Independently Rated Highest in Quality
F o u r t e e n t h
Consecutive Year
Originally Earned:
November 2003
We declare that Duggan's Serra Mortuary HAS QUALIFIED for and continues to meet the Ongoing Research and Rating Requirements for Diamond Certified® status.
Certificate #332
(415) 587-4500
(650) 756-4500
500 Westlake Ave
Daly City, CA 94014
Duggan’s Serra Mortuary provides celebrations of life and receptions.

Duggan’s Serra Mortuary in Daly City has consistently been one of the highest rated Diamond Certified companies year in and year out. Family satisfaction with its services and staff is exceptional. Duggan’s is family-owned and operated, and its staff is focused on serving with kindness and compassion. The Duggan family has been serving families since 1885, when all funeral services in San Francisco were transported by horse and buggy. Today, the company is in its fourth and fifth generation of providing personal, family-oriented service for San Francisco Bay Area families and is celebrating more than 50 years at its Daly City location.

The multilingual (Tagalog, Spanish, Cantonese and Mandarin) staff of Duggan’s Serra provides a variety of traditional and cremation funeral services for Bay Area families of all cultures and religious denominations. The company’s Daly City facility features unlimited parking.  

Duggan’s features six large, private chapels with comfortable family rooms, flat-screen TVs and state-of-the-art sound systems for family tributes; three convenient indoor reception rooms; three outdoor reception areas; and a private garden for traditional Chinese services. The company’s preplanning department is available to assist families in preplanning their funeral services “My Funeral, My Way®,” and free personal planning guides are available.

Company Philosophy

“We serve families with respect and dignity, and we strive to create meaningful services that ensure their last memories of their loved ones begin with compassion and peace. We’re absolutely committed to upholding the highest standards of funeral service.”

Serving all of the San Francisco Bay Area

Traditional & Cremation Services;
Multilingual/Multicultural: Cantonese, Mandarin, Spanish, Tagalog;
Unlimited Parking

Aurora
Aurora
Batesville
Batesville

Comparative Summary

Few funeral service providers earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim five decades of industry experience, but that’s exactly the case for Duggan’s Serra Mortuary. “Our reputation and proven track record of helping grieving families really set us apart,” says President...

Frequently Asked Questions

Q: How much does a funeral cost?
A: "Our pricing varies depending on the situation, but we can give you all that information right over the phone. Also, if you call us to inquire about prices because you’re shopping around for the best value, we’ll happily answer an...
Q: What kind of cremation options do you offer?
A: "There are a variety of cremation options available today. We can do a traditional-style service where the body is present for viewing and the cremation follows, or we can do the cremation first and follow with a memorial service without the...
Q: Can you help me make travel or lodging arrangements?
A: "If you visit our website, you’ll find a list of a few different housing facilities and hotels that we partner with to offer bereavement rates to out-of-town travelers. "

Map

Javascript is required to view this map.

Industry Info

Planning ahead for a funeral can make the entire process easier for everyone involved.
Arranging the details of a funeral can be a difficult and inconvenient task for those grieving the loss of a loved one. That’s why it can be very beneficial to take care of such arrangements ahead of time if you’re expecting the death of...
Findings based on statistically reliable research from 278 surveys

Customer Satisfaction

Survey Question: On a scale of 1 to 10 how satisfied were you with the quality you received?
Chart.

Company Credentials

Workers Compensation
Liability Insurance
License Verification
Business Practices
Current Complaint File

Customer Loyalty

Survey Question: If you needed this product or service in the future, would you use this company again?
Chart.
99%
n = 278

Diamond Certified Qualification

Based on 278 customer surveys, we declare
Duggan's Serra Mortuary
has passed all rating steps and has earned
The Diamond Certified Award
No. 332
Continuously qualified since November 2003.
David Pak
Director of Ratings Research
American Ratings Corporation

Verbatim Survey Responses From Only Verified Customers

Jeanne M. Verified Customer Name
"They did everything very well. They have been a big help."
Research conducted by American Ratings Corporation. Ratings Methodology

Diamond Certified® Video Profile

Company Capabilities Table

Duggan's Serra Mortuary
500 Westlake Ave
Daly City, CA 94014
(415) 587-4500
(650) 756-4500
(650) 755-4834 fax

