Diamond Certified Company Report

Fireside Property Management

Diamond Certified Company Report

Fireside Property Management

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 43 VERIFIED CUSTOMERS i

Sarah M.

VERIFIED Fireside Property Management CUSTOMER

1 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was pretty easy. I went on the website and talked with Brian and I emailed them and they were super quick to respond. They were quick to get back to me during the application process, saying that I was approved.

It was easy and they were recommended to me by someone at the church I attend.

Sophia H.

VERIFIED Fireside Property Management CUSTOMER

2 of 43

Quality 8
8 10
Loyalty Yes
CRITIQUE

For me, that they are local and will check on your property. It's like a friend.

I would say, the ease.

Brian Z.

VERIFIED Fireside Property Management CUSTOMER

3 of 43

Quality 9
9 10
Loyalty Yes
CRITIQUE

They have been good over the years, very informative, always communicating information as needed.

They are easy to get a hold of.

Read All 43 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Brian Folden, President

Fireside Property Management provides a wide range of residential property management services for clients throughout Santa Clara County. The company has the in-house capabilities to handle every aspect of property management, from marketing and tenant screening to rent collection and maintenance, and it also offers services that are designed to help potential investors find suitable properties, including rental analyses and market rate information.

President Brian Folden says much of Fireside Property Management’s success can be attributed to its highly personalized service, which includes staying in constant communication with each client. “Whether it’s about property issues or current market conditions, I never stop communicating. My job is to help my clients make money on their properties, so I’m always showing them the best ways to accomplish that goal.”

Fireside Property Management charges a set management fee instead of billing for each individual service, which Mr. Folden says maximizes convenience for clients and gives them more options. “Some companies will mark up maintenance or charge leasing fees, but I include all of those things in my initial rate. My clients really appreciate my full-service approach to managing their properties.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Fireside Property Management

COMPANY CONTACT
Service AREA

Santa Clara County

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SERVICES PERFORMED

Residential Property Management
Property Marketing
Tenant Screening
Rent Collection
Property Inspection
Financial Reports

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Fireside Property Management

Fireside Property Management represents this residential property.

Company Profile

Fireside Property Management provides a wide range of residential property management services for clients throughout Santa Clara County. The company has the in-house capabilities to handle every aspect of property management, from marketing and tenant screening to rent collection and maintenance, and it also offers services that are designed to help potential investors find suitable properties, including rental analyses and market rate information.

President Brian Folden says much of Fireside Property Management’s success can be attributed to its highly personalized service, which includes staying in constant communication with each client. “Whether it’s about property issues or current market conditions, I never stop communicating. My job is to help my clients make money on their properties, so I’m always showing them the best ways to accomplish that goal.”

Fireside Property Management charges a set management fee instead of billing for each individual service, which Mr. Folden says maximizes convenience for clients and gives them more options. “Some companies will mark up maintenance or charge leasing fees, but I include all of those things in my initial rate. My clients really appreciate my full-service approach to managing their properties.”

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Company Philosophy

“I strive to provide my clients with the best possible service, so I’m constantly improving my practices and implementing new technology to ensure they have great experiences. The way I see it, the easiest way to build my business is with happy clients who are willing to refer me to others, so that remains my focus on every job.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for property management companies that have earned the prestigious Diamond Certified award. For Fireside Property Management, the key to keeping clients satisfied is simple: provide personalized service throughout every step of every job. “We’re constantly striving to improve each client’s experience,” affirms President Brian Folden. “Our goals are to provide them with the best possible service and show them how dedicated we are to customer care.”

Fireside Property Management has been providing residential property management services for clients throughout Santa Clara County since 1999. The company is qualified to handle every aspect of property management, from tenant screening to maintenance, and it also helps potential investors find suitable properties by offering services like rental analyses and market rate information.

Unlike less experienced property management companies that charge their clients additional fees for each service, Fireside Property Management offers a set management fee on every project. “We have a big competitive advantage over companies that charge extra fees for things like maintenance and leasing,” affirms Mr. Folden. “Property owners aren’t going to find anyone else who can offer the types of services and prices that we offer.”

