First Impressions in Real Estate

CUPERTINO — One of the most crucial aspects of marketing a home is creating a good first impression. While part of this involves things like staging and curb appeal, in today’s Internet-driven market, a more important aspect to address is your home’s digital presentation. Most buyers will see your home online before they see it in person, so the key to making a good impression is having great photos for your online listing.

When choosing photos to display online, keep in mind that less is more. While you may feel compelled to give buyers a comprehensive view of your home, a better strategy is to give them a taste that will entice them to visit your property in person for a firsthand look. By posting a modest selection of your most attractive photos, you can be sure your home will be at the top of the list for prospective buyers.