Diamond Certified Company Report

Fine Floorz

Diamond Certified Company Report

Fine Floorz

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 193 VERIFIED CUSTOMERS i

P.P.

VERIFIED Fine Floorz CUSTOMER

1 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

They arrived at the time they promised, they were friendly, and they did a nice job with everything.

They were easy to do business with.

Richard M.

VERIFIED Fine Floorz CUSTOMER

2 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

Their workmanship is good, and they got it all done within a timely basis.

I liked the overall experience, and the quality of their work is outstanding.

Becky X.

VERIFIED Fine Floorz CUSTOMER

3 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were wonderful. They seemed to care a lot about the quality of their work. The owner came by to make sure the installer did a good job. They were knowledgeable. I loved working with them. They're great people to deal with.

Their personal service was the best. They were great.

Read All 193 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Fine Floorz provides and installs a wide variety of flooring products for residential and commercial clients throughout the Greater Bay Area. The company takes a full-service approach to its customers’ flooring projects, from selling an extensive selection of carpeting; area rugs; and hardwood, laminate and resilient floors at its Walnut Creek store to performing in-home measurements and handling every phase of the installation process.

Owner Mitchell Barocio says his comprehensive product knowledge and hands-on approach to project management have been essential to Fine Floorz’s success. “I’ve spent many years developing my understanding of textiles and fibers, so I know exactly what it takes to provide excellent results. I also enjoy being out in the field and working directly with my project managers and installers—it gives me the chance to care for each customer on an individual basis.”

Fine Floorz is known for its wide-ranging design expertise—the company is a Floors To Go design center, and its managers can provide color and design advice for home and business owners who prefer to take a do-it-yourself approach to their flooring projects. “We work closely with customers to create spaces that express their specific tastes and lifestyles,” says Mr. Barocio. “From flooring to window treatments, we strive to make unique recommendations that increase the beauty of every home.” 

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Fine Floorz

Service AREA

The Greater Bay Area

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SERVICES PERFORMED

Installations
Tile
Carpet
Hardwood
In-Home Measurements
Interior Design Consultations
Laminate & Resilient Floors

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Fine Floorz

A Fine Floorz technician puts the finishing touches on a wood flooring installation project.

Company Profile

Fine Floorz provides and installs a wide variety of flooring products for residential and commercial clients throughout the Greater Bay Area. The company takes a full-service approach to its customers’ flooring projects, from selling an extensive selection of carpeting; area rugs; and hardwood, laminate and resilient floors at its Walnut Creek store to performing in-home measurements and handling every phase of the installation process.

Owner Mitchell Barocio says his comprehensive product knowledge and hands-on approach to project management have been essential to Fine Floorz’s success. “I’ve spent many years developing my understanding of textiles and fibers, so I know exactly what it takes to provide excellent results. I also enjoy being out in the field and working directly with my project managers and installers—it gives me the chance to care for each customer on an individual basis.”

Fine Floorz is known for its wide-ranging design expertise—the company is a Floors To Go design center, and its managers can provide color and design advice for home and business owners who prefer to take a do-it-yourself approach to their flooring projects. “We work closely with customers to create spaces that express their specific tastes and lifestyles,” says Mr. Barocio. “From flooring to window treatments, we strive to make unique recommendations that increase the beauty of every home.” 

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Company Philosophy

"Our goal is to provide our customers with high-quality flooring services and products that satisfy all their needs. We focus on educating our customers about their options so they can make knowledgeable decisions that will benefit their lives for many years."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for flooring companies that have earned the prestigious Diamond Certified award. For Fine Floorz, the keys to achieving and maintaining high levels of customer satisfaction are approaching every project as a cohesive unit and adapting its services to meet the specific needs of its clients. “We truly work as a team, and that allows us to focus on the details of every project and preemptively deal with potential problems,” says owner Mitchell Barocio. “Our knowledgeable staff works hard to provide quality results that make our customers happy for many years.”

Fine Floorz has been providing and installing flooring products for residential and commercial clients in Contra Costa and Alameda Counties since 2007. The company takes a full-service approach to its customers’ flooring projects, from selling an extensive selection of carpeting and flooring at its Walnut Creek store (which is located inside Palos Verdes Mall) to handling every phase of the installation process, including performing in-home measurements.

