Richard Landen: A Life of Learning

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — After growing weary of the rigors of upper management, Richard Landen decided to reroute his professional path. Nearly three decades later, he has no regrets about his choice. “I used to be a manager at Circuit City, back when that store was still in business,” he recounts. “They kept moving me from one store to another, and I finally got tired of it, so I decided to get out of management and go into a different department. I ended up transferring to the appliance sales department—that was in 1991, and I’ve been selling appliances ever since. I’ve been working at Asien’s Appliance since 2003.”

When asked about his favorite part of his job, Richard says it’s helping customers. “I have a lot of fun helping customers find what they’re looking for and working with them to complete their kitchens. Typically, they come in with rough ideas of what they want, and I basically get to fine-tune those ideas and help them find products that will meet their needs.”

A resident of Windsor (where he lives with his wife, Julie), Richard spends his time outside of work on a variety of active pastimes. “Julie and I enjoy getting out and having a good time, whether it’s going to a San Francisco Giants game or going kayaking at Lake Sonoma,” he details. “We also like working on home projects together and spending time with our three grown children.”

In regard to a personal philosophy, Richard says he’s a big proponent of lifelong learning. “I learn something new every day. I’ve always told my kids, ‘Every morning when I get up, I know I’m going to learn something new that day.’ I don’t know everything, nor do I want to know everything, but I enjoy the fact that I get to keep learning and growing all the time.”

Ask Me Anything!

Q: What’s your favorite local restaurant?

A: Royal China in Santa Rosa.

Q: Music or talk radio?

A: Music.

Q: What kinds of music do you like?

A: Everything but country and heavy metal.

Q: What were you most known for in high school?

A: I was kind of a jokester.

Q: What’s your favorite holiday?

A: Christmas.

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