Diamond Certified Company Report

Maximum Carpet Cleaning

Diamond Certified Company Report

Maximum Carpet Cleaning

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 150 VERIFIED CUSTOMERS i

Jeff E.

VERIFIED Maximum Carpet Cleaning CUSTOMER

1 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very trustworthy, and they did a great job.

They were right on the money, and the customer service was outstanding.

Yvonne E.

VERIFIED Maximum Carpet Cleaning CUSTOMER

2 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was very personable and did a very nice job. The carpets are older, but he did a good job and discussed future carpet purchases with us. He gave us advice on what type of carpet to purchase.

He was on time, courteous, friendly, and efficient. He got it done quickly and didn't leave the carpets too wet. He used a lot of extraction to get the water out of the carpets. He also had us do the right thing by having us open the doors and windows so that the carpets would dry faster.

Tom T.

VERIFIED Maximum Carpet Cleaning CUSTOMER

3 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have already told a friend. I refer all of my clients to Dave.

They're quick. Dave is a nice, knowledgeable guy. My carpets look and feel great when he is done.

Read All 150 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Maximum Carpet Cleaning is proud to be a family-owned and operated company.

Maximum Carpet Cleaning cleans all types of carpet, upholstery, area rugs, and tile and grout for residential and commercial clients throughout Central Contra Costa County. The company primarily uses the hot water extraction cleaning method—a soap-free, low-moisture process that’s designed to deep-clean without the use of harsh chemicals and has proven to be one of the most effective methods of cleaning carpets available today. Emergency water damage service is also available 24/7.

Owner Dave Steely, who works alongside his two sons, Brandon and Anthony, credits much of Maximum Carpet Cleaning’s success to its client-oriented business approach. “We don’t want to just have business relationships with our clients—we take the time to get to know them, earn their trust, build their confidence and provide personalized service,” he says. “At the end of the day, we want every client to know that we did everything in our power to improve the look of their home.”

Maximum Carpet Cleaning educates its clients about proper carpet maintenance so they can maximize the lifespan of their investments. “Basic carpet maintenance can go a long way toward long-term savings, so my sons and I always show our clients what they can do to keep their carpets looking good,” says Mr. Steely. “Also, we encourage them to call or email us if they ever have questions about their carpet or upholstery.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Maximum Carpet Cleaning

COMPANY CONTACT
Service AREA

Central Contra Costa County
Alamo
Danville
Walnut Creek
Concord
Clayton
Martinez
Lamorinda

SERVICES PERFORMED

Carpet
Upholstery
Area Rug
Tile & Grout Cleaning

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Maximum Carpet Cleaning

Brandon Steely cleans a customer’s kitchen tile.

Company Profile

Maximum Carpet Cleaning cleans all types of carpet, upholstery, area rugs, and tile and grout for residential and commercial clients throughout Central Contra Costa County. The company primarily uses the hot water extraction cleaning method—a soap-free, low-moisture process that’s designed to deep-clean without the use of harsh chemicals and has proven to be one of the most effective methods of cleaning carpets available today. Emergency water damage service is also available 24/7.

Owner Dave Steely, who works alongside his two sons, Brandon and Anthony, credits much of Maximum Carpet Cleaning’s success to its client-oriented business approach. “We don’t want to just have business relationships with our clients—we take the time to get to know them, earn their trust, build their confidence and provide personalized service,” he says. “At the end of the day, we want every client to know that we did everything in our power to improve the look of their home.”

Maximum Carpet Cleaning educates its clients about proper carpet maintenance so they can maximize the lifespan of their investments. “Basic carpet maintenance can go a long way toward long-term savings, so my sons and I always show our clients what they can do to keep their carpets looking good,” says Mr. Steely. “Also, we encourage them to call or email us if they ever have questions about their carpet or upholstery.”

