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Jeff Alexander is second-generation owner of Alexander Company, a Diamond Certified company since 2012. He can be reached at (650) 525-4171 or by email.

Jeff Alexander

diamond certified contributor profile and expert article

Jeff Alexander: A Clear Opportunity

By James Florence, Diamond Certified Resource Reporter

BURLINGAME — Long before he was second-generation owner, Jeff Alexander could see the clear opportunity his family’s window contracting business represented. “My dad started Alexander Company in 1971, and my brother, John, and I started getting involved as teenagers,” he recounts. “At first, we were helping in the field, but we gradually moved into sales and management. As the company continued to grow, we both saw a lot of opportunity for the future and decided to stick with it. Today, we’re second-generation owners, and since we both have kids who work for the business, we’re looking at possibly a third generation.”

After four decades in the business, Jeff says he still enjoys the simple satisfaction that comes from seeing the results of his work. “I like the transformation that occurs as we take a project from start to finish. It’s very satisfying to see how our work improves a home’s appearance and enhances the homeowner’s view.”

A resident of the San Francisco Peninsula, Jeff expresses his appreciation for work and life in the Bay Area. “I can’t think of a better place to live and work. Besides the nice weather, there’s a lot of opportunity here, which has helped us build a good customer base over the years.”

Outside of work, Jeff spends his time on a variety of active pastimes. “I enjoy playing golf and going to professional sporting events. Besides being a Giants and 49ers fan, I’ve jumped on the Golden State Warriors bandwagon in the last couple of years, as a lot of other people have.” Jeff also likes getting out and about with his wife, Rosie, and exploring San Francisco, the Wine Country and other parts of the Bay Area.

In regard to a professional philosophy, Jeff emphasizes the importance of integrity. “Our aim is to supply our customers with honest, professional service and run our business with integrity,” he affirms. “Basically, we try to treat our customers the same way we’d want to be treated.”

When asked the first thing he’d do if he were to retire tomorrow, Jeff says he’d head to a tropical locale. “I would probably take a trip to Hawaii and just take a couple of weeks to rest and regenerate. After all, what better way to decompress than by relaxing on a beach?”

Ask Me Anything!
Q: What’s your favorite restaurant?
A: Waterfront Restaurant in San Francisco.

Q: What’s your favorite season?
A: Summer—I enjoy the warm weather and long days.

Q: Music or talk radio?
A: It depends on what I’m doing. When I’m running around during the day, I usually listen to sports talk radio, but when I’m home on the weekends, I like listening to music.

Q: What was your favorite toy as a child?
A: My bicycle.

Q: What do you like on your pizza?
A: Salami and mushrooms.

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Choosing the Right Window Contractor


BURLINGAME — When planning for a window replacement project, it’s crucial to hire the right contractor. Here are some attributes to look for in a window contractor: Longevity If a window contractor has been in business for many years, it indicates… Read more

Expert Video Tip

Video: The Key to a Successful Window Project

Complete Video Transcription:

BURLINGAME — Host, Sarah Rutan: When replacing your home’s windows, your most important decision will be which company you choose to work with. Today we’re in… Read more

Kevin Gundry is a 28-year veteran of the home improvement industry and CFO of Custom Exteriors, Inc., a Diamond Certified company. He can be reached at (877) 312-3507 or by email.

Kevin Gundry

diamond certified contributor profile and expert article

Kevin Gundry: Customizing Success

By James Florence, Senior Writer

PLEASANTON — After nearly a decade in the home improvement industry, Kevin Gundry took a seminal step to customize his professional destiny. “I got into selling home improvements back in 1989,” he recounts. “After working for a couple of different companies, I partnered with my friend, Jeff Kendall, to found Custom Exteriors in 1997. At first, we were basically going door to door, throwing flyers onto driveways and cold-calling past contacts. We grew substantially during the following decade, nearly doubling our business each year. When the 2008 crash hit, we had to weather some hard times, but we hung in there and have since been on the rise.”

Today, as CFO of Custom Exteriors, Inc., Kevin says his favorite part of his job is transforming people’s homes with exterior upgrades. “It’s amazing how something as simple as replacing windows can make a home look so much better. It’s really neat to see the impact of our work and get positive feedback from customers who have seen an improvement in their homes’ look and performance.”
A resident of Danville (where he lives with wife, Bianca, and their children), Kevin expresses his appreciation for life in the Bay Area. “I think the Bay Area is one of the best places in the world. With five kids, my wife and I don’t get to travel much, so it’s nice that we at least get to live in such a beautiful and diverse place.”

When he’s not working, Kevin likes to spend as much time as possible outdoors. “I’m a big backpacker—I probably backpack 100 miles every summer,” he details. “My goal is to backpack along the entire Pacific Crest Trail from Mexico to Oregon, and every year I do another chunk of it.” Besides backpacking, Kevin enjoys fishing, camping and spending time with his family.

In regard to his career, Kevin espouses the importance of quality over quantity. “While we’re happy to see our company growing again, we don’t want to grow just for growth’s sake,” he explains. “After all, you can be a huge company, but if you aren’t making your customers happy, what good is it? That’s why we pay close attention to efficient management and customer satisfaction, with the goal of continually improving the way we run our business. By staying focused on what matters most, we hope to continue growing in both size and excellence.”

When asked the first thing he’d do if he were to retire tomorrow, Kevin says he’d do some long-deferred traveling. “I’d visit some countries I’ve never been to, which at this point is most of them,” he laughs. “The truth is, I’ve only been to Canada and Mexico, so there’s a whole lot more world for me to see. Of course, I would also spend more quality time with my family.”

Ask Me Anything!

Q: Are you an early bird or a night owl?
A: An early bird.

Q: What’s your favorite sports team?
A: The Oakland Raiders.

Q: What’s your favorite TV show?
A: “The Walking Dead.”

Q: Music or talk radio?
A: Talk radio—mostly sports.

Q: What’s your favorite thing to eat for dessert?
A: Chocolate ice cream.

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Upgrading Your Window Glass


PLEASANTON — These days, double-pane glass is standard for new windows. That’s why, when a homeowner replaces their old, single-pane windows with new, double-pane ones, they assume they’re getting the best technology available. However, these homeowners don’t realize that all window glass… Read more

Double-Pane Window Innovations


PLEASANTON — Double-pane windows have come a long way over the last decade, with today’s products incorporating several performance-enhancing innovations. One such innovation is the development of Low-E 366 glass, which contains layers of silver oxide that reflect radiant heat… Read more

Expert Video Tip

Video: Best Window Glass for Sound Suppression

Complete Video Transcription:

PLEASANTON — Host, Sarah Rutan: When replacing your home’s windows, consider upgrading to a glass product that offers maximum sound suppression. Today we’re in Pleasanton with Diamond Certified… Read more