Diamond Certified Company Report

Duggan’s Serra Mortuary

Diamond Certified Company Report

Duggan’s Serra Mortuary

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Diamond Certified Qualification

Based on customer surveys, we declare this company has passed all rating steps and has earned The Diamond Certified Award

David Pak
Director of Ratings Research
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 303 VERIFIED CUSTOMERS i

Edward D.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

1 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very respectful and very patient with people who are grieving.

I think what I like best is just the overall reverence they have for the family they are working with.

Gayle M.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

2 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell a friend they were very caring, efficient, and compassionate. I had a good experience with them. From the time I walked in, to the time I walked out, everything was great. I was very satisfied. I would expect everyone else to get the same satisfaction I received.

The personnel were wonderful. The whole thing was as good as I could ask for. I was very happy. Everything they did was done right. Everything we requested was taken care of. I didn

Jerville C.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

3 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very good service

The staff was very friendly. The place is clean. Everything was perfect.

Read All 303 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Duggan’s Serra Mortuary in Daly City has consistently been one of the highest rated Diamond Certified companies year in and year out. Family satisfaction with its services and staff is exceptional. Duggan’s is family-owned and operated, and its staff is focused on serving with kindness and compassion. The Duggan family has been serving families since 1885, when all funeral services in San Francisco were transported by horse and buggy. Today, the company is in its fourth and fifth generation of providing personal, family-oriented service for San Francisco Bay Area families and is celebrating more than 50 years at its Daly City location.

The multilingual (Tagalog, Spanish, Cantonese and Mandarin) staff of Duggan’s Serra provides a variety of traditional and cremation funeral services for Bay Area families of all cultures and religious denominations. The company’s Daly City facility features unlimited parking.

Duggan’s features six large, private chapels with comfortable family rooms, flat-screen TVs and state-of-the-art sound systems for family tributes; three convenient indoor reception rooms; and three outdoor reception areas. The company’s preplanning department is available to assist families in preplanning their funeral services “My Funeral, My Way®,” and free personal planning guides are available.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Duggan’s Serra Mortuary

COMPANY CONTACT
Locations

San Francisco Bay Area

Get Directions
SERVICES PERFORMED

Traditional & Cremation Services
Multilingual/Multicultural:
Cantonese, Mandarin, Spanish, Tagalog
Unlimited Parking

BRANDS Supported
  • Aurora

  • Batesville

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Duggan’s Serra Mortuary

Duggan’s Serra Mortuary provides celebrations of life and receptions.

Company Profile

Duggan’s Serra Mortuary in Daly City has consistently been one of the highest rated Diamond Certified companies year in and year out. Family satisfaction with its services and staff is exceptional. Duggan’s is family-owned and operated, and its staff is focused on serving with kindness and compassion. The Duggan family has been serving families since 1885, when all funeral services in San Francisco were transported by horse and buggy. Today, the company is in its fourth and fifth generation of providing personal, family-oriented service for San Francisco Bay Area families and is celebrating more than 50 years at its Daly City location.

The multilingual (Tagalog, Spanish, Cantonese and Mandarin) staff of Duggan’s Serra provides a variety of traditional and cremation funeral services for Bay Area families of all cultures and religious denominations. The company’s Daly City facility features unlimited parking.

Duggan’s features six large, private chapels with comfortable family rooms, flat-screen TVs and state-of-the-art sound systems for family tributes; three convenient indoor reception rooms; and three outdoor reception areas. The company’s preplanning department is available to assist families in preplanning their funeral services “My Funeral, My Way®,” and free personal planning guides are available.

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Company Philosophy

“We serve families with respect and dignity, and we strive to create meaningful services that ensure their last memories of their loved ones begin with compassion and peace. We’re absolutely committed to upholding the highest standards of funeral service.”

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Comparative Summary

Few funeral service providers earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim five decades of industry experience, but that’s exactly the case for Duggan’s Serra Mortuary. “Our reputation and proven track record of helping grieving families really set us apart,” says President Daniel Duggan. “Since this company was founded in 1963, we’ve been providing an unwritten warranty of customer satisfaction–if a customer is ever dissatisfied for any reason, we’ll do everything in our power to make it right.”

Duggan’s Serra Mortuary provides traditional and modern funeral services for Bay Area families of all cultures and religious denominations. In addition to handling burials and cremations, the company offers advanced funeral planning services and helps arrange indoor and outdoor ceremonies. Its Daly City facility features three outdoor reception areas and unlimited parking, and its multi-lingual staff members can perform funeral services in English, Spanish, Mandarin, Cantonese and Tagalog.