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Company Philosophy

“We offer the peak of professionalism when caring for our clients’ homes. By utilizing our high levels of training and years of experience, we’re able to competently handle any textile situation and provide each client with the best possible value.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for carpet cleaning companies that have earned the prestigious Diamond Certified award. For Maximum Carpet Cleaning, the key to achieving and maintaining high levels of customer satisfaction is simple: instill confidence in each client by taking a detail-oriented approach to their job, regardless of its size. “My customers appreciate the fact that I do quality work and take the time to establish relationships with them,” says owner Dave Steely. “This is a family-owned and operated business, so they know they’re going to get someone who has a vested interest in their satisfaction.”

Maximum Carpet Cleaning has been cleaning carpet, upholstery, area rugs, and tile and grout for residential and commercial clients throughout Central Contra Costa County since 2006. The company exclusively uses the hot water extraction cleaning method, which is designed to deep-clean without the use of soap or harsh chemicals, and it’s available 24/7 to clean water-damaged surfaces.

Unlike carpet cleaning companies that hire inexperienced workers in an effort to reduce their operating costs, Maximum Carpet Cleaning provides the expertise of an IICRC Certified cleaner on every job. “I take a lot of pride in being IICRC Certified,” affirms Mr. Steely. “To achieve the status of Master Textile Cleaner, I had to earn certification in areas like upholstery cleaning, leather cleaning and spot dyeing, which means I’m a specialist in everything I do.”

Another distinguishing attribute of Maximum Carpet Cleaning is its commitment to staying at the forefront of industry innovation. “My goal is to give my customers the best of what the carpet cleaning industry has to offer,” says Mr. Steely. “By researching new products, attending supplementary education courses and reading about upcoming developments, I’m able to do just that.”

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Industry Info

If you need your carpets cleaned, consider the benefits of hot water extraction. As the carpet cleaning industry has continued to develop over the years, innovation has led to numerous cleaning methods, and one of the most common is hot water extraction. Sometimes erroneously referred to as “steam cleaning,” hot water extraction uses a combination of high water pressure and hot water to ensure a thorough cleaning. According to Dave Steely, owner of Maximum Carpet Cleaning in Concord, hot water extraction offers many practical benefits. “This method gets as much dirt out of carpet as possible while leaving minimal residual moisture,” he explains. “Whereas some methods can leave a carpet wet for days, with hot water extraction, drying usually takes place within an eight-hour period.”

Besides being an inconvenience, a carpet that stays wet for an extended period of time can result in other, more serious issues. “When a carpet remains saturated for too long, it can lead to mold or mildew growth,” says Mr. Steely. “You might start to notice a moldy odor and, in some cases, when you pull up the carpet, you’ll see mold on the backing, which is a health hazard for everyone in your house.”

In addition to leaving carpets drier, another benefit of hot water extraction is that it’s approved by most carpet manufacturers. “In many cases, a carpet’s warranty will only be good if the owner uses a manufacturer-approved method like hot water extraction,” says Mr. Steely. “By hiring a company that uses an alternative method like Chem-Dry, you could potentially void your carpet’s warranty.” To avoid this, be sure to review your carpet warranty before hiring a carpet cleaning company.

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Frequently Asked Questions

Q: Can you remove any type of stain?

A: We can remove most stains, but if it sounds complicated, we may need to come to your house and look at it before giving you an answer.

Q: What if a stain reappears after you’ve treated it?

A: If a stain reappears, give us a call—we’ll come back and clean it again.

Q: Can you get rid of pet urine odor?

A: Yes, we use a deodorizer to remove odors caused by dog or cat urine. Besides getting rid of the smell, the deodorizer decreases the chance of your pet going back to that same spot because it’s no longer a marked territory for them.

Q: How long will my carpet be wet after you clean it?

A: Our hot water extraction method allows us to clean carpet with a minimal amount of residual moisture, so your carpet should be fully dry within eight hours.

Q: What if I have an emergency and need my carpet to dry faster?

A: That’s no problem; we can leave fans to speed up the drying process, and we’ll come by later to pick them up.

Q: Do you use organic products?

A: Yes. We originally switched to organic products because some of our old products had a very strong smell that was irritating some of our customers. Our organic carpet cleaning products are odorless, highly effective and completely safe.

