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California Fences, Inc. in 5 Useful Answers

[Music] My favorite book that I read is a book called Uncommon Service by Francis Frey. The reason I really enjoyed that book is that it really helped me evaluate what my clients want and what they desire, so that we can make sure we customize our service to meet those needs. So, one of the biggest things that we do is really listen to our clients. And we take everything from an initial call from a client to a client calling with a concern to make sure that we not just take a look at the surface of what the issue is, but what the root issue is. And what we do is we really design a system and a process around our company to make sure that we can meet and fulfill those needs for them or to avoid the issue from happening again. So, a couple of questions that shoppers should always be asking aside from price is, you know, what's the quality of the material? Where are they getting the material? How do they source the material? How is it milled? Their installers, where did they find them from? How did they find them? What do they do to train them? What do they do to vet them? What do they do to take care of them? Right? Those are all really important factors into the finished product alongside with the design consultants, right? The whole process starts with a design consultant doing their job properly because if the design consultant doesn't do a proper estimate, the rest of the process goes by the wayside. So, a lot of times price is always the first question, but there's a lot of other questions that should be asked because we're talking about pretty big projects here. We're not talking about a couple hundred. Most projects are going to be in the thousands. And so, you owe it to yourself to make sure that you ask these extra questions and dig deeper to make sure you really understand and fully understand what you're paying for. So, one of the biggest things that you should know about me and my team is that we live by five core values. Our first core value is be caring. The thing that I always pre-talk to my team about and explain to them is that no one cares how much you know until they know how much you care. Our second core value is mastering your craft. What I tell my team is there's always going to be someone better than you and there's always going to be someone that's not as good as you are. But the best thing you could do is always work at being the best you can be, which is mastering your craft. So one of the things that I always tell them to do is reflect back on the day before and reflect at what could you have done better or what could you have done differently. Our third core value is be present and enjoy the moment. I find that today too many people are too stuck in their technology looking at social media feeds, looking at emails on their phones. And what I always tell my team is be present when you're in front of a client. If you're in front of your spouse or your family or a vendor or another team member put the phone away. Put it on silent. shut it off just so that you can make sure that you're fully present and you're fully engaged. Our fourth core value is honoring your commitments. You know, a lot of companies use the word integrity and integrity seems to be overused, but it's not really defined well. Honoring your commitments to me is not only just doing what you say, but also doing the things that are unspoken. A lot of times we have responsibilities that we know we have, but we've never had it. We've never had to say it. And I tell my team, always take a look at that. always figure out what do you have to do and make sure you get it done because that's the way the rest of the team can trust you. And then our fifth core value is kaizen. It's a Japanese word for constant and never- ending improvement. And I just want my team to always work on growing themselves, not just every year or every month or every quarter, but every day. And so it it ties back to mastering our craft, but it's a little bit different in the fact that this is a little more premeditated, a little more focused. What makes our company different is that we're actually integrating technology with personality. Meaning that we're using a lot of high tech and a lot of high touch in the right areas to give our clients the best possible experience.