Diamond Certified Company Report

European Hardwood Floors

Diamond Certified Company Report

European Hardwood Floors

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 15 VERIFIED CUSTOMERS i

Mary

VERIFIED European Hardwood Floors CUSTOMER

1 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are 100% professionals. They are absolutely amazing.

As I said, they are super professional. I just can't say enough. I wish I had another house, because I'd have them do that one too.

Troy

VERIFIED European Hardwood Floors CUSTOMER

2 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They provided good quality work at a good price.

The people that I dealt with stood out for me.

Milana

VERIFIED European Hardwood Floors CUSTOMER

3 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

The experience, reliability, and professionalism of Bojan really stood out for me.

Read All 15 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Bojan Milosevic, Owner

European Hardwood Floors installs a variety of flooring products for residential clients in Contra Costa, Alameda, Sonoma, Marin and Napa Counties. The company has the training and equipment to install everything from hardwood flooring and carpet to vinyl composition and luxury vinyl tile, and it also utilizes its sanding, staining, and finishing capabilities to restore old or damaged floors.

Owner Bojan Milosevic says one of European Hardwood Floors’ most important attributes is its ability to communicate with its clients throughout every step of their flooring projects. “We’re very clear about the details of our work, from what we do with walls and baseboards to how we clean up. Unplanned things can happen during the flooring process, but by keeping our customers informed, we’re able to effectively resolve their issues.”

European Hardwood Floors provides each job with the hands-on expertise of Mr. Milosevic himself, which he says allows the company to ensure high levels of quality control. “I’m fully involved in every project, from the paperwork and estimates to the actual installation work. My clients really appreciate working with a business owner who cares about their satisfaction.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON European Hardwood Floors

COMPANY CONTACT
Service AREA

Contra Costa County
Alameda County
Sonoma County
Marin County
Napa County

SERVICES PERFORMED

Hardwood Flooring Installation
Carpet
Vinyl Composition Tile (VCT) and Luxury Vinyl Tile (LVT)
Sanding, Staining & Finishing
Old Floor Restoration

DIAMOND CERTIFIED RESEARCHED ARTICLES ON European Hardwood Floors

European Hardwood Floors refinished this hardwood floor and added new hardwood as well.

Company Profile

European Hardwood Floors installs a variety of flooring products for residential clients in Contra Costa, Alameda, Sonoma, Marin and Napa Counties. The company has the training and equipment to install everything from hardwood flooring and carpet to vinyl composition and luxury vinyl tile, and it also utilizes its sanding, staining, and finishing capabilities to restore old or damaged floors.

Owner Bojan Milosevic says one of European Hardwood Floors’ most important attributes is its ability to communicate with its clients throughout every step of their flooring projects. “We’re very clear about the details of our work, from what we do with walls and baseboards to how we clean up. Unplanned things can happen during the flooring process, but by keeping our customers informed, we’re able to effectively resolve their issues.”

European Hardwood Floors provides each job with the hands-on expertise of Mr. Milosevic himself, which he says allows the company to ensure high levels of quality control. “I’m fully involved in every project, from the paperwork and estimates to the actual installation work. My clients really appreciate working with a business owner who cares about their satisfaction.”

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Company Philosophy

“Our customers are the reason we’re able to grow our company, so we make sure they’re happy with our services and get exactly what they’re looking for. Our goal is to provide a superior flooring experience for each client, and we accomplish that by applying our extensive expertise and quality materials to achieve the look they desire.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for floor installation companies that have earned the prestigious Diamond Certified award. For European Hardwood Floors, the best way to keep clients satisfied is to offer a combination of high value and low cost on every project. “We make sure our customers are happy with the installations and services we provide, and we also do whatever we can to help them avoid additional costs,” says owner Bojan Milosevic. “For example, we offer free delivery of materials whenever possible, which is a service many flooring suppliers charge hundreds of dollars to provide.”

European Hardwood Floors has been installing flooring products for residential clients in Contra Costa, Alameda, Sonoma, Marin and Napa Counties since 1998. The company has the in-house capabilities to install everything from hardwood flooring and carpet to vinyl composition and luxury vinyl tile, and it also has the training and equipment to sand, stain, and finish old or damaged floors.