Every Day: 8am – 9pm

Serving all of the San Francisco Bay Area

Bill & Dan Duggan, Owners
52
30+
1098, 985
Liability Insurance, Workers' Compensation
Better Business Bureau, California Funeral Directors Association, Daly City/Colma Chamber of Commerce, National Funeral Directors Association
2013 Small Business of the Year Award, 2015 Funeral Home of the Year - Consumer Business Review, Daly City/District 11/Senator Mark Leno
1963
Traditional & Cremation Services; Multilingual/Multicultural: Cantonese, Mandarin, Spanish, Tagalog; Unlimited Parking
Aurora, Batesville
1,400
All
Manufacturers' Warranties on Caskets

Photo & Video Gallery

Survey Responses For

Duggan's Serra Mortuary

Duggan's Serra Mortuary: Average 9.6 out of 10 based on 278 unique customer surveys of customer satisfaction.
Jeanne M. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I have been there many times for many people. I find them always to be very nice."

"They did everything very well. They have been a big help."

Ana Q. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"That it's very good, and they give excellent service."

"The service"

Daniel W. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They were great. They paid attention to detail and made sure that we had everything that we needed."

"They are all really nice, helpful, friendly, and patient."

Edward D. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very respectful and very patient with people who are grieving."

"I think what I like best is just the overall reverence they have for the family they are working with."

Esther L. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They treat you right, and the guys who run the service are worth their weight in gold."

"They didn"

Gayle M. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I would tell a friend they were very caring, efficient, and compassionate. I had a good experience with them. From the time I walked in, to the time I walked out, everything was great. I was very satisfied. I would expect everyone else to get the same satisfaction I received."

"The personnel were wonderful. The whole thing was as good as I could ask for. I was very happy. Everything they did was done right. Everything we requested was taken care of. I didn"

Jeanne C. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are great, and their service was fantastic. I had no issues at all. The fellow who took care of my family, Armando, was absolutely excellent."

"Everything, they did a very good job, and I would highly recommend them to anyone."

Jerville C. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Very good service"

"The staff was very friendly. The place is clean. Everything was perfect."

Joseph C. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are a trusted service provider for a very emotional and critical time of life. I highly recommend them."

"I think they are very thoughtful in how they carry out their business. They take good care of the deceased loved ones. I thought they did a great job."

Lillian M. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Nothing"

"It was fine."

Manuel J. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are giving a good service."

"The kind element and the reception room"

Margaret F. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They're very good, very helpful, and very courteous."

"I like the service we got. It was very good."

Raymond M. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They take care of you on a personal basis."

"They took very good care of us and relieved us of the planning part. They took care of what needed to be done. Everything was perfect."

Renato L. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"The service is great."

"The staff handled everything well, very nice and very thorough. All of the things I wanted to have happen were taken care of. With my mom passing, this was good. We have used Duggan's to serve most of my relatives who have passed. "

Roberta H. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They were informative. We live in Southern California, so they were great about helping us with making arrangements and choosing the kind of service we wanted to have. Whoever we talked to was very informative and guided us. We didn"

"They were helpful. We were pleased. Since we weren't living in Northern California, we didn"

Rosario B. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very consistent with their service."

"I like the location. Also the church where they celebrate the funeral mass is close to Duggan's. They give you the limousine service for the family, and also they recommend a good restaurant after the reception and gave us a discount on the buffet. That helped the family financially."

Sean E. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They make a very difficult situation as easy as possible."

"Their personal connection, they're fantastic. "

Susan L. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very compassionate and they have helped me immensely with my grandmother and grandfather."

"Their friendly service, compassion, and sympathy, it's not a happy place to have to deal with, but they made it a lot more comforting throughout the process."

Audrey M. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They should use them. They provided us with good service."

"They gave us personal attention. They handled everything from the application, to dealing with my insurance, and the funeral. I was very satisfied. "

Thelma R. Verified Duggan's Serra Mortuary Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Excellent service"

"They are there when you need them. When you have questions, they're always there to help you. I'm always happy with Duggan's Serra Mortuary. My very first experience with them was very impressive. I've always been satisfied with their service."