Unlike less experienced flooring companies that assign project management responsibilities to several different employees, Fine Floorz provides every job with a single point of contact who carefully manages every phase of the work. “Having a dedicated project manager improves both the quality of our services and our ability to communicate with our customers,” says Mr. Barocio. “They know they’ll always have somebody who will talk to them and patiently listen to their needs, which enhances their overall experience.”

Another distinguishing attribute of Fine Floorz is its comprehensive approach to quality control, which includes providing each job with the hands-on expertise of Mr. Barocio himself. “I travel from job to job so I can ensure everything is done to my exacting standards,” he says. “Being out in the field and working directly with my installers and project managers gives me the chance to care for each customer on an individual basis.”

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Industry Info

If you’re considering installing new flooring in your home, make sure you’re aware of the industry’s latest products. One of the biggest changes to the flooring industry in recent years is the immediate availability of flooring products that were previously unavailable to consumers. For example, engineered hardwood flooring has become an increasingly popular alternative to traditional wood flooring because it’s less expensive, easier to install and less prone to warping. “There’s also a wider variety of finishes available today, from oil- and water-based products to glossy and matte options,” says Mitchell Barocio, owner of Fine Floorz in Walnut Creek. “With a little research, you can find a flooring product that will fulfill your specific needs.”

If you have hardwood floors in your home, you probably don’t look forward to cleaning them with soap and water several times a week, so if you want a simpler way to maintain your floors, consider the benefits of using a neutral base cleaner. The primary difference between neutral cleaners and non-neutral cleaners is their alkaline content. A neutral cleaner should have a pH balance of 7, which means its neutral base isn’t acidic or alkaline but still contains enough properties to provide a thorough cleaning. This is an important distinction, as many cleaning products contain a higher alkaline content that makes them more abrasive and acidic than neutral cleaners.

You can find neutral base cleaners at most local hardware or cleaning supply stores, but if you’re unable to find one or don’t have time to look, the next best solution is to dilute an all-purpose cleaner with warm water, which will reduce its abrasive, acidic qualities. Don’t mistake this method as a permanent replacement for the use of a neutral base cleaner—it’ll suffice as a one-time solution, but it shouldn’t be used on a regular basis.

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Frequently Asked Questions

Q: What kind of flooring do you recommend for my home?

A: It depends on a variety of factors, including your specific needs and budget, the level of wear you expect, whether you have children or pets, and what type of foundation you have. Once we determine the answers to those questions, we can recommend types and brands of flooring that will best fit your situation.

Q: How long will the flooring process take from beginning to end?

A: It depends on three factors: the size of the floor, the availability of the product and our installation backlog. In most cases, we can complete an installation within two weeks of signing the contract.

Q: Do you have a large inventory of flooring in stock?

A: Yes, we have all the most commonly selected flooring products in stock.

Q: Do you provide free estimates?

A: Yes. During our initial jobsite consultation, we’ll take measurements and determine the amount of work that will be required. After that, we’ll give you a firm estimate with no hidden costs.

Q: Do you only provide service for the East Bay?

A: Most of our customers are from Contra Costa and Alameda Counties, but we’ll install flooring anywhere throughout the Greater Bay Area.

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SELECTED PHOTOS FROM Fine Floorz

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Mitchell Barocio

Expert CONTRIBUTOR PROFILE
  • Mitchell Barocio is a veteran flooring professional and owner of Fine Floorz, a Diamond Certified company since 2013. He can be reached at (925) 435-1788 or by email.

Mitchell Barocio: Flooring Progression

By James Florence, Diamond Certified Resource Reporter

WALNUT CREEK — During the course of his flooring career, Mitchell Barocio progressed from one end of the industry to another, providing quality service every step of the way. “I started out doing water damage restoration on solid hardwood floors, and from there I moved into carpet cleaning,” he explains. “Over time, I became really familiar with the construction of carpeting and started giving my customers advice on purchasing carpet products. Eventually, that led me to start selling and installing carpet, along with hardwood and tile flooring. Ten years ago, I started Fine Floorz and things have continued to progress from there.”

