Diamond Certified Company Report

West Valley Arborists, Inc.

Diamond Certified Company Report

West Valley Arborists, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 248 VERIFIED CUSTOMERS i

Sharon J.

VERIFIED West Valley Arborists, Inc. CUSTOMER

1 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was really satisfied with the service. They also kept the site safe, neat, and tidy.

I liked the workmanship and professional conduct.

S. V. M. I.

VERIFIED West Valley Arborists, Inc. CUSTOMER

2 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a really professional group of people and they do good work.

They were prompt and on time. Simon was great and easy to talk to. They were a well rounded group of people to work with.

Sam L.

VERIFIED West Valley Arborists, Inc. CUSTOMER

3 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good work, the owner is very knowledgeable and he is willing to work with you to get the result you want.

The owner arrived to deliver the quote on time and the crew also showed up to do the work when expected. That's really all I can ask for.

Read All 248 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Simon Tunnicliffe, Owner

West Valley Arborists, Inc. is an urban tree care specialist that serves corporate, commercial and residential clients in Santa Clara County. Its many tree services include arborist reports, fine pruning and shaping, tree and stump removal, planting, fertilization, cabling and bracing, and consultation. The company also offers 24-hour emergency response for its customers’ convenience.

Owner Simon Tunnicliffe has been involved in the arboriculture industry for more than 28 years, starting in his native England and working with influential companies in France, Germany, and Australia. “I began as a groundsman,” he says, “then worked my way to becoming a specialized climber, foreman, and operations and sales manager.” Simon moved to the United States in 1994 and founded West Valley Arborists in 2005.

West Valley Arborists operates under industry-best standards set forth by the Tree Care Industry Association (TCIA) and International Society of Arboriculture (ISA). The company also specializes in removing overgrown or hazardous trees in difficult locations.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON West Valley Arborists, Inc.

Locations

The Greater Bay Area

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SERVICES PERFORMED

24 Hour Emergency Tree Service
Arborist Reports
Corporate, Commercial & Residential Tree Planting
Fine Tree Pruning & Shaping
Tree Fertilization
Removal of Oversized & Hazardous Trees
Tree Cabling & Bracing
Tree Crane & Rigging Specialists
Consultation
Tree Stump Removal/Grinding

DIAMOND CERTIFIED RESEARCHED ARTICLES ON West Valley Arborists, Inc.

A West Valley Arborists technician works on a customer’s tree from an aerial lift.

Company Profile

West Valley Arborists, Inc. is an urban tree care specialist that serves corporate, commercial and residential clients in Santa Clara County. Its many tree services include arborist reports, fine pruning and shaping, tree and stump removal, planting, fertilization, cabling and bracing, and consultation. The company also offers 24-hour emergency response for its customers’ convenience.

Owner Simon Tunnicliffe has been involved in the arboriculture industry for more than 28 years, starting in his native England and working with influential companies in France, Germany, and Australia. “I began as a groundsman,” he says, “then worked my way to becoming a specialized climber, foreman, and operations and sales manager.” Simon moved to the United States in 1994 and founded West Valley Arborists in 2005.

West Valley Arborists operates under industry-best standards set forth by the Tree Care Industry Association (TCIA) and International Society of Arboriculture (ISA). The company also specializes in removing overgrown or hazardous trees in difficult locations.

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Company Philosophy

"We believe in giving people the best tree service possible, and we achieve that by staying committed to expertly completing every job, no matter how difficult. Our meticulous attention to detail allows us to exceed our clients' highest expectations. Ultimately, we want to provide a quality service and give back to the environment through tree conservation and preservation."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for tree service companies that have earned the prestigious Diamond Certified award. For West Valley Arborists, Inc., achieving and maintaining high levels of customer satisfaction is entirely dependent on the performances of its technicians, all of whom have extensive training in tree safety and take pride in helping customers maintain the aesthetic and functional qualities of their trees. “We deliver what we promise–prompt, professional service with a courteous attitude,” says owner Simon Tunnicliffe. “From the moment we receive the initial phone call to the final clean-up, our goal is complete customer satisfaction.”

West Valley Arborists has been providing urban tree care services for corporate, commercial and residential clients throughout Santa Clara County since 2005. In addition to pruning, stump removal and planting, the company offers detailed arborist reports, cabling and bracing, 24-hour emergency response services, and more. It also specializes in removing overgrown or hazardous trees in difficult locations.

