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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE San Francisco County – Termite Control CATEGORY

John Williams is president of Hi Tech Termite Control of the Bay Area, Inc., a Diamond Certified company since 2008. He can be reached at (888) 322-8889 or by email.

John Williams

diamond certified contributor profile and expert article

John Williams: Termite Tech

By James Florence, Senior Writer

HAYWARD — When asked how he got into termite control, John Williams says it was an offshoot from his background in property maintenance and renovation. “My father owned a lot of rental properties when I was growing up, and I used to help him repair and renovate them. During the course of my work, I saw a lot of termite damage and gained some experience dealing with it, so when it came time for me to choose a career path, termite control seemed like a good choice. About five years into my career, I joined Hi-Tech Termite and worked for them in Orange County before transferring to the Bay Area to manage their Fremont office. In 2002, the CEO decided to slow down the operation, so he sold me the Bay Area branch and I’ve been running it ever since.”
Today, as owner of Hi Tech Termite of the Bay Area, Inc., John says he enjoys just about every aspect of his job. “I like fielding customer calls, scheduling inspections…basically the entire process from start to finish. It’s very rewarding to serve our local clientele and leave their homes termite-free.”
A resident of San Leandro, John says relocating to the North Bay from Southern California has been a positive experience overall. “I like the diversity of the Bay Area. Also, the customers are a little more educated and have a better understanding of termites and the methods used to deal with them. Of course, there are also a lot of termites up here, which is unfortunate, but that’s why we’re here.”
Outside of work, John enjoys hobbies like cooking and reading, as well as outdoor activities like fishing and camping. He also likes volunteering his time to working with under-privileged youth. “I’m a board member of an inner-city charter school in Southern California,” he explains. “I also mentor young men whose fathers aren’t around and try to be a positive role model for them.” Additionally, John likes to keep up with his son, Micah, who is currently attending college to be an architect.
In regard to a professional philosophy, John espouses the importance of customer courtesy. “I treat every customer’s home like it was my grandmother’s home,” he says. “After all, you’re going to wipe your feet before you go into your grandmother’s house and treat it with respect and pristine care. That’s a philosophy I pass on to my entire staff to ensure our customers always feel taken care of and treated with the utmost courtesy.”
When asked the first thing he’d do if he were to retire tomorrow, John says he’d devote more time to the other ventures he’s involved with. “I still have a lot of ties to Southern California—besides being a board member of a charter school, I’m part-owner of a restaurant down there, so I would probably be more active with those things. Of course, before that, I’d take a few days to sleep in and recuperate.”
Ask Me Anything!
Q: What’s your favorite sports team?
A: The Los Angeles Dodgers.

Q: Do you have a favorite TV show?
A: I like home renovation shows like “Flip This House” and “Fixer Upper.”

Q: What’s your favorite season?
A: Winter—the termites are less active so I get a little more time to spend with family and friends.

Q: Do you collect anything?
A: I don’t know if you’d call it a collection, but I’m into old-school cars and I have a cherry 1967 Chevrolet Caprice.

Q: Who’s your favorite movie villain?
A: Darth Vader.

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The Key to Effective Termite Control

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HAYWARD — There are several ways to treat a termite infestation, but the best option is to prevent it from happening in the first place. You can do this by having a reputable termite company perform regular inspections of your… Read more

Expert Video Tip

Video: Preventative Termite Inspections

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Complete Video Transcription:

HAYWARD — Host, Sarah Rutan: When it comes to termite control, there’s no better defense than preventative inspections. To learn more, we’re in Hayward with Jim Mortenson… Read more

Richard Estrada is 19-year veteran of the pest control industry and owner of ATCO Pest Control, a Diamond Certified company since 2009. He can be reached at (415) 669-4994 or by email.

Richard Estrada

diamond certified contributor profile and expert article

Richard Estrada: Getting the Bugs Out

By James Florence, Diamond Certified Resource Reporter

NOVATO – When Richard Estrada first started working in the pest control industry, he was at a crossroads: burned out, overtired and looking for change. “I was delivering produce for a company based in San Francisco, which meant a lot of very early mornings,” he recalls. “I had just become a father a couple years earlier, and I found I wasn’t able to spend as much time with my son as I wanted because I was always trying to catch up on sleep.”

Richard knew he wanted to transition to a job with regular daytime hours, but he wasn’t sure where to start looking, so when he got an invitation from a friend to try his hand in a totally new industry, he didn’t hesitate to accept. “A good friend of mine owned a pest control company, and he invited me to work with him for a day to see if it was something I’d like to do,” he explains. “As it turned out, I found it very interesting and decided to keep working for him. Sixteen years later, I’m president of ATCO Pest Control.”

Born in East Los Angeles and raised in Iowa, Richard moved to the Bay Area in 1989, where he still lives with his wife, Stella, and their two sons, Nathan and Marcus. After nearly 25 years, he says he still appreciates the natural beauty of the indigenous landscape. “We have the bay, the mountains and so much more. I couldn’t imagine living anywhere else at this point.” Richard and his family like to take advantage of all the area has to offer, engaging in a variety of outdoor activities such as biking, hiking and skiing. One pastime that Richard especially enjoys is golfing with his sons. “My boys and I go golfing quite often. It’s a great way for us to enjoy the beauty of creation and spend some time together.”

In his professional career, Richard says a crucial ingredient for success has been his personal associations. “When I went into business for myself, I knew it would be important to surround myself with people who were smarter than me when it came to business matters. Today, whether it’s industry colleagues or company employees, I continue to partner with people whom I can collaborate with and learn from.”

When asked the first thing he’d do if he could retire tomorrow, Richard says it wouldn’t be a likely scenario. “Quite honestly, I can’t see myself retiring. I enjoy what I do and love working alongside my team members. I might travel and play golf a little more often, but I could never see myself fully retired.”

Ask Me Anything!

Q: What were you most known for in high school?
A: My smile.

Q: Which super power would you choose, flight or invisibility?
A: Invisibility.

Q: If you were an insect, what would you be?
A: I think I would be an ant—they’re hard workers and they don’t need to be told what to do.

Q: Do you have any memorable job stories?
A: One time, I got a call about an ant problem at a client’s house. As we were in the kitchen looking at the infestation, the client brought my attention to an ant farm that was sitting on the countertop. We both had to laugh at the irony.

Q: What’s one movie that people would be surprised you’ve never seen?
A: “Arachnophobia.”

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How to Deal With Ants in Your Home

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PETALUMA — Ant infestations are a common problem in homes, especially during winter and summer. Many homeowners assume that using an over-the-counter insecticide is the best way to treat for ants. In reality, insecticides aren’t particularly effective against ants—they just… Read more

Avoiding Pest Problems Caused by Subterranean Moisture

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PETALUMA — Moist conditions (such as standing water) beneath the home are a common issue. What’s more, since homeowners rarely look beneath their homes, it’s an issue that often goes unnoticed. Unfortunately, whether or not you notice it, an untreated… Read more

How to Prevent and Remove Rodents

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NOVATO — When it comes to keeping your home free of pests, rodents are a primary concern. Here are a few tips on how to both prevent rodents from entering your home and remove them after the fact. Prevention The most… Read more

Expert Video Tip

Video: Preventing Moisture-Related Pest Issues

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Complete Video Transcription:

PETALUMA — Host, Sarah Rutan: Few homeowners realize that moist conditions beneath the home can lead to pest issues. Today we’re in Petaluma with Diamond Certified Expert… Read more

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