Diamond Certified Company Report

Creative Window Fashions, Inc.

Diamond Certified Company Report

Creative Window Fashions, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 325 VERIFIED CUSTOMERS i

Norm A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

1 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say they're a quality business, and they have great customer service.

It was very convenient that they came out to my house and showed me samples of the different options that I had. I just felt the overall experience was convenient and easy.

Doreen M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

2 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did everything they said they would do. They showed up on time with really good people and they got job the done. It was a good experience.

I really appreciate that they were willing to even come out to our home. When you live in a remote area, you're really at the mercy of whatever company will come out to your residence. Not only did they drive out to help us, but they did a great job.

Ester B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

3 of 325

Quality 10
10 10
Loyalty Yes
CRITIQUE

Duane really knew his stuff. He knows the field backwards and forwards and he helped me make a good selection. The other guy came and installed everything competently. I was totally satisfied.

They were competent, knowledgeable, and easy to work with.

Read All 325 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Duane Vos, CEO

Creative Window Fashions, Inc. (CWF) is a Hunter Douglas Gallery that provides and installs window coverings for residential and commercial clients in Sonoma, Marin, Napa, and Solano Counties, as well as San Francisco and the Greater Bay Area. CWF offers a large variety of products from leading manufacturers to ensure the best fit for every window covering application. The company’s 2,500-square-foot showroom, located in Rohnert Park, has all the latest products available, including the new PowerView Motorization line from Hunter Douglas. “In March 2020, we expanded our business and purchased Trend Draperies in San Rafael, which is now a CWF company with a beautiful showroom in addition to our amazing gallery in Rohnert Park,” adds CEO Duane Vos.

Mr. Vos says CWF’s in-house specialists, who have more than 40 years of combined experience in their fields of expertise, set the company apart from its competition. “I’m a veteran in hard window coverings and Tom Rhodes is an expert in motorized window coverings and shutters, including installation. Our combination of industry knowledge and an approachable business style greatly benefits our clients. We understand their homes are their most valuable investments, and we take great pride in enhancing those investments.”

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Creative Window Fashions, Inc.

Locations

the North Bay

Get Directions
SERVICES PERFORMED

Free In-Home Consultations
Hunter Douglas Design Specialist
Sales & Installation Services

BRANDS Supported
  • Hunter Douglas

  • Graber

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Creative Window Fashions, Inc.

Hunter Douglas window coverings provide excellent light control.

Company Profile

Creative Window Fashions, Inc. (CWF) is a Hunter Douglas Gallery that provides and installs window coverings for residential and commercial clients in Sonoma, Marin, Napa, and Solano Counties, as well as San Francisco and the Greater Bay Area. CWF offers a large variety of products from leading manufacturers to ensure the best fit for every window covering application. The company’s 2,500-square-foot showroom, located in Rohnert Park, has all the latest products available, including the new PowerView Motorization line from Hunter Douglas. “In March 2020, we expanded our business and purchased Trend Draperies in San Rafael, which is now a CWF company with a beautiful showroom in addition to our amazing gallery in Rohnert Park,” adds CEO Duane Vos.

Mr. Vos says CWF’s in-house specialists, who have more than 40 years of combined experience in their fields of expertise, set the company apart from its competition. “I’m a veteran in hard window coverings and Tom Rhodes is an expert in motorized window coverings and shutters, including installation. Our combination of industry knowledge and an approachable business style greatly benefits our clients. We understand their homes are their most valuable investments, and we take great pride in enhancing those investments.”

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Company Philosophy

“We believe in the importance of continuous customer service. On the rare occasion when a customer needs repair service after the sale, we are happy to thoroughly address warranty and non-warranty issues, even many years later. Our product knowledge and dedication to our customers make us unique in our industry. Our ultimate goal is to provide excellent service at competitive prices.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for window covering companies that have earned the prestigious Diamond Certified award. For Creative Window Fashions, Inc., satisfying customers is a direct result of its ability to determine the best window treatment for each client’s particular needs. “Our industry knowledge really sets us apart,” confirms CEO Duane Vos. “We’re very meticulous when it comes to installations, and unlike big-box retailers and home improvement stores, if a customer ever has a problem, we’ll fix and reinstall it at no charge.”

Creative Window Fashions has been selling and installing all types of window coverings for homes and businesses throughout the North Bay since 1998. The company offers a wide variety of custom shades, blinds, shutters and sheers made by industry leaders Hunter Douglas, Kirsch, Levelor and more. It also offers numerous products from the exclusive Hunter Douglas Alustra® Collection, each of which is made of unique fabric and includes special decorative details. “From luminous sheers to elegant woven textures, the Alustra Collection offers a new standard of style found nowhere else,” adds Mr. Vos.

