Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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Diamond certified companies are top rated and guaranteed

Why Trust Diamond Certified Carpet Showrooms Rated Highest in Quality and Helpful Expertise®?

Carpet samples on display at a well-stocked showroom.

You are the customer. If your goal is to choose a carpet showroom that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified carpeting showroom. Each has been rated Highest in Quality and Helpful Expertise® in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top rated carpet showroom and is unparalleled in its accuracy, rigor and usefulness:

1) Accuracy: All research is performed by live telephone interviews that verify only real customers are surveyed, so you’ll never be fooled by fake reviews.

2) Statistical Reliability: A large, random sample of past customers is surveyed on an ongoing basis so the research results you see truly reflect a Diamond Certified company’s top rated status.

3) Full Disclosure: By clicking the name of a company above, you’ll see the exact rating results in charts and read verbatim survey responses as well as researched articles on each qualified company.

4) Guaranteed: Your purchase is backed up with mediation and the Diamond Certified Performance Guarantee, so you can choose with confidence.

Click on the name of a Diamond Certified company above to read ratings results, researched articles and verbatim customer survey responses to help you make an informed decision.

More than 200,000 customers of local companies have been interviewed in live telephone calls, and only companies that score Highest in Quality and Helpful Expertise®–a 90+ on a 100 scale–and pass all of the credential-based ratings earn Diamond Certified. By requiring such a high score to qualify, the Diamond Certified Resource eliminates mediocre and poorly performing companies. Read detailed information about the ratings and certification process.

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Leigh Bakhtiari is a 26-year veteran of the flooring industry and president of City Carpets, a Diamond Certified company since 2009. She can be reached at (415) 493-8934 or by email.

Leigh Bakhtiari

diamond certified contributor profile and expert article

Leigh Bakhtiari: Flooring Fashion

By James Florence, Diamond Certified Resource Reporter

SAN RAFAEL — After two decades in the floor covering industry, Leigh Bakhtiari continues to employ her passion for fashion by beautifying her customers’ homes. “I approach each job with the goal of making things as fashionable as possible while simultaneously providing a durable, high-performance product,” she says. “When I first got into this business, it was actually pretty boring—every carpet was basically beige and cut pile. There are many more options available today, which makes my job a lot more fun.”

Despite having family ties to the floor covering industry, the primary catalyst for Leigh’s long-term involvement was actually her husband’s. “My husband, Hossein, and I each have a family connection to the floor covering industry, which is kind of coincidental because it has nothing to do with how we met,” she explains. “When we first met, I was working at Macy’s and he was working for his sister in the floor covering industry. After we got married, he suggested we open our own floor covering business, which we did in 1993. More than 20 years later, a lot has changed: we now have five kids and two floor covering stores!”

A lifetime resident of Mill Valley, Leigh expresses her appreciation for the natural beauty of her native locale. “I love it in the Bay Area. I’ve been fortunate enough to travel all over and I’ve never found a better place. I love all the open spaces, as well as the short distance to the beach and the mountains. Within a four-hour driving radius, you can go surfing or skiing, which is pretty remarkable.”

Outside of work, Leigh enjoys spending time with her family, both locally and abroad. “Besides hanging out together at home and around town, we love to travel together as a family,” she affirms. “In fact, we recently got back from a trip to the Dominican Republic.” Leigh also enjoys skiing, martial arts, following professional sports and going on walks with her dog, Gus. Additionally, she maintains an active participation in her industry by serving as president of her local floor covering association and regional network coordinator for Carpet One, as well as sitting on numerous advisory councils.

In regard to her professional livelihood, Leigh espouses the importance of treating customers fairly and honestly. “I try to treat my customers as if they were friends and family,” she explains. “That’s one of the reasons I feel it’s important to carry products I truly believe in. There are a lot of options out there, but I never want to sell a customer anything I wouldn’t sell to a friend or family member.”

When asked the first thing she’d do if she were to retire tomorrow, Leigh gives a twofold response. “I’d take a nap and then take a trip,” she laughs. “After that, I’d devote some of my extra time to volunteering, probably for a cause that benefits children or animals.”

Ask Me Anything!

Q: If you could travel anywhere in the world, where would you go?
A: Africa. I’d love to go on a safari and see animals in their natural element.

Q: If you could live in the city or the country, which would you choose?
A: The country. Cities make me claustrophobic, and I like being close to nature.

Q: What was your first pet?
A: A big, black mutt named Alfie. She was beautiful.

Q: What’s your favorite style of music?
A: As a child of the ’80s, I love my throwback music.

Q: What’s your favorite holiday?
A: Thanksgiving, because I enjoy cooking and spending time with my family. We spend the entire day preparing everything from scratch, set a beautiful table and then enjoy a great meal at the end.