Fireside Property Management further differentiates itself by offering investor services to clients who are looking to purchase rental properties. The company helps potential buyers assess market rates, neighborhoods and available properties to find the best options in the current market. Once a client has a property to rent, Fireside Property Management can also help them make decisions on rental rates and other details to maximize their monthly income

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Industry Info

If you own an investment property, you can make more money and maximize your time by hiring a property management company.

If you’re thinking about purchasing a rental property, you could take care of management yourself, but it’s not always as simple as it sounds. Getting calls from tenants at all hours, struggling to collect rent, dealing with evictions and paperwork, and staying in compliance of housing regulations and laws can stress out even the most competent property owners.

That’s why experts recommend hiring a property management firm to take care of your rental property. In fact, Brian Folden, president of Fireside Property Management in San Jose, says taking care of clients and boosting their incomes is his favorite part of the job. “I like helping people make more money on their properties,” he confirms. However, that’s not all a property management company can do for you:

Getting the most out of your rental. Setting the right rental rates, marketing and advertising your property, and finding the right tenants are three important factors for maximizing your income. The right property management company can do all of these things with little or no input from you, which saves you time and effort.

Collecting rent on time. Collecting rent can be a difficult part of the job for many rental property owners, and many find it difficult to collect on-time payments from renters who are acquaintances or friends. Having a third party collect the rent can maintain friendships and cash flow.

Complying with housing regulations and property laws. Most homeowners don’t understand the ins and outs of housing regulations or laws, and that’s especially true when it comes to the rules that regulate rental properties. Does a property have to meet ADA regulations? Which federal and state laws apply to a property? You don’t have to worry about it if you hire a property manager who takes care of compliance for you.

Caring for distant properties. Whether you own one rental property or dozens, a local property management company can take care of homes that aren’t in your immediate area, allowing you to branch out or care for other properties.

Protecting your time. Property management is a full-time job, and not all owners have time to care for their income properties. Local management firms can take care of the day-to-day details so you can spend your time doing something else.

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Frequently Asked Questions

Q: Do I have to make ADA accommodations on my property before I rent it?
A: Unless the property is federally subsidized, you aren’t required to do anything other than make reasonable accommodations for people with disabilities. That includes modifications that don’t damage the property. We can’t disallow improvements or modifications to be made to a property, but the tenant would have to pay for the installation.

Q: Will you keep me updated on changes in property management laws?
A: Yes. Most people aren’t aware of changes in tenant-landlord laws or fair housing laws. We stay up-to-date on those laws through our property manager association, and we’re constantly watching so we know the legal processes regarding our clients and their properties.

Q: How do you handle evictions and non-payment of rent?
A: Our attorneys handle those processes for us. We treat our business like a business—if someone doesn’t pay their rent, we take it seriously. We expect tenants to live by our leases, which also obligates us to handle certain things. It’s a two-way street.

Q: Do you stay in regular contact with your clients?
A: Yes. We never stop communicating with our clients, whether it’s about property issues or current market conditions. They hear from us all the time.

Q: Do you require security deposits?
A: Yes, we usually require one month of rent as a security deposit. We’ll either hold it or allow the property owner to hold it.

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SELECTED PHOTOS FROM Fireside Property Management

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Brian Folden

Expert CONTRIBUTOR PROFILE
  • Brian Folden is president of Fireside Property Management, a Diamond Certified company. He can be reached at (408) 498-7959 or by email.

Brian Folden: A Fire Inside

By James Florence, Diamond Certified Resource Reporter

SAN JOSE — Brian Folden has always been motivated by a burning desire for professional independence. While he’s achieved this to varying degrees throughout his career, only recently was he able to fully attain it. “I’ve always felt a drive to operate independently and be my own boss, which is one of the reasons I got into real estate,” he says. “My dad has been in the industry since I was a kid, so I basically followed in his footsteps. After 30 years working in partnership with him at Fireside Realty, I wanted a business I could run on my own. Eventually, I found the opportunity…right under my nose! In addition to real estate, Fireside had always done property management, but it was never a major focus. It occurred to me that there was a lot of potential there, and that expanding our property management wing was a perfect chance to both grow the business and gain the professional independence I desired.”