Unlike window covering companies that simply sell products and don’t follow up with clients, Creative Window Fashions also provides interior design and decorating services for all types of projects. Mr. Vos says he’s especially proud of his company’s ability to work with color. “We know what colors will work best for a particular room and how different colors will change the room’s overall look. For example, a blue shade will turn the whole room blue. We’re experts at determining what colors will work well and what colors will be overwhelming.”

Another distinguishing feature of Creative Window Fashions is its focus on competitive pricing, which it’s able to achieve because it works by appointment and doesn’t maintain an expensive showroom. “Once in a while we’ll get beat on price, but it doesn’t happen often,” says Mr. Vos. “We’re not the cheapest service around, but our customers aren’t just looking for the best prices–they’re looking for high-quality service and a firm on which they can rely.”

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Industry Info

Light control should be a deciding factor when purchasing a window covering. When choosing window coverings for your home, it’s important to determine how much control you want over the light that streams into each room. You can control natural light partially or completely depending on the type of window covering, so your final choice should be indicative of you and your family’s personal preferences. Before making a decision, consider the following information about the most common window coverings and their light control capabilities:

Cellular or honeycomb shades
Cellular or honeycomb shades provide superior light control and are available in a variety of fabrics, from translucent to opaque, the latter of which is defined as “room darkening” or “blackout.” The control cords are located between the front and back fabric that forms the honeycomb or cell, so there are no visible holes for light to seep through. You can also raise or lower a shade with blackout fabric to increase or decrease the amount of light in a room.

Horizontal or Venetian blinds
Getting horizontal blinds to close tightly enough to completely darken a room can be difficult, because the cotton supports (ladders) that the slats lay on keep the slats separated even when the blinds are closed. Also, most blind slats have rout holes for the control strings to pass through, which allows light to leak into the room. You can order some blinds with a “routless” or “privacy” option—they’ll be manufactured without rout holes but will still have ladders. Even though you may not be able to get a room completely dark with horizontal blinds, you’ll be able to adjust the light from very bright (completely open) to almost dark (completely closed) with the tilt control. This is an additional benefit of any louvered blind or shutter.

Pleated shades
Pleated shades provide marginal light control because they have visible holes for the control strings. Even if you use opaque fabric, you’ll see light through the control holes. Like cellular shades, you can raise or lower a pleated shade with blackout fabric to increase or decrease the amount of light in a room.

Roman shades
Roman shades are similar to cellular or honeycomb shades in their ability to control light and availability in a variety of fabrics, from translucent to opaque. Light is controlled by the lining of the shade, which is usually specified as blackout fabric. There are no visible holes for the control strings, and you’ll have additional control by raising or lowering the shade.

Shutters
Even though shutters close tighter than horizontal blinds and don’t have rout holes, they’re still not ideal for controlling light because they have horizontal slats. Slats invite light seepage around them—it’s like having multiple “halo effects” within the same window covering. As with horizontal blinds, you can adjust the light from very bright to almost dark with the tilt control.

Vertical blinds
Like horizontal blinds, vertical blinds make it difficult to contain light because of their slats. If you have a heating vent or any other air circulating around them, they can move around like individual pendulums and change the light. Because of this, vertical blinds are probably the least effective for controlling light. However, because they’re louvered, you’ll be able to adjust the light from very bright to almost dark with the tilt control.

No matter what type of window covering you ultimately choose, it’s important that it fits your lifestyle and satisfies your personal preferences. Take the following questions into account before proceeding:

• How does your family live?
• What is the purpose of each room in your house? Do any rooms have multiple purposes?
• Do you need a particular room to be as dark as possible?
• Do you want to be able to adjust a room’s light all along the spectrum (from light to dark)?
• Do you or a family member work a night shift and need darkening shades that allow for daytime sleep?
• Do you have young children or grandchildren in your home? Do they take afternoon naps?
• Does sunlight stream onto your TV or projection screen?

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Frequently Asked Questions

Q: My room is too cold. Can a window treatment help with that?

A: Yes. We can install an energy-efficient cellular shade made by Hunter Douglas that can reduce a window’s solar heat gain and loss by 50 percent.

Q: Can a window treatment reduce my utility bills?

A: Yes. Depending on the product, a window treatment can help keep heat out in summer and in during winter. We recently installed Hunter Douglas Duette Architella cellular shades in a 3,000-square-foot house and reduced the electric bill by more than $100 per month.