Read more

The Truth About Carpet and Indoor Air Quality


SAN RAFAEL — It’s often assumed that carpet diminishes indoor air quality, but this isn’t necessarily the case. In fact, studies conducted by The Carpet and Rug Institute show that carpet may actually have the opposite effect and improve indoor air quality.… Read more

Choosing a Quality Carpet Fiber


SAN RAFAEL — Everyone knows style and color are important factors for choosing a new carpet. However, a lesser-known yet equally important factor is the type of fiber it’s composed of. A carpet’s fiber affects everything from appearance to cleanability, which… Read more

Expert Video Tip

Video: Carpet Cleaning Frequency

Complete Video Transcription:

SAN RAFAEL — Host, Sarah Rutan: To maximize the lifespan of your carpet, it’s important to know the recommended intervals for maintenance measures like vacuuming and steam cleaning.… Read more

Liam Caldwell is president of Armstrong Carpet & Linoleum Co., a Diamond Certified company. He can be reached at (415) 754-3955 or by email.

Liam Caldwell

diamond certified contributor profile and expert article

Liam Caldwell: Homegrown Talent

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO — When Liam Caldwell started working at Armstrong Carpet & Linoleum Co. as a teenager, he hadn’t the slightest notion that he’d one day be president of the company. “I started here when I was 15, working after school and on weekends,” he remembers. “I did everything from making deliveries to binding carpets and making pads. Even after I went to college, I would return every summer and work at the store.”

After graduating, Liam figured it was time to move on to a new career, but a simple phone call disrupted his plans. “I was considering career options when Steve Balestrieri, the owner of Armstrong, called me out of the blue,” he recounts. “He told me they were looking to expand and needed some help with sales and marketing, and he asked if I’d be interested in coming on full-time. I’d always liked working for Steve and didn’t have anything else on the horizon, so I accepted the offer.” In 2018, 25 years after he first started working there as a teenager, Liam assumed ownership of the company from Mr. Balestrieri upon his retirement.

Today, Liam says his favorite part of his job is delivering customer satisfaction. “I enjoy connecting people with the right products, providing quality service and hearing from happy customers at the end of the job. When a customer calls to tell me that we over-delivered and did an excellent job, that’s a real feather in my cap.”

A resident of Brisbane, Liam spends most of his free time doing activities with his daughters, Nia and Aya. “We enjoy going to minor league baseball games, visiting the Aquarium of the Bay in San Francisco and going hiking on San Bruno Mountain,” he details. “I’ve also done a fair amount of youth sports coaching. I coached Nia’s soccer team and I’ll probably end up coaching Aya’s team at some point when she’s older.”

In regard to his professional career, Liam says running a successful business involves a twofold dynamic. “As the owner of a company, I need to make sure that both my customers and employees are happy. It’s unfortunate how a lot of big-box stores subcontract everything and treat their labor like it’s a commodity. The reality is, if the people who work for you aren’t happy or invested in the company, they aren’t going to treat customers as well or be as diligent in their work, which means you’re going to end up with unhappy customers. That’s why I always make sure to address both sides of the equation.”

Ask Me Anything!

Q: Did you play any sports in high school?

A: I was too short for basketball, so I had to play soccer.

Q: If you could take a vacation tomorrow, where would you go?

A: I’d probably go on an Alaskan cruise.

Q: Music or talk radio?

A: I’m about 50/50. I absolutely love music, but I’m also a talk radio junkie—it just depends on my mood and where I am.

Q: What’s your favorite snack?

A: Anything with peanut butter in it.

Q: What was your favorite toy as a child?

A: It’s a tie between G.I. Joe and He-Man.

Read more

Window Coverings That Optimize Light Control


SAN FRANCISCO — There are several factors to consider when choosing window coverings, from style and material to functionality and even safety. However, perhaps the most significant of all these factors is light control. After all, if you have a beautiful… Read more

Expert Video Tip

Video: A Crucial Aspect of Window Covering Selection

Complete Video Transcription:

SAN FRANCISCO — Host, Sarah Rutan: When selecting window coverings for your home, there’s one specific aspect you’ll want to keep in mind. Today we’re in San Francisco… Read more




  • Mannington

  • Armstrong

  • Lauzon

  • Royalty

  • Anderson

  • Camelot

  • Homerwood

  • Shaw

  • Fabrica

Coronet Carpet
Armstrong Carpet
Royalty Carpet
Tuftex Carpet
Gulistan Carpet
Myers Carpet
Patcraft Carpet
Bentley Capret
Hollytex Carpet
Tandus Carpet
Queen Carpet
Catalina Carpets
Columbine Carpet
Mannington Commercial Carpet
Shaw Carpet
Mohawk Carpet
Dalton Carpet
DuPont Stainmaster Carpet
Aladdin Carpet
Beaulieu Carpet
Bliss Carpet

wool carpet
sisal carpet
polyester carpet
hospitality carpet
commercial carpet tiles
area rugs
patterned carpet
green carpet
outdoor carpeting
hotel carpeting
carpet pads
frieze carpet
olefin carpet
home carpet
stain resistant carpeting
commercial carpet
berber carpet
carpet rugs

