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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Marin County – Insulation CATEGORY

Greg Sutliff is home services division manager at Alcal Specialty Contracting, Inc., a Diamond Certified company. He can be reached at (877) 312-3532 or by email.

Greg Sutliff

diamond certified contributor profile and expert article

Greg Sutliff: A Light in the Attic

By James Florence, Diamond Certified Resource Reporter

SACRAMENTO — While he enjoys both the hands-on and operational aspects of the construction trade, Greg Sutliff says what he loves most about his job at Alcal Specialty Contracting, Inc. is his ability to make a positive impact on the environment. “I tell people I’m saving the world one attic at a time. A big part of what we do is helping people reduce their energy usage by implementing energy-efficient methods and products. I find satisfaction in simply knowing that a homeowner who previously used 20 kilowatts of energy will only use 15 after we’ve completed our work.”

Long before he was saving the world, Greg got started in the industry by sweeping up jobsites after class in middle school. “As a seventh grader making $3 an hour, I was pretty happy,” he laughs. “Over time, I worked my way up to cutting wood and hammering nails, and I eventually became a skilled laborer.” Following college, Greg went to work for a window company, where he gained a working knowledge of the administrative side of the business. Later, after earning his MBA in Finance and Marketing Communication, he sought employment that would incorporate his industry experience and formal education—an opportunity he eventually found with Alcal Specialty Contracting, where he currently serves as Home Services Division Manager.

Greg was born in San Francisco and raised in Corte Madera, but today, he lives in Sacramento with his wife, Liz, and their two children, Emerson and Ellie. As a lifelong Bay Area resident, he says he values the progressive mindset that characterizes the region. “There’s a great appreciation for quality of life and social equality here, and yet there’s also a strong work ethic that rewards those who are diligent and have good ideas. In terms of ideology, it’s the best of both worlds.”

Outside of work, Greg prefers to spend the bulk of his free time outdoors. “My family and I love going hiking and camping at places like Lake Tahoe,” he says. “I also go backpacking with friends a couple times a year through areas like Sequoia and Kings Canyon National Park. Almost all of California’s 14,000-foot mountains are located in that area, which makes for some pretty spectacular views.”

In his professional life, Greg says a crucial part of his success has been his ability to make things right after they’ve gone wrong. “Anyone who’s in construction understands that sometimes things don’t go as planned, but at the end of the day, those things need to be corrected. At Alcal, our motto is, ‘Good people making things right,’ which means we not only strive to do things correctly the first time, but if things don’t go as planned, we won’t leave until we’ve made it acceptable to the customer.”

When asked the first thing he’d do if he could retire tomorrow, Greg says he wouldn’t change a thing. “This is an exciting time in my career, and I really enjoy working for this company. If I had to retire tomorrow, I’d probably continue showing up at work and doing what I’m doing.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: The San Francisco Giants.

Q: Have you ever read a book more than once?
A: The Harry Potter series. I read all the books when they first came out, and now I’m reading them to my kids.

Q: What’s your favorite local restaurant?
A: Mulvaney’s B&L in Sacramento.

Q: If you could be transported to any fictional world, where would you go?
A: Either the Star Trek or Star Wars galaxy—one of those complex, panoptical multiverses.

Q: Captain Kirk or Captain Picard?
A: Picard.

Q: What do you like on your pizza?
A: Olives, sausage, peppers, tomatoes, cheese and red sauce.

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Improving Home Energy Efficiency with Attic Air Sealing

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SACRAMENTO — In addition to upgrading your insulation and installing a radiant barrier, a great way to improve your home’s energy efficiency is with attic air sealing. The purpose of attic air sealing is to prevent the transmission of conditioned… Read more

Expert Video Tip

Video: Benefits of Sealing Your Attic Floor

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Complete Video Transcription:

SACRAMENTO — Sarah Rutan: When it comes to insulating your attic, there’s a key component you don’t want to overlook. Today we’re in Sacramento with Diamond Certified… Read more

Sean Madar is co-owner of Atticare Construction, a Diamond Certified company. He can be reached at (408) 758-5718 or by email.

