchandise purchased or included
  • The total flooring cost, including the amount charged for labor, if any
Read moreRead less
Written Warranties
Be Sure to Ask for Written Warranties from Flooring Showrooms in Santa Clara County

Before leaving the flooring showroom, confirm any warranties offered by the flooring showroom in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas. The written warranty document must detail the following:

  • The flooring showroom's name and physical address
  • What the warranty covers. This should include whether the flooring showroom will replace or repair failed flooring or give you a refund. Any exclusions must be explicitly stated.
  • Your responsibility in the case of a flooring problem and what you need to do in order to redeem the warranty.
  • How long the warranty is valid, and whether it expires on a specific day or if it is prorated.
  • If the flooring warranty coverage is transferrable to the new owner in the event that you sell the home or building in which the new flooring has been installed.
Read moreRead less
Top 10 Requests
Types of Flooring Sold at Local Santa Clara County Flooring Showrooms

Flooring showrooms in Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill, provide all types of floorings. Following is a list of the most popular floorings available.

Marmoleum
Marmoleum is a trendy product that is made from all natural ingredients. Marmoleum is an excellent choice for areas of high foot traffic. It maintains an even temperature during the summer and winter months. Furthermore, it is great for people with allergies.

Concrete
Many homes are built with concrete installed under the tile or carpeting. This concrete is now being transformed into a beautiful flooring. Concrete can be transformed in a variety of ways that include stain with acid, stamps, colors, patterns, and more. A talented concrete flooring expert can help you create your very own custom-made floor.

Bamboo Floors
Bamboo flooring is a popular choice for your home or business because it is considered a rapidly renewable resource. Made from the bamboo tree, it can be quickly replaced. Bamboo flooring has many benefits that include it is easy to maintain, it is durable due to the strength of the wood, and it is adaptable in a variety of climates.

Reclaimed Hardwood Flooring
Though not a renewable resource, reclaimed wood is environmentally friendly. The wood for reclaimed hardwood flooring is gathered from a variety of resources that include river bottoms and old wine barrels. It is then reclaimed and refinished into flooring.

Cork Flooring
Cork flooring is a popular flooring option because it is eco-friendly. Cork flooring is manufactured by stripping the bark from cork oak trees. This process is harmless to the tree and the bark regrows in a few years. Cork flooring has several advantages which include being made from a renewable resource, it is fire and mold resistant, easy to clean, resilient, and noise reducing. It comes in many colors, shapes and patterns.

Anti-Bacterial Tile
Anti-bacterial tile reduces indoor air pollutants and eliminates common strains of bacteria. Some tile products are made entirely from anti-bacterial properties. Other tile products have a special coating that offers that same anti-bacterial benefits.

Engineered Wood Flooring
Engineered wood flooring has the same look and appeal of solid hardwood flooring without the price tag. Engineered wood flooring is less expensive than a solid wood flooring and it also has an eco-friendly side due to being produced from wood floor products such as wood pulp and chips.

Shag Carpet
Modern shag carpeting is different than the shag carpeting that was popular in the 1970's. Today's char carpet features shorter pile heights, a variety of color choices, and modern carpet technologies that improves performance, durability, and eliminates wear patterns.

Handscrape Hardwood Flooring
Handscrape hardwood flooring is created from wood that mimics the look of historic wood that has been reclaimed from old structures. Today's flooring manufacturers handscrape planks in a manner to get the look and feel of salvaged historical lumber.

Recycled Carpet
A popular flooring trend is carpet made from post-recycled consumer goods. Carpet can be manufactured from several different products that include plastic bottles, recycled textiles, and discarded carpeting. Recycled carpet is even being offered by big name manufacturers who are quickly jumping on the "go green" bandwagon.

Common Flooring Brands Sold at Local Flooring Centers
Many companies are on the market for floorings. Following is a list of popular flooring companies that have had great success and have a good reputation.

  • Mirage Flooring
  • Mannington Flooring
  • Daltile Tile Flooring
  • Congoleum Flooring
  • Wilsonart Laminate Flooring
  • Amtico Flooring
  • Cryntel Vinyl Flooring
  • Mohawk Flooring
  • Tarkett Floors
  • Armstrong Flooring
  • Shaw Flooring
Read moreRead less
Glossary Of Terms
Glossary of Terms Used By Local Flooring Centers

Below are key flooring center terms that will help you make wise purchases at local flooring showrooms in the Bay Area and beyond.

bamboo flooring
Bamboo flooring is a popular choice for your home or business because it is considered a rapidly renewable resource. Made from the bamboo tree, it can be replaced quickly. Bamboo flooring has several benefits that include it is easy to maintain, it is durable due to the strength of the wood, and it is adaptable in a variety of climates.

