Diamond Certified Company Report

European Sales & Service

Diamond Certified Company Report

European Sales & Service

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 427 VERIFIED CUSTOMERS i

Matt D.

VERIFIED European Sales & Service CUSTOMER

1 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are honest, reasonable, and very accommodating. They get you in quickly and fix it quickly.

I like the workers. I've gotten to know them by name now going to them for so long. They are very friendly, and they respond very quickly.

Joe H.

VERIFIED European Sales & Service CUSTOMER

2 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them that if they have a Mercedes to use them.

They always clean my car, wash it, and vacuum it. They do a good job, and I'm happy with the service. I'm going back to them soon.

Alex F.

VERIFIED European Sales & Service CUSTOMER

3 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was using another dealership, an official Mercedes-Benz dealership, and there was a specific part I needed, but they did not help me. I was desperate and found European Sales & Service. It was my first interaction with them, and they immediately jumped on the problem and fixed my car. I was very happy with the experience.

They have expertise, they know Mercedes-Benz, they are very friendly, and when you go in there, you feel respected.

Read All 427 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

European Sales & Service is a full-service, independently owned repair shop in Santa Rosa that works exclusively on Mercedes-Benz vehicles. The company offers complete service, maintenance and repair, including Check Engine light diagnostics, transmission and air conditioning repair, Service A and Service B maintenance services, major engine overhauls, tune-ups, and more. Its technicians are factory-trained and proficient with all years and models of Mercedes-Benz vehicles.

Owner Richard Cordes has more than 38 years of industry experience, all but one year of which were spent servicing Mercedes-Benz. Richard worked for two Mercedes-Benz dealerships for 12 years before establishing European Sales & Service, and he says his centralized focus on one specific type of automobile makes a big difference to customers who expect and demand expertise for their cars. “Mercedes-Benz vehicles have long been known for their safety, luxury and precision engineering. They require specialized care from qualified professionals, and that’s exactly what we provide.”

Read moreShow less
COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON European Sales & Service

COMPANY CONTACT
Locations

Sonoma County
Santa Rosa
Windsor
Guerneville
Cotati
Sebastopol
Rohnert Park
Petaluma
Healdsburg
Cloverdale

Get Directions
SERVICES PERFORMED

Mercedes-Benz Service
Repair & Maintenance

BRANDS Supported
  • Bosch Invented for Life

  • Bosch

  • Lemforder

  • Sachs

DIAMOND CERTIFIED RESEARCHED ARTICLES ON European Sales & Service

Company Profile

European Sales & Service is a full-service, independently owned repair shop in Santa Rosa that works exclusively on Mercedes-Benz vehicles. The company offers complete service, maintenance and repair, including Check Engine light diagnostics, transmission and air conditioning repair, Service A and Service B maintenance services, major engine overhauls, tune-ups, and more. Its technicians are factory-trained and proficient with all years and models of Mercedes-Benz vehicles.

Owner Richard Cordes has more than 38 years of industry experience, all but one year of which were spent servicing Mercedes-Benz. Richard worked for two Mercedes-Benz dealerships for 12 years before establishing European Sales & Service, and he says his centralized focus on one specific type of automobile makes a big difference to customers who expect and demand expertise for their cars. “Mercedes-Benz vehicles have long been known for their safety, luxury and precision engineering. They require specialized care from qualified professionals, and that’s exactly what we provide.”

Read moreRead Less
Company Philosophy

"We emphasize quality above all, and we work very hard to please our customers. Our qualified, conscientious technicians are proud to provide excellent workmanship and superior customer service for every client. We know that successfully servicing Mercedes-Benz vehicles requires the latest equipment, so we're committed to staying updated on industry advancements and maintaining our hard-earned reputation for performing high-quality repairs."

Read moreRead Less
Comparative Summary

Auto repair companies are always looking for ways to discern themselves from their competition, and those that have earned the prestigious Diamond Certified award are already several steps ahead. In addition to focusing exclusively on repairing Mercedes-Benz vehicles, European Sales & Service differentiates itself by taking a highly personalized approach to customer service. “Our personal service makes us stand out,” confirms owner and Mercedes-Benz expert Richard Cordes. “We work one-on-one with each customer and make sure they understand their car problems. We’ll even bring them on the shop floor and show them exactly how we’ll perform their repairs.”

European Sales and Service has been repairing Mercedes-Benz vehicles since 1985, providing full diagnostic services and fixing everything from transmissions and front-end suspensions to air conditioning and electrical systems. “Mercedes-Benz automobiles are known for their safety, luxury and precision engineering,” says Mr. Cordes. “They require specialized care performed by qualified professionals, and that’s exactly what we provide.”

