Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.


Bill Faulconer is a 39-year veteran of the automotive industry and president of Renson Automotive, Inc., a Diamond Certified company since 2002. He can be reached at (408) 840-3977 or by email.

Bill Faulconer

diamond certified contributor profile and expert article

Bill Faulconer: A Foundation of Integrity

By James Florence, Diamond Certified Resource Reporter

CAMPBELL – According to Bill Faulconer, his lengthy career in the automotive repair industry reflects a twofold passion. “My initial experience with auto repair was working on a Mustang with my father in our driveway, during which I discovered a fondness for working with my hands,” he remembers. “Later, when I became professionally involved with the industry, I developed a love for customer service. To this day, I’m not sure what I enjoy more: working on cars or helping people.”

After 30 years with Renson Automotive, Inc., Bill says he appreciates the long-term relationships he’s developed with his customers. “In addition to working on their vehicles, I enjoy getting to know my customers on a deeper level. There are some whose cars I’ve been servicing since I started here in 1985, and I’m even servicing some of their children’s cars, which is a really neat thing.”

Originally born in Roseville, Bill eventually settled in the Bay Area, where he says he has a great appreciation for the local versatility. “We have everything here. From the weather to the people to the natural beauty, there’s nothing that California doesn’t offer, and the Bay Area exhibits the heart of that.”

Outside of work, Bill spends a substantial portion of his time with family. “My wife and I have two grown children and four grandchildren—this June, we’re expecting our fifth,” he says. “We’re fortunate to have them all living in close proximity, which enables us to be a big part of their lives.” Bill also enjoys traveling and has recently picked up photography as a hobby. “My daughter is a professional photographer, so I try to keep up with her.”

In addition to family and hobbies, Bill makes it a point to stay actively involved in his local community. “I enjoy volunteering at local outreach centers,” he says, “and I also meet weekly with a group of people who are focused on helping the less fortunate.”

In both his professional and personal life, Bill emphasizes the importance of integrity. “There are a lot of auto shops that know how to repair cars, but what distinguishes mine is the fact that my integrity has never come into question,” he says. “Integrity is everything—it’s what my whole reputation and life is based upon.”

When asked what his future retirement might look like, Bill says he’d spend more time with his children, both at home and abroad. “My wife and I sponsor a couple of kids in Uganda, so in addition to spending more time with my grandchildren here, we’d love to have the opportunity to meet them.”

Ask Me Anything!

Q: Are you a dog person or a cat person?
A: Definitely a dog person—we have two golden retrievers.

Q: What’s your favorite thing to do on a rainy day?
A: Sit in front of a real wood-burning fire.

Q: Do you have any nicknames?
A: When I was a child, my nickname was Bill-Bill. Since my dad and I share the same name, Mom got tired of calling one Bill and having us both answer.

Q: What’s your favorite holiday?
A: Easter, because of my faith.

Q: If you could time-travel, would you go to the past or the future?
A: The past. There were a lot of quality people who came before us, and I think we could gain a lot of insight from them.

Read more

Do-It-Yourself Vehicle Maintenance


CAMPBELL — Many aspects of auto maintenance are best left to a professional, but there are some things you can easily do yourself. Here are two do-it-yourself measures you can take to improve your driving experience: Tire pressure maintenance While regulating… Read more

Expert Video Tip

Video: At-Home Auto Care

Complete Video Transcription:

CAMPBELL — Host, Sarah Rutan: Two important parts of caring for your vehicle include tire pressure and air filters. Today, we're in Campbell with Diamond Certified Expert… Read more