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Dan Yorke is a 28-year veteran of the hardwood flooring industry and owner of Danville Hardwood Company Incorporated, a Diamond Certified company. He can be reached at (925) 838-1311 or by email.

Dan Yorke

diamond certified contributor profile and expert article

Dan Yorke: A Hardwood Life

By James Florence, Diamond Certified Resource Reporter

DANVILLE — When Dan Yorke decided to expand his carpeting business to include hardwood flooring, he saw it as a lucrative opportunity to benefit from a growing trend. What he didn’t realize, however, is just how challenging the endeavor would prove to be. “I found out that working with hardwood is a lot more complicated than cleaning and installing carpet, which is what I originally planned to focus on when I opened my business,” he recounts. “It proved to be a pretty sharp learning curve, and it took us a few years to get a handle on it.”

Despite the rough initiation, Dan’s business gradually grew to excel at hardwood installation—so much so that he eventually sold the company’s carpeting division. Today, Dan says he’s proud that Danville Hardwood Company Incorporated continues to be one of the East Bay’s most trusted hardwood flooring contractors. “We really shine next to our competitors because many of them simply don’t know what they’re doing. With high-end homes in particular, people want to feel comfortable with a company’s level of knowledge and experience, which is why many local homeowners choose us.”

A longtime resident of Danville, Dan says he appreciates the close-knit character of his local community. “My wife, Laura, and I have many roots in Danville. We raised our three sons here, and I’ve personally served as president of the Danville Area Chamber of Commerce. After many years in business, our company has a lot of appreciation for the support our community continues to give us.”

Outside of work, Dan engages in a variety of hobbies, including salmon fishing and crabbing, gardening, and taking on home improvement projects. When he’s not in a boat or at home, he can often be found enjoying a meal at his favorite local restaurant, Pete’s Brass Rail. In addition to his everyday hobbies and pastimes, Dan likes taking trips to visit his three grown sons, Teddy, Ben and Sam.

When asked the first thing he’d do if he could retire tomorrow, Dan says he’d spend more time both at home and abroad. “I work an awful lot, so my wife and I don’t get out as much as we’d like. Even when I do travel, it’s usually for business. So, if I retired tomorrow, I’d spend more time pursuing some of the activities I enjoy, as well as see some more of the world.”

Ask Me Anything!

Q: What’s your favorite season and why?
A: Summer, because I love the heat.

Q: What’s your favorite kind of tree?
A: Hickory. It’s nice to look at, and the wood is very durable and versatile.

Q: What animal best characterizes you?
A: A Golden Retriever, because I’m loyal, loving and friendly.

Q: Would you rather live in the city or the country?
A: The country.

Q: What do you read most: fiction or non-fiction books?
A: Non-fiction books.

Read more

Considerations for Choosing a Wood Flooring Product


DANVILLE — When choosing a new wood flooring product for your home, you’ll need to consider several factors to make the right decision. A good starting place is to consider the size and character of your household, as this will inform the… Read more

Choosing the Right Hardwood Floor Cleaning Product


DANVILLE — A hardwood floor is a big investment, and the best way to protect that investment is by employing proper care and maintenance. However, just any maintenance won’t do—it needs to be appropriate for the type of floor and, more importantly,… Read more

A Simple Way to Maintain Your Hardwood Floors


DANVILLE — While most homeowners understand the importance of refinishing their hardwood floors, some don’t realize that if they have their floors refinished too often, they’re actually doing more harm than good. By combining routine cleaning and periodic professional service,… Read more

Expert Video Tip

Video: Choosing a Hardwood Floor Cleaning Product

Complete Video Transcription:

DANVILLE — Host, Sarah Rutan: Prior to cleaning your hardwood floors, it’s important to make sure you’re using the right product. To learn more, we’re in Danville with… Read more

Bryan Keding is manager of Floor Coverings International, a Diamond Certified company. He can be reached at (925) 679-5935 or by email.

Bryan Keding

diamond certified contributor profile and expert article

Bryan Keding: A Flooring Focus

By James Florence, Diamond Certified Resource Reporter

CONCORD — Bryan Keding entered the home improvement field as a young man, but it wasn’t until he joined forces with his brothers that his career really took off. “I started as a house painter,” he recounts. “My two brothers, Kreg and Reggie, also worked in the home improvement industry, and we eventually decided to go into business together. In 2007, we started a home remodeling company and later narrowed our focus to flooring installation. After some time, we realized we could provide better service if we had more control of the material side, so we added a franchise that would allow us to sell flooring as well as install it. Today, as the Concord franchise of Floor Coverings International, we’re basically a one-stop shop for all flooring needs.”

As manager of Floor Coverings International, Bryan says his favorite part of his job is bringing his customers joy. “I love seeing the smiles on our customers’ faces when they see their new floors. That’s a huge part of why I do what I do.”

A resident of the North Bay Area (where he lives with his wife, Lilianna, and their two children), Bryan spends his time outside of work on a variety of pastimes. “I enjoy snowboarding and amateur car racing,” he details. “I have a Subaru STI that I take to Sonoma Raceway—it’s a lot of fun to drive it on the track.” Besides his personal hobbies, Bryan enjoys spending time with his family doing activities such as hiking and attending local fairs and festivals.

In regard to a professional philosophy, Bryan espouses the importance of being true to your word. “Honesty and integrity are huge factors for me,” he explains. “I take care of our customers above all and make sure we provide them with exactly what we promise.”

When asked the first thing he’d do if he were to retire tomorrow, Bryan says he’d do some traveling. “I’d probably start by taking a trip to New Zealand or maybe travel through Europe. My wife speaks a few different European languages, so that would be really helpful.”

Ask Me Anything!

Q: What’s your favorite local restaurant?

A: Il Davide in San Rafael.

Q: Music or talk radio?

A: Probably talk radio, but I also enjoy music and sometimes my ears need a rest from all the talking.

Q: What’s your favorite sports team?

A: The San Francisco 49ers.

Q: What were you most known for in high school?

A: Mostly sports—I played basketball and football and ran track. However, I was also known for being good at math. I’ve always enjoyed geometry and it’s neat that I’m still using those skills in my career today.

Q: What’s your favorite snack?

A: Spicy chips. Paqui has a flavor called Haunted Ghost Pepper that I really like.

Read more

The Impact of a Quality Floor Finish


CONCORD — When choosing a hard surface flooring product, a lot of homeowners focus on the thickness of the material. However, a more important attribute to look for in this type of flooring is the quality of the finish. When… Read more

How to Spot-Clean Your Carpet


When it comes to spot-cleaning a carpet stain, correct procedure is crucial for ensuring a successful result. Follow these steps: Use an appropriate product. There are many carpet cleaning products on the market, but not all are of equivalent quality.… Read more

Hardwood Flooring: Site-Finished vs. Prefinished


CONCORD — When planning to install new hardwood flooring, you’ll need to decide whether to go with a product that’s sanded and finished on site or one that’s prefinished at the factory. Before making this choice, it’s worthwhile to learn about… Read more

Expert Video Tip

Video: How to Spot-Clean Your Carpet

Complete Video Transcription:

CONCORD — Host, Sarah Rutan: When something spills on your carpet, you’ll need to know the correct procedure for cleaning it and preventing a stain. Today we’re… Read more