Unlike tree service companies whose owners delegate quality control responsibilities to foremen or other employees, West Valley Arborists provides every project with the supervision and expertise of Mr. Tunnicliffe himself. “I’m always in the field training my guys by example,” he says. “I have unique training from the International Society of Arboriculture (ISA), and I want to make sure my technicians have the same understanding of tree care that I do.”

Another distinguishing attribute of West Valley Arborists is its dedicated approach to customer retention, which includes communicating honestly with customers about their tree issues and performing high-quality work at practical prices. “Our customers can probably find a company that can underbid us, but nobody can deliver the same amount of value,” says Mr. Tunnicliffe. “The heart of this business is repeat customers, so we strive to deliver the best possible services that make our customers want to come back year after year.”

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Industry Info

Before hiring a tree care company, make sure it’s qualified to provide ongoing service. “Most species of trees need to be pruned every two years, so it’s important to find a company that you want to work with in a long-term capacity,” says Simon Tunnicliffe, an ISA-certified arborist and owner of West Valley Arborists, Inc. in Campbell. “Some tree service companies merely cut back trees, but it’s better to find one that really cares for your trees and wants to keep them healthy for many years.”

It’s also important to understand the difference between a landscaping company and an arborist. Landscaping companies deal with shrubbery, small plants, hardscapes and irrigation, while arborists are specifically trained to care for trees. Different trees respond in different ways to their environment, and arborists have the in-depth knowledge to prune them correctly and safely. In fact, most reputable landscaping companies will call upon arborists to care for customers’ trees instead of trying to perform the work themselves.

Timing is also important in tree care work. Conifers, like cedars and pines, shouldn’t be pruned in summer when their sap flow is at its maximum. Many fruit trees, such as peach and nectarine trees, should be pruned between November and January. Citrus trees, on the other hand, can be pruned just about any time. “Generally, a tree service company shouldn’t prune a tree until it’s in blossom, but there won’t be any long-term damage if it’s pruned before that,” says Mr. Tunnicliffe. “Deep-root feeding is best done between November and March—it’s wetter and easier to push deep into the soil. You don’t want to fertilize in summer because you’ll burn the tree.”

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Frequently Asked Questions

Q: How soon can you start my tree project?

A: For routine work like pruning, we’re usually booked three to four weeks in advance. We can usually send someone to your property to provide an estimate in two to four days, and our crew will be able to start work a few weeks after that. We understand that waiting can be inconvenient, but we believe our backlog of work proves the worth of our services.

Q: Will you keep my worksite clean?

A: Yes. Tree service can be messy, especially when it comes to producing wood chips, but we’re a full-service company, which means we’ll leave your property cleaner than when we arrived.

Q: Do you offer 24/7 emergency services?

A: Yes. If a tree falls and hits your home or blocks your driveway, for example, we’ll be there in a few hours to take care of the situation.

Q: Do your workers speak English?

A: Yes.

Q: Do you perform pesticide work?

A: No. We actually don’t like pesticides because they’re generally overused on trees. The best way to control pests is to properly prune and apply the right nutrients.

Q: Are unlicensed tree service companies a problem?

A: Yes. A lot of companies advertise tree services but aren’t certified arborists, and some aren’t even licensed. Tree work can be very dangerous, so if a company or individual doesn’t have the proper insurance, you’ll be responsible for any damages or injuries caused on the job.

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SELECTED PHOTOS FROM West Valley Arborists, Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Simon Tunnicliffe

Expert CONTRIBUTOR PROFILE
  • Simon Tunnicliffe is a 29-year veteran of the tree service industry and owner of West Valley Arborists, Inc., a Diamond Certified company since 2010. He can be reached at (408) 827-8933 or by email.

Simon Tunnicliffe: Outdoor Ambition

By James Florence, Diamond Certified Resource Reporter

CAMPBELL — As a young man, Simon Tunnicliffe thought he might enjoy working in an office setting, but he soon realized he preferred an outdoor workspace. “When I was a teenager, the real estate market was really booming in my home country of England, so I thought about pursuing a career in the industry,” he recounts. “I enrolled in a work experience program, where I spent one day a week working in a real estate office. It didn’t take long for me to realize I didn’t like spending my days indoors, so I began looking for a career that would allow me to be outside. Tree service seemed like an obvious choice—I mean, what other job lets you climb trees and use heavy equipment, all while conserving nature?”

