Diamond Certified Company Report

Murison’s FlooringAMERICA

Diamond Certified Company Report

Murison’s FlooringAMERICA

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 293 VERIFIED CUSTOMERS i

Kirk Z.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

1 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They showed up as scheduled, they were within budget, and they did an excellent job.

They were professional, discussed options with me and they provided great customer service.

Penny H.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

2 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

I am absolutely thrilled with the help they gave me and I couldn't ask for a better service or price. Ed has been the best.

I didn't know what I wanted and Ed walked me through the process and found something just perfect for my needs and pricing.

Pete K.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

3 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are wonderful to work with. Ed was terrific. He provided samples for us to bring to the house and see how they would look versus how they were in the showroom. He personally helped us through the process. We really enjoyed working with them all. We are actually working with them for another project.

Both my husband and I thought Ed was wonderful. He also employed great workers who did an amazing quality job. I couldn't have asked for more.

Read All 293 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Murison’s FlooringAMERICA provides and installs carpets; area rugs; and vinyl, hardwood, tile and laminate flooring for residential clients throughout Santa Clara County. The locally-owned company is part of national flooring retail group Flooring America, and its San Jose showroom carries numerous products from top brands such as Karastan, Armstrong, COREtec, Downs, and Anderson. It also offers interior design services and sells window treatments, shutters, and upholstery.

Owners Ed and Diane Lacina purchased Murison’s more than 30 years ago, but the company has been in the home décor and flooring business since 1951. The Lacinas say their partnership with Flooring America has allowed them to provide their customers with both the buying power of more than 500 stores and the personalized service of a locally-owned business.

Murison’s Ultimate Confidence Guarantee provides the assurance that every decision is the right decision. The company offers warranties on installation as well as product satisfaction to ensure every customer receives the best home improvement experience possible for the lifetime of their purchase. 

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Murison’s FlooringAMERICA

COMPANY CONTACT
Service AREA

Santa Clara County
San Jose
Sunnyvale
Santa Clara
Mountain View
Milpitas
Palo Alto
Cupertino
Gilroy
Campbell

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SERVICES PERFORMED

Certified Installers
Interior Design Service
Merchandised Showroom
Carpets & Area Rugs
Hardwood, Vinyl, Tile, Laminates
Window Treatments, Shutters & Upholstery

BRANDS Supported
  • Karastan

  • Hunter Douglas Window Fashions

  • Hunter Douglas

  • Anderson

  • COREtec

  • Flooring America

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Murison’s FlooringAMERICA

Murison’s FlooringAMERICA carries a wide variety of products at its San Jose showroom.

Company Profile

Murison’s FlooringAMERICA provides and installs carpets; area rugs; and vinyl, hardwood, tile and laminate flooring for residential clients throughout Santa Clara County. The locally-owned company is part of national flooring retail group Flooring America, and its San Jose showroom carries numerous products from top brands such as Karastan, Armstrong, COREtec, Downs, and Anderson. It also offers interior design services and sells window treatments, shutters, and upholstery.

Owners Ed and Diane Lacina purchased Murison’s more than 30 years ago, but the company has been in the home décor and flooring business since 1951. The Lacinas say their partnership with Flooring America has allowed them to provide their customers with both the buying power of more than 500 stores and the personalized service of a locally-owned business.

Murison’s Ultimate Confidence Guarantee provides the assurance that every decision is the right decision. The company offers warranties on installation as well as product satisfaction to ensure every customer receives the best home improvement experience possible for the lifetime of their purchase. 

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Company Philosophy

"We're committed to providing each of our customers with a truly unique level of personalized service and expertise. Our employees understand our clients' needs and work hard to make their flooring experiences as pleasant as possible. Our process begins in the showroom, where we'll recommend projects, discuss pricing and make all the necessary plans for work to begin. Our ultimate goal is to help our customers find the perfect floors to fit their lifestyles."

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Comparative Summary

Few flooring companies earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim more than 60 years of industry experience, but that’s exactly the case for Murison’s FlooringAmerica. “We’ve been providing high-quality flooring and window covering products since 1951,” says owner Ed Lacina. “That type of longevity is rare in this industry, and I credit our excellent service and the integrity of our employees.”

