Diamond Certified Company Report

Creative Window Fashions, Inc.

Diamond Certified Company Report

Creative Window Fashions, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 250 VERIFIED CUSTOMERS i

Norm A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

1 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say they're a quality business, and they have great customer service.

It was very convenient that they came out to my house and showed me samples of the different options that I had. I just felt the overall experience was convenient and easy.

Doreen M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

2 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did everything they said they would do. They showed up on time with really good people and they got job the done. It was a good experience.

I really appreciate that they were willing to even come out to our home. When you live in a remote area, you're really at the mercy of whatever company will come out to your residence. Not only did they drive out to help us, but they did a great job.

Ester B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

3 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

Duane really knew his stuff. He knows the field backwards and forwards and he helped me make a good selection. The other guy came and installed everything competently. I was totally satisfied.

They were competent, knowledgeable, and easy to work with.

Read All 250 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Creative Window Fashions, Inc. (CWF) is a Hunter Douglas Gallery that provides and installs window coverings for residential and commercial clients throughout the North Bay Area. CWF offers a large variety of products from leading manufacturers to ensure the best fit for every window covering application. The company’s 2,500-square-foot showroom, located in Rohnert Park, has all the latest products available, including the new PowerView Motorization line from Hunter Douglas.

CEO Duane Vos says CWF’s trio of in-house specialists, each of whom has more than 25 years of experience in their field of expertise, sets the company apart from its competition. “I’m a veteran in hard window coverings, Ben Chastain is our shutter expert and Cathryn Sawyer is our custom drapery specialist. From the initial design consultation to the installation, we assure a pleasant and professional experience. Our combination of industry knowledge and an approachable business style greatly benefits our clients. We understand their homes are their most valuable investments, and we take great pride in enhancing those investments.” 

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Creative Window Fashions, Inc.

COMPANY CONTACT
Service AREA

the North Bay

SERVICES PERFORMED

In-Home Consultations
Hunter Douglas Warranty Repairs
Sales & Installation Services 

BRANDS Supported
  • Hunter Douglas Window Fashions

  • Hunter Douglas

  • Graber

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Creative Window Fashions, Inc.

Company Profile

Creative Window Fashions, Inc. (CWF) is a Hunter Douglas Gallery that provides and installs window coverings for residential and commercial clients throughout the North Bay Area. CWF offers a large variety of products from leading manufacturers to ensure the best fit for every window covering application. The company’s 2,500-square-foot showroom, located in Rohnert Park, has all the latest products available, including the new PowerView Motorization line from Hunter Douglas.

CEO Duane Vos says CWF’s trio of in-house specialists, each of whom has more than 25 years of experience in their field of expertise, sets the company apart from its competition. “I’m a veteran in hard window coverings, Ben Chastain is our shutter expert and Cathryn Sawyer is our custom drapery specialist. From the initial design consultation to the installation, we assure a pleasant and professional experience. Our combination of industry knowledge and an approachable business style greatly benefits our clients. We understand their homes are their most valuable investments, and we take great pride in enhancing those investments.” 

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Company Philosophy

"We believe in the importance of continuous customer service. On the rare occasion when a customer needs repair service after the sale, we are happy to thoroughly address warranty and non-warranty issues, even many years later. Our product knowledge and dedication to our customers make us unique in our industry. Our ultimate goal is to provide excellent service at competitive prices."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for window covering companies that have earned the prestigious Diamond Certified award. For Creative Window Fashions, Inc., satisfying customers is a direct result of its ability to determine the best window treatment for each client’s particular needs. “Our industry knowledge really sets us apart,” confirms CEO Duane Vos. “We’re very meticulous when it comes to installations, and unlike big-box retailers and home improvement stores, if a customer ever has a problem, we’ll fix and reinstall it at no charge.”

Creative Window Fashions has been selling and installing all types of window coverings for homes and businesses throughout the North Bay since 1998. The company offers a wide variety of custom shades, blinds, shutters and sheers made by industry leaders Hunter Douglas, Kirsch, Levelor and more. It also offers numerous products from the exclusive Hunter Douglas Alustra® Collection, each of which is made of unique fabric and includes special decorative details. “From luminous sheers to elegant woven textures, the Alustra Collection offers a new standard of style found nowhere else,” adds Mr. Vos.