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SELECTED PHOTOS FROM Maximum Carpet Cleaning

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Dave Steely

Expert CONTRIBUTOR PROFILE
  • Dave Steely is a 22-year veteran of the carpet cleaning industry and owner of Maximum Carpet Cleaning, a Diamond Certified company. He can be reached at (925) 526-5930 or by email.

Dave Steely: Maximum Integrity

By James Florence, Diamond Certified Program Reporter

CONCORD — Dave Steely started cleaning carpets right out of high school, but it took him a while to find businesses that shared his personal values and professional integrity. “Back then, the bait-and-switch tactic was very prominent, with fly-by-night companies closing as fast as they were opening,” he recalls. “One time, I showed up to work to find the door padlocked because the IRS had seized the property. Another time, I showed up to an empty building—the company owner had skipped town without paying us. It wasn’t long before I decided this was no way to make a living.”

Fortunately, rather than giving up, Dave started doing some research and found that even though there were less-than-virtuous carpet cleaning companies out there, there were also many legitimate businesses that held a high regard for customer satisfaction. “Once I realized I could actually earn a living doing quality work with a reputable company, I began to see more of a future in the industry,” he says. “I spent some time working for a couple of the major carpet cleaning companies, but eventually I decided I could do even better on my own and started my own business.”

Today, as owner of Maximum Carpet Cleaning, Dave says his favorite part of his job is the instant gratification it provides. “Since carpet cleaning provides immediate results, I get to see my hard work pay off right away. Even better, I get to see my clients’ reactions when they see how I’ve transformed their dirty carpets, so that’s very satisfying.”

Having migrated from San Mateo to Concord in 2005 (where he lives with his wife, Michelle, and their sons, Brandon and Anthony), Dave says he appreciates the area’s comparatively slow-paced character. “We moved to Concord when our boys were young because we wanted to give them more opportunities to be outdoors. Ten years later, we continue to enjoy its quiet, small-town atmosphere.”

Outside of work, Dave likes spending time with his family, especially on outdoor excursions. “We have a motor home, so we like to take road trips and go camping,” he affirms. “Michelle and I enjoy taking short trips to the coast when we get a chance, and the boys and I like going go to campgrounds and areas where we can ride our dirt bikes.”

In his professional career, Dave espouses the importance of designating enough time to ensure customer satisfaction. “One of the best parts of working for myself is I’m able to make my own schedule,” he says. “Since I don’t have that pressure to hurry from one job to the next, I can devote as much time as necessary to ensure a quality job for each client. I understand that time equals money, but in the end, customer satisfaction is the most important thing.”

When asked the first thing he’d do if he could retire tomorrow, Dave says he’d hit the open road. “The first thing I’d do is pack up the motor home and take off on a cross-country trip with my family. Maybe we’d head north toward the Oregon Coast and just see where we end up.”

Ask Me Anything!

Q: What are your favorite sports teams?
A: The San Francisco Giants and the San Francisco 49ers.

Q: What’s your favorite season?
A: It’s a tie between summer and winter. During the summer, we spend a lot of time at the beach and barbecuing, whereas in the winter, we do more camping and dirt bike riding.

Q: What’s your favorite local restaurant?
A: La Veranda Cafe in Clayton.

Q: What’s your favorite thing to eat for breakfast?
A: A couple of egg whites with half a chicken breast or some ground turkey—lean proteins, mainly.

Q: What was your favorite toy as a child?
A: My bicycle.

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Expert articles
  • A Thorough Procedure for Preventing Carpet Stains

    CONCORD — Spills on the carpet are never anticipated, but knowing what to do in the event of one can help you prevent a permanent stain. Follow this thorough stain prevention procedure:

    1. With a tightly folded, 100 percent cotton towel, begin blotting the affected area. Why 100 percent cotton? Because cotton is the most absorbent material—much more so than nylon carpet. As you blot (don’t scrub, it’ll only spread the stain), rotate the towel as each section becomes inundated with liquid. Depending on how much liquid there is, you might need a second towel.

    2. Once you’ve reached a point where your towel ceases to absorb liquid, take some table salt and spread a generous amount over the area. Gently rub your hand over the carpet fibers to further spread the salt. After letting the salt sit for 15 minutes, run your vacuum over the area to remove it.