Unlike flooring companies whose owners delegate project management responsibilities to less experienced employees, European Hardwood Floors provides every job with the hands-on expertise of Mr. Milosevic himself. “I personally write each estimate and I’m often the lead installer on projects,” he says. “Our clients appreciate that I’m fully involved in their jobs and take responsibility for all of our work. They know that if I promise them something, I’ll make sure it gets done.”

Another distinguishing attribute of European Hardwood Floors is its dedication to guaranteeing customer satisfaction. “After an installation is done, we give the customer two weeks to make sure everything is correct before they make the final payment,” explains Mr. Milosevic. “Sometimes people see small things they want changed or replaced, so they really appreciate having the time to inspect every part of the job before considering it complete.”

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Industry Info

If you’re planning to install hardwood flooring in your home, it’s best to leave the job to a professional.

You might think installing a new hardwood floor isn’t that difficult, but unless you’re a seasoned DIYer with specific experience, you might be taking on more than you can handle. Many home improvement projects are possible to complete on your own, but hardwood flooring installation can be an extensive process that leads to expensive mistakes if you aren’t careful.

You’ll definitely pay more for a professional installation than if you did it yourself, but installation costs are usually far less than product costs. Many installers can be sensitive to cost, offering a variety of services to fit specific needs without blowing up their clients’ budgets. And professional installers are much less likely to make major mistakes or waste products. If there’s ever a problem, they’ll make it right without making it your financial problem.

Additionally, installers may be able to save you money over big-box retailers, whether they sell products or can simply direct you to better sources. “Some people like to shop online with big flooring suppliers or corporate flooring companies, but I always recommend checking out smaller companies because they often have better deals and prices,” adds Bojan Milosevic, owner of European Hardwood Floors in Pleasant Hill.

Here are some more benefits of using a professional installer for your hardwood flooring project:

You’ll get a better installation. Inexperienced installation can jeopardize the final outcome. Whether your job has uneven subflooring, a complicated layout, tricky cuts or any other number of challenges unique to your home and project, a licensed, experienced installer has likely seen it before and knows how to handle it. Few DIY disasters are more frustrating than those that cost you a lot of money or waste expensive materials. Quality installation means an end product that stays beautiful for years to come.

You’ll have someone to call in case of a problem. Cupping, uneven installation, squeaky boards, strange gaps—if you install your own floor, it’s up to you to fix these problems. Licensed, experienced contractors will do the job right and stand by their work. If you hire a quality contractor, their installation warranties will protect you against installation flaws, and they may also be able to help you if there’s a product flaw.

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Frequently Asked Questions

Q: How long will it take to finish my flooring project?
A: We can get the job done within two weeks. It usually takes about a week for the flooring to be delivered after it’s ordered, and it needs to acclimate for a few days before we can install it. Most of the time, a typical job of 1,000 square feet will take three or four days, including tear-out and installation. If it’s a big job or a tight deadline, we’ll use extra installers to get it done faster.

Q: Will you deliver my flooring?
A: Most of the time, we’re able to pick up products from suppliers and take care of the delivery, which can save you hundreds of dollars. Deliveries are free if they’re done through us.

Q: Can you work with my schedule?
A: Yes. We always try to schedule our work to meet our clients’ needs. For example, a lot of people want to get their jobs done while they’re on vacation or when their kids are at school.

Q: Can you work on weekends?
A: Yes, our installation crew works seven days a week by appointment. That way, we don’t have to let a half-finished job sit over the weekend and you can be home if you want to see the process.

Q: Will your sanding process leave my house filled with dust?
A: No. We recently upgraded our equipment to provide dustless sanding, which greatly reduces the amount of dust we generate during the sanding process.

Q: Should I choose a water-based product or an oil-based product for refinishing sanded floors?
A: We recommend water-based products because they have less VOCs and they’re more durable today than ever before.

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SELECTED PHOTOS FROM European Hardwood Floors

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Bojan Milosevic

Expert CONTRIBUTOR PROFILE
  • Bojan Milosevic is owner of European Hardwood Floors, a Diamond Certified company. He can be reached at (415) 350-4364 or by email.

Bojan Milosevic: A Paternal Partnership

By James Florence, Diamond Certified Resource Reporter

PLEASANT HILL — Bojan Milosevic got into the hardwood flooring trade when he partnered with his father to start a family business. “I came to the United States from Yugoslavia in 1996 with my family, at the age of 18,” he recounts. “My dad had experience as a floor installer, so he found a job working for a floor covering company in San Francisco. However, I didn’t like seeing my dad get bossed around by a guy who was younger and less skilled than him, so I suggested we team up and start our own flooring business. Since his English wasn’t very good, I told him I’d handle estimating and communicating with clients if he’d handle the hands-on work. We started our business in 1998, and over the following years, my dad trained me in the craftsmanship of floor installation. In 2012, I took over as owner, and I’m still running our business today.”

