Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for synthetic turf companies that have earned the prestigious Diamond Certified award. For Heavenly Greens, achieving and maintaining high levels of customer satisfaction is dependent on three factors: experience, product quality and a willingness to stand behind its work. “We’ve been installing artificial turf for more than a decade, and we provide top-shelf products from top manufacturers (including FieldTurf) and eight- to 15-year warranties, which are some of the best in the business,” summarizes Vice President of Sales and Marketing Troy Scott. “Referrals are our leading source of business. It’s a reflection on our focus to strive to always make our customers happy by combining superior products with solid customer service.”

Heavenly Greens has been installing synthetic turf systems for residential, commercial and government clients throughout the Bay Area since 2001. The company’s skilled technicians are able to perform a wide range of installations, from front and backyard lawns to school playgrounds and sports fields. Its San Jose showroom features practical turf applications and enables customers to choose from a variety of turf products on display.

Unlike less experienced synthetic turf companies whose technicians lack time-earned expertise, Heavenly Greens augments the already impressive qualifications of its installers by providing them with ongoing training that keeps them up-to-date on industry-best products and techniques. “The quality of a turf installation depends on the knowledge and expertise of the installer,” says Mr. Scott. “Our installers have been with us since the beginning and engage in monthly training procedures, so they really know what they’re doing.”

Another attribute that sets Heavenly Greens apart from its competition is its skillful and effective installation methodology. “We’re one of the few companies that offer both sand and rubber infill systems as well as non-infill thatch products. We’re proponents of adding infill to their turf, which makes it much softer and more life-like,” explains Mr. Scott. “Also, we install based on aesthetic variables as much as core footage. Our installers take the specifics of each property into account and customize the installation accordingly.”

Consider the advantages of synthetic turf. The popularity of artificial lawns has skyrocketed over the last decade, due in equal part to increased product quality and a wide range of benefits for homeowners. Perhaps the most apparent benefit of a synthetic turf system is its ability to conserve vast amounts of water (which simultaneously helps the environment and greatly reduces the homeowner’s water bill), but there are numerous others to consider, including:

• The absence of pesticides, fertilizers and emissions from gas-powered maintenance equipment
• No mowing, watering, fertilizing, reseeding or general maintenance
• Reduces the effects of allergies (artificial grass doesn’t generate or hold pollen like real grass does)
• Prevents gopher infestations
• Enables children to be active year-round
• Pet friendly

Modern synthetic turf bears little resemblance to the products that were on the market just a couple decades ago, which tended to be hard, prickly and unnatural-looking. Inspired by the demand for higher quality products, manufacturers began incorporating the same raw materials and methodology as those employed in the production of carpet—an application which has culminated in the emergence of a synthetic turf that’s both visually lush and soft to the touch. In addition to aesthetics, the industry has also made improvements in the way of durability: Artificial lawns and fields are now more functional than ever before, chemically treated with UV inhibitors to prevent fading and engineered to be simultaneously less abrasive and more resilient than previous incarnations.

While artificial lawns are durable, they aren’t indestructible and may be subject to damage by the most unlikely of sources. Synthetic turf damage is most commonly associated with extreme heat: hot barbeque coals, the motor on a leaf blower or, in rare cases, the sun’s reflection off a window can melt the fibers of an artificial lawn and can also be easily repaired by removing the damaged patch and replacing it with a new one.

Q: How soon can you start my job?

A: We’re typically booked about three or four weeks in advance during our busy season. We’re usually able to start earlier than that, but we book in advance just to be safe. Sometimes, if there’s a delay on a larger job, we can even take on a one- or two-day project.

Q: Why do you charge more than other companies?

A: In this business, a dollar saved isn’t necessarily a good thing. Just because an installer can save a customer a couple thousand dollars, it doesn’t mean the lawn will look good in five years. The turf we install looks just as good after 10 years because we invest in better quality materials and installation methods.

Q: What types of applications does synthetic turf have?

A: Synthetic turf has a wide variety of applications, from front and backyard lawns to activity-related areas like playgrounds, sports fields, putting greens and bocce ball courts.

Q: Do you require a minimum square footage for a synthetic turf installation?

A: Yes, we require at least 200 square feet for every installation.

Q: Does synthetic turf fade over time?

A: Some products can, but we provide a 15-year warranty for each installation that guarantees the turf won’t fade more than 1 percent each year. Also, our products have built-in UV inhibitors, so they don’t really fade in a way that’s perceptible to the human eye.

Q: How do dogs react to synthetic turf?

A: Dogs love to run on synthetic turf because it’s soft underfoot and doesn’t snag their nails. It also makes it easy to pick up after them, and urine drains right through the turf. Most dogs can’t dig through synthetic turf, but if your dog is able to get through to the base, we’ll repair it for free the first time.

Q: Do your synthetic lawns have good drainage capabilities?

A: When it comes to drainage, our products are the best on the market, and that’s because of a proprietary backing called Max Flow from FieldTurf, which drains at a rate of more than 350 inches an hour. There’s no need to be concerned about ‘puddling’ or run-off, because it drains better than even a regular lawn.