Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

Diamond certified companies are top rated and guaranteed

Why Trust Diamond Certified Flooring Showrooms Rated Highest in Quality and Helpful Expertise®?

A homeowner compares samples at a flooring showroom.

You are the customer. If your goal is to choose a home flooring showroom that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified flooring showroom. Each has been rated Highest in Quality and Helpful Expertise® in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top rated flooring center and is unparalleled in its accuracy, rigor, and usefulness:

1) Accuracy: All research is performed by live telephone interviews that verify only real customers are surveyed, so you’ll never be fooled by fake reviews.

2) Statistical Reliability: A large, random sample of past customers is surveyed on an ongoing basis, so the research results you see truly reflect a Diamond Certified company’s top rated status.

3) Full Disclosure: By clicking the name of a company above, you’ll see the exact rating results in charts and read verbatim survey responses as well as researched articles on each qualified company.

4) Guaranteed: Your purchase is backed up with mediation and the Diamond Certified Performance Guarantee, so you can choose with confidence.

Click on the name of a Diamond Certified company above to read ratings results, researched articles and verbatim customer survey responses to help you make an informed decision.

More than 200,000 customers of local companies have been interviewed in live telephone calls, and only companies that score Highest in Quality and Helpful Expertise®–a 90+ on a 100 scale–and pass all of the credential-based ratings earn Diamond Certified. By requiring such a high score to qualify, the Diamond Certified Resource eliminates mediocre and poorly performing companies. Read detailed information about the ratings and certification process.

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Liam Caldwell is president of Armstrong Carpet & Linoleum Co., a Diamond Certified company. He can be reached at (415) 754-3955 or by email.

Liam Caldwell

diamond certified contributor profile and expert article

Liam Caldwell: Homegrown Talent

By James Florence, Diamond Certified Resource Reporter

SAN FRANCISCO — When Liam Caldwell started working at Armstrong Carpet & Linoleum Co. as a teenager, he hadn’t the slightest notion that he’d one day be president of the company. “I started here when I was 15, working after school and on weekends,” he remembers. “I did everything from making deliveries to binding carpets and making pads. Even after I went to college, I would return every summer and work at the store.”

After graduating, Liam figured it was time to move on to a new career, but a simple phone call disrupted his plans. “I was considering career options when Steve Balestrieri, the owner of Armstrong, called me out of the blue,” he recounts. “He told me they were looking to expand and needed some help with sales and marketing, and he asked if I’d be interested in coming on full-time. I’d always liked working for Steve and didn’t have anything else on the horizon, so I accepted the offer.” In 2018, 25 years after he first started working there as a teenager, Liam assumed ownership of the company from Mr. Balestrieri upon his retirement.

Today, Liam says his favorite part of his job is delivering customer satisfaction. “I enjoy connecting people with the right products, providing quality service and hearing from happy customers at the end of the job. When a customer calls to tell me that we over-delivered and did an excellent job, that’s a real feather in my cap.”

A resident of Brisbane, Liam spends most of his free time doing activities with his daughters, Nia and Aya. “We enjoy going to minor league baseball games, visiting the Aquarium of the Bay in San Francisco and going hiking on San Bruno Mountain,” he details. “I’ve also done a fair amount of youth sports coaching. I coached Nia’s soccer team and I’ll probably end up coaching Aya’s team at some point when she’s older.”

In regard to his professional career, Liam says running a successful business involves a twofold dynamic. “As the owner of a company, I need to make sure that both my customers and employees are happy. It’s unfortunate how a lot of big-box stores subcontract everything and treat their labor like it’s a commodity. The reality is, if the people who work for you aren’t happy or invested in the company, they aren’t going to treat customers as well or be as diligent in their work, which means you’re going to end up with unhappy customers. That’s why I always make sure to address both sides of the equation.”

Ask Me Anything!

Q: Did you play any sports in high school?

A: I was too short for basketball, so I had to play soccer.

Q: If you could take a vacation tomorrow, where would you go?

A: I’d probably go on an Alaskan cruise.

Q: Music or talk radio?

A: I’m about 50/50. I absolutely love music, but I’m also a talk radio junkie—it just depends on my mood and where I am.

Q: What’s your favorite snack?

A: Anything with peanut butter in it.

Q: What was your favorite toy as a child?

A: It’s a tie between G.I. Joe and He-Man.