Unlike window covering companies that simply sell products and don’t follow up with clients, Creative Window Fashions also provides interior design and decorating services for all types of projects. Mr. Vos says he’s especially proud of his company’s ability to work with color. “We know what colors will work best for a particular room and how different colors will change the room’s overall look. For example, a blue shade will turn the whole room blue. We’re experts at determining what colors will work well and what colors will be overwhelming.”

Another distinguishing feature of Creative Window Fashions is its focus on competitive pricing, which it’s able to achieve because it works by appointment and doesn’t maintain an expensive showroom. “Once in a while we’ll get beat on price, but it doesn’t happen often,” says Mr. Vos. “We’re not the cheapest service around, but our customers aren’t just looking for the best prices–they’re looking for high-quality service and a firm on which they can rely.”

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Industry Info

Light control should be a deciding factor when purchasing a window covering. When choosing window coverings for your home, it’s important to determine how much control you want over the light that streams into each room. You can control natural light partially or completely depending on the type of window covering, so your final choice should be indicative of you and your family’s personal preferences. Before making a decision, consider the following information about the most common window coverings and their light control capabilities:

Cellular or honeycomb shades
Cellular or honeycomb shades provide superior light control and are available in a variety of fabrics, from translucent to opaque, the latter of which is defined as “room darkening” or “blackout.” The control cords are located between the front and back fabric that forms the honeycomb or cell, so there are no visible holes for light to seep through. You can also raise or lower a shade with blackout fabric to increase or decrease the amount of light in a room.

Horizontal or Venetian blinds
Getting horizontal blinds to close tightly enough to completely darken a room can be difficult, because the cotton supports (ladders) that the slats lay on keep the slats separated even when the blinds are closed. Also, most blind slats have rout holes for the control strings to pass through, which allows light to leak into the room. You can order some blinds with a “routless” or “privacy” option—they’ll be manufactured without rout holes but will still have ladders. Even though you may not be able to get a room completely dark with horizontal blinds, you’ll be able to adjust the light from very bright (completely open) to almost dark (completely closed) with the tilt control. This is an additional benefit of any louvered blind or shutter.

Pleated shades
Pleated shades provide marginal light control because they have visible holes for the control strings. Even if you use opaque fabric, you’ll see light through the control holes. Like cellular shades, you can raise or lower a pleated shade with blackout fabric to increase or decrease the amount of light in a room.

Roman shades
Roman shades are similar to cellular or honeycomb shades in their ability to control light and availability in a variety of fabrics, from translucent to opaque. Light is controlled by the lining of the shade, which is usually specified as blackout fabric. There are no visible holes for the control strings, and you’ll have additional control by raising or lowering the shade.

Shutters
Even though shutters close tighter than horizontal blinds and don’t have rout holes, they’re still not ideal for controlling light because they have horizontal slats. Slats invite light seepage around them—it’s like having multiple “halo effects” within the same window covering. As with horizontal blinds, you can adjust the light from very bright to almost dark with the tilt control.

Vertical blinds
Like horizontal blinds, vertical blinds make it difficult to contain light because of their slats. If you have a heating vent or any other air circulating around them, they can move around like individual pendulums and change the light. Because of this, vertical blinds are probably the least effective for controlling light. However, because they’re louvered, you’ll be able to adjust the light from very bright to almost dark with the tilt control.

No matter what type of window covering you ultimately choose, it’s important that it fits your lifestyle and satisfies your personal preferences. Take the following questions into account before proceeding:

• How does your family live?
• What is the purpose of each room in your house? Do any rooms have multiple purposes?
• Do you need a particular room to be as dark as possible?
• Do you want to be able to adjust a room’s light all along the spectrum (from light to dark)?
• Do you or a family member work a night shift and need darkening shades that allow for daytime sleep?
• Do you have young children or grandchildren in your home? Do they take afternoon naps?
• Does sunlight stream onto your TV or projection screen?

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Frequently Asked Questions

Q: My room is too cold. Can a window treatment help with that?

A: Yes. We can install an energy-efficient cellular shade made by Hunter Douglas that can reduce a window’s solar heat gain and loss by 50 percent.

Q: Can a window treatment reduce my utility bills?

A: Yes. Depending on the product, a window treatment can help keep heat out in summer and in during winter. We recently installed Hunter Douglas Duette Architella cellular shades in a 3,000-square-foot house and reduced the electric bill by more than $100 per month.

Q: Can a window treatment help with glare on a TV screen?

A: Yes, there are a variety of products that can reduce glare. One of the most popular is the solar roll shade, which allows you to see out the window while simultaneously reducing incoming glare.