As owner of European Hardwood Floors, Bojan says his favorite part of his job is seeing the fruits of his labor. “I enjoy the sense of pride I feel when I look at the finished product. I also like seeing my customers happy with the work I do and getting compliments from them.”

A resident of Martinez (where he lives with his wife and their two sons), Bojan devotes the bulk of his time outside of work to being with family. “Between jobs and estimates, I basically work seven days a week, so whenever I get time off, my kids are my priority. We love Tahoe and try to get up there a couple of times each month to enjoy the fresh air and scenery.”

In regard to his professional career, Bojan emphasizes the importance of communication. “In the flooring business, I think communication is just as important as the hands-on work,” he explains. “That’s why my dad and I were such a great team, because we each handled one side of that spectrum. There are a lot of things you have to explain to customers, from product selection to complications that come up during installation. It’s important to clearly convey these things so the customer knows what to expect at the end of the job.”

When asked what he would do if he were to retire tomorrow, Bojan says he’d relocate to a more peaceful environment. “I enjoy the Bay Area and it’s a great place to be in business, but I think I’d move away and go somewhere quieter, where there’s less traffic. Actually, my dream is to live in Tahoe, so that would be nice if I could afford it.”

Ask Me Anything!

Q: What was your first job?
A: My first job after moving to the U.S. was at Burger King. My hourly wage was $4.75, and I was the happiest kid ever when I got my first check.

Q: What’s your favorite TV show?
A: “The Big Bang Theory.”

Q: What’s your favorite local restaurant?
A: I have two: Rocco’s Ristorante Pizzeria and Opa! Authentic Greek Cuisine, both of which are in Walnut Creek.

Q: Are you an early bird or a night owl?
A: An early bird. I’m usually up at 6am just to get some things done before I go to work.

Q: If you could travel anywhere in the world, where would you go?
A: I would love to explore Europe a little more. There are a lot of countries that my wife and I haven’t been to yet.

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Expert articles
  • Questions to Ask When Choosing Hardwood Flooring

    PLEASANT HILL — When choosing hardwood flooring for your home, make sure you’re getting a quality product that’s also right for your home. One of the best ways to do this is to ask plenty of questions. Here are a few to consider:

    “Where is it made?” Since different countries have different regulations for harvesting and manufacturing flooring materials, it’s important to find out where flooring products come from. For instance, while the United States has strict regulations regarding sustainability and safety, China’s lack of regulation leaves room for unsustainable harvesting practices and unsound manufacturing methods. In fact, some Chinese-made flooring products have been known to off-gas toxic fumes, due to the materials used in manufacturing. To prevent such health hazards, it’s best to choose a flooring product from a well-regulated region.

    “What kind of finish does it have?” There are different types of finishes used on hardwood flooring, but the best by far is aluminum oxide. An aluminum oxide finish gives the hardwood a top layer of protection against scratches, stains, fading and oxidation. The finish is layered on each board, with more layers representing better quality. Most premium wood floor products have five to 10 coats.

    “How long is the acclimation period?” Just about every hardwood flooring product needs time to acclimate to its new environment—usually about a week. Failing to give new flooring materials time to acclimate before installation may result in expansion or contraction after installation, so don’t neglect this crucial waiting period.

    “What kind of maintenance is required?” Hardwood flooring products vary significantly in terms of maintenance needs. For example, most engineered hardwood flooring products are virtually maintenance-free, whereas solid hardwood flooring requires regular cleaning and re-sealing because it’s a natural product. Prior to choosing a flooring product, find out what kind of maintenance it requires and determine whether you’re prepared to follow through with that.

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Expert video tip
  • Video: Tips for Choosing Hardwood Flooring

    Complete Video Transcription:

    PLEASANT HILL — Host, Sarah Rutan: When replacing your home’s hardwood floors, take the time to choose a quality product that meets your needs. Today we’re in Pleasant Hill with Diamond Certified Expert Contributor Bojan Milosevic of European Hardwood Floors to learn more.

