Do you employ your own installers or do you use subcontractors?

Some installers are our employees and some are subcontractors. People are sometimes wary of working with subcontractors, but we set a very high standard for anyone who performs installations for us. Every subcontractor we work with has been carefully approved by our owner to ensure they’re able to perform high-quality work.

How soon can you start my job?

We need a day or two to do the initial estimate, and then it typically takes between three and seven business days to receive the materials. We try to accommodate our customers’ schedules as much as possible—if you’re in a hurry, we can complete the installation in two or three days, depending on the availability of the materials.

Do you sell flooring products in addition to installing them?

Yes, we sell a wide variety of flooring products at our San Francisco showroom for people who want to perform their own installations.

When should I schedule a flooring installation in the scope of my remodeling project?

You shouldn’t schedule a flooring installation until all the painting, wallpapering and construction is complete. Flooring should be the last element of any remodeling project.

What types of questions will your sales associates ask me when I visit your showroom?

In order to get a better idea about the right type of flooring for your specific situation, our sales associates will ask you a variety of questions, including: How is the room used? What’s the activity level of the room? Do you have indoor pets? What are the room’s lighting sources? What types of furnishings do you have? What’s the style of the room? Are you living with this new flooring or are you planning to sell your home? The more you’re willing to share the answers to these questions, the better your flooring selection will be.

Armstrong Carpet & Linoleum Co.

Flooring Showroom & Carpet Showrooms

Marin San Francisco Counties

Diamond Certified Company Report

Rated Highest in Quality and Helpful Expertise PERFORMANCEGUARANTEED

442 SURVEYS

Rating

17 CONSECUTIVE YEARS

SINCE NOVEMBER 2008

CERT 1443

Diamond Certified Ratings Dashboard

442

Verified Customers
Surveyed

Customer Loyalty

Customer Satisfaction

Helpful Expertise

Company Credentials

Liability Insurance
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Current Complaint File
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Legal & Finance

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Diamond Certified Researched Capabilities on Armstrong Carpet & Linoleum Co.

Service Area

The San Francisco Bay Area

Serving the San Francisco Bay Area, Including Mission District, Sunset, Bernal Heights, North Beach Russian Hill, Nob Hill.

Main Services

Flooring Showroom

Bamboo Flooring
Carpet
Engineered Wood Flooring
Epoxy Flooring
Floor Tiles
Hardwood Flooring
Kitchen Flooring
Laminate Flooring
Travertine Tile
Vinyl Flooring
Waterproof Flooring

Carpet Showrooms

Bathroom Carpet
Bedroom Carpet
Berber Carpet
Flooring
Green Carpet
Low Pile Carpet
Outdoor Carpet
Patterned Carpet
Shag Carpet
Stair Runners
Textured Carpet
Wool Carpet

Additional Services

null

Company Info

Hours

Mon

08:00 am - 04:30 pm

Tue

08:00 am - 04:30 pm

Wed

08:00 am - 04:30 pm

Thu

08:00 am - 04:30 pm

Fri

08:00 am - 04:30 pm

Sat

10:00 am - 03:00 pm

Sun

Closed

Contact

Armstrong Carpet & Linoleum Co.

Capabilities Table

Company Name

Armstrong Carpet & Linoleum Co.

Managers

Liam Caldwell, President

# of Employees

License

218501

Memberships

West Portal Merchants Association

Founded

1946

Payment Accepted

mastercard,

visa

Key Factors

Select Photos From Armstrong Carpet & Linoleum Co.

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Picture of Sunlight gently illuminates the pristine tile flooring, showcasing the meticulous installation by Armstrong Carpet & Linoleum Co., known for its high customer satisfaction ratings. Copyright ©2025 Diamond Certified Resource

- Armstrong Carpet & Linoleum Co.

Sunlight gently illuminates the pristine tile flooring, showcasing the meticulous installation by Armstrong Carpet & Linoleum Co., known for its high customer satisfaction ratings. Copyright ©2025 Diamond Certified Resource

Picture of A meticulously installed carpet with a subtle geometric pattern enhances the room's elegance, a testament to Armstrong Carpet & Linoleum Co.'s focus on quality outcomes. The company consistently achieves the highest quality ratings, ensuring customer satisfaction. Copyright ©2025 Diamond Certified Resource - Armstrong Carpet & Linoleum Co.

Picture of The graceful curve of an ornately designed staircase showcases the craftsmanship of Armstrong Carpet & Linoleum Co., underscoring their focus on quality outcomes. Copyright ©2025 Diamond Certified Resource - Armstrong Carpet & Linoleum Co.

Picture of Armstrong Carpet & Linoleum Co. transforms this cozy kitchen with a beautifully crafted linoleum floor, adding warmth and elegance. Known for focusing on quality outcomes, the company enhances spaces with top-rated materials. Copyright ©2025 Diamond Certified Resource

- Armstrong Carpet & Linoleum Co.

Picture of In a room adorned with a solitary statue, the intricate carpet pattern by Armstrong Carpet & Linoleum Co. complements the serene setting, showcasing the company's focus on quality outcomes. Copyright ©2025 Diamond Certified Resource

- Armstrong Carpet & Linoleum Co.

Picture of Amidst the elegance of a vintage-style bathtub and classic fixtures, Armstrong Carpet & Linoleum Co. showcases its meticulous craftsmanship with a detailed patterned linoleum floor, a testament to their high customer satisfaction ratings. Copyright ©2025 Diamond Certified Resource

- Armstrong Carpet & Linoleum Co.

Diamond Certified Expert Contributor Advice & Tips

Liam Caldwell is president of Armstrong Carpet & Linoleum Co., a Diamond Certified company. He can be reached at (415) 754-3955 or by email.

Liam Caldwell: Homegrown Talent

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO — When Liam Caldwell started working at Armstrong Carpet & Linoleum Co. as a teenager, he hadn’t the slightest notion that he’d one day be president of the company. “I started here when I was 15, working after school and on weekends,” he remembers. “I did everything from making deliveries to binding carpets and making pads. Even after I went to college, I would return every summer and work at the store.”...

Read Full Article - Liam Caldwell: Homegrown Talent