Diamond Certified Company Report

Armstrong Carpet & Linoleum Co.

Diamond Certified Company Report

Armstrong Carpet & Linoleum Co.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 325 VERIFIED CUSTOMERS i

Jim L.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

1 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very knowledgeable in their product presentation. They're up-to-date, and have good follow-through in terms of their service.

They were able to provide step-by-step support. They were really very good.

Michael H.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

2 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd give them the highest rating in quality of both products and service.

I really like the selection of products that they provide, and the timeliness if the installation. From start to finish, everything was ideal.

Nick W.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

3 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were knowledgeable and had good products.

I appreciated the advice they gave to me.

Read All 325 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Liam Caldwell, President

Since 1946, Armstrong Carpet & Linoleum Co. has been providing and installing carpets; area rugs; and vinyl, laminate, linoleum, resilient tile, hardwood, bamboo, cork and specialty flooring for residential clients throughout the Bay Area. The family-owned and operated company’s San Francisco showroom carries products from several top manufacturers, including Marmoleum, Amtico, Mirage and Karastan, as well as a complete line of window treatments from Hunter Douglas.

President Liam Caldwell says Armstrong Carpet & Linoleum has flourished over the years because of its competitive pricing and dedication to superior craftsmanship and customer service. “As a small business, we’re able to offer a higher level of flexibility, and our customers have responded positively.”

Armstrong Carpet & Linoleum’s knowledgeable sales staff is trained to help customers with everything from product selection to custom designs and decorating, and its installation projects are handled by certified local craftsmen. “We have the capabilities to provide our clients with the right flooring products to fulfill their needs,” says Mr. Caldwell.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Armstrong Carpet & Linoleum Co.

Service AREA

The San Francisco Bay Area

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SERVICES PERFORMED

Floor & Window Coverings
Sales & Installation
Hardwood Refinishing

BRANDS Supported
  • Mirage Hardwood

  • Teragren

  • Nourison

  • Stanton

  • Dixie Home

  • Godfrey-Hurst

  • Anderson

  • Tuftex

  • Unique Carpets Ltd

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Armstrong Carpet & Linoleum Co.

Armstrong Carpet & Linoleum installed the carpet on this residential staircase.

Company Profile

Since 1946, Armstrong Carpet & Linoleum Co. has been providing and installing carpets; area rugs; and vinyl, laminate, linoleum, resilient tile, hardwood, bamboo, cork and specialty flooring for residential clients throughout the Bay Area. The family-owned and operated company’s San Francisco showroom carries products from several top manufacturers, including Marmoleum, Amtico, Mirage and Karastan, as well as a complete line of window treatments from Hunter Douglas.

President Liam Caldwell says Armstrong Carpet & Linoleum has flourished over the years because of its competitive pricing and dedication to superior craftsmanship and customer service. “As a small business, we’re able to offer a higher level of flexibility, and our customers have responded positively.”

Armstrong Carpet & Linoleum’s knowledgeable sales staff is trained to help customers with everything from product selection to custom designs and decorating, and its installation projects are handled by certified local craftsmen. “We have the capabilities to provide our clients with the right flooring products to fulfill their needs,” says Mr. Caldwell.

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Company Philosophy

“We truly care about our customers, and our goal is to ensure each one finds the perfect flooring to fit their lifestyle and budget. We believe a satisfied customer is a loyal customer, and our longevity is a testament to that conviction.”

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Comparative Summary

Few carpet showrooms earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim more than 60 years of industry experience, but that’s exactly the case for Armstrong Carpet & Linoleum Co. “We’ve spent the last six decades building a loyal customer base by remaining dedicated to providing quality work and exceptional customer service,” says owner Steve Balestrieri. “The quality of our work begins and ends with the standards we set for our installers. They understand the importance of exceeding customer expectations and upholding our long-standing reputation for excellence.”

Armstrong Carpet & Linoleum provides and installs all types of flooring for residential clients throughout the Bay Area. The family-owned and operated company houses an extensive selection of products at its San Francisco showroom, including carpet; laminate, hardwood, linoleum, ceramic and vinyl flooring; area rugs; and a complete line of window treatments. For the convenience of its clients, it also offers tips and resources for home design projects.