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Window Coverings That Optimize Light Control


SAN FRANCISCO — There are several factors to consider when choosing window coverings, from style and material to functionality and even safety. However, perhaps the most significant of all these factors is light control. After all, if you have a beautiful… Read more

Expert Video Tip

Video: A Crucial Aspect of Window Covering Selection

Complete Video Transcription:

SAN FRANCISCO — Host, Sarah Rutan: When selecting window coverings for your home, there’s one specific aspect you’ll want to keep in mind. Today we’re in San Francisco… Read more




  • Mannington

  • Armstrong

  • Lauzon

  • Royalty

  • Anderson

  • Camelot

  • Homerwood

  • Shaw

  • Mohawk

Mirage Flooring
Manningon Flooring
Daltile Tile Flooring
Congoleum Flooring
Wilsonart Laminate Flooring
Amtico Flooring
Cryntel Vinyl Flooring
Mohawk Flooring
Tarkett Floors
Armstrong Flooring
Shaw Flooring
Marmoleum Flooring

laminate flooring
maple flooring
pine flooring
vinyl flooring
bamboo flooring
rubber flooring
cherry flooring
oak flooring
engineered flooring
garage flooring
plank flooring
floor tiles
hardwood flooring
commercial flooring
linoleum flooring
ceramic tile flooring
marble flooring
slate flooring
parquet flooring
walnut flooring
cork flooring
wood flooring
teak flooring

Barbary Coast
Bayview District
Bernal Heights
the Castro
Cole Valley
Cow Hollow
Diamond Heights
Duboce Triangle
Eureka Valley
Financial District
Fisherman’s Wharf
Fort Mason
Glen Park
Golden Gate Park
the Haight
Hayes Valley
Hunters Point
Inner Richmond
Inner Sunset
Jackson Square
Laurel Heights
Marina District
Mission District
Nob Hill
Noe Valley
North Beach
Outer Richmond
Outer Sunset
Pacific Heights
Potrero Flats
Potrero Hill
Rincon Hill
Russian Hill
San Francisco
Sea Cliff
South of Market Street (SOMA)
Sunset District
Telegraph Hill
the Tenderloin
the Presidio
Treasure Island
Twin Peaks
Union Square
West Portal
Western Addition


AATCC American Association of Textile Chemists and Colorists (www.aatcc.org)
AFMA American Fiber Manufacturers Association (http://www.fibersource.com/)
AFA American Floorcovering Alliance (http://www.americanfloor.org/)
CARE Carpet American Recovery Effort (http://www.carpetrecover.org/)
CCC Carpet Cushion Council (http://www.carpetcushion.org/)
CFI Certified Floorcovering Installers (http://www.cfiinstallers.com/)CRI Carpet & Rug Institute (http://www.carpet-rug.com/)
DCA California Department of Consumer Affairs (www.dca.ca.gov)
NAFCD National Association of Floor Covering Distributors (http://www.nafcd.org/)
NFSI National Floor Safety Institute (http://www.nfsi.org/)
SBLC SB Latex Council (www.regnet.com/sblc/)
VI The Vinyl Institute (http://www.vinylinfo.org/)
WCRC World Carpet and Rug Council (http://www.wcrc-net.org/)
WFCA World Floor Covering Association (http://www.wfca.org/

Know What You Want
Researching and Planning Before Hiring a Flooring Showroom in San Francisco

Many factors should be considered before choosing a flooring showroom in San Francisco, including the smaller neighborhoods of Barbary Coast, the Castro, Japantown, Laurel Heights, Presidio, and Treasure Island, that will meet your needs the most successfully. Write down everything that you’re searching for before you begin your research. Consider the following questions before making your final selection of a flooring showroom.

  • Do I want a Diamond Certified company that is rated best in quality and backed by the Diamond Certified Guarantee?
  • What personal and professional characteristics would I like my San Francisco flooring showroom have? (These may include good communication skills, honesty, reliability, cleanliness, etc.)
  • What type of flooring am I most interested in for renovation project? Tile? Carpet? Hardwood?
  • What is my budget?
  • Do I want a flooring that requires special care or do I only want a flooring that is easy to maintain and clean?
  • What flooring style do I have in mind?
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What To Ask In Person
When Speaking in Person to a San Francisco Flooring Showroom Representative Ask These Questions

The next step is to interview flooring showroom representatives in San Francisco. Questions you may want to ask include the following.