Today, as owner of Fine Floorz, Mitchell says his favorite part of his job is passing his industry knowledge to his customers. “I really like to educate my customers and give them a better understanding of the products they’re purchasing. That’s something I’ve been doing since I was cleaning carpets, and it’s still what I enjoy most today.”

A resident of Walnut Creek (where he lives with his wife, Laura), Mitchell says he appreciates the central proximity of his Contra Costa County locale. “I love the convenient access we have to all the different cities of the Bay Area. I also like the melting pot of cultures we have. There’s so much this area has to offer—anything you want, you can find it here.”

Outside of work, Mitchell spends his free time engaged in a variety of pastimes, from church activities to watching sports. “I’m very involved in my church, whether with charity work to help those in need or playing percussion in the worship band,” he affirms. “I also enjoy watching football, boxing and pretty much any other sport.” Additionally, Mitchell likes trying new restaurants around the Bay Area and hanging out with family, including his two grown sons, Silvano and Estevan.

When asked the first thing he’d do if he were to retire tomorrow, Mitchell says he’d head south for some quality time with family. “I would probably move down to San Clemente and live on the coast. I have family there, so it would give me a chance to spend some time with my brothers, whom I don’t get to see very often.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The Oakland Raiders.

Q: What’s your favorite local restaurant?
A: Sliver Pizzeria in Berkeley.

Q: What do you like on your pizza?
A: My current favorite has caramelized onions, spinach, fresh asiago, parmesan, mozzarella, bleu cheese, garlic, olive oil, parsley and oregano.

Q: What’s your favorite thing to do on a rainy day?
A: Stay in and watch sports or play music.

Q: If you could immediately master any musical instrument, what would you choose?
A: The piano.

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Expert articles
  • Understanding Solid and Engineered Hardwood Floors

    WALNUT CREEK — When it comes to adding warmth and beauty to a home’s interior, nothing compares to the look of a genuine hardwood floor. Today’s homeowners have the option of choosing either solid or engineered hardwood floors. While both are made from 100 percent real wood, there are some fundamental differences in the way each is constructed, and understanding these will help you select a product that’s right for your home.

    A solid hardwood floor is just what its name implies: it’s constructed with one solid, 3/4-inch piece of wood. Because of its thickness, a solid hardwood floor can be sanded and refinished for as long as it’s in the home. However, as a natural product, solid hardwood is susceptible to warping in moist conditions and requires ongoing care to maintain proper performance.

    Engineered hardwood floors, on the other hand, are constructed with a core of plywood and a species of authentic wood that adheres to the top. Because of their plywood construction, engineered floors tend to be much more stable, with less expansion/contraction and chance for cupping. As a result, engineered floors can be installed in almost any kind of environment with a variety of techniques, including being glued to a concrete slab (something you can’t do with solid hardwood).

    Regardless of whether you choose to install a solid or engineered product, a new hardwood floor will go a long way toward giving your home an updated look and feel.

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  • The Impact of Carpet Padding

    WALNUT CREEK — When shopping for a new carpet, one aspect that many homeowners overlook is the padding underneath. While it may not be visible to the eye, carpet padding nonetheless has a dramatic impact on the level of comfort a carpet provides. What’s more, carpet padding is a lot more economical to upgrade than the carpet itself, which makes it a smart thing to invest in when installing new carpeting.

    Typically, carpet products come in a few different grades or thicknesses, each of which adds another $1 to $3 onto the price per square foot. In comparison, since carpet padding is much less expensive than carpet, investing in the highest grade may only add $.70 per square foot to the final price. So, if you want to maximize your budget and achieve a really comfortable outcome for your new carpet, talk to your sales associate about the different padding choices that are available.

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Expert video tip
  • Video: Two Types of Hardwood Flooring

    Complete Video Transcription:

    WALNUT CREEK — Host, Sarah Rutan: If you’re in the market for a new hardwood floor, you’ll need to know about the differences between natural and engineered products. To learn more, we’re in Walnut Creek with John Kruetz of Fine Floorz, speaking on behalf of Diamond Certified Expert Contributor Mitchell Barocio.