Q: Can a window treatment help with glare on a TV screen?

A: Yes, there are a variety of products that can reduce glare. One of the most popular is the solar roll shade, which allows you to see out the window while simultaneously reducing incoming glare.

Q: How long does a window covering installation usually take to complete?

A: For most jobs, we’re in and out within one day. Very large installations may take a bit longer.

Q: Do you provide interior design consultation services?

A: Yes. Our professional design staff is trained in a wide range of decorating styles and can help you with projects of any size.

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SELECTED PHOTOS FROM Creative Window Fashions, Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Duane Vos

Expert CONTRIBUTOR PROFILE
  • Duane Vos is CEO of Creative Window Fashions, Inc., a Diamond Certified company since 2011. He can be reached at (415) 935-0986 or by email.

Duane Vos: Blind Ambition

By James Florence, Diamond Certified Resource Reporter

ROHNERT PARK — When Duane Vos started installing window blinds as a young man, he had no idea it would lead to a full-fledged career. “My dad owned a flooring and decorating store in Parker, Arizona, where they sold window coverings but didn’t install them,” he remembers. “He was also into cars and was paying me to restore a ’59 El Camino in the shop behind the store. One night, his manager told me he’d been installing blinds after work for the last 15 years and asked if I was interested in taking over for him. At $15 per blind, it was way more money than I was making restoring my dad’s car, so I agreed to take the gig when I was finished. After installing blinds for a couple of years, I made a deal with a distributor to start selling them as well. On January 1, 1998, I moved back to Phoenix, where I was raised, and started Creative Window Fashions.”

Four years later, Duane relocated from Phoenix to the Bay Area, where he planned to try his hand at a new livelihood. However, as if by fate, he found himself right back where he left off with window coverings. “While my wife and I were looking at houses, I became friends with a builder who asked if I would install shutters in his house,” he recounts. “Within a month, I had three more window covering jobs, and things just took off from there. I figured it was meant to be, so I stuck with it and opened a new Creative Window Fashions in California.”

Today, Duane says his favorite part of his job is interacting with customers. “I love people, so dealing with customers is something I’ve always enjoyed. Customer service has always been and continues to be the focal point of my business.”

Outside of work, Duane stays busy with an active lifestyle. “My wife, Maria, and I enjoy going for walks, swimming, and most of all traveling—that brings us the most joy. In the past year alone, we’ve traveled to Israel, Mexico and Peru. We also love spending time in Hawaii and going swimming with dolphins.”

In regard to his professional career, Duane cites a correlation between spirituality and window coverings. “I’m a very spiritual person, so I consider the spiritual side of everything I do,” he explains. “In the metaphysical world, we work a lot with light, and that’s also a big part of what we do in the window covering industry. When I’m in a house doing a consultation, a lot of the questions have to do with light. How much light does the customer want? What type of light do they want? What color? A lot of people don’t think about this aspect of window covering design. In the end, I want to make sure I’m on the right spiritual path, and just by the amount of lives I’ve touched in this business, I know I am.”

Ask Me Anything!

Q: What was your first job?

A: I worked at the local Dairy Queen when I was 15.

Q: What’s your favorite book?

A: “Way of the Peaceful Warrior” by Dan Millman.

Q: If you could travel anywhere in the world, where would you go?

A: Scotland.

Q: What’s your favorite snack?

A: Apples with almond butter.

Q: If you could time travel, would you go to the past or the future?

A: I would go to the future so I could bring back information and tell people that we’re going to make it—we’re going to be alright.

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Expert articles
  • The Value of Window Shutters

    ROHNERT PARK – When it comes to selecting new window treatments, today’s homeowners have numerous options. However, out of the many choices available, only one will substantially add to the value of a home: shutters. Once they’re installed, shutters are considered a “fixed asset,” which puts them in the same league as other permanent fixtures like floors and countertops.

    Imagine you were having your home appraised and inside you had several thousand dollars’ worth of custom draperies. In this case, the home appraiser might add $500 to your appraisal for having the windows covered. With shutters, on the other hand, the value added to the home often exceeds the cost of the shutters themselves. It’s not uncommon for $7,000 worth of faux wood or vinyl shutters to translate to $10,000 added onto a home’s appraisal. So, if you’re looking for a window treatment that will give you the most value for your investment (particularly if you plan to sell your home in the future), shutters are an ideal choice.

