Miro Bokaric: Driven to Succeed
By James Florence, Diamond Certified Resource Reporter
SAN FRANCISCO — Miro Bokaric has always possessed a drive to succeed, but it wasn’t until he immigrated to the United States that he achieved his career objective. “I’m originally from Bosnia,” he explains. “My whole life, I’ve never stopped working. I got my first job as a kid digging trenches for a contractor. When I got older, I attended electrical school and became a qualified electrician.” However, just as Miro was getting started in his new career, war broke out in Bosnia. “When the war started, my wife and I decided to leave and relocate to the United States,” he recounts. “Right away, I got a job working for an electrical contractor. As it turned out, I worked for him for the next 18 years and eventually assumed ownership of his business.”
Today, as owner of BV Electric Inc. (named for the company’s original owner, Boris Vidas), Miro says his favorite part of his job is helping people. “The most rewarding work I do is answering emergency calls. It feels good to restore power to a home or business when they really need it.”
A resident of San Francisco, Miro spends his small amount of free time relaxing and enjoying the company of his family and community. “I work six days a week, so there’s not too much time for relaxing,” he says. “On Sundays, I usually attend church and then spend the rest of the day with my wife, Boba, and our son, Stefan.”
In regard to a professional philosophy, Miro espouses the importance of building trust with clients. “I’ve learned that you can’t just tell customers what they need to do—you have to listen to them,” he says. “My approach is to listen to what each customer has to say, give them my honest opinion and offer my help with whatever they decide to do. In this way, my goal is to build trust with the customer so they feel confident having me perform their electrical work.”
When asked what he would do if he were to retire tomorrow, Miro says he’d pursue a career in law enforcement. “My dad was a police officer and that’s what I grew up wanting to be. Eventually, I decided that electrical work would be a better career choice, but I never lost my admiration for police officers. It’s just a passion of mine that I never had a chance to realize.”
Ask Me Anything!
Q: Are you an early bird or a night owl?
A: I’m both—I don’t sleep that much.
Q: If you could time travel, would you go to the past or the future?
A: The future. I love sci-fi movies like “Back to the Future” and “Star Wars,” and I’ve always wanted to fly a spaceship or a flying car.
Q: What’s your favorite snack?
Q: What’s your favorite thing to do on a rainy day?
A: Cuddle with my wife and watch a good movie.
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