Q: How long does a window covering installation usually take to complete?

A: For most jobs, we’re in and out within one day. Very large installations may take a bit longer.

Q: Do you provide interior design consultation services?

A: Yes. Our professional design staff is trained in a wide range of decorating styles and can help you with projects of any size.

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SELECTED PHOTOS FROM Creative Window Fashions, Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Ben Chastain

Expert CONTRIBUTOR PROFILE

Ben Chastain: A Window of Creativity

By James Florence, Diamond Certified Resource Reporter

Rohnert Park — When Ben Chastain started working for a window shutter company at the age of 20, he had no idea he was embarking on a lifelong career. “I just needed a job,” he recounts. “I didn’t have any expectations as to where it would lead, but as it turned out, I completely fell in love with this industry. I went on to start my own shutter manufacturing business, and after a couple of decades, I sold that business and partnered with Duane at Creative Window Fashions, Inc., which gave me a chance to expand from shutters to the full range of window coverings.”

Today, as vice president of Creative Window Fashions, Ben says his favorite part of his job is making a big impact with a seemingly minor touch. “Most people don’t realize how important window treatments are for the look and design of their homes. It’s just as crucial as painting and decorating in terms of tying together a home’s aesthetics, so it’s very satisfying to see the effect of our work when we’re finished.”

Originally from Wichita, Kansas, Ben came to California at the age of 10, where he spent his adolescent years in Lake Tahoe before moving to the North Bay. As a resident of Santa Rosa, he expresses his appreciation for the diverse local landscape. “Living here, you’re within an hour of the ocean, the redwoods, the Wine Country and San Francisco,” he says. “Plus, having grown up in a rural setting, Santa Rosa is just the right size for me. There’s access to everything you might need, but it still has a small town feel.”

Outside of work, Ben engages in a variety of pastimes, most notably musical performance. “I’ve been playing guitar since I was a teenager, and I continue to perform locally, both solo and with a couple of groups,” he says. “I also like spending time outdoors at the beach or in the mountains. I used to do a lot of skiing when I lived in the Tahoe area, so I still enjoy that as well.” Ben also takes time to keep up with his son, Brent, his daughter, Jennifer, and his granddaughter, Aviella.

In his professional career, Ben espouses the importance of going the distance for customer satisfaction. “I think a big reason I’ve been successful in business is because I’ve always gone above and beyond to make my customers happy,” he explains. “Often, it’s just little things like cleaning the windowsill after installing a blind. It may not seem like much, but customers notice and appreciate these details, and that reflects in our online reviews and general feedback.”

When asked the first thing he’d do if he were to retire tomorrow, Ben says he’d travel. “I love Thailand, and I have a friend who owns property there, so maybe I’d go for a visit. I’ve also never been to the East Coast, so I’d love to spend a few weeks exploring Washington, D.C. and New York City.”

Ask Me Anything!

Q: What’s your favorite local restaurant?
A: The Spinster Sisters in Santa Rosa.

Q: What were you most known for in high school?
A: Sports—I played baseball, football and basketball.

Q: How do you like your eggs?
A: Scrambled.

Q: What’s your favorite newspaper comic strip?
A: “Peanuts.”

Q: What’s your favorite holiday?
A: The Fourth of July—I like the celebration of our country and what it stands for.

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Expert articles
  • Three Considerations for Choosing Window Treatments

    ROHNERT PARK — When selecting new window treatments, it’s easy to focus on details like color and design, but it’s also important to think about the practical aspects. Here are three key attributes to look at when making your choice:

    1. View
    Be sure to consider how the treatment will impact the view from your window. For instance, heavy draperies can take up a substantial portion of a window’s surface area, so if you want an unobstructed view, you may want to choose another option.

    2. Privacy
    One of the most crucial functions of a window treatment is to provide privacy. Products like privacy shades and routeless blinds can be beneficial choices, particularly for windows that face the street or neighboring homes.

    3. Light control
    Various window treatments provide varying degrees of light control. For instance, pleated shades provide only marginal light control because they have visible holes for the control strings, whereas cellular shades and blackout curtains are more effective at keeping light out. Talk to a window treatment specialist to find a product that will provide your desired level of light control.

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Expert video tip
  • Video: Window Treatment Considerations

    Complete Video Transcription:

    ROHNERT PARK — Host, Sarah Rutan: When choosing a window treatment, be sure to consider practical aspects in addition to color and design. Today we’re in Rohnert Park with Diamond Certified Expert Contributor Ben Chastain of Creative Window Fashions to learn more.