    Diamond Certified Expert Contributor, Bojan Milosevic: When choosing the hardwood floors for your home, your condo, or your place, please visit the local store, making sure that you select the floors that you really like. And they can feel the floors and hold it in their hands. Most of the people, they like to step on the floors to feel it, how it feels with their bare feet. Please do that as well.

    Make sure you get enough information where the floors are made, how they’re made, how many aluminum oxide floors they have on top, how much they apply on it, as well as the insulation, acclimation for the flooring as well. And be aware that some of the unfinished and prefinished floors, they come in different widths, and different sizes as well.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Diamond Certified RATINGS ON European Hardwood Floors
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 15 VERIFIED CUSTOMERS i
European Hardwood Floors : Average 9.7 out of 10 based on 15 unique customer surveys of customer satisfaction.

Mary

VERIFIED European Hardwood Floors CUSTOMER

1 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are 100% professionals. They are absolutely amazing.

As I said, they are super professional. I just can't say enough. I wish I had another house, because I'd have them do that one too.

Troy

VERIFIED European Hardwood Floors CUSTOMER

2 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They provided good quality work at a good price.

The people that I dealt with stood out for me.

Milana

VERIFIED European Hardwood Floors CUSTOMER

3 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

The experience, reliability, and professionalism of Bojan really stood out for me.

Adrian

VERIFIED European Hardwood Floors CUSTOMER

4 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

Excellent workmanship and good communication

They took the job and did it. I didn't have to do anything.

Ana S.

VERIFIED European Hardwood Floors CUSTOMER

5 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was a great experience.

They were on time.

Luke J.

VERIFIED European Hardwood Floors CUSTOMER

6 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would absolutely recommend them.

The quality of the craftsmanship, and their communication stood out for me.

Sal

VERIFIED European Hardwood Floors CUSTOMER

7 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did what they promised they would do. They provided quality workmanship for a great price. I started out with a small project, and after I saw the quality of the work, I ended up having them do the whole house. I would highly recommend them and I have.

Bojan provided great customer service, and he is a real gentleman. I wanted to have a barbeque for the workers, but not all of them could come, so I gave a case of wine to Bojan free of charge, because I own a winery. I had to twist his arm to take the wine. He wouldn't even take half of it. You do not meet contractors like this anymore.

Ana F.

VERIFIED European Hardwood Floors CUSTOMER

8 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell people to use them.

They do a good job.

Renee K.

VERIFIED European Hardwood Floors CUSTOMER

9 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

The customer service was excellent. They are the most knowledgeable about the products and installation.

Bojan went over and above what he needed to do. I needed a special piece of wood, and because of time constraints, he had it shipped to his home.

Dolly

VERIFIED European Hardwood Floors CUSTOMER

10 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very knowledgeable and friendly. When I needed advice about something, they were very helpful.

I would tell them the quality of work is very good.

Elena

VERIFIED European Hardwood Floors CUSTOMER

11 of 15

Quality 10
10 10
Loyalty Yes
CRITIQUE

They deserve the highest recommendation in the world. They are truly craftsmen and quality craftsmen at that.

I wouldn't use anyone else. They even drove to our house in Clearlake, did the work far into the night, and then drove back. They went above and beyond. They are true European craftsmen.

Aaron

VERIFIED European Hardwood Floors CUSTOMER

12 of 15

Quality 9
9 10
Loyalty Yes
CRITIQUE

Bojan was very friendly, helpful, and very busy.

I would say Bojan's interaction with his clients stands out for me.

Lynda

VERIFIED European Hardwood Floors CUSTOMER

13 of 15

Quality 9
9 10
Loyalty Yes
CRITIQUE

They were very professional, on time, friendly, and they did a great job. It was a very pleasant experience.

They were very hard workers. They didn't stop for a minute. They barely stopped for lunch. They were very conscientious about getting the job done on time.

Charles S.

VERIFIED European Hardwood Floors CUSTOMER

14 of 15

Quality 9
9 10
Loyalty Yes
CRITIQUE

Excellent

I really liked dealing with the representative, Bojan. He was very experienced and professional.

Michael H.

VERIFIED European Hardwood Floors CUSTOMER

15 of 15

Quality 9
9 10
Loyalty Yes
CRITIQUE

I have been in the construction business for many years. The two gentlemen were on time and cleaned up after themselves.

They didn't mess around. They got in and got it done.

Read All 15 Survey Responses at Ratings View