Murison’s FlooringAMERICA provides and installs a wide range of flooring products for residential clients throughout Santa Clara County, from carpets and area rugs to vinyl, hardwood, tile and laminate floors. The locally-owned company is part of national flooring retail group FlooringAmerica, and its San Jose showroom carries numerous products from top brands such as Armstrong, Karastan, Downs and Bedford Mills. It also offers interior design services and sells shutters, window treatments and upholstery.

Unlike less experienced flooring companies that lack the in-depth product knowledge that’s necessary to handle complicated flooring situations, Murison’s FlooringAMERICA draws upon its decades of experience and the extensive training of its installers and salespeople to help every customer find the right product for their particular needs. “We’ve seen just about all there is to see in this business, so our customers know we’ll be able to handle anything that comes up on the job,” says Mr. Lacina. “We know which products are going to perform best in each situation, and we make sure every customer has all the proper information before they make a final decision.”

To further differentiate itself from its competition, Murison’s FlooringAMERICA maintains a strong presence within its community by lending financial support to local businesses, schools, sports teams and more. Mr. Lacina says this charitable approach is important for maintaining the company’s reputation as a reliable local business that always acts with integrity. “It comes down to treating each customer like a friend. We want to be able to face our customers in public and know we’ve given them the best possible services and products for their money.”

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Industry Info

When choosing a flooring product for your home, determine your expectations before making a final decision. There are numerous flooring products to choose from, each with its own unique style and performance attributes, so finding the right product for your particular situation is entirely dependent on managing your expectations. Are you going to be living in your home for a long time or are you trying to fix it up for resale? Do you have a large family that includes children and pets? Does your floor regularly get a lot of traffic? Determine the functional needs of your floor first, and then select the style and look that appeals most to you. “Once you know what you need in terms of performance, you can choose from a huge selection of colors and styles,” says Ed Lacina, owner of Murison’s FlooringAMERICA in San Jose.

If you want to install carpet in your home, the most important factor to consider is traffic flow. “If your house doesn’t experience a lot of foot traffic, you don’t need a high performance, stain-proof carpet, but if you have a lot of kids or pets, that type of carpet can be very beneficial,” says Mr. Lacina. “The Downs Decade carpet line is a great example of this type of product—in addition to being highly reliable, it comes with a 10-year, no-stain warranty.”

When it comes to hardwood floors, Mr. Lacina is an advocate of a relatively new addition to the market: prefinished floors. “They’re stained and finished in a controlled environment, much like a car finish that’s applied at the factory instead of at a local body shop,” he explains. “Also, the click technology used to hold prefinished floorboards in place is superior to the staples used in traditional hardwood floors. Instead of having a staple every six to eight inches, there’s a consistent locking system that holds the floor in place.”

Mr. Lacina says it’s important for consumers to find out where their flooring products are manufactured before choosing to purchase them. “Recently, there’s been an influx of low-quality products coming from China. These products look great and work well in the short term, but they aren’t really made to last a long time. In general, I recommend purchasing flooring products made in the United States or Canada.”

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Frequently Asked Questions

Q: What type of flooring should I buy?

A: There are a lot of quality products to choose from, so we recommend coming into our showroom and talking with our sales staff before making a decision. That way, we can help you choose the best floor to meet your particular needs.

Q: Can you come to my home and give me an estimate?

A: Absolutely, but we usually recommend coming to our showroom first so you can see the full line of available products and narrow down your choices. Then when we come to your home, we’ll be better prepared to advise you on which product is best for your situation and give you an accurate estimate.

Q: Do you give estimates over the phone?

A: No, because there are too many variables involved. We can answer some questions and narrow down your choices over the phone, but ultimately, a visit to the showroom or a home visit is needed. The exception is carpeting—if you know the specific brand/style you want and the square footage you need, we can quote you a price over the phone.

Q: How long will it take to install my new floor?

A: From the time you sign the contract until we order the product and complete the installation, it usually takes about two to three weeks. If you need an immediate installation because of a quick move-in, we’ll do our best to accommodate, but you might have to compromise on the product you purchase.

Q: Is there really such a thing as a stain-proof carpet?

A: Absolutely. We sell a Downs Decade carpet that provides a 10-year, no-stain warranty.

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SELECTED PHOTOS FROM Murison’s FlooringAMERICA

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Ed Lacina

Expert CONTRIBUTOR PROFILE
  • Ed Lacina is a 41-year veteran of the flooring industry and owner of Murison’s FlooringAmerica, a Diamond Certified company since 2002. He can be reached at (408) 341-9953 or by email.