  • Does your flooring showroom have a current business license to sell new flooring?
  • How many flooring projects or new floor installations has your flooring showroom completed in San Francisco?
  • Does your flooring showroom have any references that I may contact?
  • What types of warranties and guarantees are available on your flooring options? What is covered with any offered warranties?
  • How long should it take for a flooring showroom contractor to complete my new flooring installation?
  • Does your flooring showroom carry workers’ compensation and liability insurance for your flooring installation crew?
  • Does your flooring showroom have any carpet swatches, carpet remnants, or carpet samples that I can take home to compare?
  • How does your flooring showroom price new flooring materials and installation, if installation is an option?
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  • What To Ask References
    Learn From Previous Customers of a Flooring Showroom in San Francisco

    It’s best to select a Diamond Certified flooring showroom because all certified companies have passed an in-depth ratings process that most other companies can’t pass. If you want quality from a flooring showroom in San Francisco and the Greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies. And you’ll never be fooled by fake reviews. That’s because all research is performed in live telephone interviews of actual customers.

    If you can’t find a Diamond Certified flooring showroom within reach, you’ll have to do some research on your own. If you do, it’s wise to call some references provided by your flooring showroom. Keep in mind, though, that references provided to you by the flooring showroom are not equal in value to the large random sample of customers surveyed during the Diamond Certified ratings process. That’s because references given to customers from companies are cherry-picked instead of randomly selected from all their customers. So the contractors will likely give you a few customers to call that they know are satisfied.

    If you do call references on your own, specifically ask for a list of the company’s 10 most recent customers. This will help avoid them giving you the names of only customers they know were satisfied.

    • If you need new flooring in the future, will you consider going back to this flooring showroom again
    • Does your flooring showroom have any references that I may contact?
    • Were you satisfied with the service from the (flooring showroom name)?
    • Would you recommend this flooring showroom to your family and friends?
    • What type of flooring did you purchase from this flooring showroom?
    • Did the flooring showroom install your purchased flooring? If so, did they finish the job on time? Did they clean up after completing the job? Did they show up on time?
    • How many flooring projects or new floor installations has your flooring showroom completed in San Francisco?
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  • Review Your Options
    Finding and Hiring a Good Flooring Showroom in San Francisco

    The Diamond Certified symbol has been awarded to companies that scored Highest in Quality in an accurate ratings process.

    Your choice of a flooring showroom is important to you and your family. So before deciding on the best flooring showroom in San Francisco for you, it’s important to consider the following questions.

    • Is my flooring showroom of choice well-established in the community with a good reputation?
    • Which flooring showroom has payment options that work the best with my financial situation?
    • Is my flooring showroom of choice charging a reasonable price for quality flooring and service?
    • Does my flooring showroom of choice have good references that I have checked?
    • What is my time frame for this project: when do need to have it accomplished?
    • Which flooring showrooms in San Francisco, , including the larger neighborhoods of Excelsior, Pacific Heights, Nob Hill, North Beach, and Bayview District, offer the better warranty for the price?
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  • How To Work With
    How to Get an Accurate Estimate From a Flooring Showroom in San Francisco

    Now that you’ve located a local flooring showroom in San Francisco, including the smaller neighborhoods of Cole Valley, Diamond Heights, Inner Richmond, Jackson Square, Marina District, and Twin Peaks, that meets all your ideals, it’s the perfect time to ask for a written contract. This contract should include written details on the price, quality and materials to be used, as well as the job start date and intended completion date.

    Before you sign the contract, read and be sure you understand all the terms and limitations. The contract you sign is binding, and should protect your property and your interests, as well as those of your contractor. For this reason, you should never sign a blank or incomplete estimate.

    When signing the contract, be sure to write in special requests or verbal agreements. This will protect you and help ensure you get the services you have agreed on. Along with end dates and any special instructions, these add-ons may also include related issues that aren’t always covered by a standard contract. For example, regardless of how careful your contractor promises to be, sometimes damage can unexpectedly occur when putting in a flooring.

    But you can protect your property by being proactive. Before the work begins, schedule a walk through with the company supervisor and conduct a pre-work inspection of your property. List or photograph your home or business and the areas surrounding where the flooring will be installed. Speak with a company representative about reasonable expectations for protecting your home or business during the work. When you’ve reached an agreement, both you and the contractor should sign and date the document. When the work is done, do a final inspection together and verify that your expectations were met.

    Signing a Service Agreement with Your Flooring Showroom
    When you’re satisfied with the information your San Francisco flooring showroom has given you, sign the estimate and service agreement. Verify that the flooring showroom representative has a phone number where they can reach you at all times.