After earning his arborist certification, Simon began working locally in the tree service industry, but soon after he took his professional passion abroad, working by turns in Germany, France, California and Australia. Eventually, Simon settled on Northern California for his permanent residence, and in 2005, he founded West Valley Arborists, Inc. “The Bay Area seemed like an ideal place for me to start my own business,” he says. “Besides having perfect weather for working outside, the west coast has one of the world’s largest tree service industries.”

A resident of San Jose (where he lives with his fiancée, Sommer), Simon spends his time outside of work engaged in a variety of active pursuits. “Sommer and I are very active people, so we do a lot of fitness training, hiking, biking and kayaking,” he says. “We also like supporting independent local establishments like wine bars and restaurants.” When the opportunity arises, Simon and Sommer like to get away from it all by taking weekend trips to nearby destinations like Santa Cruz and Lake Tahoe.

In regard to his professional career, Simon likens running a business to a continuous balancing act. “I think you have to be a pretty well-rounded individual to be a successful business owner,” he says. “From overhead costs to managing employees to dealing with customers, there are a lot of aspects to juggle, so you have to maintain a balance. I think it’s also important to have a positive attitude, stay focused and not let the small things get to you.”

When asked the first thing he’d do if he could retire tomorrow, Simon says he’d celebrate. “I’d throw a big retirement party, just to express my appreciation to my employees and all the people who have supported me throughout my journey. After that, I’d probably do some traveling. I have family in New Zealand, so that might be a good place to start.”

Ask Me Anything!

Q: What’s your favorite local restaurant?
A: Opa! Authentic Greek Cuisine in Campbell.

Q: Did you play any sports in high school?
A: I played rugby and cricket.

Q: What’s your earliest memory?
A: When I was five years old, my family lived in Spain, and I remember taking rides to the beach on our Vespa scooter. My parents would put my sister in between them while I crouched on the floor near the front—it was about as packed as you could get!

Q: What kinds of movies do you like?
A: I’m a big fan of the James Bond movies.

Q: Who’s the best James Bond?
A: That’s a tough one. I love Sean Connery, but I’m also a fan of Daniel Craig.

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Expert articles
  • Deep Root Fertilization

    CAMPBELL — Like any plant, trees require nutrients to grow and flourish. While trees typically derive nutrients from the soil, under certain circumstances they may not be able to get adequate nutrition, which can put them in a state of stress. This can occur when trees are situated near lawns or in areas of dense vegetation, where competition for water, nutrients and minerals is intensified. In cases of extreme nutrient deficiency, a good remedial measure is deep root fertilization.

    Deep root fertilization utilizes hydraulic injection to deliver nutrients directly into the soil at the tree’s root level. The nutrients are conveyed in the form of a liquefied solution, which makes it easier for the roots to absorb them. In addition to supplying nutrition to the tree, the hydraulic injection’s lateral spray aerates the soil, providing much-needed oxygen to the roots.

    Depending on the tree’s needs, deep root fertilization is typically applied one or two times annually. By providing both nutrition and oxygen, this supplementary measure can go a long way toward safeguarding the health of at-risk trees.

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Expert video tip
  • Video: Deep Root Fertilization

    Complete Video Transcription:

    CAMPBELL — Host, Sarah Rutan: When it comes to caring for the trees on your property, one healthful measure to consider is deep root fertilization. Today we’re in Campbell with Diamond Certified Expert Contributor Simon Tunnicliffe of West Valley Arborists to learn more.

    Diamond Certified Expert Contributor, Simon Tunnicliffe: One of the services that we offer here at West Valley Arborist is deep root fertilizing of trees. And the reason we do this is we like to replenish the trees with nutrients and minerals that are already in the soil. So, the way we do this is the hydraulic soil liquid injection method. And as you can see here, Michael’s basically pushing the probe down into the roots of the tree. We don’t want to go down any further than about 14 inches there. So, we reach all the fibrous, hairy feeding roots that will absorb the fertilizer that’s suspended in water. And what we do is we basically move around the tree in kind of a bicycle spoke pattern, moving the needle every 18 inches on center, and then reapplying.

    As you can see, he’s just pushing that down into the soil there. And then applying the pressure. And this is hydraulically introduced to the soil. It sprays laterally. So, it aerates the soil at the same time. The primary reason why we do this is because we need to replenish nutrients that aren’t always available to the tree. A lot of the times, especially in a lawn situation like this, you’ve got competition. The grass is competing for the nutrients, the minerals, the moisture.