Barbary Coast
Bayview District
Bernal Heights
the Castro
Cole Valley
Cow Hollow
Diamond Heights
Duboce Triangle
Eureka Valley
Financial District
Fisherman’s Wharf
Fort Mason
Glen Park
Golden Gate Park
the Haight
Hayes Valley
Hunters Point
Inner Richmond
Inner Sunset
Jackson Square
Laurel Heights
Marina District
Mission District
Nob Hill
Noe Valley
North Beach
Outer Richmond
Outer Sunset
Pacific Heights
Potrero Flats
Potrero Hill
Rincon Hill
Russian Hill
San Francisco
Sea Cliff
South of Market Street (SOMA)
Sunset District
Telegraph Hill
the Tenderloin
the Presidio
Treasure Island
Twin Peaks
Union Square
West Portal
Western Addition


AATCC American Association of Textile Chemists and Colorists (www.aatcc.org)
AFMA American Fiber Manufacturers Association (www.fibersource.com)
AFA American Floorcovering Alliance (www.americanfloor.org)
BBB Better Business Bureau (www.bbb.com)
CARE Carpet American Recovery Effort (http://www.carpetrecover.org/)
CCC Carpet Cushion Council (http://www.carpetcushion.org/)
CFI Certified Floorcovering Installers (http://www.cfiinstallers.com/)
CRI Carpet & Rug Institute (http://www.carpet-rug.com/)
DCA California Department of Consumer Affairs (www.dca.ca.gov)
NAFCD National Association of Floor Covering Distributors (http://www.nafcd.org/)
NFSI National Floor Safety Institute (http://www.nfsi.org/)
SBLC SB Latex Council (www.regnet.com/sblc)
VI The Vinyl Institute (http://www.vinylinfo.org/)
WCRC World Carpet and Rug Council (http://www.wcrc-net.org/)
WFCA World Floor Covering Association (http://www.wfca.org/)

Know What You Want
Researching and Knowing What You Want Before Hiring a San Francisco Carpet Showroom

Many factors should be considered before selecting a carpet showroom in San Francisco, including the smaller neighborhoods of Barbary Coast, Cole Valley, Hayes Valley, Marina District, Outer Richmond, and Telegraph Hill, that will meet your needs the most successfully. Write down everything that you’re searching for before you begin your research. Consider the following questions before making your final selection of a carpet showroom.

  1. Do I want a Diamond Certified company that is rated Highest in Quality and Helpful Expertise® and backed by the Diamond Certified Performance Guarantee?
  2. Are there any particular fabrics or existing décor to be matched?Is the carpet going to be installed in a high traffic area?
  3. What color of carpet do I prefer?
  4. How long do I reasonably expect my new carpet to last?
  5. Do I want a plain carpet, patterned carpet, one with texture or a border?
  6. What personal and professional characteristics would I like my San Francisco carpet showroom have? (These may include good communication skills, honesty, reliability, cleanliness, etc.)
  7. What type of carpet am I most interested in for my renovation project?
  8. What is my budget?
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What To Ask In Person
What to Ask When Speaking With a Carpet Showroom Representative in Person

The next step is to interview carpet showroom representatives in San Francisco, including the larger neighborhoods of Sunset District, Richmond District, Mission District, Tenderloin, and Bernal Heights . Questions you may want to ask include the following.

  1. Does your carpet showroom have any references that I may contact?
  2. How many carpet projects has your carpet showroom completed in San Francisco?
  3. How long should it take for a carpet showroom contractor to complete my new carpet installation?
  4. Is there an additional charge for the removal and disposal of the current flooring?
  5. Does your carpet showroom have a current business license to sell new carpet?
  6. What type of underflooring or underlayment will be needed for my carpet of choice?
  7. Does your carpet showroom have any carpet swatches, carpet remnants, or carpet samples that I can take home to compare?
  8. What types of warranties and guarantees are available on your carpet options? What is covered with any offered warranties?
  9. Does your carpet showroom carry workers’ compensation and liability insurance for your carpet installation crew?
  10. How does your carpet showroom price new carpet and installation, if installation is an option?
  11. Who is responsible for moving the furniture or appliances that are currently in the room that needs new carpet?
  12. Once the new carpet has been installed, will the installation assist in the process of putting the room back in order with furniture, etc.?
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  • What To Ask References
    What to Ask When Speaking With Previous Customers of a San Francisco Carpet Showroom

    It’s best to choose a Diamond Certified carpet showroom because all certified companies have passed an in-depth ratings process that most other companies can’t pass. If you want quality from a carpet showroom in San Francisco and the greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies. And you’ll never be fooled by fake reviews. That’s because all research is performed in live telephone interviews of actual customers.