    If the actual price exceeds the amount agreed upon on your estimate, make sure that the flooring showroom representative gets your final approval before moving ahead with installing the flooring. Your approval must be noted on the estimate and the invoice.

    Prepare for Your New Flooring
    Professional flooring installers in San Francisco are able to handle the large and small aspects of their work. But there are a few things you can do in preparation to their arrival and while the work is in progress to help their job go more smoothly. You may even cut down on billable hours or the possibility of damage to your home and belongings.

    • Keep pets and children away from the flooring areas. Your contractors will be focused on the work at hand and shouldn’t have to watch out for children and pets before, during or after the work. Cordon off any rooms that are to be floored and keep pets and kids away from those rooms until after the work is done. This will prevent accidents and injury.
    • Provide adequate clearance and parking space for work trucks.Some flooring contractors have large work trucks that require more clearance or parking space than average vehicles. Contact the flooring showroom before the scheduled start date and ask them how many work vehicles will need parking space and whether the vehicles are oversized. You may find it helpful to walk through the site with your contractor ahead of time so they can point out any potential clearance issues or possible hazards you should move or minimize before the flooring begins.
    • Remove furniture and movable items from the workspace. Before the work starts, remove all furniture, decorations, rugs, and movable objects from the rooms slated for flooring. You may also want to temporarily store any heirlooms or expensive items that are in high-traffic areas of your home to prevent them from being broken.
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  • Be a Good Customer
    Being a Good Flooring Showroom Customer in San Francisco

    It’s the flooring showroom company’s responsibility to sell and install quality flooring using the best possible flooring and installation techniques. But you play a big part in the success of your flooring company, too. Here are a few simple steps you can take to be a good customer when hiring a San Francisco flooring showroom.

    • Remember, a friendly smile goes a long way!
    • Ask your flooring showroom company if you should call to check on the progress or if he will call you with updates.
    • Be sure your service representative has a phone number where they can reach you at all times while they’re installing your flooring. The work will move along more smoothly if your flooring showroom company can reach you for any necessary updates, questions or work authorizations.
    • When your contractor contacts you, return calls promptly to keep the flooring company on schedule.
    • Be clear and upfront with the flooring showroom representative. Let them know what you want from your flooring company, the long-term outcome you’re expecting and specific ways they can satisfy your expectations.
    • Pay for the flooring showroom company work promptly.
    • Before you hire a flooring showroom in San Francisco, restate your expectations and goals, and reiterate to the flooring showroom representative your understanding of the agreement. Most problems with local flooring showrooms occur because of a breakdown in communication. By being clear about your expectations and theirs, you can avoid most conflicts.

    Why would you want to be a good customer? Flooring showrooms in San Francisco, including the larger neighborhoods of Sunset District, Richmond District, Mission District, Tenderloin, and Bernal Heights , appreciate customers who are straightforward, honest and easy to work with. Your good customer behavior sets the tone from your end and creates an environment conducive to a good relationship. Things may very well go smoother and any problems may be more easily resolved.

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Check The Work
Examine the Invoice to Verify the Completed Flooring Showroom Contractor Work

When the flooring is safely installed and the work is completed, your flooring showroom contractor is required to give you a written invoice. This must include:

  • The name and physical address of the flooring showroom
  • A list of all work performed, including the warranty
  • An itemized list of all merchandise purchased or included
  • The total flooring cost, including the amount charged for labor, if any
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Written Warranties
Get Warranties in Writing from Flooring Showrooms in San Francisco

Before leaving the flooring showroom, confirm any warranties offered by the flooring showrooms in San Francisco. The written warranty document must detail the following:

  • The flooring showroom’s name and physical address
  • What the warranty covers. This should include whether the flooring showroom will replace or repair failed flooring or give you a refund. Any exclusions must be explicitly stated.
  • Your responsibility in the case of a flooring problem and what you need to do in order to redeem the warranty.
  • How long the warranty is valid, and whether it expires on a specific day or if it is prorated.
  • If the flooring warranty coverage is transferrable to the new owner in the event that you sell the home or building in which the new flooring has been installed.
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Top 10 Requests
Types of Flooring Sold at San Francisco Flooring Showrooms and Flooring Centers

Flooring showrooms in San Francisco provide all types of floorings. Following is a list of the most popular floorings available.

Marmoleum is a trendy product that is made from all natural ingredients. Marmoleum is an excellent choice for areas of high foot traffic. It maintains an even temperature during the summer and winter months. Furthermore, it is great for people with allergies.