Sean Madar

diamond certified contributor profile and expert article

Sean Madar: One for All

By James Florence, Diamond Certified Resource Reporter

SAN LEANDRO — When asked the secret to his success with Atticare Construction, Sean Madar credits a trifecta of unique talents contributed by the company’s three owners. “Atticare Construction is owned and operated by Zack, Scott and myself—all good friends who served together in the Israeli military,” he explains. “We share a similar perspective on operations and our goals for the company, but each of us brings a unique set of skills to the table. Zack is a natural strategist who makes sure we stay ahead of the competition; Scott specializes in systems and operations; and I focus on marketing, customer service and business relations. So, we each get to do what we love and it makes for a great combination.”

Today, as co-owner of Atticare Construction, Sean says he enjoys making a positive impact on customers’ lives—an impact that sometimes goes beyond expectations. “One time, we did a full cleaning of a customer’s attic that had been infested by rats. We cleaned and sanitized everything and made some attic improvements. A month later, he called to thank us. Not only had his energy bills gone down, his daughter’s allergies had greatly improved as well. That’s when I realized our work could do more than just save energy; it could also enhance our clients’ comfort and health.”

Outside of work, Sean spends his free time on a variety of active pastimes. “I enjoy playing guitar, reading, and outdoor activities like skiing and hiking,” he details. “Additionally, my wife and I really enjoy nature, so just about every weekend we’re out in our Jeep, exploring the Bay Area.”

In his life and career, Sean espouses the value of being passionate about one’s work. “If you’re in a career you’re passionate about, you won’t work a day in your life,” he says. “You know you’re enjoying what you do when you lose track of time—for me, every day feels like the middle of the week. The fact that I get to help people and improve their lives makes it that much more enjoyable.”

When asked the first thing he’d do if he were to retire tomorrow, Sean says he wouldn’t. “My mom asked me about this recently, and I told her, ‘The day before I die, I want to go to work.’ The thing is, besides being in a career I’m passionate about, I already get to do what I want outside of work, like traveling. It’s not like I’m waiting to retire to pursue my bucket list, so why retire?”

Ask Me Anything!

Q: What’s your favorite book?
A: “Delivering Happiness” by Tony Hsieh, the founder of Zappos. I love the book’s core message: No matter how difficult business can be, if you just do the right thing, you can get to the next level.

Q: What was your first job?
A: When I was 15, I worked as a landscaper.

Q: If you could instantly pick up a new skill, what would you choose?
A: I’d like to speak Spanish fluently. I work with a lot of Spanish-speaking people and I love their cultures.

Q: Do you collect anything?
A: Musical instruments—mostly guitars and percussion instruments.

Q: If you could travel anywhere, where would you go?
A: New Zealand.

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Is Your Attic Under-Insulated?

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SAN LEANDRO — Are your heating and air conditioning bills out of control? Do you often find yourself feeling uncomfortable in your home? Believe it or not, the problem (and the solution) may be just overhead. Few homeowners realize the impact that… Read more

Benefits of a Whole House Fan

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SAN LEANDRO — Cooling your home in the summer can get expensive fast, and unless you have a top-of-the-line air conditioning system, you might still be uncomfortable. If this is typically your experience during the summer months, it’s time to consider an… Read more

4 Reasons to Inspect and Upgrade Your Attic

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SAN LEANDRO — Even if you don’t spend much time in your attic, you shouldn’t neglect this area of your home. At least once a year, you should inspect your attic for potential issues. Furthermore, if your attic isn’t thermally efficient, you… Read more

Expert Video Tip

Video: Whole House Fan Benefits

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Complete Video Transcription:

SAN LEANDRO — Host, Sarah Rutan: If you’re looking for an alternative option for cooling your home, consider the benefits of a whole house fan. Today we’re in… Read more

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