Unlike flooring showrooms that try to coerce their customers into buying expensive products regardless of their specific needs, Armstrong Carpet & Linoleum only recommends products that make financial and logistical sense for each customer’s flooring project. “We look out for our customers’ best interests,” confirms Mr. Balestrieri. “Our goal is to ensure they find the perfect flooring to fit their lifestyle and budget, even if that means we don’t make a sale.”

Another distinguishing feature of Armstrong Carpet & Linoleum is its comprehensive approach to quality control, which includes extending its warranties to ensure customers are satisfied with their flooring products several years after the initial installations. “We offer a standard two-year warranty, but if a customer calls about an issue with their four-year-old floor, we’ll be there the next day to inspect it,” explains Mr. Balestrieri. “Ultimately, we want to make sure our customers are happy with their flooring for many years.”

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Industry Info

Choose flooring that’s right for your specific living situation. There are numerous styles to choose from when it comes to flooring, each with its own distinctive pros, cons, maintenance needs and prices. Ultimately, the type of flooring you choose depends on your lifestyle, aesthetic preferences and budget requirements. Before making a final decision, consider the following information about some of the most common types of flooring:

Carpet
The easiest and most cost-effective type of floor covering to replace and upgrade, carpet is also popular because of its color option diversity and soft underfoot texture. Its main concerns are wear-and-tear and vulnerability to stains, but numerous manufacturers make products that are stain-resistant and don’t prematurely show wear. Regular vacuuming and annual deep cleaning are recommended. (Price: $2-$15 per square foot, installed.)

Laminate
Durable and affordable, laminate is known for its wide range of colors and designs. However, unlike most carpet, laminate is stain-resistant. The downside is it’s susceptible to scratches and can’t be refinished or sanded down. (Price: $3-$7 per square foot, installed.)

Wood
Long-lasting and wear-resistant, wood can provide a more rustic ambience than most flooring choices and, unlike laminate, can be refinished if scratched. Be wary of softer woods like pine, which may dent easily. Also be aware that wood flooring is prone to darken with age and may shrink or expand with the weather, creating gaps or warping. To remove scuffs and marks, lightly apply a soft, clean cloth sprayed with a manufacturer-recommended hardwood floor cleaner. ($6-$15 per square foot, installed.)

Vinyl
Less expensive than most flooring choices, vinyl is durable, comfortable and easy to clean. It is, however, difficult to repair, and less expensive grades are prone to discoloration. Consider buying in sheet form rather than tile form—unlike sheet form, tile form isn’t water-resistant. ($1-$7 per square foot, installed.)

Linoleum
More durable than vinyl, linoleum is made of natural raw materials and can be hand-cut for personalized artistic design and installation. Polish a linoleum floor periodically to restore its shine and protect against staining and scuffing. Reseal annually to ensure optimal performance. ($2-$9 per square foot, installed.)

The cost of a new floor consists of much more than just the price per square inch, so ask your retailer to calculate the cost of the project in its entirety. Some additional costs may include furniture renewal, demolition/disposal of old floor coverings, sub-floor preparation, product delivery, installation, extra materials required to complete the installation, interest rates and financing fees.

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Frequently Asked Questions

Q: Do you employ your own installers or do you use subcontractors?

A: Some installers are our employees and some are subcontractors. People are sometimes wary of working with subcontractors, but we set a very high standard for anyone who performs installations for us. Every subcontractor we work with has been carefully approved by our owner to ensure they’re able to perform high-quality work.

Q: How soon can you start my job?

A: We need a day or two to do the initial estimate, and then it typically takes between three and seven business days to receive the materials. We try to accommodate our customers’ schedules as much as possible—if you’re in a hurry, we can complete the installation in two or three days, depending on the availability of the materials.

Q: Do you sell flooring products in addition to installing them?

A: Yes, we sell a wide variety of flooring products at our San Francisco showroom for people who want to perform their own installations.