    3. Using a simple mixture of one part white distilled vinegar, two parts water and a splash of dishwashing liquid, wet a new towel and blot the affected area. Keep an eye out for color transfer—it’ll tell you if your towel is still picking up anything from the carpet.

    4. When you see you’re no longer getting any color transfer, place a dry cotton towel over the affected area and put something heavy on top of it (equivalent to the weight of a 1-gallon water jug). A plastic container works best; don’t use wood or metal containers, as they can potentially stain the carpet themselves. Leave that to set for at least an hour, allowing it to absorb any remaining residue in the carpet. Finally, after letting the carpet sit for 24 hours, run a vacuum over the area to reinvigorate the fibers.

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Expert video tip
  • Video: Cleaning Spills on Your Carpet

    Complete Video Transcription:

    CONCORD — Host, Sarah Rutan: When a spill occurs on your carpet, knowing how to deal with it properly can make all the difference in preventing a permanent stain. Today we’re in Concord with Diamond Certified Expert Contributor Dave Steely of Maximum Carpet Cleaning to learn more.

    Diamond Certified Expert Contributor, Dave Steely: So, today, we’re going to address what to do when something gets spilt on your carpet. This is the proper way to absorb – and this can be any kind of liquid. For this demonstration we’re going to use red wine – which is unfortunately a common occurrence with our clients – but anything will do.

    We got a little bit of a red wine spill here. So, first thing you want to do is grab a one hundred percent cotton towel. You’re going to place that towel right on top of the affected area. Now, cotton is much more absorbent than your nylon carpet. So, as you can see, we’re getting color transfer, and that’s what we’re looking for. So, we’re going to rotate that towel, and we’re just going to keep blotting. We’re trying to get as much liquid out of here as we possibly can. Now, this may take one or two towels, maybe more depending on how much liquid. But, we just keep repeating, repeating, repeating.

    Once we’ve got it to the point where we’re no longer getting any transfer, we’re going to just kind of lightly spread this apart. We’re going to grab some table salt, and we’re going to put a generous amount of salt on there. The salt is going to absorb the liquid. So, what we want to do – once we get it on – we’re going to spread that carpet again, let that salt work its way all the way down to the back end of the carpet just by gently rubbing it here. Then we’re going to apply some more.

    Now, we’re going to want to let that sit for at least fifteen minutes. Once that’s done, we’re going to take our vacuum and we’re just going to vacuum it up. Then we’re going to take a simple mixture – this is one part white distilled vinegar, two parts water, and just a splash of dishwashing liquid – we’re going to apply that on the affected area. Once again, we’re going to get our cotton towel. We’re going to put that on there, and we’re going to blot again. What we’re looking for is color transfer. We want to see is anything still coming off onto the towel.

    Once we see we’re no longer getting transfer, we’re going to take it and we’re just going to gently raise that carpet up. We’re going to take a dry cotton towel, we’re going to place that on the affected area, and then we want to take something that weighs about the equivalent of a gallon of water. We want to make sure this is a plastic container. We want to be sure we don’t use wood or metal. Wood or metal can both stain the carpet and create much more damage.

    We leave that set roughly for at least an hour – let it absorb the rest of that liquid out of there. Once it’s done, we’re just going to pull that up, remove it, let it sit for twenty-four hours, run a vacuum over it, and that should take care of it.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Maximum Carpet Cleaning WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Maximum Carpet Cleaning
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Liability Insurance
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 150 VERIFIED CUSTOMERS i
Maximum Carpet Cleaning : Average 9.5 out of 10 based on 150 unique customer surveys of customer satisfaction.

Jeff E.

VERIFIED Maximum Carpet Cleaning CUSTOMER

1 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very trustworthy, and they did a great job.

They were right on the money, and the customer service was outstanding.

Yvonne E.

VERIFIED Maximum Carpet Cleaning CUSTOMER

2 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

He was very personable and did a very nice job. The carpets are older, but he did a good job and discussed future carpet purchases with us. He gave us advice on what type of carpet to purchase.