Unlike funeral service providers that are corporate-owned and focused entirely on financial gains, Duggan’s Serra Mortuary remains a family-owned and operated business whose primary concern is providing a positive experience for every client. “In recent years, a lot of family-owned mortuaries have been bought out by corporations, and those companies are usually driven to meet financial goals and perform well for their stockholders more than anything else,” explains Mr. Duggan. “Conversely, our main goal has always been to help our clients and their families during difficult times. Our compassionate, warm-hearted staff has one objective: to care for the people they serve.”

Another attribute that sets Duggan’s Serra Mortuary apart from its competition is its ability to offer first-rate funeral services at reasonable prices. “We really value our customers, so we’ve always tried to keep our pricing structure extremely competitive,” affirms Mr. Duggan. “At the same time, we never compromise on the quality of our services, so it works out well for our customers.”

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Industry Info

Planning ahead for a funeral can make the entire process easier for everyone involved. Arranging the details of a funeral can be a difficult and inconvenient task for those grieving the loss of a loved one. That’s why it can be very beneficial to take care of such arrangements ahead of time if you’re expecting the death of a family member, a friend or even yourself.
Similar to preparing a will in advance of your untimely death to ensure a smooth process of distribution, pre-arranging the details of your own funeral will allow your loved ones to focus entirely on grieving. Such preemptive arrangements can include choosing the manner of burial and service you want, reserving a casket or urn, and taking care of financial aspects. “A lot of people pre-plan their services so their children don’t have to be burdened with those decisions,” says Daniel Duggan, president of Duggan’s Serra Mortuary in Daly City. “By handling all the pertinent details ahead of time, they’re able to eliminate ambiguity and the possibility of their children disagreeing about their final wishes.”
Writing an obituary notice
One of the first things that should be addressed following the death of a loved one is the composition of an obituary notice. However, unlike other aspects of posthumous arrangements that tend to be unwelcome distractions for grieving family members, composing an obituary can be a cathartic exercise—a way to channel grief and begin the healing process. A good obituary will give surviving family members and friends an opportunity to recall the journey of the deceased by highlighting their achievements and celebrating their legacy.
“An obituary notice is basically a synopsis of the deceased person’s life story, both encapsulating the timeline of their life and touching on significant details such as special achievements, hobbies and so on,” explains Mr. Duggan. “A well-written obituary takes thought and preparation, so that should be one of the first things you start working on following the death of a loved one.”

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Frequently Asked Questions

Q: How much does a funeral cost?

A: Our pricing varies depending on the situation, but we can give you all that information right over the phone. Also, if you call us to inquire about prices because you’re shopping around for the best value, we’ll happily answer any questions you have and give advice about the funeral process.

Q: What kind of cremation options do you offer?

A: There are a variety of cremation options available today. We can do a traditional-style service where the body is present for viewing and the cremation follows, or we can do the cremation first and follow with a memorial service without the body present.

Q: Can you help me make travel or lodging arrangements?

A: If you visit our website, you’ll find a list of a few different housing facilities and hotels that we partner with to offer bereavement rates to out-of-town travelers.

Q: Will the same person work with my family throughout the entire funeral planning process?

A: Usually, but sometimes the funeral director that handles the planning will be unavailable when the final service is performed, in which case a new funeral director will be assigned. We’re open 365 days a year, so we tell our clients that it’s more important to plan funeral services on days that are most convenient for them rather than planning around our funeral directors’ schedules.

Q: Can you make arrangements if my loved one wanted their remains sent to a different country?

A: Yes, and that’s something we do quite often. The Daly City area has a large Filipino population, so many of our clients elect to have their loved ones’ remains sent home to the Philippines. In those cases, we’ll hold a traditional service at our facility before preparing the shipment. We can arrange for your loved one’s remains to be sent anywhere in the world.

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SELECTED PHOTOS FROM Duggan’s Serra Mortuary

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Nick Proaño

Expert CONTRIBUTOR PROFILE
  • Nick Proaño is manager of the pre-planning department at Duggan’s Serra Mortuary, a Diamond Certified company since 2003. He can be reached at (415) 587-4500 or by email.

