Diamond Certified Resource Real Estate Guide
Diamond Certified Resource Real Estate Guide
What’s the difference between a Realtor and an agent? What is preapproved vs. prequalified? We have all the answers to your real estate questions.

How much is your home worth? Find out the three most common myths of real estate appraisal to learn what your home is really worth.

Get ready to sell your home fast with these great tips! Learn how to present and stage a home, price property, and choose a real estate agent.

by Marc Guay, a Diamond Certified Expert Contributor


Posted By Matthew Solis
BERKELEY — When it comes to selling real estate, sellers often don’t understand that there’s a difference between list price and sale price. In many cases, a property’s final sale price will end up being quite different from its original list price, whether higher or lower. While a lot of factors play into this, a chief one is how the property is priced at the time of listing. Few sellers realize that a property’s list price is actually a strategic tool that can be used to arouse buyer interest. At the time of listing, a real estate agent will often price a property just below market value. The strategy here is to lure buyers with the low price and attract multiple offers in hopes of starting a bidding war. Read more
SAN FRANCISCO — IRC Section 1031 exchanges have been around since 1921, but up until 1980, you basically had to buy and sell on the same day, which made it a difficult feat to pull off. After 1984, the rules changed: exchangers now had a 45-day period following the close of escrow on a relinquished property to identify a replacement property. While this continues to be the case with 1031 exchanges today, finding the right property within 45 days can be quite challenging, especially with the complexity of today’s market. One way to address this is with a safe harbor reverse Section 1031 exchange, which is a transaction that’s facilitated via an Exchange Accommodation Titleholder (EAT). Read more
CUPERTINO — One of the most crucial aspects of marketing a home is creating a good first impression. While part of this involves things like staging and curb appeal, in today’s Internet-driven market, a more important aspect to address is your home’s digital presentation. Most buyers will see your home online before they see it in person, so the key to making a good impression is having great photos for your online listing. When choosing photos to display online, keep in mind that less is more. While you may feel compelled to give buyers a comprehensive view of your home, a better strategy is to give them a taste that will entice them to visit your property in person for a firsthand look. Read more
When filling a rental vacancy, careful tenant screening helps you find responsible, honest, great renters for your home or apartment. Learn how.