    If you can’t find a Diamond Certified carpet showroom within reach, you’ll have to do some research on your own. If you do, it’s wise to call some references provided by your carpet showroom.  Keep in mind, though, that references provided to you by the carpet showroom are not equal in value to the large random sample of customers surveyed during the Diamond Certified ratings process. That’s because references given to customers from companies are cherry-picked instead of randomly selected from all their customers. So the contractors will likely give you a few customers to call that they know are satisfied.

    If you do call references on your own, specifically ask for a list of the company’s 10 most recent customers. This will help avoid them giving you the names of only customers they know were satisfied.

    1. Were you satisfied with the service from the (carpet showroom name)?
    2. If you need new carpet in the future, will you consider going back to this carpet showroom again?
    3. How many carpeting projects or new carpet installations has your carpet showroom completed in San Francisco?
    4. What type of carpet did you purchase from this carpet showroom?
    5. Would you recommend this carpet showroom to your family and friends?
    6. Does your carpet showroom have any references that I may contact?
    7. Did the carpet showroom install your purchased carpet? If so, did they finish the job on time? Did they clean up after completing the job? Did they show up on time?
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  • Review Your Options
    Selecting the Right Carpet Showroom in San Francisco

    The Diamond Certified symbol has been awarded to companies that scored Highest in Quality in an accurate ratings process.

    Your choice of a carpet showroom is important to you and your family. So before deciding on the best carpet showroom in San Francisco for you, it’s important to consider the following questions.

    1. Is my carpet showroom of choice charging a reasonable price for quality carpet and service?
    2. Does my carpet showroom of choice have good references that I have checked?
    3. Which carpet showroom has payment options that work the best with my financial situation?
    4. Which carpet showrooms in San Francisco, , including the larger neighborhoods of Excelsior, Pacific Heights, Nob Hill, North Beach, and Bayview District , offer the better warranty for the price?
    5. What is my time frame for this project: when do need to have it accomplished?
    6. Is my carpet showroom of choice well-established in the community with a good reputation?
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  • How To Work With
    Committing to a San Francisco Carpet Showroom With a Contract

    Now that you’ve located a local carpet showroom in San Francisco, it’s the perfect time to ask for a written contract. This contract should include written details on the price, quality and materials to be used, as well as the job start date and intended completion date.

    Before you sign the contract, be sure you understand all the terms and limitations. The contract you sign is binding, and should protect your property and your interests, as well as those of your contractor. For this reason, you should never sign a blank or incomplete estimate.

    When signing the contract, don’t forget to write in special requests or verbal agreements. This will protect you and help ensure you get the services you have agreed on. Along with end dates and any special instructions, these add-ons may also include related issues that aren’t always covered by a standard contract. For example, regardless of how careful your contractor promises to be, sometimes damage can unexpectedly occur when installing carpet.

    But you can protect your property by being proactive. Before the work begins, schedule a walk through with the company supervisor and conduct a pre-work inspection of your property.  List or photograph your home or business and the areas surrounding where the carpet will be installed. Speak with a company representative about reasonable expectations for protecting your home or business during the work. When you’ve reached an agreement, both you and the contractor should sign and date the document. When the work is done, do a final inspection together and verify that your expectations were met.

    Signing a Service Agreement with Your Carpet Showroom
    When you’re satisfied with the information your San Francisco carpet showroom has given you, sign the estimate and service agreement. Verify that the carpet showroom representative has a phone number where they can reach you at all times.

    If the actual costs exceed the amount agreed upon on your estimate, make sure that the carpet showroom representative gets your final approval before moving ahead with installing the carpet. Your approval must be noted on the estimate and the invoice.

    Preparation for Your New Carpet
    Professional carpet installers in San Francisco, including the larger neighborhoods of Excelsior, Pacific Heights, Nob Hill, North Beach, and Bayview District , are able to handle the large and small aspects of their work. But there are a few things you can do in preparation to their arrival and while the work is in progress to help their job go more smoothly. You may even cut down on billable hours or the possibility of damage to your home and belongings.

    Provide adequate clearance and parking space for work trucks. Some carpet contractors have large work trucks that require more clearance or parking space than average vehicles. Contact the carpet showroom before the scheduled start date and ask them how many work vehicles will need parking space and whether the vehicles are oversized. You may find it helpful to walk through the site with your contractor ahead of time so they can point out any potential clearance issues or possible hazards you can move or minimize before the installation begins.