Bamboo Floors
Bamboo flooring is a popular choice for your home or business because it is considered a rapidly renewable resource. Made from the bamboo tree, it can be quickly replaced. Bamboo flooring has many benefits that include it is easy to maintain, it is durable due to the strength of the wood, and it is adaptable in a variety of climates.

Anti-Bacterial Tile
Anti-bacterial tile reduces indoor air pollutants and eliminates common strains of bacteria. Some tile products are made entirely from anti-bacterial properties. Other tile products have a special coating that offers that same anti-bacterial benefits.

Engineered Wood Flooring
Engineered wood flooring has the same look and appeal of solid hardwood flooring without the price tag. Engineered wood flooring is less expensive than a solid wood flooring and it also has an eco-friendly side due to being produced from wood floor products such as wood pulp and chips.

Shag Carpet
Modern shag carpeting is different than the shag carpeting that was popular in the 1970’s. Today’s char carpet features shorter pile heights, a variety of color choices, and modern carpet technologies that improves performance, durability, and eliminates wear patterns.

Many homes are built with concrete installed under the tile or carpeting. This concrete is now being transformed into a beautiful flooring. Concrete can be transformed in a variety of ways that include stain with acid, stamps, colors, patterns, and more. A talented concrete flooring expert can help you create your very own custom-made floor.

Handscrape Hardwood Flooring
Handscrape hardwood flooring is created from wood that mimics the look of historic wood that has been reclaimed from old structures. Today’s flooring manufacturers handscrape planks in a manner to get the look and feel of salvaged historical lumber.

Cork Flooring
Cork flooring is a popular flooring option because it is eco-friendly. Cork flooring is manufactured by stripping the bark from cork oak trees. This process is harmless to the tree and the bark regrows in a few years. Cork flooring has several advantages which include being made from a renewable resource, it is fire and mold resistant, easy to clean, resilient, and noise reducing. It comes in many colors, shapes and patterns.

Recycled Carpet
A popular flooring trend is carpet made from post-recycled consumer goods. Carpet can be manufactured from several different products that include plastic bottles, recycled textiles, and discarded carpeting. Recycled carpet is even being offered by big name manufacturers who are quickly jumping on the “go green” bandwagon.

Popular Flooring Brands Available at Flooring Centers in San Francisco
Many companies are on the market for floorings. Following is a list of popular flooring companies that have had great success and have a good reputation.

  • Mannington Flooring
  • Daltile Tile Flooring
  • Congoleum Flooring
  • Mirage Flooring
  • Wilsonart Laminate Flooring
  • Amtico Flooring
  • Shaw Flooring
  • Cryntel Vinyl Flooring
  • Mohawk Flooring
  • Tarkett Floors
  • Armstrong Flooring
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Glossary Of Terms
Glossary of Terms Used By Local Flooring Centers

Below are key flooring center terms that will help you make wise purchases at local flooring showrooms in the Bay Area and beyond.

bamboo flooring
Bamboo flooring is a popular choice for your home or business because it is considered a rapidly renewable resource. Made from the bamboo tree, it can be replaced quickly. Bamboo flooring has several benefits that include it is easy to maintain, it is durable due to the strength of the wood, and it is adaptable in a variety of climates.

Also known as: bamboo hardwood flooring, carbonized bamboo flooring, floating bamboo flooring, stranded bamboo flooring, woven bamboo flooring, bamboo flooring installation, bamboo hardwood floors, bamboo floors, bamboo laminate flooring

ceramic tile flooring
Ceramic tile flooring is made up of ceramic, or non-porcelain, tiles that are generally made from red or white clay and fired in a kiln. The tiles are then usually finished with a durable glaze that carries the color and pattern. Typically ceramic tile flooring is softer than porcelain tile and more prone to chipping.

Also known as: ceramic tile floor patterns, ceramic tile floor, how to clean ceramic tile floors, ceramic tile floors, cleaning ceramic tile floors, tile flooring, ceramic tiles flooring

cherry flooring
Cherry flooring refers to a cherry hardwood floor that has rich, lustrous hues that deepen as the floor ages. Because it is made from a soft wood, it isn’t usually used for a whole floor. It does make an excellent accent or decorative wood.

Also known as: cherry hardwood flooring, cherry wood flooring, Brazilian cherry hardwood floors, cherry hardwood floors, cherry wood floor, Brazilian cherry flooring, Brazilian cherry laminate flooring, Brazilian cherry

commercial flooring
Commercial flooring is flooring manufactured for commercial buildings or for commercial use.

