If you're planning to sell your home, you'll need to understand the importance of first impressions. Today we're in Cupertino with Diamond Certified expert contributor Dave Keith of the Dave Keith Real Estate Team to learn more. When it comes to marketing and selling your home, the old saying "you never get a second chance at a first impression" is true. When it comes to selling your home, the photos featured first and prominently on the MLS are critical. Sometimes less is more. By selecting only the most enticing, clutter-free photos, you ensure that your home is at the top of the list for prospective buyers. This will be the first step in getting the highest number of qualified buyers through your front door. To learn more from local top-rated companies, visit our Diamond Certified expert reports at experts.diamondcertified.org.