    Keep children and pets away from the carpet areas. Your contractors will be focused on the work at hand and shouldn’t have to watch out for children and pets before, during or after the work. Cordon off any rooms that are to be carpeted and keep pets and kids away from those rooms until after the work is done. This will prevent accidents and injury.

    Remove furniture and movable items from the workspace. Before the work begins, remove all furniture, decorations, rugs, and movable objects from the rooms slated for carpet. You may also want to temporarily store any heirlooms or expensive items that are in high-traffic areas of your home to prevent them from being broken.

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  • Be a Good Customer
    Being a Good San Francisco Carpet Showroom Customer

    It’s the carpet showroom company’s responsibility to sell and install quality carpet using the best possible carpet and installation techniques. But you play a big part in the success of your carpet showroom, too. Here are a few simple steps you can take to be a good customer when hiring a San Francisco carpet showroom.

    • Be clear and upfront with the carpet showroom representative. Let them know what you want from your carpet company, the long-term outcome you’re expecting and specific ways they can satisfy your expectations.
    • Before you hire a carpet showroom in San Francisco, restate your expectations and goals, and reiterate to the carpet showroom representative your understanding of the agreement. Most problems with local carpet showrooms occur because of a breakdown in communication. By being clear about your expectations and theirs, you can avoid most conflicts.
    • Be sure your service representative has a phone number where they can reach you at all times while they’re installing your carpet. The work will move along more smoothly if your carpet showroom company can reach you for any necessary updates, questions or work authorizations. When your contractor contacts you, return calls promptly to keep the carpet company on schedule.
    • Pay for the carpet showroom company work promptly.
    • Ask your carpet showroom company if you should call to check on the progress or if he will call you with updates.
    • Remember, a friendly smile goes a long way!

    Why would you want to be a good customer? Carpet showrooms in San Francisco, including the larger neighborhoods of Sunset District, Richmond District, Mission District, Tenderloin, and Bernal Heights , appreciate customers who are straightforward, honest and easy to work with. Your good customer behavior sets the tone from your end and creates an environment conducive to a good relationship. Things may very well go smoother and any problems may be more easily resolved.

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Check The Work
Examine the Invoice and Completed Carpet Showroom Contractor Work

When the carpet is safely installed and the work is completed, your carpet showroom contractor is required to give you a written invoice. This must include:

  • The name and physical address of the carpet showroom
  • A list of all work performed, including the warranty
  • An itemized list of all merchandise purchased or included
  • The total carpet cost, including the amount charged for labor, if any
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Written Warranties
Get Warranties in Writing from Carpet Showrooms in San Francisco

Before leaving the carpet showroom, confirm any warranties offered by the carpet showroom in San Francisco, including the larger neighborhoods of Sunset District, Richmond District, Mission District, Tenderloin, and Bernal Heights . The written warranty document must detail the following:

  • The carpet showroom’s name and physical address
  • Your responsibility in the case of a carpet problem and what you need to do in order to redeem the warranty.
  • How long the warranty is valid, and whether it expires on a specific day or if it is prorated.
  • What the warranty covers. This should include whether the carpet showroom will replace or repair faulty carpet or give you a refund. Any exclusions must be explicitly stated.
  • If the carpet warranty coverage is transferable to the new owner in the event that you sell the home or building in which the new carpet has been installed.
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Top 10 Requests
Popular Requests for Local Carpeting Showrooms in San Francisco

Carpet showrooms in San Francisco provide all types of carpet. Following is a list of the most popular carpet available.

Level Loop Pile Carpet
Level loop pile carpet is created by weaving even loops of yarn into the carpet backing at both ends. It is a very durable type of carpet and resistant to tracks because of its strong loops. Higher loops in the carpet create a more luxurious effect. The level loop pile carpets with short and densely packed loops are easy to clean because they prevent dirt from filtering into the carpet. Level loop pile carpet is ideal for high traffic areas.

Cut and Loop Pile Carpet
Cut and loop pile carpet is a combination of cut pile and looped fibers. Its variety of surface textures and sculptured effects provides medium durability. Cut and loop pile carpet is available in multiple and solid colors. The different levels within the carpet hide footprints and dirt in both formal and informal areas.

Frieze Carpet
Suited for high traffic, informal areas, frieze carpet is a highly twisted cut pile carpet. Because it has short fibers that tend to curl in different directions at the surface, frieze hides footprints and vacuum marks.

Cut Pile
Cut pile carpet is the most popular type of carpet. Cut pile carpet is textured cut pile that has cutting looped carpet fibers at the top, creating cut pile with yarn bundles standing straight. A luxurious appearance is created by preshearing cut pile several times. Cut pile is the most resistant carpet to crushing.