Nick Proaño: A Perfect Fit

By James Florence, Diamond Certified Resource Reporter

DALY CITY — After graduating from college with a political science degree, the last place Nick Proaño expected to receive a job offer from was a funeral home. However, much to his surprise, it ended up being a perfect fit. “I’d been out of college for nearly a year and still hadn’t found my ideal career when my mom told me about an upcoming opportunity at Duggan’s Serra Mortuary, where she worked as assistant to the president,” he recounts. “They were creating a new division to handle funeral pre-planning and needed someone to manage it. My name was suggested as a possible fit for the position, so I came in and went through the interview process.”

Despite some initial reservations, Nick soon felt right at home as part of the Duggan’s Serra Mortuary team. “At first, I was unsure about working at a funeral home, but I liked the fact that Duggan’s Serra Mortuary was a family-owned and operated organization that had been part of the local community for many years. Nowadays, the majority of funeral homes are owned by big corporations, so that’s something I still appreciate about being here. All in all, it has been a great fit for me.”

Today, as manager of Duggan’s Serra Mortuary’s pre-planning department, Nick says his favorite part of his job is the positive interactions. “I really enjoy working with my team of counselors and coaching them to excel in what they do. And, as an extension of that, I get a lot of fulfillment from serving the community by educating residents about the benefits of funeral pre-planning.”

A resident of South San Francisco (where he lives with his wife, Suzette), Nick appreciates his deep roots in the local area. “There’s no place like home,” he affirms. “I have a lot of family and longtime friends here. I went to Archbishop Riordan High School, and I enjoy going to class reunions and reconnecting with the people I grew up with.”

Outside of work, Nick spends his time on a variety of pastimes. “I’m a big sports guy, so I enjoy going to Giants, 49ers and Warriors games,” he says. “Also, my wife and I have a lot of family in the area, so we like being at birthday and holiday get-togethers, as well as our nephews’ and nieces’ sporting events.” Additionally, Nick likes exploring San Francisco and venturing into the Greater Bay Area to sample its many restaurants and breweries.

In regard to his professional career, Nick says a big part of his job is being a source of comfort. “Funeral pre-planning is a very good thing, but not everyone is comfortable with the subject matter, which is understandable. That’s why my team and I are focused on creating a comfortable environment and treating our clients like family, with the aim of putting them at ease.”

When asked the first thing he’d do if he were to retire tomorrow, Nick says he’d take a European vacation. “I haven’t been to Europe yet, so I would hop on a plane and do a tour. I’d hit England, Italy, France, Spain, Amsterdam—I’d see it all!”

Ask Me Anything!

Q: Did you play any sports in high school?
A: I played football and ran track.

Q: What’s your favorite Bay Area brewery?
A: Cellarmaker Brewing Company in San Francisco.

Q: Are you an early bird or a night owl?
A: Definitely a night owl—it takes quite a bit of coffee to get me going in the morning.

Q: If someone was making a movie about your life, what actor would you choose to play yourself?
A: Chris Pratt.

Q: What’s your favorite thing to eat for dessert?
A: Carrot cake.

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Expert articles
  • Finding the Right Funeral Home

    DALY CITY — When it comes to choosing a funeral home, price isn’t the only important factor to consider. For example, is the funeral home local? Many people aren’t aware that most mortuaries are owned by national corporations. Besides providing a better overall value, a local, family-owned funeral home will provide a warm, family-oriented atmosphere, which can make quite a difference in your overall experience.

    The best way to get a feel for a funeral home is to visit in person and have a consultation with one of its representatives. Of course, it’s also a good idea to look at online reviews, as well as consult friends and family members who have used funeral home services in the past. By doing your homework, you’ll be able to distinguish between funeral homes that offer a high value and those that don’t.

    Besides assessing a funeral home’s overall quality, be sure to ask about any particular needs or requirements you have. For example, is it equipped to provide the specific type of service you’re looking for? If English isn’t your family’s primarily language, does it have counselors who can speak your native tongue? Also, if you have a large family, does the venue have sufficient parking? These are all important factors to consider when selecting a funeral home.

    Read moreRead less
Expert video tip
  • Video: Choosing a Funeral Home

    Complete Video Transcription:

    DALY CITY — Host, Sarah Rutan: When selecting a funeral service venue, remember that price is not the only factor to consider. Today we’re in Daly City with Diamond Certified Expert Contributor Nick Proaño of Duggan’s Serra Mortuary to learn more.

    Diamond Certified Expert Contributor, Nick Proaño: Today’s tip: funeral services are not airline tickets.  Price is not the only important factor to consider when selecting a funeral home, pre-planning, or pre-funding for funeral services for yourself, or mom and dad.