Q: When should I schedule a flooring installation in the scope of my remodeling project?

A: You shouldn’t schedule a flooring installation until all the painting, wallpapering and construction is complete. Flooring should be the last element of any remodeling project.

Q: What types of questions will your sales associates ask me when I visit your showroom?

A: In order to get a better idea about the right type of flooring for your specific situation, our sales associates will ask you a variety of questions, including: How is the room used? What’s the activity level of the room? Do you have indoor pets? What are the room’s lighting sources? What types of furnishings do you have? What’s the style of the room? Are you living with this new flooring or are you planning to sell your home? The more you’re willing to share the answers to these questions, the better your flooring selection will be.

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SELECTED PHOTOS FROM Armstrong Carpet & Linoleum Co.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Liam Caldwell

Expert CONTRIBUTOR PROFILE
  • Liam Caldwell is president of Armstrong Carpet & Linoleum Co., a Diamond Certified company. He can be reached at (415) 754-3955 or by email.

Liam Caldwell: Homegrown Talent

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO — When Liam Caldwell started working at Armstrong Carpet & Linoleum Co. as a teenager, he hadn’t the slightest notion that he’d one day be president of the company. “I started here when I was 15, working after school and on weekends,” he remembers. “I did everything from making deliveries to binding carpets and making pads. Even after I went to college, I would return every summer and work at the store.”

After graduating, Liam figured it was time to move on to a new career, but a simple phone call disrupted his plans. “I was considering career options when Steve Balestrieri, the owner of Armstrong, called me out of the blue,” he recounts. “He told me they were looking to expand and needed some help with sales and marketing, and he asked if I’d be interested in coming on full-time. I’d always liked working for Steve and didn’t have anything else on the horizon, so I accepted the offer.” In 2018, 25 years after he first started working there as a teenager, Liam assumed ownership of the company from Mr. Balestrieri upon his retirement.

Today, Liam says his favorite part of his job is delivering customer satisfaction. “I enjoy connecting people with the right products, providing quality service and hearing from happy customers at the end of the job. When a customer calls to tell me that we over-delivered and did an excellent job, that’s a real feather in my cap.”

A resident of Brisbane, Liam spends most of his free time doing activities with his daughters, Nia and Aya. “We enjoy going to minor league baseball games, visiting the Aquarium of the Bay in San Francisco and going hiking on San Bruno Mountain,” he details. “I’ve also done a fair amount of youth sports coaching. I coached Nia’s soccer team and I’ll probably end up coaching Aya’s team at some point when she’s older.”

In regard to his professional career, Liam says running a successful business involves a twofold dynamic. “As the owner of a company, I need to make sure that both my customers and employees are happy. It’s unfortunate how a lot of big-box stores subcontract everything and treat their labor like it’s a commodity. The reality is, if the people who work for you aren’t happy or invested in the company, they aren’t going to treat customers as well or be as diligent in their work, which means you’re going to end up with unhappy customers. That’s why I always make sure to address both sides of the equation.”

Ask Me Anything!

Q: Did you play any sports in high school?

A: I was too short for basketball, so I had to play soccer.

Q: If you could take a vacation tomorrow, where would you go?

A: I’d probably go on an Alaskan cruise.

Q: Music or talk radio?

A: I’m about 50/50. I absolutely love music, but I’m also a talk radio junkie—it just depends on my mood and where I am.

Q: What’s your favorite snack?

A: Anything with peanut butter in it.

Q: What was your favorite toy as a child?

A: It’s a tie between G.I. Joe and He-Man.

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Expert articles
  • Window Coverings That Optimize Light Control

    SAN FRANCISCO — There are several factors to consider when choosing window coverings, from style and material to functionality and even safety. However, perhaps the most significant of all these factors is light control. After all, if you have a beautiful view or rely on the daytime sun to illuminate your home, you’ll want a product that allows you to maximize these features. Additionally, if you’re sensitive to light while sleeping, you should choose a product that’s effective at blocking out exterior illumination.