Also known as: commercial tile flooring, commercial vinyl flooring, commercial flooring options, commercial floor tile, commercial hardwood flooring, commercial bamboo flooring, commercial kitchen flooring, commercial vinyl floor tiles, commercial floor wax, laminate flooring

cork flooring
Cork flooring is a popular flooring option because it is eco-friendly. Cork flooring is manufactured by stripping the bark from cork oak trees. This process is harmless to the tree and the bark regrows in a few years. Cork flooring has several advantages which include being made from a renewable resource, it is fire and mold resistant, easy to clean, resilient, and noise reducing. It comes in many colors, shapes and patterns.

Also known as: cork flooring prices, discount cork flooring, cork floors, cork floor installation

engineered flooring
Engineered floors are built with 3-12 multiple ply layers that are cross layered, glued and pressed together. The inner layers are generally built up with either a hardwood or a soft plywood type of material. The top veneer wear layer is glued and pressed on the top surface. Engineered wood flooring is available in most all wood species. It is more resistant to higher moisture levels than solid wood flooring and it can be directly glued down over concrete slabs.

Also known as: engineered wood floors, engineered wood flooring, engineered hardwood flooring, engineered floors, installing engineered floors, engineered oak flooring, discount engineered flooring

floor tiles
Floor tiles are a type of flooring that come in many different types that include porcelain, granite, glass, mosaics, ceramic, and stone. Floor tiles are used for flooring in businesses and homes.

Also known as: bathroom floor tiles, vinyl floor tiles, ceramic floor tiles, floor tile patterns, floor tile designs, glass floor tiles, cheap floor tiles, discount floor tiles, kitchen floor tiles, rubber floor tiles, vinyl flooring tiles, parquet floor tiles, outdoor floor tiles, slate floor tiles, marble floor tiles

garage flooring
Garage flooring is flooring specifically designed for garages or commercial buildings. Garage flooring is manufactured to be resistant to oil, grease, petroleum, antifreeze, and most household chemicals.

Also known as: garage flooring products, discount garage flooring

hardwood flooring
Hardwood flooring is flooring made out of solid wood. Hardwood flooring increases the value of your home and if properly maintained, should last the lifetime of your home.

Also known as: installing hardwood flooring, engineered hardwood flooring, hardwood flooring cost, prefinished hardwood flooring, hardwood flooring types, hardwood flooring wholesale, refinishing hardwood floors, maple hardwood flooring, laminate hardwood flooring, exotic hardwood flooring

laminate flooring
Laminate flooring is another name for floating wood tile. It is a multi-layer synthetic flooring produced that is fused together by a lamination process. Laminate flooring looks like wood but is made from plastic.

Also known as: laminate floors, install laminate flooring, wholesale laminate flooring, formica laminate flooring

linoleum flooring
Linoleum flooring is a floor covering that is made from renewable materials such as cork dust, linseed oil, and pine rosin. Linoleum is very durable and made by joining and inlaying solid pieces together. Linoleum comes in different grades and and gauges. Because it is flexible, it can be used in buildings in which more firm materials such as ceramic tile would crack.

Also known as: linoleum floor tiles, cheap linoleum flooring, installing linoleum flooring, vinyl linoleum flooring,

maple flooring
Maple flooring is a hardwood flooring made from the maple tree. It is considered highly durable as it is resistant to wearing and abrasions if properly maintained. It is easy to clean and reduces allergens.

Also known as: maple hardwood flooring, hard maple flooring, maple laminate flooring, prefinished maple flooring, solid maple flooring, maple wood floor, maple hardwood floor, maple engineered flooring, unfinished maple flooring

marble flooring
Marble flooring is a flooring made out of stone that increases the value of your home. It is considered a luxurious, refined type of flooring and brings elegance to the d/(c)cor of your home or business.

Also known as: marble floors, marble tile flooring, marble floor polish, discount marble flooring

oak flooring
Oak flooring is a reference to oak hardwood flooring that comes in red oak, which is the most popular flooring option, and white oak. Red oak is reddish in color and is a stiff, dense wood that resists wear. White oak is brown in color with a grayish cast and has more burls and swirls. It is harder and more resists wear better than red oak.