Also known as: bamboo hardwood flooring, carbonized bamboo flooring, floating bamboo flooring, stranded bamboo flooring, woven bamboo flooring, bamboo flooring installation, bamboo hardwood floors, bamboo floors, bamboo laminate flooring

ceramic tile flooring
Ceramic tile flooring is made up of ceramic, or non-porcelain, tiles that are generally made from red or white clay and fired in a kiln. The tiles are then usually finished with a durable glaze that carries the color and pattern. Typically ceramic tile flooring is softer than porcelain tile and more prone to chipping.

Also known as: ceramic tile floor patterns, ceramic tile floor, how to clean ceramic tile floors, ceramic tile floors, cleaning ceramic tile floors, tile flooring, ceramic tiles flooring

cherry flooring
Cherry flooring refers to a cherry hardwood floor that has rich, lustrous hues that deepen as the floor ages. Because it is made from a soft wood, it isn't usually used for a whole floor. It does make an excellent accent or decorative wood.

Also known as: cherry hardwood flooring, cherry wood flooring, Brazilian cherry hardwood floors, cherry hardwood floors, cherry wood floor, Brazilian cherry flooring, Brazilian cherry laminate flooring, Brazilian cherry

commercial flooring
Commercial flooring is flooring manufactured for commercial buildings or for commercial use.

Also known as: commercial tile flooring, commercial vinyl flooring, commercial flooring options, commercial floor tile, commercial hardwood flooring, commercial bamboo flooring, commercial kitchen flooring, commercial vinyl floor tiles, commercial floor wax, laminate flooring

cork flooring
Cork flooring is a popular flooring option because it is eco-friendly. Cork flooring is manufactured by stripping the bark from cork oak trees. This process is harmless to the tree and the bark regrows in a few years. Cork flooring has several advantages which include being made from a renewable resource, it is fire and mold resistant, easy to clean, resilient, and noise reducing. It comes in many colors, shapes and patterns.

Also known as: cork flooring prices, discount cork flooring, cork floors, cork floor installation

engineered flooring
Engineered floors are built with 3-12 multiple ply layers that are cross layered, glued and pressed together. The inner layers are generally built up with either a hardwood or a soft plywood type of material. The top veneer wear layer is glued and pressed on the top surface. Engineered wood flooring is available in most all wood species. It is more resistant to higher moisture levels than solid wood flooring and it can be directly glued down over concrete slabs.

Also known as: engineered wood floors, engineered wood flooring, engineered hardwood flooring, engineered floors, installing engineered floors, engineered oak flooring, discount engineered flooring

floor tiles
Floor tiles are a type of flooring that come in many different types that include porcelain, granite, glass, mosaics, ceramic, and stone. Floor tiles are used for flooring in businesses and homes.

Also known as: bathroom floor tiles, vinyl floor tiles, ceramic floor tiles, floor tile patterns, floor tile designs, glass floor tiles, cheap floor tiles, discount floor tiles, kitchen floor tiles, rubber floor tiles, vinyl flooring tiles, parquet floor tiles, outdoor floor tiles, slate floor tiles, marble floor tiles

garage flooring
Garage flooring is flooring specifically designed for garages or commercial buildings. Garage flooring is manufactured to be resistant to oil, grease, petroleum, antifreeze, and most household chemicals.

Also known as: garage flooring products, discount garage flooring

hardwood flooring
Hardwood flooring is flooring made out of solid wood. Hardwood flooring increases the value of your home and if properly maintained, should last the lifetime of your home.

Also known as: installing hardwood flooring, engineered hardwood flooring, hardwood flooring cost, prefinished hardwood flooring, hardwood flooring types, hardwood flooring wholesale, refinishing hardwood floors, maple hardwood flooring, laminate hardwood flooring, exotic hardwood flooring

laminate flooring
Laminate flooring is another name for floating wood tile. It is a multi-layer synthetic flooring produced that is fused together by a lamination process. Laminate flooring looks like wood but is made from plastic.

Also known as: laminate floors, install laminate flooring, wholesale laminate flooring, formica laminate flooring

linoleum flooring
Linoleum flooring is a floor covering that is made from renewable materials such as cork dust, linseed oil, and pine rosin. Linoleum is very durable and made by joining and inlaying solid pieces together. Linoleum comes in different grades and and gauges. Because it is flexible, it can be used in buildings in which more firm materials such as ceramic tile would crack.

Also known as: linoleum floor tiles, cheap linoleum flooring, installing linoleum flooring, vinyl linoleum flooring,

maple flooring
Maple flooring is a hardwood flooring made from the maple tree. It is considered highly durable as it is resistant to wearing and abrasions if properly maintained. It is easy to clean and reduces allergens.