    John Kruetz: If you’re looking to add warmth and beauty to your home, nothing compares to the look of genuine hardwood floors. Both solid hardwood floors, and engineered hardwood floors are made from 100% real wood. However, there are some differences in their construction, and understanding these differences will go a long way in helping you select the product that’s right for you. Solid hardwood floors are just that; they’re constructed out of one solid piece of hard wood that’s three quarters of an inch thick. Because of this thickness, solid floors can be sanded and refinished for however long the wood is in your home.

    Engineered floors tend to behave a little differently. They’re constructed with a core of plywood and then the species of wood that you select adheres to the top. Because of their plywood construction, they tend to be much more stable. There’s less expansion in contraction, and less cupping involved. As a result, engineered floors can be glued down on top of concrete slabs. Either choice you make will give your home an updated look and feel.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
  • Video: Two Types of Hardwood Flooring

    Complete Video Transcription:

    WALNUT CREEK — Host, Sarah Rutan: If you’re in the market for a new hardwood floor, you’ll need to know about the differences between natural and engineered products. To learn more, we’re in Walnut Creek with John Kruetz of Fine Floorz, speaking on behalf of Diamond Certified Expert Contributor Mitchell Barocio.

    John Kruetz: If you’re looking to add warmth and beauty to your home, nothing compares to the look of genuine hardwood floors. Both solid hardwood floors, and engineered hardwood floors are made from 100% real wood. However, there are some differences in their construction, and understanding these differences will go a long way in helping you select the product that’s right for you. Solid hardwood floors are just that; they’re constructed out of one solid piece of hard wood that’s three quarters of an inch thick. Because of this thickness, solid floors can be sanded and refinished for however long the wood is in your home.

    Engineered floors tend to behave a little differently. They’re constructed with a core of plywood and then the species of wood that you select adheres to the top. Because of their plywood construction, they tend to be much more stable. There’s less expansion in contraction, and less cupping involved. As a result, engineered floors can be glued down on top of concrete slabs. Either choice you make will give your home an updated look and feel.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
  • Video: Two Types of Hardwood Flooring

    Complete Video Transcription:

    WALNUT CREEK — Host, Sarah Rutan: If you’re in the market for a new hardwood floor, you’ll need to know about the differences between natural and engineered products. To learn more, we’re in Walnut Creek with John Kruetz of Fine Floorz, speaking on behalf of Diamond Certified Expert Contributor Mitchell Barocio.

    John Kruetz: If you’re looking to add warmth and beauty to your home, nothing compares to the look of genuine hardwood floors. Both solid hardwood floors, and engineered hardwood floors are made from 100% real wood. However, there are some differences in their construction, and understanding these differences will go a long way in helping you select the product that’s right for you. Solid hardwood floors are just that; they’re constructed out of one solid piece of hard wood that’s three quarters of an inch thick. Because of this thickness, solid floors can be sanded and refinished for however long the wood is in your home.

    Engineered floors tend to behave a little differently. They’re constructed with a core of plywood and then the species of wood that you select adheres to the top. Because of their plywood construction, they tend to be much more stable. There’s less expansion in contraction, and less cupping involved. As a result, engineered floors can be glued down on top of concrete slabs. Either choice you make will give your home an updated look and feel.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
Diamond Certified RATINGS ON Fine Floorz
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 193 VERIFIED CUSTOMERS i
Fine Floorz : Average 8.8 out of 10 based on 193 unique customer surveys of customer satisfaction.

P.P.

VERIFIED Fine Floorz CUSTOMER

1 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

They arrived at the time they promised, they were friendly, and they did a nice job with everything.

They were easy to do business with.

Richard M.

VERIFIED Fine Floorz CUSTOMER

2 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

Their workmanship is good, and they got it all done within a timely basis.

I liked the overall experience, and the quality of their work is outstanding.

Becky X.

VERIFIED Fine Floorz CUSTOMER

3 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were wonderful. They seemed to care a lot about the quality of their work. The owner came by to make sure the installer did a good job. They were knowledgeable. I loved working with them. They're great people to deal with.

Their personal service was the best. They were great.

Diane A.

VERIFIED Fine Floorz CUSTOMER

4 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. I would just make sure that they think about all of the questions they need to answer, just think it through so that you have all your questions answered.