    Draperies, while effective at blocking out light, have a number of practical downsides. Besides having an old-fashioned look, they’re heavy, they impose upon window views and they dictate where furniture can go. Roman, roller and cellular shades, while more modern and practical, have limited light control capabilities because they only give the option of going up and down. A better choice for maximizing light control is a window covering that has vanes, such as Silhouette® Window Shadings or Luminette® Privacy Sheers by Hunter Douglas.

    Silhouette Window Shadings are cordless and consist of a sheer facing backed by horizontal vanes that can be adjusted to bring in or keep out light. Meanwhile, Luminette Privacy Sheers feature vertical vanes made of sheer fabric that mimic the look of traditional draperies while avoiding their functional drawbacks and old world aesthetic. What’s more, Luminette Privacy Sheers’ vanes rotate 180 degrees to provide unlimited light control and privacy options.

    Both of these systems can be optimized with PowerView® Motorization, which allows for wireless control and automation. Either option will provide your home with optimum light control; privacy; and a distinguished, contemporary aesthetic.

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Expert video tip
  • Video: A Crucial Aspect of Window Covering Selection

    Complete Video Transcription:

    SAN FRANCISCO — Host, Sarah Rutan: When selecting window coverings for your home, there’s one specific aspect you’ll want to keep in mind. Today we’re in San Francisco with Diamond Certified Expert Contributor Liam Caldwell of Armstrong Carpet & Linoleum Co. to learn more.

    Diamond Certified Expert Contributor, Liam Caldwell: The first and most important question when it comes to window covering is what type is appropriate for my house. My first answer is usually drapery should not be thought of these days; little more old-styled, very heavy, and will block and dictate where the furniture in the home will go. From there, the main categories are metal blinds, roller shades, wood blinds. Then we move into Roman shades and fabrics, and also Grass Weaves and cellular shades. And on the top end, the best quality will always be the Silhouette and Luminette from Hunter Douglas. The key question to all that is the control of light and should be thought of all through the process.

    When it comes to window coverings, the control of light is the most important aspect. If you have a wonderful view, typically you’ll want to be able to see through that view and have control all through the day. Roller shades and Roman shades and cellular shades just give you the option of up and down, nothing in between. When it comes to control of light, products with veins allow you to open and close and micro-manage that light will be the best bet for you.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Kevin McCaffrey

Expert CONTRIBUTOR PROFILE
  • Kevin McCaffrey is a 28-year veteran of the flooring industry and sales manager of Armstrong Carpet & Linoleum Co., a Diamond Certified company since 2008. He can be reached at (415) 754-3955 or by email.

Kevin McCaffrey: Public Relations

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO — Years ago, Kevin McCaffrey was happily waiting tables at a San Francisco restaurant, so when one of his regular customers offered him a job, he politely refused. Little did he know, he was only delaying the inevitable. “While working as a waiter, I had a regular ask me to come work for his flooring business,” he remembers. “I told him I appreciated the offer but wasn’t interested. After about a year of persistence, he finally told me to name my salary. I said I’d think about it, and the next time he came in, I had a number ready. He told me to start the following week, and 26 years later, I’m still here.”

Today, as sales manager of Armstrong Carpet & Linoleum Co., Kevin says his favorite part of his job is working with customers. “I enjoy sales for the same reason I enjoyed waiting tables: I get the opportunity to interact with the public. Plus, in this line of work you get to see a finished product, which is really rewarding, especially when it’s in conjunction with the customer being happy.”

Originally from Belfast, Ireland, Kevin left his home country when he was 18 years old—a departure that was motivated by a turbulent sociopolitical climate. “In the late ’70s and early ’80s, things in Belfast were quite bad with the bombings and violence, so I wanted to get away from that,” he explains. After spending a year in Canada, Kevin moved to San Francisco, where he continues to reside today. “It’s the greatest city in the world; nothing really compares,” he says. “The food, the culture, the arts, the people…it’s just a wonderful place to be.”