Also known as: maple hardwood flooring, hard maple flooring, maple laminate flooring, prefinished maple flooring, solid maple flooring, maple wood floor, maple hardwood floor, maple engineered flooring, unfinished maple flooring

marble flooring
Marble flooring is a flooring made out of stone that increases the value of your home. It is considered a luxurious, refined type of flooring and brings elegance to the d/(c)cor of your home or business.

Also known as: marble floors, marble tile flooring, marble floor polish, discount marble flooring

oak flooring
Oak flooring is a reference to oak hardwood flooring that comes in red oak, which is the most popular flooring option, and white oak. Red oak is reddish in color and is a stiff, dense wood that resists wear. White oak is brown in color with a grayish cast and has more burls and swirls. It is harder and more resists wear better than red oak.

Also known as: oak floor, engineered oak flooring, solid oak flooring, oak hardwood floors, white oak flooring, oak hardwood floor, rustic oak flooring, unfinished oak flooring, red oak flooring, distressed oak flooring

parquet flooring
Parquet flooring is a reference to parquet wood floors. Parquet wood floors have an original look from regular hardwood floors. They are made up of geometrical patterns composed of individual wood slats held in place by either mechanical fastening or adhesive.

Also known as: parquet floors, parquet wood flooring, oak parquet flooring, wood parquet flooring, teak parquet flooring, parquet wood floor, parquet wood floor tiles, reclaimed parquet flooring, parquet flooring tiles, wooden parquet flooring

pine flooring
Pine flooring is made from pine which is a yellowish brown color and contains a lot of swirls and knots. It is almost as hard as red oak and has a natural resistance to insects.

Also known as: heart pine flooring, pine floors, pine plank flooring, pine wood floors, red pine flooring, heart pine floors, antique pine flooring, pine laminate flooring, authentic pine floors, yellow pine flooring, heart of pine flooring, pine wood floor

plank flooring
Plank flooring is a reference to plank hardwood flooring that comes in two thicknesses only-1/2 inch or -ae inch–, but the widths can vary from three to eight inches. Plank flooring has the appearance of very wide planks of wood.

Also known as: wide plank flooring, vinyl plank flooring, wide plank hardwood flooring, wide plank floors, cork plank flooring, wide plank pine flooring, wide plank wood flooring, hickory plank flooring

rubber flooring
Rubber flooring is flooring made from rubber. Because rubber flooring is extremely springy, it makes it comfortable for walking, standing, and working. Hospitals, retails stores, and kitchens are the typical places you would find rubber flooring as it reduces the risk of injury caused by standing on hard flooring for extended periods of time. Because it reduces the strain on the feet and legs, rubber flooring is often called anti-fatigue flooring.

Also known as: rubber floor tiles, rubber flooring residential, rubber floor, rubber flooring for gyms, rubber floors, rubber garage flooring, rubber flooring tiles, interlocking rubber floor tiles

slate flooring
Slate flooring is a type of flooring that is highly durable and resistant to stains. It is composed of a unique mixture of sand grains, fossils and crystals that together comprise slate. It is available in a variety of colors and is ideal for high traffic areas such as a kitchen or patio.

Also known as: slate tile flooring, slate floor tiles, natural slate flooring, black slate flooring, slate laminate flooring, slate tile floors, slate floors

teak flooring
Teak flooring is made out of the teak tree and is a highly durable, though very expensive, wood. The teak tree does not grow in rainforests and can withstand a lot of abuse which makes it the perfect choice for an active family.

Also known as: teak hardwood flooring, teak wood floors, golden teak flooring, Brazilian teak flooring, teak hardwood floors, teak and holly flooring, Brazilian teak hardwood flooring, teak wood floor

vinyl flooring
Vinyl flooring is inexpensive flooring that is made up of synthetic materials. Because you can buy it in sheets, it will quickly create a finished and professional look. Vinyl flooring can be trimmed with the utility knife, making it easy to fit into corners or around fixtures.

Also known as: congoleum vinyl flooring, sheet vinyl flooring, vinyl floor, vinyl tile flooring, discount vinyl flooring, vinyl flooring planks, vinyl sheet flooring, best vinyl flooring

walnut flooring
Walnut flooring is a reference to walnut hardwood flooring that is made up of two groups: heartwood and sapwood. The walnut heartwood group varies in color from a deep, rich brown to a purplish black color. Walnut sapwood ranges from nearly white to a tan color. Sapwood is the outer part of the tree so it is less durable and more permeable. It is also the smoother of the two options which means that it warps more easily. The heartwood is the older, stronger part of the wood so it is a great choice for flooring.

Also known as: black walnut flooring, walnut floors, walnut hardwood flooring, walnut wood floor, Brazilian walnut flooring, African walnut flooring, Brazilian walnut floors, wood flooring

wood flooring
Wood flooring is flooring made out of solid wood or materials that have the appearance of wood.