    Diamond Certified Expert Contributor, Ben Chastain: When you’re thinking of new window treatments, you know, color and design are very important, but you also have to think about view, privacy, and light control. And it’s a good idea to, before you go shopping for your new window treatments, is to actually sit down and look at each window or each room as a whole and think about those three factors – view, privacy, and light control – and you’ll have a better experience in the end picking your window treatments.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Creative Window Fashions, Inc. WEBSITE AND EXTERNAL FEED
COMPANY WEBSITE
www.myCWF.com
Diamond Certified RATINGS ON Creative Window Fashions, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 250 VERIFIED CUSTOMERS i
Creative Window Fashions, Inc. : Average 9.4 out of 10 based on 250 unique customer surveys of customer satisfaction.

Norm A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

1 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say they're a quality business, and they have great customer service.

It was very convenient that they came out to my house and showed me samples of the different options that I had. I just felt the overall experience was convenient and easy.

Doreen M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

2 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did everything they said they would do. They showed up on time with really good people and they got job the done. It was a good experience.

I really appreciate that they were willing to even come out to our home. When you live in a remote area, you're really at the mercy of whatever company will come out to your residence. Not only did they drive out to help us, but they did a great job.

Ester B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

3 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

Duane really knew his stuff. He knows the field backwards and forwards and he helped me make a good selection. The other guy came and installed everything competently. I was totally satisfied.

They were competent, knowledgeable, and easy to work with.

Bob R.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

4 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I used them with total confidence, and they have a wide variety of materials. The price was a little high, but it was a solid investment.

I kind of had an Idea of what I wanted, and they were able to quickly show me options to get me what I wanted.

Roger E.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

5 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't know. They're good.

They just took care of everything. I was happy.

Sheila M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

6 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

Outstanding service

I had an issue with some blinds that were installed. The fabric that was used, for some reason, it didn't work with the type of windows that I had. When I told them what was going on, they went back to the manufacturer, and they found certain types of windows can't use this kind of fabric. They were nice and replaced it. Tt was resolved quickly. I really appreciated that. All of the other blinds they did were fine.

Robin P.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

7 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell them to use them. They know what they're talking about, they're very good, polite, and they get here in a timely fashion.

The quality of their product and the respectfulness of their staff

Joe L.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

8 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'd say their prices are very reasonable, and the quality of their work was amazing.

The personal service, I think his name is Tom.

Susan M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

9 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're dependable.

They were efficient. They came out and did what they needed to do. They did it faster than I thought they could, and they were really great.

John P.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

10 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

It's a great store for buying blinds and window curtains.

On time, did great work, and very courteous

James W.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

11 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a great job, and I highly recommend them.

Very knowledgeable, very helpful, and they did a great job.

Linda Y.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

12 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very dependable, and everything worked out really well.

Their responsiveness

Frances B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

13 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have very good quality products, they are very efficient, and they're good workers. They come in, they do their job, and I've never had a problem.

I think I liked the products the most.

Patty B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

14 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that I had a very good experience doing business with them. I went to the shop, looked at fabrics and prices, and told them what my problem was. A woman came out to my house and brought a whole bunch of samples, which was great. We compared them with the carpets and furniture. The workman came out and took measurements. I picked the fabric, they installed them, and I've never had problems. I was very satisfied.

I was looking for a place I could go and consult with real people. Everything went just fine. I can't compare it to anything, because I've never done it before. I'm very satisfied.

Joan F.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

15 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

That you get a lot of personalized service, it's hard to find that. They're very helpful with the product. They know the product well, and they're customer based.

Their follow-through and the selection of products

Greg D.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

16 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

Extremely customer friendly and affordable

The installer and salesman

Dave E.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

17 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

I just really had a good experience. They're very knowledgeable, and their installers are very knowledgeable and skilled.

They return phone calls in a timely fashion, and they show up when they say they're going to show up, which I appreciate. Being in business myself, I very much appreciate it.

Marci G.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

18 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They had a good selection of Hunter Douglas, they were very coordinated, and they were timely with the installation.

They were very coordinated. I didn't really need them for the design aspect.

P.R.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

19 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do a good job and they help you out with the design.

The customer service. They are attentive and they call back.

Beth W.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

20 of 250

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're dependable and they do quality work.

I like that they're dependable and they do quality work.

Read All 250 Survey Responses at Ratings View