He was a nice guy, and when we wanted to get another coating on the floors, he came back and did it.

Debra A.

VERIFIED Fine Floorz CUSTOMER

5 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very fair, and they do a great job. They did an expensive house that I had, and the owner was so impressed. Mitchell, the owner, is very personable. He will do things until they are right. He has done a lot of jobs for me.

I would give them a "12". I liked their pricing, and he was good about having my clients come down to pick things out. They have always been there when they said they would be. The new showroom is quite impressive. Mitch is just really good at what he does, and he knows how to match the employees to the right people, as one guy may fit better to a certain job.

Jeffrey G.

VERIFIED Fine Floorz CUSTOMER

6 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd tell them that I thought they were very fair, they gave me a good price on things, and they were helpful.

I didn't feel like they were pushy or pushing any particular product. They helped me find options to what I was looking for, and they did a great job.

Christine H.

VERIFIED Fine Floorz CUSTOMER

7 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very good at customer service, and their pricing is very fair.

The owner is very involved, so you feel like you are being well taken care of, because he knows about your project.

Amy K.

VERIFIED Fine Floorz CUSTOMER

8 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

My consultant was amazing. She had great design ideas, and she helped me make great choices for my home.

My consultant, Susie Parks, really helped me out.

Belza L.

VERIFIED Fine Floorz CUSTOMER

9 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very reliable, quick, and clean

They seemed very professional, the work was done on time, and it was what they promised me. I liked that they cleaned up after they left. It's like they came and left, and I didn't even know they were here.

Niki L.

VERIFIED Fine Floorz CUSTOMER

10 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

Call them, get a quote, and work with Mitchell.

Mitchell was very helpful in walking me through the project and telling me about the products. He gave me a fair price. He followed through with a little finishing work at the end.

Jarell M.

VERIFIED Fine Floorz CUSTOMER

11 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

Great company, great people, and great products

Really, just the people, and they did a good job. They were able to help me out.

Kelly M.

VERIFIED Fine Floorz CUSTOMER

12 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. The only thing I had an issue with was that the guy who was installing things did not move the furniture back. We had a small issue with that, but other than that, everything was great.

I like that they are a local company and not a big box store. It was nice to buy locally.

Carole M.

VERIFIED Fine Floorz CUSTOMER

13 of 193

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a fine job.

They came out, they did what they were supposed to do, and they were efficient.

George B.

VERIFIED Fine Floorz CUSTOMER

14 of 193

Quality 9
9 10
Loyalty Yes
CRITIQUE

They are on time, they executed the job, and they give you the information that you need to select the right product.

They came when they were supposed to come, and they were reliable in terms of giving the estimatr and executing the job.

Maria C.

VERIFIED Fine Floorz CUSTOMER

15 of 193

Quality 9
9 10
Loyalty Yes
CRITIQUE

Very thorough, and they do a great job.

Very personal, and they came out to the house. They also helped me pick the right floor for my house.

Atilla G.

VERIFIED Fine Floorz CUSTOMER

16 of 193

Quality 9
9 10
Loyalty No
CRITIQUE

I have no idea.

They came out, and they did a good job. They came out when they said they would.

Don H.

VERIFIED Fine Floorz CUSTOMER

17 of 193

Quality 9
9 10
Loyalty Yes
CRITIQUE

It is a great organization to work with.

Their professionalism, design, and insight to what works

Thuy W.

VERIFIED Fine Floorz CUSTOMER

18 of 193

Quality 9
9 10
Loyalty Yes
CRITIQUE

They did good work, and they were very timely.

The customer service is very good.

Tom D.

VERIFIED Fine Floorz CUSTOMER

19 of 193

Quality 8
8 10
Loyalty Yes
CRITIQUE

They were very tidy, on time, and they cleaned up after their work. They actually went above and beyond and did some work on the trim.

They delivered a quality product and did a good job installing it.

Tiffany F.

VERIFIED Fine Floorz CUSTOMER

20 of 193

Quality 8
8 10
Loyalty No
CRITIQUE

As a retail customer, this is where I send people.

The people who work there were easy to work with, they were professional, and they did what they said they were going to do. They were very pleasant.

Read All 193 Survey Responses at Ratings View