Also known as: cheap wood flooring, installing wood flooring, discount wood flooring, solid wood flooring, hard wood floors, laminate wood flooring, bamboo flooring, engineered wood flooring

Read moreRead less
Frequently Asked Questions
FAQ for Local Flooring Showrooms and Flooring Centers

Q: Why choose a Diamond flooring showroom?
A: Diamond Certified helps you choose a flooring showroom with confidence by offering a list of top-rated local companies who have passed the country's most in-depth rating process. Only flooring centers rated Highest in Quality earn the prestigious Diamond Certified award. Most companies can't pass the ratings. American Ratings Corporation also monitors every Diamond Certified company with ongoing research and ratings. And your purchase is backed by the Diamond Certified Performance Guarantee. So you'll feel confident choosing a Diamond Certified flooring showroom.

Q: How long will my new flooring look good?
A: This question is an important question to consider. Today's modern synthetic fibers, such as nylon, will never wear out but they will lose some of their good looks after a certain point. Quality flooring showrooms offer customers products that are easy to clean, easy to care for, and will maintain their appearances for long periods of time.

Q: How easy will my new flooring be to maintain?
A: This all depends on the product and what you intend to use it for. For example, if you choose a pure white carpet for a heavy traffic area, it may be difficult to care for. Quality flooring showrooms sell products that have the ability to be cleaned. Some products are even stain resistant. Though nothing is maintenance-free, some are easier to care for than others. Your local flooring showroom can help you make the right choice for you and your family.

Q: How quickly can you install my new flooring?
A: Usually a product can be installed as soon as it is delivered. Most flooring showrooms try to have new flooring installed within a week of ordering. Sometimes, installation can be achieved within 24 hours of purchase. You will need to check with your flooring showroom of choice for more specific information about this topic.

Q: Will I feel comfortable having a flooring showroom installers in my home or business?
A: Most flooring showroom employees wear uniform shirts that identify them as company employees. Most flooring showroom employees are also licensed and bonded and have years of experience.

Q: Can flooring showrooms install environmentally-friendly linoleum?
A: Most quality flooring showrooms carry real linoleum. Forbo Marmoleum is a popular brand carried by most flooring showrooms. Real, PVC-free linoleum is made from all-natural products. Water-based glues don't emit any odor as well.

Q: How long will it take for a flooring showroom to install my new flooring?
A: Typically, a new flooring installation takes a couple of days; however, it depends on the project.

Q: What kind of preparation should I do ahead of time before having my new flooring installed?
A: A flooring showroom contractor will do most of the heavy work. For instance, a kitchen floor takes minimal preparation, and the flooring showroom employees will move all major appliances. There's no need to empty your refrigerator. The contractor will find a place where it'll be out of the way but can still be plugged in. Even when a job is extensive and takes a couple of days, flooring showroom installers will do everything possible to leave your household fully functional by the end of the workday.

Q: What's the difference between hardwood and laminates?
A: Hardwood flooring is 100% natural which makes it more valuable due to its natural beauty. If you want easy maintenance, laminate is far easier to care for. It is also more dent and scratch resistant.

Q: Do flooring showrooms offer any Green flooring options?
A: Definitely. Green flooring is any flooring that's sustainable, eco-friendly, contains recycled content and is recyclable, leaves a small carbon footprint, or has low VOCs (volatile organic compounds). Quality flooring showrooms stock every major manufacturer and style of Green flooring, including bamboo and cork.

Q: I have a flooring project in mind. Is there anything I should bring to my design consultation?
A: You will want to bring the room dimensions, fabric swatches, paint samples and all your ideas. Most flooring showrooms have design consultants who will help you choose the right flooring for your lifestyle and budget."

Q: Do flooring showrooms offer carpets from a variety of suppliers? A: Most flooring showrooms offer a wide variety of carpeting from top manufacturers like Anso and Stainmaster, as well as several lesser-known brands that are of equally high quality.

Q: Do flooring showroom installers move furniture before installation? A: Most flooring showroom contractors are insured, so there are no issues with damage or liability.

Q: Is carpet from a flooring showroom recyclable?
A: Most flooring showrooms sell carpeting that is 100 percent recyclable, including the padding used for carpeting. Recycling carpet helps the environment, and it is less expensive than using a landfill. Most flooring showrooms will even recycle your old carpet for you if you bring it in.

Q: What type of carpet should I choose if it's going to be exposed to a lot of sunlight?
A: Natural fibers (like wool) fade more than synthetic fibers when they're exposed to sunlight, so it is recommended that you use either synthetic fibers or window treatments that reduce light.

Q: What choices do I have when it comes to hardwood flooring?
A: There are two basic choices available: solid and engineered. Solid planks are made from a single piece of wood and last for many years. Engineered planks are created from several layers of wood (with a core of plywood or HDF) and are designed to withstand higher levels of humidity. The type of flooring that you choose is really dependent on your specific needs.

Read moreRead less