Outside of work, Kevin spends his time enjoying all the city has to offer, especially when it comes to art and culture. “My husband, Guy, and I both love the theater,” he says. “We’re actually going to see the opening of a new opera this Saturday. We also love to travel—we take a trip to Europe every two years, and in between, we’ll often do short trips to Hawaii or Mexico.” Additionally, Kevin likes watching European sports like soccer and keeping up with his and Guy’s daughter, Ryan, who is attending college.

In his life and career, Kevin espouses the importance of being straightforward. “I think it all comes down to treating others the way I’d like to be treated,” he says. “I’m not a slick salesperson who tries to sell customers things they don’t need—in fact, I’d rather lose a sale than do something unethical, because I’m ultimately the one responsible for it. Instead, I tend to come from the perspective of, ‘Would I be willing to do this in my own house?’”

When asked the first thing he’d do if he were to retire tomorrow, Kevin says he’d head back to Europe for an extended stay. “Guy and I would love to have a second home in Portugal or France. He speaks Spanish and we both speak a little French, so that would be pretty convenient. Of course, we’d continue to keep a home here in San Francisco, just because it’s home to us.”

Ask Me Anything!

Q: What’s your favorite local restaurant?
A: Le P’tit Laurent in San Francisco.

Q: Have you ever read a book more than once?
A: “To Kill a Mockingbird” by Harper Lee. I read it every couple of years.

Q: If you had a theme song, what would it be?
A: “One” by U2.

Q: What’s your favorite theatrical production?
A: “A Chorus Line.”

Q: If someone was making a movie about your life, what actor would you choose to play you?
A: Michael Fassbender.

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Expert articles
  • Differentiating Wood Flooring Products

    SAN FRANCISCO — A common question asked at flooring showrooms is whether it’s better to install a solid hardwood floor or an engineered hardwood floor. In answering this question, it’s helpful to examine the pros and cons of both options.

    Due to the moist, coastal climate of the Bay Area (particularly in San Francisco), an engineered wood floor is always a smart choice, as it’s much more stable than solid hardwood in terms of moisture resistance. Additionally, it offers many more options when it comes to both installation and aesthetics. On the installation side, an engineered wood floor can be floated, nailed, glued, stapled or installed over an acoustical pad. In terms of aesthetics, there’s a wide array of colors and textures available, so you can choose a product that best matches your home environment.

    When it comes to solid hardwood, one of the main advantages is its thicker wear surface, which allows it to be refinished multiple times and increases its longevity. However, the viability of a natural hardwood floor depends on what lies beneath. A wood subfloor provides a suitable foundation, but a concrete subfloor will invariably cause natural hardwood to warp over time. All in all, since it’s the more expensive and high-maintenance of the two options, solid hardwood flooring is more of a luxury item that should be reserved for homeowners who insist on having a natural product.

    Read moreRead less
Expert video tip
  • Video: Differentiating Wood Floor Products

    Complete Video Transcription:

    SAN FRANCISCO — Host, Sarah Rutan: If you’re planning to install a new wood floor, it’s crucial to understand the differences between natural and engineered products. Today we’re in San Francisco with Diamond Certified Expert Contributor Kevin McCaffrey of Armstrong Carpet & Linoleum Co. to learn more.

    Diamond Certified Expert Contributor, Kevin McCaffrey: One of the main questions I’m asked is should I install a solid hardwood floor or an engineered hardwood floor. Engineered is always the way to go, especially in our environment here in the Bay Area, especially on the coast here in San Francisco. It’s more stable when it comes to the moisture in the air. It also give you a lot more options when it comes to installation. You can float it, nail it, glue it, staple it, you can put it over an acoustical pad. Lot’s more options when it comes to an engineered hardwood floor.

    There are times when a hardwood floor is great as long as you’re above grade where you’re on a concrete that you can glue it down – you have no neighbors underneath because it’s quite noisy – or in your own home where you can staple it down to a wood subfloor. One advantage that solid hardwood floor does give you is it’s got a thicker wear surface. That’s the only real advantage. But, the advantage there comes with if gives you one more options or more times that you can refinish the floor. Two times most.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Armstrong Carpet & Linoleum Co. WEBSITE AND EXTERNAL FEED
  • Armstrong Carpet & Linoleum Co. SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Armstrong Carpet & Linoleum Co.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 325 VERIFIED CUSTOMERS i
Armstrong Carpet & Linoleum Co. : Average 9.3 out of 10 based on 325 unique customer surveys of customer satisfaction.