Today, as president of Fireside Property Management, Brian says his favorite part of his job is interacting with people. “I enjoy getting out there, meeting people and establishing new business relationships. Working with property owners is a lot different than working with first-time homebuyers—there are different goals and a different overall mindset. I find the process of making and managing property investments very interesting, so I enjoy dealing with this side of the coin.”

A lifelong resident of San Jose (where he lives with his wife, Cassandra), Brian spends his time outside of work on a variety of active pastimes. “After raising three children, Cassandra and I have recently become empty nesters, so we have a little more time to pursue our interests,” he says. “We like riding motorcycles, as well as traveling and going on cruises when we get a chance. Also, I enjoy outdoor activities like trail mountain biking and backpacking.”

In regard to his professional career, Brian emphasizes the importance of communication. “The interesting thing about being a property manager is you’re dealing with two sets of people who have very different goals,” he explains. “For example, in the event of a maintenance issue, the owner wants to minimize expenses while the tenant just wants the problem addressed, regardless of the cost. Since we have to manage expectations on both sides, communication is very important. If either party is left in the dark, they’re not going to be happy, so we do our best to prevent that with clear, responsive communication.”

When asked the first thing he’d do if he could retire tomorrow, Brian says he’d take a long road trip. “My wife and I have always wanted to spend a few months seeing more of the country from the road, so if I could retire tomorrow, I’d probably go out and get a trailer for my truck.”

Ask Me Anything!

Q: What are your favorite sports teams?

A: The San Francisco Giants and the San Francisco 49ers. I’ve been a fan of both teams since I was a kid, when my dad used to take me to see them play.

Q: Music or talk radio?

A: During baseball season, talk radio. Any other time of year, I’m usually listening to country music.

Q: What’s your favorite season?

A: Fall—I just like being outside in the cool weather.

Q: What was your favorite cartoon when you were a kid?

A: “Speed Racer.”

Q: Do you collect anything?

A: Old, rare silver coins and paper money.

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Expert articles
  • The Importance of Relational Boundaries in Property Management

    SAN JOSE — If you’re a property owner, make sure you’re establishing proper relational boundaries with your tenants. While it’s good to have a healthy working relationship with your tenants, it’s important to avoid getting overly close or emotionally involved with them. Why? Because when you’re friends with your tenants, it can be difficult to enforce the terms of the lease. It opens the door for leeway on things like rent due dates and can create issues with things like raising the rent.

    Instead of treating your tenants like friends, it’s better to treat them like business associates. This doesn’t mean your relationship has to be cold or unpleasant—on the contrary, business associates often have healthy, positive relationships. However, there’s nonetheless a shared understanding of the professional boundaries in place.

    If you struggle with setting and maintaining proper relational boundaries with your clients, consider hiring a property manager to handle tenant transactions for you. Since a property manager has no emotional ties to the tenants, they won’t have any issues enforcing lease terms, rent increases and other necessary steps. By creating a buffer zone between you and your tenants, a property manager can reduce stress and provide an improved experience for both parties.

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Expert video tip
  • Video: Maintaining Professionalism With Tenant Relationships

    Complete Video Transcription:

    SAN JOSE — Host, Sarah Rutan: When it comes to landlord-tenant relationships, professionalism is a must. Today we’re in San Jose with Diamond Certified Expert Contributor Brian Folden of Fireside Property Management to learn why.

    Diamond Certified Expert Contributor, Brian Folden: When dealing with a tenant, I would suggest not getting emotionally involved with them, but rather treating it like a business. Getting emotionally involved can limit your ability to enforce a lease and collect rents. So, you might want to consider hiring a property manager to help you with that.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Fireside Property Management WEBSITE AND EXTERNAL FEED
  • Fireside Property Management SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Fireside Property Management
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 43 VERIFIED CUSTOMERS i
Fireside Property Management : Average 8.7 out of 10 based on 43 unique customer surveys of customer satisfaction.