Velvet/Plush Carpet
Velvets/Plushes are uniform in color and lightly twisted. They are more level and softer than textures. Because of its luxurious appearance, velvets/plushes are ideal for formal areas such as living rooms and master bedrooms. They show every footprint and vacuum cleaner mark.

Texture and Textured Saxony Carpet
The best-selling carpets, texture and textured saxonies work well in informal areas such as bedrooms and family rooms. It has a soft feel due to its tightly twisted texture. It is heatset for medium durability. Its multi-colored look disguises tracks and footprints.

Berber Carpet
Because berber carpet limits footprints and vacuum tracks in informal areas, it is increasing in popularity. Berber carpet has thicker yarns than any other level loop pile carpet, making it highly durable. These loops retain dirt and can be damaged from snags. Berber carpet comes in expensive wool fibers as well as less expensive nylon, nylon-olefin, or olefin fibers.

Multi-Level Loop Pile Carpet
Multi-level loop pile carpet varies in its loop pile height. It usually has two to three different loop heights, creating an appearance of random texture. Multi-level loop pile carpet is good for high traffic areas; however, the smaller loops can hold more dirt at times.

Saxony Carpet
Saxonies consist of two or more fibers tightly twisted in a yard, cut piled, and then heatset straight. Saxonies provide a soft texture for both formal and informal areas. They show every vacuum cleaner mark and foot print. Saxonies have medium durability.

Top 10 Brand Requests
Many brands are on the market for carpet. Following is a list of popular carpet brands that have had great success and have a good reputation.

  • Shaw Carpet
  • Mohawk Carpet
  • Dalton Carpet
  • DuPont Stainmaster Carpet
  • Aladdin Carpet
  • Beaulieu Carpet
  • Bliss Carpet
  • Coronet Carpet
  • Armstrong Carpet
  • Royalty Carpet
  • Tuftex Carpet
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Glossary Of Terms
Glossary of Terms Used By Local Carpet Showrooms and Carpet Stores

Below are key carpet showroom terms and descriptions that will help you navigate your way through your carpet showroom purchase and installation from beginning to end

Acrylic is not a widely used fiber but it does provide the look and feel of wool based carpets without the expense. It is resistant to mold and mildew.

Also known as: acrylic sheet, acrylic paint, acrylics, acrylic cube, frosted acrylic

area rugs
Area rugs are rugs used for small areas of the home or business. An area rug may be used as an accent for decor or to protect hardwood floors among other uses.

Also known as: discount area rugs, contemporary area rugs, cheap area rugs, wool area rugs, round area rugs, purple area rugs, shaw area rugs, sphinx area rugs, area rugs discount, shag area rugs, area rugs clearance, solid color area rugs, affordable area rugs

Backcoating refers to the process of applying an adhesive-type substance to the back of a fabric for the purpose of locking yarn tufts into a carpet backing. This process increases the stiffness of the fabric.

berber carpet
Berber carpet is a modern style of carpet that has a loop pile construction. Most berber carpets a a plain color mix with no pattern. They are a more inexpensive form of carpeting and have a high durability which makes berber carpet a good choice for relatively heavy traffic areas.

Also known as: berber carpeting, berber carpet samples, berber carpet repair, shaw berber carpet, cheap berber carpet, what is berber carpet, berber carpet colors

Blends of fibers are used to improve the overall quality of carpet in durability, feel, and look. Olefin and nylon as well as wool and nylon are the most commonly used blends.

bulked continuous filament
Bulked continuous filament (BCF) is yarn made from one strand of fiber. In order to add to the bulk of the carpet and make the twist more permanent, texture is added to the yarn. This increases durability and the life of the carpet.

carpet pads
A carpet pad is placed underneath the carpet when installed and enhances the durability and performance of the carpet.

Also known as: carpet padding, stainmaster carpet pad, cheap carpet padding, carpet rug pad, carpet padding prices, wholesale carpet padding, foam carpet pad, rubber carpet pad, carpet padding wholesale, basement carpet padding

carpet rugs
Carpet rugs are rugs made out of carpet. Most carpet rugs are used as area rugs as protection or decor.

Also known as: carpets and rugs, carpet tile rugs, cheap carpets and rugs, carpet area rugs

commercial carpet
Commercial carpet is specially made carpet that is good for high traffic work areas. Made from loop pile, commercial carpets are highly durable and resistant to stain.

Also known as: commercial carpet cleaners, commercial carpet squares, commercial grade carpet, commercial carpeting

commercial carpet tiles
Commercial carpet tiles are long lasting, environmentally friendly tiles of carpet that are often used in offices, homes, and retail businesses. Easy to install, they do not require glue and can often be installed without a professional.