Also known as: oak floor, engineered oak flooring, solid oak flooring, oak hardwood floors, white oak flooring, oak hardwood floor, rustic oak flooring, unfinished oak flooring, red oak flooring, distressed oak flooring

parquet flooring
Parquet flooring is a reference to parquet wood floors. Parquet wood floors have an original look from regular hardwood floors. They are made up of geometrical patterns composed of individual wood slats held in place by either mechanical fastening or adhesive.

Also known as: parquet floors, parquet wood flooring, oak parquet flooring, wood parquet flooring, teak parquet flooring, parquet wood floor, parquet wood floor tiles, reclaimed parquet flooring, parquet flooring tiles, wooden parquet flooring

pine flooring
Pine flooring is made from pine which is a yellowish brown color and contains a lot of swirls and knots. It is almost as hard as red oak and has a natural resistance to insects.

Also known as: heart pine flooring, pine floors, pine plank flooring, pine wood floors, red pine flooring, heart pine floors, antique pine flooring, pine laminate flooring, authentic pine floors, yellow pine flooring, heart of pine flooring, pine wood floor

plank flooring
Plank flooring is a reference to plank hardwood flooring that comes in two thicknesses only-1/2 inch or -ae inch–, but the widths can vary from three to eight inches. Plank flooring has the appearance of very wide planks of wood.

Also known as: wide plank flooring, vinyl plank flooring, wide plank hardwood flooring, wide plank floors, cork plank flooring, wide plank pine flooring, wide plank wood flooring, hickory plank flooring

rubber flooring
Rubber flooring is flooring made from rubber. Because rubber flooring is extremely springy, it makes it comfortable for walking, standing, and working. Hospitals, retails stores, and kitchens are the typical places you would find rubber flooring as it reduces the risk of injury caused by standing on hard flooring for extended periods of time. Because it reduces the strain on the feet and legs, rubber flooring is often called anti-fatigue flooring.

Also known as: rubber floor tiles, rubber flooring residential, rubber floor, rubber flooring for gyms, rubber floors, rubber garage flooring, rubber flooring tiles, interlocking rubber floor tiles

slate flooring
Slate flooring is a type of flooring that is highly durable and resistant to stains. It is composed of a unique mixture of sand grains, fossils and crystals that together comprise slate. It is available in a variety of colors and is ideal for high traffic areas such as a kitchen or patio.

Also known as: slate tile flooring, slate floor tiles, natural slate flooring, black slate flooring, slate laminate flooring, slate tile floors, slate floors

teak flooring
Teak flooring is made out of the teak tree and is a highly durable, though very expensive, wood. The teak tree does not grow in rainforests and can withstand a lot of abuse which makes it the perfect choice for an active family.

Also known as: teak hardwood flooring, teak wood floors, golden teak flooring, Brazilian teak flooring, teak hardwood floors, teak and holly flooring, Brazilian teak hardwood flooring, teak wood floor

vinyl flooring
Vinyl flooring is inexpensive flooring that is made up of synthetic materials. Because you can buy it in sheets, it will quickly create a finished and professional look. Vinyl flooring can be trimmed with the utility knife, making it easy to fit into corners or around fixtures.

Also known as: congoleum vinyl flooring, sheet vinyl flooring, vinyl floor, vinyl tile flooring, discount vinyl flooring, vinyl flooring planks, vinyl sheet flooring, best vinyl flooring

walnut flooring
Walnut flooring is a reference to walnut hardwood flooring that is made up of two groups: heartwood and sapwood. The walnut heartwood group varies in color from a deep, rich brown to a purplish black color. Walnut sapwood ranges from nearly white to a tan color. Sapwood is the outer part of the tree so it is less durable and more permeable. It is also the smoother of the two options which means that it warps more easily. The heartwood is the older, stronger part of the wood so it is a great choice for flooring.

Also known as: black walnut flooring, walnut floors, walnut hardwood flooring, walnut wood floor, Brazilian walnut flooring, African walnut flooring, Brazilian walnut floors, wood flooring

wood flooring
Wood flooring is flooring made out of solid wood or materials that have the appearance of wood.

Also known as: cheap wood flooring, installing wood flooring, discount wood flooring, solid wood flooring, hard wood floors, laminate wood flooring, bamboo flooring, engineered wood flooring

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Frequently Asked Questions
FAQ for Local Flooring Showrooms and Flooring Centers

Q: Why choose a Diamond flooring showroom?
A: Diamond Certified helps you choose a flooring showroom with confidence by offering a list of top rated local companies who have passed the country’s most in-depth rating process. Only flooring centers rated Highest in Quality and Helpful Expertise® earn the prestigious Diamond Certified award. Most companies can’t pass the ratings. American Ratings Corporation also monitors every Diamond Certified company with ongoing research and ratings. And your purchase is backed by the Diamond Certified Performance Guarantee, so you’ll feel confident choosing a Diamond Certified flooring showroom.