He was on time, courteous, friendly, and efficient. He got it done quickly and didn't leave the carpets too wet. He used a lot of extraction to get the water out of the carpets. He also had us do the right thing by having us open the doors and windows so that the carpets would dry faster.

Tom T.

VERIFIED Maximum Carpet Cleaning CUSTOMER

3 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have already told a friend. I refer all of my clients to Dave.

They're quick. Dave is a nice, knowledgeable guy. My carpets look and feel great when he is done.

Jessica A.

VERIFIED Maximum Carpet Cleaning CUSTOMER

4 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful and efficient.

The customer service was great.

Pat M.

VERIFIED Maximum Carpet Cleaning CUSTOMER

5 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did an excellent job, and they were very thorough. It looked beautiful. I was very pleased.

They were very efficient.

Theresa R.

VERIFIED Maximum Carpet Cleaning CUSTOMER

6 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional, cooperative, and easy to work with.

They did a great job, and they even came back to go over a stubborn area.

Lillian M.

VERIFIED Maximum Carpet Cleaning CUSTOMER

7 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very thorough and professional.

I would say that they did an excellent job all the way around.

Andrea B.

VERIFIED Maximum Carpet Cleaning CUSTOMER

8 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I really trust them, and they are family owned. The father, mother, and both brothers are really wonderful. I have used them several times, and the results were wonderful.

The fact that they are so conscientious, and they cared a lot about protecting my home.

Jennifer C.

VERIFIED Maximum Carpet Cleaning CUSTOMER

9 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

We have been using Maximum for about ten years now. They do a beautiful job on our carpets, and we have expensive Persian rugs. We have complete confidence when we leave. They come out and take care of everything. They are very trustworthy.

There has never been a wait when we have called them, and they are very professional and trustworthy.

Carolyn O.

VERIFIED Maximum Carpet Cleaning CUSTOMER

10 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

What you have would be taken care of.

They were very conscientious, and I took advantage of that state of mind.

Romata J.

VERIFIED Maximum Carpet Cleaning CUSTOMER

11 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They say that the company is very trustworthy, and I have high confidence that they will go above and beyond to accomplish their goal. They do a great job.

They moved recently, and they are the only company that I would trust with the job and with entering my home.

Dean R.

VERIFIED Maximum Carpet Cleaning CUSTOMER

12 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would definitely recommend them. They were prompt, and they did a great job.

I liked the fact that they scheduled the appointment, they were on time, and they got the job done.

Melinda M.

VERIFIED Maximum Carpet Cleaning CUSTOMER

13 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful and didn't push me into anything. They answered all of my questions and explained everything.

They did a wonderful job.

Darren H.

VERIFIED Maximum Carpet Cleaning CUSTOMER

14 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were on time, professional, prompt, and quick. The quality of the job was outstanding.

They were very professional, nice, and friendly. They did a great job.

Sandra B.

VERIFIED Maximum Carpet Cleaning CUSTOMER

15 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were on time, and it was faster than I expected. The carpet was also cleaner than I expected.

They are very knowledgeable about the business.

Pamala C.

VERIFIED Maximum Carpet Cleaning CUSTOMER

16 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them. They're timely, efficient, and they do a thorough job.

They do a thorough job, and they work very quickly.

Frank S.

VERIFIED Maximum Carpet Cleaning CUSTOMER

17 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say it's good quality. They're not the cheapest out there, but the quality is good.

I think the overall quality and that they were able to get some tough stains out

Melissa T.

VERIFIED Maximum Carpet Cleaning CUSTOMER

18 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to a friend.

They did a good job.

Jim M.

VERIFIED Maximum Carpet Cleaning CUSTOMER

19 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Use him. He's a good man. I wouldn't use anyone else.

He does his own work. I think he has his wife answering the phones, but he does all the work.

Pamela K.

VERIFIED Maximum Carpet Cleaning CUSTOMER

20 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're the best.

The two times that I've used them, they've done a wonderful job. I'm always satisfied.

Read All 150 Survey Responses at Ratings View