Also known as: commercial carpet squares, commercial grade carpet tiles, commercial carpet

frieze carpet
Frieze carpet is a type of cut pile carpet made from twisted fibers. Because the fibers are curled, they hide dirt and stains well. Frieze carpet is recommended for high traffic areas. It comes in a variety of colors and patterns.

green carpet
Green carpet is carpet that improves the indoor air quality by emitting low chemical emissions of VOCs from the carpet and adhesive products.

Also known as: green carpet cleaning, putting green carpet, green carpeting, carpet stores

heat setting
Heat setting locks in the twist when the carpet is being constructed in order to keep it from unraveling. This strengthens the carpet overall.

home carpet
Home carpet is a reference to carpet for the home. Carpet comes in many different colors, styles, grades and types in order to fit any decor or need.

Also known as: home carpeting, home theatre carpet, best home carpet, home carpet cleaning

hospitality carpet
Hospitality carpet is carpet designed for motels, hotels, corporate offices, health care facilities, and other public venues.

Also known as: commercial carpet, new carpet, wall to wall carpet, carpet pricing, hospitality carpets, carpet padding, commercial carpeting

hotel carpeting
Hotel carpeting is hospitality carpet that is a highly durable carpet designed for public venues.

Also known as: hotel carpet for sale, hotel carpet, carpet factory outlet, carpeting, discount carpet, hotel carpets, berber carpet, wholesale carpet, carpet stores, cheap carpet, carpet remnants, carpet tiles, carpet squares

Nylon is the most popular fiber type used for carpeting. Nylon can be found in about 60% of all carpets sold in America. A highly durable fiber, nylon is resistant to wear and tear.

olefin carpet
Olefin carpet is ideal for outdoor carpeting because it is resistant to mold and mildew. Though it is not comfortable carpet to walk on with bare feet, it is less likely to fade. It is also highly resistant to wear and tear.

Also known as: olefin berber carpet, olefin carpet health, outdoor carpet, indoor outdoor carpet, olefin carpet reviews, cleaning olefin carpet

outdoor carpeting
Outdoor carpeting is easy to clean, fade and stain resistant, and made from UV-resistant olefin fibers. It is a highly durable carpet and good for high traffic areas that are fully exposed to weather.

Also known as: indoor outdoor carpet, indoor outdoor carpeting, indoor outdoor carpet tiles, outdoor carpet runner

patterned carpet
Patterned carpet is carpet with a pattern that hides spills, spots, and wear. Even a subtle pattern will help to conceal blemishes. Patterned carpet adds detail to a room and brings character and complexity to the overall design.

Also known as: patterned carpeting, cheap carpet, patterned carpet tiles, carpet patterns, pattern carpet, carpet warehouse, types of carpet, patterned berber

polyester carpet
Polyester carpet is increasingly popular because it is cost effective. It is not preferable for highly trafficked areas because it shows damage, fades, and is not resilient. It does have a soft feel when used with a thick cut-pile construction.

Also known as: polyester vs nylon carpet, polypropylene carpet, nylon vs polyester carpet, shaw polyester carpet, pet polyester carpet, berber carpet

recycled carpet
A popular flooring trend is carpet made from post-recycled consumer goods. Carpet can be manufactured from several different products that include plastic bottles, recycled textiles, and discarded carpeting. Recycled carpet is even being offered by big name manufacturers who are quickly jumping on the “go green” bandwagon.

Also known as: green carpet, carpet colors, commercial carpet, recycle carpet, discount carpet

shag carpet
Modern shag carpeting is different than the shag carpeting that was popular in the 1970’s. Today’s char carpet features shorter pile heights, a variety of color choices, and modern carpet technologies that improves performance, durability, and eliminates wear patterns.

Also known as: shag carpeting, shag carpet tiles, black shag carpet, shag area rugs

sisal carpet
Sisal carpet is carpet made from sisal fiber-a stiff fiber produced from the agave plant. Agave yields a stiff fiber that is traditionally used for making twine and rope.

Also known as: sisal carpet tiles, cheap carpet, carpet warehouse, sisal rugs, wool carpet, carpet colors, new carpet, natural fiber rug, carpet deals

stain resistant carpeting
Stain resistant carpeting is carpet that is resistant to stains. Stain resistant carpeting is a highly durable carpet that is often used in high traffic areas.

Also known as: best stain resistant carpet, rugs, carpet, stain removal, stain resistant

staple construction
Staple construction is fibers made into short pieces of yarn. Staple construction causes the carpet to shed.

Tufting is the final step in the production of carpet. The fibers are pushed through needles and then tufted to the backing. This step determines how dense the carpet is.