    So, we’ve actually found some remarkable results by doing this application. And that’s something that we do either yearly or bi-yearly, all depending on the trees’ needs. And at the end of the day, it’s all about the tree.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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West Valley Arborists, Inc. WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON West Valley Arborists, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 248 VERIFIED CUSTOMERS i
West Valley Arborists, Inc. : Average 9.2 out of 10 based on 248 unique customer surveys of customer satisfaction.

Sharon J.

VERIFIED West Valley Arborists, Inc. CUSTOMER

1 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was really satisfied with the service. They also kept the site safe, neat, and tidy.

I liked the workmanship and professional conduct.

Sam L.

VERIFIED West Valley Arborists, Inc. CUSTOMER

2 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good work, the owner is very knowledgeable and he is willing to work with you to get the result you want.

The owner arrived to deliver the quote on time and the crew also showed up to do the work when expected. That's really all I can ask for.

S. V. M. I.

VERIFIED West Valley Arborists, Inc. CUSTOMER

3 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a really professional group of people and they do good work.

They were prompt and on time. Simon was great and easy to talk to. They were a well rounded group of people to work with.

Ann A.

VERIFIED West Valley Arborists, Inc. CUSTOMER

4 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

Dependability, every time we have called them, they have come out and taken care of the job.

The reliability

Marie A.

VERIFIED West Valley Arborists, Inc. CUSTOMER

5 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are good and professional.

They were prompt and gave me a good price.

Cari B.

VERIFIED West Valley Arborists, Inc. CUSTOMER

6 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

The owner is very invested in making sure the customer is happy.

If for some reason there is a miscommunication, or you are not happy with the work he is doing, he will do whatever it takes to make you happy.

Wendy B.

VERIFIED West Valley Arborists, Inc. CUSTOMER

7 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

He has good pricing.

For me, and the amount of work I have, it's that he shows up on time.

Janice B.

VERIFIED West Valley Arborists, Inc. CUSTOMER

8 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were pretty explanatory in what they intended to do and followed through on it.

Their reliability and follow-through

Karen B.

VERIFIED West Valley Arborists, Inc. CUSTOMER

9 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

If you expect a good job with tree removal of large trees, it is beyond the expectations that I envisioned.

I liked their thoroughness, especially in terms of cleaning up after the job.

Jeffery C.

VERIFIED West Valley Arborists, Inc. CUSTOMER

10 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did it really quickly.

I like that they are able to come out within a few days for the job.

Andrea C.

VERIFIED West Valley Arborists, Inc. CUSTOMER

11 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was just very good, and as far as taking care of the customer and doing what he needed to do, he was perfect.

The customer service he exhibited, he was professional, he followed up, and he took care of things afterward. He did exactly what I needed, and I appreciated that.

Niamh C.

VERIFIED West Valley Arborists, Inc. CUSTOMER

12 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did what they said they were going to do in an orderly, quick fashion. They cleaned up after themselves and got it done.

The whole process

John D.

VERIFIED West Valley Arborists, Inc. CUSTOMER

13 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

I can get good management and good efficient workers who get things done on my site the way I want them to. The price is right.

They've always been good to me.

Ed F.

VERIFIED West Valley Arborists, Inc. CUSTOMER

14 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

I understand pruning, and I thought they did a good job on my trees.

They were open to my questions and my ideas.

Leslie F.

VERIFIED West Valley Arborists, Inc. CUSTOMER

15 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very efficient.

They were very friendly, they did the job, and they were very neat.

Liz G.

VERIFIED West Valley Arborists, Inc. CUSTOMER

16 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

He is reputable, and he works with integrity.

He works with integrity. He came on site, and he did more than what he committed to doing. When he left, the area was immaculate. We are needing some more tree work, and he's at the top of our list.

Kyle H.

VERIFIED West Valley Arborists, Inc. CUSTOMER

17 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are courteous. My wife and I love their service.

They are fair about the prices, and they do great work.

Bob H.

VERIFIED West Valley Arborists, Inc. CUSTOMER

18 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were quick and got the job done.

I would say the way they made everything easy for us

Timothy H.

VERIFIED West Valley Arborists, Inc. CUSTOMER

19 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They took care of the job quickly.

They took care of the job quickly.

Sarah J.

VERIFIED West Valley Arborists, Inc. CUSTOMER

20 of 248

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were professional, and they got the job done.

I had a tree that fell, and they took it away. I was pretty happy with the service.

Read All 248 Survey Responses at Ratings View