    Read moreRead less
Expert video tip
  • Video: The Value of Plantation Shutters

    Complete Video Transcription:

    ROHNERT PARK — Host, Sarah Rutan: When shopping for window treatments, there are several styles to choose from, but only one can actually add to your home’s resale value. Today we’re in Rohnert Park with Diamond Certified Expert Contributor Duane Vos of Creative Window Fashions to learn more.

    Diamond Certified Expert Contributor, Duane Vos: Did you know plantation shutters are the only window covering product that actually adds value to your house? Plantation shutters, no matter whether they’re the real wood, unstained, or whether they’re the composite, or whether they’re the vinyl, they all add the same amount of money in value to your house. So, plantation shutters are not only great insulators, they also add value.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Creative Window Fashions, Inc. WEBSITE AND EXTERNAL FEED
COMPANY WEBSITE
www.myCWF.com
Diamond Certified RATINGS ON Creative Window Fashions, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 325 VERIFIED CUSTOMERS i

Norm A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

1 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

I would say they're a quality business, and they have great customer service.

It was very convenient that they came out to my house and showed me samples of the different options that I had. I just felt the overall experience was convenient and easy.

Doreen M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

2 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

They did everything they said they would do. They showed up on time with really good people and they got job the done. It was a good experience.

I really appreciate that they were willing to even come out to our home. When you live in a remote area, you're really at the mercy of whatever company will come out to your residence. Not only did they drive out to help us, but they did a great job.

Ester B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

3 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

Duane really knew his stuff. He knows the field backwards and forwards and he helped me make a good selection. The other guy came and installed everything competently. I was totally satisfied.

They were competent, knowledgeable, and easy to work with.

Larry A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

4 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

A very well run small business, everyone we dealt with was competent and friendly.

Probably the installer, I think his name is Robert, he was really good. They were all very good including the front office lady and the owner who came out for measurements, all really good.

Sandra T.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

5 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

I think the owner is really personable. He has good ideas for placement and a good eye for looks. I think the installer who came out was really professional and got things done quickly.

I would say the people, all really nice

Pamela Z.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

6 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

I thought they did a great job.

I think that they have a good business. They are very upfront about times and prices, and the quality of the products were really good.

Gayle P.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

7 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

I would recommend them.

I thought that they did a good job with the installation and they were professional.

Sharon T.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

8 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

They were great to deal with.

They had a nice showroom and they were very knowledgeable.

Todd Z.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

9 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

They were very knowledgeable and efficient.

It was quick and easy.

Gabrielle S.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

10 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

Quick communication, competitive pricing, and a safe installation, as they installed during Covid. They are good at pretty much anything that a good business does.

Probably communication and they were flexible in their schedule, as I did have to cancel a few times because of Covid.

Marilyn G.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

11 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

The choice of blinds was great and the fellow who came out to do the measuring was efficient and pleasant.

It was easy to buy blinds. It was a little overwhelming to me, as I lost my home in the fire and I had to rebuild all over again, but they made it very easy.

Shawn H.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

12 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

Very helpful and very knowledgeable, the installers were very professional and I felt very comfortable having them in my house.

Overall, everything was done well.

Bill K.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

13 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

Their customer service was excellent and the follow-up appointments were really good.

The quality of their windows, and when we had issues, they corrected them right away.

Kurt S.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

14 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

They were great.

They have a good owner who is very involved, very professional, and makes sure everything is taken care of.

Isabella F.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

15 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

I would recommend them. The owner seems like a very good person who cares about his business, his customers, the quality of product, and the overall outcome of each project that he does.

I would say the quality of the product

Shelly L.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

16 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

Use them. I think they are great.

They have good products and they keep their customers happy.

Teresa K.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

17 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

I would call them. They were better than Budget Blinds by a mile and comparable in price.

They did a really good job and they were very clean when they did the installation. They explained how to take care of the blinds afterwards and the sales guy helped us find a better solution than what I was asking for.

Tony B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

18 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

Yeah, they were great.

I mean, they were quick and the information I was given was helpful in making a good choice.

Elizabeth D.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

19 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

They were personable, knowledgeable and flexible. We ended up with a great product.

I really liked that it was a very personal approach. They answered the phone and the owner came out to my house. He really seemed to understand my needs to both meet my budget and find a great product. He was very patient.

Donna L.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

20 of 325

Quality 10
10
Loyalty Yes
CRITIQUE

They handled everything perfectly.

I liked the salesmen, the lady in the office, and the installers. Everybody was perfect and very easy to work with.

Read All 325 Survey Responses at Ratings View

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