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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Bay Area – Closet & Home Office Organizing CATEGORY

Nick Granato is owner of PremierGarage, a Diamond Certified company. He can be reached at (877) 735-8517 or by email.

Nick Granato

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Nick Granato: In the Garage

By James Florence, Diamond Certified Resource Reporter

FOSTER CITY — When Nick Granato set out to find a new business opportunity, the last place he expected to end up was in the garage. “I’m a former Chief Operations Officer for COIT, a company that specializes in carpet and upholstery cleaning,” he recaps. “While working there, I became friends with Benny and John, who also worked for the company. Over time, we grew tired of working for a big corporation and wanted to do our own thing, so we began looking for opportunities in the home services industry. Along the way, we discovered PremierGarage and were impressed with their products, services, and marketing philosophy. The custom garage business seemed like an up-and-coming industry, so we decided to give it a shot. In 2006, we opened the Bay Area franchise of PremierGarage and we’re still going strong today.”

Today, Nick says his favorite part of his job is being out and about. “I enjoy getting out and meeting new people. My main role at the company is doing in-person consultations, so I spend most of my day visiting customers’ homes and assessing their garage storage needs. Of course, I also enjoy the before-and-after effect of revamping a customer’s garage.”

Originally from Toronto, Canada, Nick resides today in Burlingame, where he’s lived for more than 20 years. Outside of work, his favorite activity is spending time with his family. “I have three kids and three grandkids, and I love spending as much time as I can with them. We all live within 10 or 15 minutes of each other, so I get to attend my grandkids’ sports events and other family activities.”

In his life and career, Nick espouses the importance of putting forth your best effort. “Do the best you can, every single day,” he advises. “I always tell my kids and my grandkids, ‘Whatever you’re doing, if you can walk away knowing you did your best, you’ll never have regrets. Things won’t always go your way and you won’t always win—the only thing you can control is how you deal with it. As long as you give 100 percent, you can be proud and satisfied in the end.’”

Ask Me Anything!

Q: What’s your favorite movie?
A: I have a few, including “The Godfather,” “Bullet,” “Dirty Harry” and “Top Gun.”

Q: If you could travel anywhere in the world, where would you go?
A: Either France or Spain.

Q: Music or talk radio?
A: Music.

Q: What kind of music do you like?
A: I enjoy a wide range of music, from R&B to rock to classical.

Q: What’s your favorite snack?
A: Any kind of fruit.

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Tips for Installing Garage Storage Cabinets

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FOSTER CITY — When it comes to installing storage cabinets in a garage, proper planning is crucial to ensure an optimal final result. Here are a few installation tips to consider: Anticipate usage. Before installing your new cabinets, think ahead… Read more

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Video: Tips for Installing Garage Storage Cabinets

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FOSTER CITY — Host, Sarah Rutan: If you’re installing new storage cabinets in your garage, there are several details you should consider. Today we’re in Foster City with… Read more

Uri Rosenberg is a 27-year veteran of the closet design industry and owner of Closet Factory, a Diamond Certified company since 2014. He can be reached at (650) 212-5664 or by email.

Uri Rosenberg

diamond certified contributor profile and expert article

Uri Rosenberg: Hanging Up Success

By James Florence, Diamond Certified Resource Reporter

SAN CARLOS — Uri Rosenberg was working in sales and marketing when he came to a proverbial door of opportunity that, strangely enough, led into a closet. “While at a social event, I met the owner of a closet design company who invited me to come see his operation,” he recalls. “I took him up on his invite and was impressed with what I saw, so when he asked if I’d be interested in helping him with marketing, I agreed.” After gaining further experience in the field, Uri purchased his own closet and home office organization company in 2009.

Today, as owner of Closet Factory, Uri says he enjoys the twofold nature of his job. “In this line of work, you need to have an understanding of both sales and design. It’s like being successful as an artist: you not only have to create the art, you also have to market it effectively—otherwise, it’ll just stay on the shelf gathering dust. So, the ability to address both sides of the coin is something my staff and I take pride in.”

Originally from Israel, Uri immigrated to the United States in 1979, where he lived in Seattle before eventually settling in the Bay Area. Today, as a resident of Redwood Shores, he says the Bay Area is an ideal place to be in the closet and home organization business. “Our service used to be considered more of a luxury, but these days it’s becoming more of a necessity. Particularly in the Bay Area, people need more storage and organization in their lives, and that’s where we come in.”

Outside of work, Uri spend much of his free time with family, including his three grown children and three grandchildren, all of whom are situated in the Bay Area. Additionally, Uri enjoys outdoor activities like biking, hiking and kayaking, as well as international travel. “I take a trip to Israel every year, but I also enjoy seeing other parts of the world, like Europe and Central America.”

In regard to a personal philosophy, Uri says it’s important to be an active participant in one’s own life. “There are two types of people in the world: those who watch things happen and do nothing about it, and those who take action. Many people feel powerless to determine their future, but in the end, it’s up to the individual to effect change in both their life and society.”

When asked the first thing he’d do if he could retire tomorrow, Uri says he’d travel to an unfamiliar destination. “I’ve traveled a considerable amount, but there are still a lot of areas of the world I’ve yet to see, like China, Russia and South Africa. If I could retire tomorrow, I’d make plans to see some of those places.”

Ask Me Anything!

Q: What’s your favorite local restaurant?
A: Town in San Carlos.

Q: Are you an early bird or a night owl?
A: An early bird.

Q: Are you fluent in any foreign languages?
A: I speak Hebrew.

Q: What’s your favorite smell?
A: Lemon.

Q: What’s your favorite thing to eat for breakfast?
A: A boiled egg with tomatoes, cucumbers and other vegetables.

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A Simple Way to Improve Your Closet

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SAN CARLOS — If your closet is so full that you’re putting hangers on hangers, it might be time to add some accessories to improve its functionality. One popular accessory is known as a valet rod. This retractable post provides a convenient… Read more

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Video: Benefits of a Closet Valet Rod

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Complete Video Transcription:

SAN CARLOS — Host, Sarah Rutan: If your closet is so full that you’re putting hangers on your hangers, you’ll be glad to know that a simple addition… Read more

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