Unlike larger auto repair shops that focus on completing jobs as fast as possible to allow for maximum vehicle turnover, European Sales and Service takes the necessary time to perform a thorough diagnosis for each vehicle that comes to its Santa Rosa facility. “We gather all the relevant information from the customer before starting any work,” says Mr. Cordes. “If we have to road test a car, we’ll bring the customer along to help us recreate the conditions when the problem first appeared.”

Another distinguishing feature of European Sales and Service is its highly experienced employees, all of whom are trained to operate the latest diagnostic and repair equipment for any Mercedes-Benz. “In addition to state-of-the-art equipment for new cars, we have a specialist who’s an expert on diagnosing and repairing older Mercedes models,” says Mr. Cordes. “We’ve been in business for so long that we’ve accumulated equipment Mercedes dealers no longer have. If a customer has an older car, we have the necessary equipment to keep it in repair.”

Read moreRead Less
Industry Info

To properly care for your Mercedes-Benz, use maintenance methods specifically designed for European automobiles. Weather patterns, dirt, ultraviolet rays and other factors can have a significant impact on the appearance of any car’s exterior, but for a luxury vehicle like a Mercedes-Benz, they can be especially damaging in terms of aesthetic value. Consider the following tips for keeping your Mercedes-Benz in the best condition possible:

Washing
How often you wash your vehicle depends on the conditions in which you live and drive. Wash your vehicle more frequently in the winter months or if you live near the coast, where ocean salt is more prevalent.
• Before washing, rinse the entire vehicle with a strong spray of water.
• Starting at the top, wash one section of the vehicle at a time using a soft sponge, towel or sheepskin wash mitt. Thoroughly rinse both the vehicle and the wash mitt before continuing.
• After a final overall rinse, wipe your vehicle dry with a natural chamois or 100 percent terry towel (use of any type of toweling other than thick nap, 100 percent cotton terry cloth may cause swirl marks). • Never wash the vehicle unless it’s cool and in the shade.
• Avoid using dishwashing detergents, which may cause paint to fade and oxidize.

Paint protection
For exceptional protection, use paint care products specifically designed for Mercedes-Benz vehicles. They can help remove light surface problems and polish your vehicle’s finish to a high gloss by coating it with a complex layer of waxes, silicones, polymers and resins.
• Use a sponge applicator or soft cotton terry cloth to evenly apply the paint care product to the entire vehicle, one section at a time.
• Remove residue with a soft towel.

Exterior care
Mercedes-Benz finishes are highly durable, but regular care is still necessary to maintain their appearances.
• Immediately remove scratches, swirl marks, vehicle exhaust, insecticides, industrial pollutants, tree sap, bird and insect droppings, ocean salt and other common surface contaminants—left untreated, they can leave your car’s finish looking faded and dull.
• To evaluate your finish, run a clean, dry hand along your vehicle’s clean surface. It should feel as smooth as glass. If it doesn’t, you’re feeling bonded contaminants.
• To reduce surface damage, park your vehicle in the garage whenever possible or use a vehicle cover.

Interior care
While the outward appearance of your Mercedes-Benz is most noticeable to others, the interior is what you see most often. To keep your interior surfaces and seats looking their best, use car care products specifically designed for Mercedes-Benz automobiles.
• Frequently vacuum the inside of your vehicle and use seat covers if you’re worried about discoloration caused by contact.
• Use a cleansing and conditioning formula to clean leather seats and protect them against damaging UV rays.

Wheel care
• Wet the wheel with a strong spray of water.
• Spray a wheel care product onto the wheel, covering it completely. Apply only when wheels are cool to the touch.
• Agitate the surface with a soft bristle brush.
• Rinse with another strong spray of water and wipe dry.

Read moreRead Less
Frequently Asked Questions

Q: Do I need to get all the recommended repairs done immediately?

A: Generally, yes, but we’ll tell you if a repair can be deferred and when it’s best to get it done. Most times, getting a repair done immediately will save money. Recently, we had a customer with a bad front-strut bushing, and it was only a matter of time before the other bushing went bad. We recommended replacing them both, because it would save on labor—sometimes, it’s just as easy to replace two bushings as one.

Q: How long will my repair take?

A: In most cases, repairs take just one day. When we have to order a part, it can take as long as three days.

Q: Do you use original Mercedes-Benz parts?

A: In most cases, yes. Some aftermarket parts are very good, though. We’ve been around long enough to know which ones are reliable and which aren’t. Sometimes we’ll recommend an aftermarket part to save the customer money, but only when we know the part is as good as an original part.

Q: Do I need an appointment?

A: We prefer you make an appointment. That way, we can be sure to perform your service in a timely manner and have the parts here. But we accept walk-ins as well.

Q: Do you provide shuttle services?

A: Yes.