    First and foremost, locally-owned, family funeral homes provide the best overall value when compared to nationally-owned corporate firms.  Most people these days actually aren’t even aware of the fact that most mortuaries are owned by national corporations.  Local family-owned funeral homes provide a really warm, family-oriented atmosphere, and that’s something that a lot of folks do appreciate at their time of need.

    It’s important also take a look at reviews.  Whether they’re online reviews, or even talking to friends and family that have used the funeral home services in the past, for their honest direct feedback.

    The funeral home itself is important as well.  Is it equipped to handle your particular needs? These needs include religious needs.  Do the counselors themselves speak your native tongue for your family members that are attending services?  And, finally, does the mortuary have sufficient parking?  Especially with large families.  These are all very important factors to consider, besides price, when selecting a funeral home and pre-planning for funeral services ahead of time.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Duggan’s Serra Mortuary WEBSITE AND EXTERNAL FEED
  • Duggan’s Serra Mortuary SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Duggan’s Serra Mortuary
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Diamond Certified Qualification

Based on customer surveys, we declare this company has passed all rating steps and has earned The Diamond Certified Award

David Pak
Director of Ratings Research
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 303 VERIFIED CUSTOMERS i
Duggan’s Serra Mortuary : Average 9.6 out of 10 based on 303 unique customer surveys of customer satisfaction.

Edward D.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

1 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very respectful and very patient with people who are grieving.

I think what I like best is just the overall reverence they have for the family they are working with.

Gayle M.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

2 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell a friend they were very caring, efficient, and compassionate. I had a good experience with them. From the time I walked in, to the time I walked out, everything was great. I was very satisfied. I would expect everyone else to get the same satisfaction I received.

The personnel were wonderful. The whole thing was as good as I could ask for. I was very happy. Everything they did was done right. Everything we requested was taken care of. I didn

Jerville C.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

3 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very good service

The staff was very friendly. The place is clean. Everything was perfect.

Ernest A.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

4 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

That I was satisfied with what I had to deal with

Nothing comes to mind.

Evelyn A.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

5 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've recommended them.

I like their service and the care.

Arlene B.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

6 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I highly recommend them. The service is great, prompt, and they answered all my questions that I had.

I would say mainly the service, the staff was very friendly, very helpful. It was just a great service.

Myrna B.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

7 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very helpful, very sympathetic, and very delicate as to how to handle someone who has passed away.

Helped me and assisted me in bringing my mom's ashes out of the county. They did the paperwork and I didn't have to think about it.

Angela C.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

8 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

Family has used them for years. They're the only mortuary we go through.

The counselors, we had two different ones and they were both great and very personable.

Fatima C.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

9 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

First of all, they're very welcoming, their service is great and I think they have the information you're looking for for that type of need.

They sympathize with what you're going through and it shows in their service. I have no complaints whatsoever. I think they did everything they could and did it very well.

Eileen D.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

10 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very good, very sympathetic, very good.

The way that you're treated, there's a lot of sympathy and they help in any way they can.

Trinidad E.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

11 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're good.

They understand what I needed and they had good service. I think they did a good job.

Christina F.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

12 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

Just that they're compassionate and they make the process as painless as it can be.

It was frankly a bit of a blur.

Jackie F.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

13 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them, they were kind and friendly.

They did a follow-up and they still write to me, which I think is nice.

Marianne G.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

14 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very professional. They went one hundred percent out of their way.

They were very helpful and they helped us make choices with everything, I just can't say enough. We were so satisfied.

Laura J.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

15 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very sensitive and they do everything to your needs.

Their mannerisms and how they carry themselves. For being as young as the young man I dealt with, it was very impressive.

Nadine K.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

16 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very professional and sensitive

I can't think of anything.

Carol L.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

17 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I usually tell them they're very reasonably priced, very accommodating, they know a lot about the different religious rituals involved, and are very sensitive to that.

Very quiet, very clean facility, and the staff is very warm and friendly. They were very kind.

Teresa L.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

18 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

I definitely recommend anybody to go, not that it's a good thing to have to recommend.

They were very attentive and they're the best.

Maria M.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

19 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful and understanding.

They took care of my needs.

Jill T.

VERIFIED Duggan’s Serra Mortuary CUSTOMER

20 of 303

Quality 10
10 10
Loyalty Yes
CRITIQUE

To use their services, they seem to be well-versed in what they do and they made it easy.

They set me up financially to be able to bury myself and daughter, to make some payments.

Read All 303 Survey Responses at Ratings View