Sarah M.

VERIFIED Fireside Property Management CUSTOMER

1 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was pretty easy. I went on the website and talked with Brian and I emailed them and they were super quick to respond. They were quick to get back to me during the application process, saying that I was approved.

It was easy and they were recommended to me by someone at the church I attend.

Kaitlyn B.

VERIFIED Fireside Property Management CUSTOMER

2 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very good and they always answer the phone when I call and they are quick to get things fixed.

They are just prompt.

Angela P.

VERIFIED Fireside Property Management CUSTOMER

3 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I guess they don't bother you.

I like the online services as I am able to do everything online, including paying my rent.

Brian E.

VERIFIED Fireside Property Management CUSTOMER

4 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them to check them out and see if they have anything needing renting as they are good.

I think they have a personal touch and they were very attentive to our needs, which was nice.

Kristine J.

VERIFIED Fireside Property Management CUSTOMER

5 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have had other property managers before, but Fireside is more personable and they don't hover and they don't bother us, although they are there if I need them.

I like the people who run it.

Matt B.

VERIFIED Fireside Property Management CUSTOMER

6 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are easy to work with and they get you into a place when you need it.

They are easy to talk to and it is like talking with a family member, rather than a business or someone who doesn't care about you.

Michele B.

VERIFIED Fireside Property Management CUSTOMER

7 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they are responsive and friendly to work with

The communication

Belen C.

VERIFIED Fireside Property Management CUSTOMER

8 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They manage in a personal way.

Just the fact that they are there when we need them

Seokhyun Y.

VERIFIED Fireside Property Management CUSTOMER

9 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very responsive to requests in a timely manner and I am very satisfied with that.

Their responsiveness

Edgar P.

VERIFIED Fireside Property Management CUSTOMER

10 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very good and reliable.

They are very reliable and responsible.

Linda B.

VERIFIED Fireside Property Management CUSTOMER

11 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I like that they have online services.

It was fast and I got approved to live in my place very quickly.

Mary S.

VERIFIED Fireside Property Management CUSTOMER

12 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do a good job and report on time. They stay on top of things.

That they take care of any problems before they become huge

Diana R.

VERIFIED Fireside Property Management CUSTOMER

13 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

We have had them for a month so far and we are very happy and satisfied.

They are very good about responding to my e-mails. I required hard copies of everything and they send them. Before we had tenants, they helped get the property ready.

Dave J.

VERIFIED Fireside Property Management CUSTOMER

14 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them to use them, they are good.

That they take care of the property without bothering me about stuff, We gave them parameters and they have stuck to them. They get us the check on time. If they need to talk, they always contact and ask when a good time is. They are all around great.

Heather B.

VERIFIED Fireside Property Management CUSTOMER

15 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have referred them to many people.

We were burned by a renter when we managed it ourselves. They destroyed the house and ripped out the electrical.

Dave D.

VERIFIED Fireside Property Management CUSTOMER

16 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They honestly make the process very easy for me. The money is put directly into my account.

The communication is really solid. There is always a good understanding of what is going on.

Zohreh P.

VERIFIED Fireside Property Management CUSTOMER

17 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very organized and on time. They work like clockwork.

Everything is electronic. The rent is deposited, they take care of complaints. It is minimal involvement for me.

Jackie O.

VERIFIED Fireside Property Management CUSTOMER

18 of 43

Quality 10
10 10
Loyalty Yes
CRITIQUE

We have only had them for a few months so far.

They communicate well.

Rod M.

VERIFIED Fireside Property Management CUSTOMER

19 of 43

Quality 9
9 10
Loyalty Yes
CRITIQUE

They are good property managers and they are what you would hope for.

The people we interfaced with were very on the ball and very stand-up people. When we had an issue, they got it done quickly and they seem to care about their customers.

Abbie W.

VERIFIED Fireside Property Management CUSTOMER

20 of 43

Quality 9
9 10
Loyalty Yes
CRITIQUE

They are usually very responsive.

Just getting quick responses

Read All 43 Survey Responses at Ratings View