Read moreRead Less

SELECTED PHOTOS FROM European Sales & Service

View Comments
Shares

DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Richard Cordes

Expert CONTRIBUTOR PROFILE
  • Richard Cordes is a 40-year veteran of the automotive industry and owner of European Sales & Service, a Diamond Certified company since 2003. He can be reached at (707) 836-3960 or by email.

Richard Cordes: A Drive To Excel

By James Florence, Diamond Certified Program Reporter

SANTA ROSA — Since he was a teenager, Richard Cordes has exhibited a drive to excel, and four decades later, that drive has culminated in an uncommon level of achievement. “In high school, I received two years of auto training, in the course of which I earned my first industry certificates,” he remembers. “After graduating, I worked at a tire shop for about a year before getting hired at a Mercedes-Benz dealership in Marin. I really enjoyed the challenge that Mercedes-Benzes provided, and during my seven years there, I received manufacturer training in advanced auto diagnostics and repair.” After spending an additional five years at a Santa Rosa-based Mercedes-Benz dealership, Richard decided to take things to the next level and opened his own shop in 1989.

Today, as owner of European Sales & Service, Richard says he takes pride in being Sonoma County’s premier independent Mercedes-Benz specialist. “When you only work on one brand of car, you get to know it really well over the years, which can make a big difference in terms of accuracy and workmanship. I’ve invested in all the pertinent training and equipment, so I feel confident in our ability to provide Mercedes-Benz owners with the highest quality service available.”

A resident of Santa Rosa (where he lives with his wife, Victoria), Richard expresses his appreciation for the diverse Sonoma County landscape. “As an avid cyclist, I really enjoy the terrain here,” he says. “Whether you want hills or flats, mountain trails or road trails, Sonoma County has it all.” Richard also enjoys keeping up with local sports, particularly professional basketball. “My wife and I are big Golden State Warriors fans and try to attend as many games as we can during the season.” Furthermore, Richard enjoys spending time with his and Victoria’s two grown children, Ryan (who works as a service advisor at European Sales & Service) and Lacy.

In regard to his career, Richard espouses the importance of honesty. “With each diagnosis we perform, we give the customer a full report so they’re well aware of the car’s condition and what needs to be done,” he says. “In addition to helping customers make informed decisions about their vehicles, I think our straightforward approach contributes to a greater sense of trust.”

When asked what his future retirement might look like, Richard says he hasn’t given it a lot of thought. “I really have no desire to retire. I enjoy having my own shop and running my business. It definitely has its challenges, but that just makes it all the more gratifying when we’re able to achieve a successful result.”

Ask Me Anything!

Q: What was your first car?
A: A 1956 Ford hot rod with a 392 Chrysler Hemi engine.

Q: What’s your favorite local restaurant?
A: Sushi Hana in Sebastopol.

Q: What were you most known for in high school?
A: Besides excelling in auto class, I would say sports. Even though I never tried out for the track team, I still managed to tie the school record for the 60-yard dash.

Q: Pancakes or waffles?
A: I like them both, so maybe stick a pancake in between the waffles.

Q: Do you collect anything?
A: Old wheat pennies.

Read moreRead less
Expert articles
  • The Benefits of Specialized Auto Care

    SANTA ROSA — If you own a high-end imported car like a Porsche, Mercedes-Benz or BMW, you’ll want to make sure it gets the best care possible. A good way to do so is to take your car to a shop that specializes in servicing its particular make.

    Since every vehicle make has its own unique idiosyncrasies, the in-depth knowledge of a specialist can prove invaluable when it comes to diagnosing problems and anticipating future needs. In addition to having the right training and certifications, a specialist possesses all the pertinent tools and technology, including manufacturer-specific diagnostic equipment that a general repair shop might not have.

    Read moreRead less
Expert video tip
  • Video: Specialized Auto Care

    Complete Video Transcription:

    SANTA ROSA — Host, Sarah Rutan: If you own a high end vehicle like a Mercedes-Benz or a BMW, the expertise of a specialist can be an invaluable resource. Today we’re in Santa Rosa with Diamond Certified Expert Contributor, Richard Cordes of European Sales & Service to learn some of the benefits of specialized auto-care.

    Diamond Certified Expert Contributor, Richard Cordes: Being a specialist means a lot because you’re able to know the car a really well, and every car has their idiosyncrasies. Mercedes does. Porsche does. BMW does. And the advantage of knowing a car for years, you’re able to really pick up on the repairs that are needed. You know what the transmissions are in need of, the power steering, the suspensions, brakes. On the other hand, if you were take your vehicle to a general repair facility, he may not know the ins and outs of your vehicle, and he may not have the technology nor the knowhow of how to fix that particular car, particular complaint. But, a specialist, we do. We know what we’re doing. We have the technology. We have the training. We have the information, the books, the computers, the diagnostic equipment to fix your car right.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
European Sales & Service WEBSITE AND EXTERNAL FEED
  • European Sales & Service SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON European Sales & Service
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 427 VERIFIED CUSTOMERS i
European Sales & Service : Average 8.9 out of 10 based on 427 unique customer surveys of customer satisfaction.