Ed Lacina: Flooring the Bay Area

By James Florence, Diamond Certified Resource Reporter

SAN JOSE — After more than 40 years in the flooring industry, Ed Lacina is a foremost authority in matters underfoot. “I have an extensive background in flooring manufacturing and sales,” he affirms. “I studied industrial production in college, and after I graduated, I went to work for Armstrong Flooring, where I gained experience in manufacturing both carpet and hard surface flooring. In the early 1980s, I decided to move out of manufacturing and into sales, so I purchased Murison’s FlooringAmerica from its original owner. Thirty years later, I’m still here.”

Today, Ed says his favorite part of his job is seeing the results of his work. “One reason I left the manufacturing side of the business is because I never got to see the final application. In contrast, when you’re working in sales and installation, you get to see projects come to fruition and have a greater impact on people’s lives. That’s something I still enjoy today.”

Originally from Ohio, Ed moved to Northern California in 1971. As a resident of the South Bay (where he lives with his wife, Diane), he expresses his appreciation for the pleasant character of Bay Area living. “The lifestyle in the Bay Area is beautiful,” he says. “The weather, the surroundings, the people…I get up every morning thankful I’m able to live in such a place.”

Outside of work, Ed devotes the bulk of his time to his chief avocation of musical performance. “I play French horn and perform with local orchestras for various concerts and productions,” he says. “Right now, I’m doing a Broadway musical in downtown San Jose called ‘A Little Night Music.’ Between rehearsals and performances, it takes up the majority of my free time, but I enjoy it.” When he’s not rehearsing or performing, Ed likes to spend time with family. “Diane and I have two children, both of whom have kids of their own, so we enjoy seeing them and our grandchildren as often as we can.”

In regard to his professional career, Ed says he routinely strives to exceed customer expectations. “Our mission statement is to seek perfection in the eyes of the customer, which can be very challenging, especially since people’s standards can vary widely. That’s why we always go the extra mile and try to deliver a product that’s better than what the customer was anticipating.”

When asked what his future retirement might look like, Ed says he’ll do some long-deferred traveling. “Besides spending more time at the beach and the golf course, I think travel will be the major thing. In addition to international travel, I’d like to see more of the United States, especially some of our beautiful national parks.”

Ask Me Anything!

Q: What’s your favorite style of music?
A: Big band jazz.

Q: If you could immediately master any musical instrument, what would you choose?
A: The cello.

Q: Are you a dog person or a cat person?
A: A dog person. Our dog, Butch, can usually be found hanging out in the showroom.

Q: If you could travel anywhere in the world, where would you go?
A: Portugal has been on my bucket list for a while—I’ve heard a lot of good things about it.

Q: How do you like your eggs?
A: Over easy.

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Expert articles
  • Innovations in Carpet Technology

    SAN JOSE — When it comes to choosing a flooring product, today’s consumers are as concerned with attributes like practicality and performance as they are with aesthetics. For this reason, many are eschewing stain-prone materials like carpet in favor of options like hardwood, ceramic tile and luxury vinyl tile. However, thanks to modern innovations, there are now carpet products on the market that address common functional drawbacks, which means consumers don’t have to sacrifice comfort underfoot for functionality.

    One attribute that makes today’s carpet products superior to those of the past is increased fiber resilience. Whereas old carpet fibers would pack down, crush and matt easily, today’s fibers are more pliable, which means they’re able to bounce back and hold their shape and appearance for a longer period of time. Additionally, this fiber resilience enables the carpet to repel soil and liquid, making cleanup easier and preventing permanent stains.

    Some specialty carpet products such as Tigressa provide additional wicking protection to prevent moisture from getting down into the carpet cushion or subfloor. This is particularly beneficial for pet owners, for whom urine stains and odors are a substantial concern. Because of their superior liquid-repellent attributes, these cutting-edge carpet products come with complete stain and pet protection warranties.

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Expert video tip
  • Video: Innovations in Carpet Technology

    Complete Video Transcription:

    SAN JOSE — Host, Sarah Rutan: If cleaning concerns have made you hesitant about installing carpet in your home, you’ll be glad to know about some recent industry innovations. Today we’re in San Jose with Diamond Certified Expert Contributor Ed Lacina of Murison’s FlooringAmerica to learn more.