Also known as: tufted, tufting needle, tufts, tufting machines, tufted wool rug, tufted fabric

In order to strengthen the carpet, carpet fibers are twisted around additional fiber. This process makes the carpet more resistant to wear, matting, and texture changes.

wool carpet
Wool carpet is the most expensive fiber in carpet. This is because it is the only natural fiber used in the production of carpet. Wool carpet is highly durable. Though it is stain and dirt resistant, it will fade easily in direct sunlight.

Also known as: wool carpet cost, wool carpets, wool carpeting, cleaning wool carpet, wool berber carpet, discount carpet, discount wool carpet, cleaning wool carpets, berber wool carpet, wool carpet prices

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Frequently Asked Questions
FAQ for Local Carpeting Showrooms

Q: Why choose a Diamond Certified carpet showroom?
A: Diamond Certified helps you choose a carpet showroom with confidence by offering a list of top rated local companies that have passed the country’s most in-depth rating process. Only carpet showrooms rated Highest in Quality and Helpful Expertise® earn the prestigious Diamond Certified award. Most companies can’t pass the ratings. American Ratings Corporation also monitors every Diamond Certified company with ongoing research and ratings. And your purchase is backed by the Diamond Certified Performance Guarantee, so you’ll feel confident choosing a Diamond Certified carpet showroom.

Q: What is twist in reference to new carpeting?
A: Almost all carpets have twisted yarns, and twist is the number of turns put into the carpet yarn or fiber. Typically, the more twists on a fiber, the better quality of the carpet.

Q: Does a rating system insure that I get the right carpet?
A: A rating system is developed by the manufacturer itself as a means of evaluating its own products based on a set of standards and testing methods. These rating systems can’t be compared across manufacturers since they are based on the opinions of people rather than strict testing methods.

Q: If I know the weight or other technical specifications, can I compare products?
: Technical specifications of a product can give you a guide but many factors can alter the comparison. For example two carpets may have the same specifications, but if they are made from different fibers, they will perform, look and feel differently.

Q: If I bend the carpet and can see the backing, does this mean that the carpet is low quality?
A: No. All carpets, with the exception of woven carpets, are made with spaces between the tufts. In order to feel the thickness or density of different carpets, stick your fingers in the pile on a flat surface. The thicker, tighter, denser carpets will perform better, as a general rule.

Q: I’ve heard that I can save money by buying an unbranded yarn rather than a branded yarn. Is it true that you get the same thing but you don’t pay extra for the brand name?
A: As a general rule, similar products with unbranded yarns can be cheaper, but that doesn’t mean you get the same thing. Branded fibers are manufactured to strict standards set by the company. Branded fibers also often give extended warranties backed by both the fiber company and the carpet manufacturer.

Q: Can I save money by buying a less expensive carpet and putting the best cushion under it?
A: A good cushion is critical to carpet performance, but you walk directly on the carpet. This means that you will want carpet that is constructed to meet your needs and lifestyle. If a cheaper carpet doesn’t wear well or have the look you want, it won’t satisfy you for the long run.

Q: I heard that new carpet can make people sick. Is this true?
A: Most carpets are manufactured from harmless materials that are found in clothing and everyday fabrics such as polyester, olefin fibers, and nylon. These materials don’t bother most people. The Carpet and Rug Institute offers Green Label testing and certification to indicate carpet, carpet backings, adhesives, and cushions that emit low VOCs.

Q: What kind of carpet should I be looking for?
A: Though a knowledgeable sales representative will help guide you through the process of purchasing carpet, it’s important to look for a durable carpet. Durability is dependent on three important factors: type of fiber, yarn twist, and pile density. You should find the right balance of all three.

Q: Isn’t the color that I choose for my carpet a totally personal choice?
A: Absolutely! But be aware that light colored carpets will show more soil and require more maintenance than darker colors, which are more durable in high-traffic areas. Multi-colored and patterned carpets are also more effective in hiding soil and stains.

Q: What are the average costs I can expect?
A: Carpet prices vary considerably with quality and style. Typically carpet can cost anywhere from $8 per square yard for basic styles up to $30 per square yard. This does not usually include installation.

Q: What about padding? Should I request a better pad?
A: A certain level of padding is often included in the quoted installation price of your carpet. You usually have the option to upgrade.

Q: Will there have to be a seam in the room?
A: Depending on the dimensions of the room, a seam may be required. If there must be a seam, it should run perpendicular to windows. This is for the purpose of minimizing the light that reflects off of it.

Q: My carpet looks like it is shedding. Is this normal?
A: New cut pile carpet normally sheds some. Vacuuming will easily remove the loose fibers. It should not affect the quality of your carpet, and the shedding should diminish after a few weeks or months.

Q: Why are some carpets measured by square yard and others by square foot?
A: Measuring carpet by the square foot has become standard, though it used to be measured by the square yard. Other floor coverings such as hardwood and ceramic tile are measured by the square foot as well.

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