Jim L.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

1 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very knowledgeable in their product presentation. They're up-to-date, and have good follow-through in terms of their service.

They were able to provide step-by-step support. They were really very good.

Michael H.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

2 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd give them the highest rating in quality of both products and service.

I really like the selection of products that they provide, and the timeliness if the installation. From start to finish, everything was ideal.

Nick W.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

3 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were knowledgeable and had good products.

I appreciated the advice they gave to me.

Brigetta A.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

4 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

To use them

Great efficiency and friendliness

Matt H.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

5 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are the best in the business.

They are very professional.

Deborah B.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

6 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Use them.

They were on time, clean, got the job done for what they quoted, and were in and out.

Mike S.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

7 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I haven't had any problems with the carpet. It still looks new.

Everything, they brought samples and got the job done.

Linda W.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

8 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Really good and friendly

They were quick and easy.

Christina A.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

9 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very knowledgeable and responsive. They did an excellent job. I was very satisfied that they gave me an accurate quote and I felt well informed about the choices and options they offered. They explained everything very well.

The hardwood floors they refinished are gorgeous. I feel their advice really helped to get that result. I'm very happy with the floors and look at them every day.

Esther P.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

10 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are knowledgeable, have a great range of products, and good customer service.

I really liked dealing with Liam.

Sandy R.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

11 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were reliable and provided great service and offer quality carpet.

Great customer service

Nathan G.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

12 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were trustworthy, on time, and they got the job done, so I have no complaints.

The sales process was smooth and the owner was great. I trusted he could take care of the installation. They also have a nice showroom.

Lisa F.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

13 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Liam was great and informative. He knew my taste and had great ideas. The service was excellent and they were fair and on time.

The person that laid the carpet made it look fantastic. It wasn't the most expensive carpet and probably just commercial grade because it is for my downstairs tenant and I had to go with what I could afford but he made it look beautiful. I liked the vibe of their shop and the folks were helpful. They did a great job on the room and stairs I had done and I will use them in the future for my kitchen.

Carol K.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

14 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have high quality products and very modern designs.

They're great. This was not the first floor we've had done. We have actually had three floors from them and baseboards changed, and each time it was a good job.

Sue H.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

15 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They listened to what we needed and made the best recommendations based on our needs.

They came out to look at our stairs and then in the installation they molded the carpet to the stairs so as not to have a tripping hazard. It was really a very custom installation.

Megan S.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

16 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are reliable and did a great job. They also had lots of styles, so a good variety to choose from.

That they're in my neighborhood, they're close, very local and work in a timely fashion.

Connie L.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

17 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very helpful and have a large selection. They're knowledgeable.

They're very close to me.

Annette S.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

18 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very nice guys.

We only used them for a very small job a year ago, but they are friendly and were there for us.

Angelo M.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

19 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I had my house done, and my kitchen and then the kitchens and hallways of three tenant apartments. I am a retired union carpenter with an "L" shaped counter in my kitchen, so putting in this linoleum in this kitchen was a real job. This is the best linoleum layering that I've come across, period. I've been on a lot of jobs and the cuts and curves are without tears and I can't tell where it's seamed which is great.

Great courtesy and on-time service, the price is reasonable. I know they're in the market to make money, but I didn't hesitate at the price.

Boris L.

VERIFIED Armstrong Carpet & Linoleum Co. CUSTOMER

20 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They worked with me for six months through my indecision and the delay from the contractor and were friendly and stuck with it. The initial estimator was very helpful in recommending how to make the project cheaper for me without diminishing the visual appeal I wanted. They were local to the project site.

What stands out is how they were so willing and able to work with me when I needed the work done. Usually with contractors or plumbers what have you, their first response is, we can come out in a few weeks, but with Armstrong they were out that day. They got it done fast.

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