Q: How long will my new flooring look good?
A: This question is an important question to consider. Today’s modern synthetic fibers, such as nylon, will never wear out but they will lose some of their good looks after a certain point. Quality flooring showrooms offer customers products that are easy to clean, easy to care for, and will maintain their appearances for long periods of time.

Q: How easy will my new flooring be to maintain?
A: This all depends on the product and what you intend to use it for. For example, if you choose a pure white carpet for a heavy traffic area, it may be difficult to care for. Quality flooring showrooms sell products that have the ability to be cleaned. Some products are even stain resistant. Though nothing is maintenance-free, some are easier to care for than others. Your local flooring showroom can help you make the right choice for you and your family.

Q: How quickly can you install my new flooring?
A: Usually a product can be installed as soon as it is delivered. Most flooring showrooms try to have new flooring installed within a week of ordering. Sometimes, installation can be achieved within 24 hours of purchase. You will need to check with your flooring showroom of choice for more specific information about this topic.

Q: Will I feel comfortable having a flooring showroom installers in my home or business?
A: Most flooring showroom employees wear uniform shirts that identify them as company employees. Most flooring showroom employees are also licensed and bonded and have years of experience.

Q: Can flooring showrooms install environmentally-friendly linoleum?
A: Most quality flooring showrooms carry real linoleum. Forbo Marmoleum is a popular brand carried by most flooring showrooms. Real, PVC-free linoleum is made from all-natural products. Water-based glues don’t emit any odor as well.

Q: How long will it take for a flooring showroom to install my new flooring?
A: Typically, a new flooring installation takes a couple of days; however, it depends on the project.

Q: What kind of preparation should I do ahead of time before having my new flooring installed?
A: A flooring showroom contractor will do most of the heavy work. For instance, a kitchen floor takes minimal preparation, and the flooring showroom employees will move all major appliances. There’s no need to empty your refrigerator. The contractor will find a place where it’ll be out of the way but can still be plugged in. Even when a job is extensive and takes a couple of days, flooring showroom installers will do everything possible to leave your household fully functional by the end of the workday.

Q: What’s the difference between hardwood and laminates?
A: Hardwood flooring is 100% natural which makes it more valuable due to its natural beauty. If you want easy maintenance, laminate is far easier to care for. It is also more dent and scratch resistant.

Q: Do flooring showrooms offer any Green flooring options?
A: Definitely. Green flooring is any flooring that’s sustainable, eco-friendly, contains recycled content and is recyclable, leaves a small carbon footprint, or has low VOCs (volatile organic compounds). Quality flooring showrooms stock every major manufacturer and style of Green flooring, including bamboo and cork.

Q: I have a flooring project in mind. Is there anything I should bring to my design consultation?
A: You will want to bring the room dimensions, fabric swatches, paint samples and all your ideas. Most flooring showrooms have design consultants who will help you choose the right flooring for your lifestyle and budget.”

Q: Do flooring showrooms offer carpets from a variety of suppliers?
A: Most flooring showrooms offer a wide variety of carpeting from top manufacturers like Anso and Stainmaster, as well as several lesser-known brands that are of equally high quality.

Q: Do flooring showroom installers move furniture before installation?
A: Most flooring showroom contractors are insured, so there are no issues with damage or liability.

Q: Is carpet from a flooring showroom recyclable?
A: Most flooring showrooms sell carpeting that is 100 percent recyclable, including the padding used for carpeting. Recycling carpet helps the environment, and it is less expensive than using a landfill. Most flooring showrooms will even recycle your old carpet for you if you bring it in.

Q: What type of carpet should I choose if it’s going to be exposed to a lot of sunlight?
A: Natural fibers (like wool) fade more than synthetic fibers when they’re exposed to sunlight, so it is recommended that you use either synthetic fibers or window treatments that reduce light.

Q: What choices do I have when it comes to hardwood flooring?
A: There are two basic choices available: solid and engineered. Solid planks are made from a single piece of wood and last for many years. Engineered planks are created from several layers of wood (with a core of plywood or HDF) and are designed to withstand higher levels of humidity. The type of flooring that you choose is really dependent on your specific needs.

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