    Diamond Certified Expert Contributor, Ed Lacina: Today’s consumer is concerned about how their home looks, how beautiful it looks, but also how to maintain, once they have those new products in their home. A lot of people have gravitated towards hardwood, towards ceramic tile, or even some of the new luxury vinyl tile products that we offer. And they’re going to that because they believe that that product could be cleaned more efficiently and effectively than some of our carpets. However, I’m here to tell you that today’s carpets, with today’s technology, that’s a thing of the past. We don’t have to be concerned any longer.

    Products like our Innovia have total stain and pet protection warrantees on them, so that you as a consumer don’t have to worry about how to keep and maintain your carpet. With something as simple as the soda I had for lunch, we can pour that on, the moisture will bead up, it will continue to bead for quite some time, and we can just simply blot it up. And even with a little clear water, we could clean that up, and it would be fresh as new because the soil or the stain will not permeate into today’s fiber. Today’s fiber is much more resilient than they have been in the past, and that adds to the durability and to the appearance retention of that carpet. This is a fiber from years gone by, and you can see the resiliency is not there, and that’s why they pack down and they crush and matt.

    But today’s fibers are very resilient. They bounce back, and they can hold their own shape and appearance for a long period of time. Products like our Tigressa can offer additional benefits, not only for stain and soil release, but also for the moisture wicking through to the backing, either the subfloor or to your cushion. I can actually pour some water directly onto this. It will not allow anything to filter on down through. It’s going to block that moisture from going into your pad, going into your subfloor, and [00:02:05 unintelligible] a product that will create an odor or a reoccurring stain.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Murison’s FlooringAMERICA WEBSITE AND EXTERNAL FEED
COMPANY WEBSITE
www.murisons.com
Diamond Certified RATINGS ON Murison’s FlooringAMERICA
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 293 VERIFIED CUSTOMERS i
Murison’s FlooringAMERICA : Average 8.8 out of 10 based on 293 unique customer surveys of customer satisfaction.

Kirk Z.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

1 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They showed up as scheduled, they were within budget, and they did an excellent job.

They were professional, discussed options with me and they provided great customer service.

Penny H.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

2 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

I am absolutely thrilled with the help they gave me and I couldn't ask for a better service or price. Ed has been the best.

I didn't know what I wanted and Ed walked me through the process and found something just perfect for my needs and pricing.

Pete K.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

3 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are wonderful to work with. Ed was terrific. He provided samples for us to bring to the house and see how they would look versus how they were in the showroom. He personally helped us through the process. We really enjoyed working with them all. We are actually working with them for another project.

Both my husband and I thought Ed was wonderful. He also employed great workers who did an amazing quality job. I couldn't have asked for more.

Bill B.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

4 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

After all was said and done, we had a very nice floor installation.

After the stain had dried, the hue was not quite what we expected, but ultimately it turned out perfect.

Bob D.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

5 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

We have already referred several people to them. They have an excellent staff.

Their professionalism

Brad K.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

6 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are better than others we have used in the past.

They stick to estimated time of completion.

Douglas P.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

7 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reasonably priced and have good workers.

They are easy to work with.

Heidi H.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

8 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a good job on the installation.

I liked the selection and pricing.

John K.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

9 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good service and good people

They were prompt and it was a great service.

Karen H.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

10 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very responsive and the customer service is excellent.

The responsiveness

Kathi E.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

11 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very personable and they know their products.

I like the service I get. I'm happy.

Ken S.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

12 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

The staff is helpful and everything was done well and very professionally.

Just reliable

Kerry F.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

13 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

I had limited experience, but it was good.

It is close.

Paul W.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

14 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them. They have a nice clean place.

Location and the friendly people

A. F. F.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

15 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They take care of their customers.

They are so attentive.

Carin H.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

16 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

All the people I dealt with are great and they took their time to explain things to me. They were very helpful and very responsive to my phone calls when I called. They called me right back.

When I walked in, I felt very welcome and they cared that I was there and they cared that they could help me. They are great people.

Chris S.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

17 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was fast and affordable.

I was able to get my floors done in 3 days and they helped move some of my furniture from my apartment.

Daniel Y.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

18 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very prompt and very good at getting back to you.

They were quick.

Gary R.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

19 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They treated me fairly and honestly.

They were regular people who did what they said they were going to do.

Gwen F.

VERIFIED Murison’s FlooringAMERICA CUSTOMER

20 of 293

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were easy to work with.

They listened to my needs.

Read All 293 Survey Responses at Ratings View