Matt D.

VERIFIED European Sales & Service CUSTOMER

1 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are honest, reasonable, and very accommodating. They get you in quickly and fix it quickly.

I like the workers. I've gotten to know them by name now going to them for so long. They are very friendly, and they respond very quickly.

Joe H.

VERIFIED European Sales & Service CUSTOMER

2 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them that if they have a Mercedes to use them.

They always clean my car, wash it, and vacuum it. They do a good job, and I'm happy with the service. I'm going back to them soon.

Alex F.

VERIFIED European Sales & Service CUSTOMER

3 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was using another dealership, an official Mercedes-Benz dealership, and there was a specific part I needed, but they did not help me. I was desperate and found European Sales & Service. It was my first interaction with them, and they immediately jumped on the problem and fixed my car. I was very happy with the experience.

They have expertise, they know Mercedes-Benz, they are very friendly, and when you go in there, you feel respected.

Michael F.

VERIFIED European Sales & Service CUSTOMER

4 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

We will always recommend them. We know they're not going to call us back and ask who did you send me. We're very confident in their service.

Their expertise, they never hesitate to provide help even though sometimes it's not time yet to get the car in. They'll spend the time because they know it's worthwhile and they're very trustworthy.

Anthony G.

VERIFIED European Sales & Service CUSTOMER

5 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are expensive, but worth it.

They just make me feel like a valued customer. The lounge area is very nice, and they offered me coffee and tea, and they are just nice.

Steve G.

VERIFIED European Sales & Service CUSTOMER

6 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

If you have a Mercedes, go see Richard.

He's a competent, honest mechanic.

Jose G.

VERIFIED European Sales & Service CUSTOMER

7 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

This place is very good. I only use them.

Nothing special, they are good at service.

Michael H.

VERIFIED European Sales & Service CUSTOMER

8 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

That they're just very qualified, and it's a good option rather than going to dealer.

First, the price, secondly the speed in which they get everything done, and those are the two main things.

Michael H.

VERIFIED European Sales & Service CUSTOMER

9 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They give you very personal service. They look at your car and your options and they treat you as an individual. The quality of the work is quite good.

The personalized service they provide, they remember you and your car.

Linda H.

VERIFIED European Sales & Service CUSTOMER

10 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very personable and they listen to what you have to say.

That they did what they said what they do and they accomplished exactly what they set out to do.

Jacquie H.

VERIFIED European Sales & Service CUSTOMER

11 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

It's a great company.

That they took good care of me

Richard H.

VERIFIED European Sales & Service CUSTOMER

12 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have been a loyal customer since I switched from the Mercedes place on auto row. They are very reliable, personable, and courteous.

Richard has a wonderful, personable demeanor.

Kevin K.

VERIFIED European Sales & Service CUSTOMER

13 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

He's fairly priced, he uses all quality Mercedes original parts, and he usually is able to get me in and out in the same afternoon. He gives me a loaner car while he's working on my car and I appreciate that.

Actually he treated me not like a customer, but more like friend that was taking care of my car. It's good service and you're in and out.

Erin L.

VERIFIED European Sales & Service CUSTOMER

14 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

That Santa Rosa has a really good service center

I would have to say their people.

Aaron M.

VERIFIED European Sales & Service CUSTOMER

15 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are an overall great shop for either service or repair.

The honesty and friendliness

Lisa M.

VERIFIED European Sales & Service CUSTOMER

16 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them they're very reliable. The work has always been successful. I've been pleased.

I think that they're really flexible with getting you in quickly, they're very competitive with their pricing, and their overall work is excellent.

Kerry M.

VERIFIED European Sales & Service CUSTOMER

17 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

Let me put it this way, I own my own business and I have a place where I recommend business and I just put a stack of their cards there.

Their honesty, promptness, courtesy and overall, they're a very good business to deal with from a business to business relationship.

Sylvia M.

VERIFIED European Sales & Service CUSTOMER

18 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're pretty reliable and they don't provide gimmicks. They're pretty truthful.

It's easy to ask questions and get answers.

Judy O.

VERIFIED European Sales & Service CUSTOMER

19 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

I feel they know their products, and they know my car. I have used them for several years, and I know I can trust them. I also feel they are concerned about my car and it's running in good order.

I would say the people, the father and son are just wonderful. I haven't interacted with other employees, but I know father and son, and they are great.

Lyonel P.

VERIFIED European Sales & Service CUSTOMER

20 of 427

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're pretty great. The person I worked with was pretty excellent.

Everything was nice and quick.

Read All 427 Survey Responses at Ratings View