Diamond Certified Company Report

Creative Window Fashions, Inc.

Diamond Certified Company Report

Creative Window Fashions, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 275 VERIFIED CUSTOMERS i

Norm A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

1 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say they're a quality business, and they have great customer service.

It was very convenient that they came out to my house and showed me samples of the different options that I had. I just felt the overall experience was convenient and easy.

Doreen M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

2 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did everything they said they would do. They showed up on time with really good people and they got job the done. It was a good experience.

I really appreciate that they were willing to even come out to our home. When you live in a remote area, you're really at the mercy of whatever company will come out to your residence. Not only did they drive out to help us, but they did a great job.

Ester B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

3 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Duane really knew his stuff. He knows the field backwards and forwards and he helped me make a good selection. The other guy came and installed everything competently. I was totally satisfied.

They were competent, knowledgeable, and easy to work with.

Read All 275 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Duane Vos, CEO

Creative Window Fashions, Inc. (CWF) is a Hunter Douglas Gallery that provides and installs window coverings for residential and commercial clients throughout the North Bay Area. CWF offers a large variety of products from leading manufacturers to ensure the best fit for every window covering application. The company’s 2,500-square-foot showroom, located in Rohnert Park, has all the latest products available, including the new PowerView Motorization line from Hunter Douglas.

CEO Duane Vos says CWF’s in-house specialists, who have more than 35 years of combined experience in their fields of expertise, set the company apart from its competition. “I’m a veteran in hard window coverings and Tom Rhodes is an expert in motorized window coverings and shutters, including installation. From the initial design consultation to the installation, we assure a pleasant and professional experience. Our combination of industry knowledge and an approachable business style greatly benefits our clients. We understand their homes are their most valuable investments, and we take great pride in enhancing those investments.”

Read moreShow less
COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

  • Why this rating is the most accurate.
  • Our editors gather deep company info.
  • Performance is Guaranteed.

DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Creative Window Fashions, Inc.

Locations

the North Bay

Get Directions
SERVICES PERFORMED

Free In-Home Consultations
Hunter Douglas Design Specialist
Sales & Installation Services

BRANDS Supported
  • Hunter Douglas

  • Graber

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Creative Window Fashions, Inc.

Hunter Douglas window coverings provide excellent light control.

Company Profile

Creative Window Fashions, Inc. (CWF) is a Hunter Douglas Gallery that provides and installs window coverings for residential and commercial clients throughout the North Bay Area. CWF offers a large variety of products from leading manufacturers to ensure the best fit for every window covering application. The company’s 2,500-square-foot showroom, located in Rohnert Park, has all the latest products available, including the new PowerView Motorization line from Hunter Douglas.

CEO Duane Vos says CWF’s in-house specialists, who have more than 35 years of combined experience in their fields of expertise, set the company apart from its competition. “I’m a veteran in hard window coverings and Tom Rhodes is an expert in motorized window coverings and shutters, including installation. From the initial design consultation to the installation, we assure a pleasant and professional experience. Our combination of industry knowledge and an approachable business style greatly benefits our clients. We understand their homes are their most valuable investments, and we take great pride in enhancing those investments.”

Read moreRead Less
Company Philosophy

“We believe in the importance of continuous customer service. On the rare occasion when a customer needs repair service after the sale, we are happy to thoroughly address warranty and non-warranty issues, even many years later. Our product knowledge and dedication to our customers make us unique in our industry. Our ultimate goal is to provide excellent service at competitive prices.”

Read moreRead Less
Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for window covering companies that have earned the prestigious Diamond Certified award. For Creative Window Fashions, Inc., satisfying customers is a direct result of its ability to determine the best window treatment for each client’s particular needs. “Our industry knowledge really sets us apart,” confirms CEO Duane Vos. “We’re very meticulous when it comes to installations, and unlike big-box retailers and home improvement stores, if a customer ever has a problem, we’ll fix and reinstall it at no charge.”

Creative Window Fashions has been selling and installing all types of window coverings for homes and businesses throughout the North Bay since 1998. The company offers a wide variety of custom shades, blinds, shutters and sheers made by industry leaders Hunter Douglas, Kirsch, Levelor and more. It also offers numerous products from the exclusive Hunter Douglas Alustra® Collection, each of which is made of unique fabric and includes special decorative details. “From luminous sheers to elegant woven textures, the Alustra Collection offers a new standard of style found nowhere else,” adds Mr. Vos.

Unlike window covering companies that simply sell products and don’t follow up with clients, Creative Window Fashions also provides interior design and decorating services for all types of projects. Mr. Vos says he’s especially proud of his company’s ability to work with color. “We know what colors will work best for a particular room and how different colors will change the room’s overall look. For example, a blue shade will turn the whole room blue. We’re experts at determining what colors will work well and what colors will be overwhelming.”

Another distinguishing feature of Creative Window Fashions is its focus on competitive pricing, which it’s able to achieve because it works by appointment and doesn’t maintain an expensive showroom. “Once in a while we’ll get beat on price, but it doesn’t happen often,” says Mr. Vos. “We’re not the cheapest service around, but our customers aren’t just looking for the best prices–they’re looking for high-quality service and a firm on which they can rely.”

Read moreRead Less
Industry Info

Light control should be a deciding factor when purchasing a window covering. When choosing window coverings for your home, it’s important to determine how much control you want over the light that streams into each room. You can control natural light partially or completely depending on the type of window covering, so your final choice should be indicative of you and your family’s personal preferences. Before making a decision, consider the following information about the most common window coverings and their light control capabilities:

Cellular or honeycomb shades
Cellular or honeycomb shades provide superior light control and are available in a variety of fabrics, from translucent to opaque, the latter of which is defined as “room darkening” or “blackout.” The control cords are located between the front and back fabric that forms the honeycomb or cell, so there are no visible holes for light to seep through. You can also raise or lower a shade with blackout fabric to increase or decrease the amount of light in a room.

Horizontal or Venetian blinds
Getting horizontal blinds to close tightly enough to completely darken a room can be difficult, because the cotton supports (ladders) that the slats lay on keep the slats separated even when the blinds are closed. Also, most blind slats have rout holes for the control strings to pass through, which allows light to leak into the room. You can order some blinds with a “routless” or “privacy” option—they’ll be manufactured without rout holes but will still have ladders. Even though you may not be able to get a room completely dark with horizontal blinds, you’ll be able to adjust the light from very bright (completely open) to almost dark (completely closed) with the tilt control. This is an additional benefit of any louvered blind or shutter.

Pleated shades
Pleated shades provide marginal light control because they have visible holes for the control strings. Even if you use opaque fabric, you’ll see light through the control holes. Like cellular shades, you can raise or lower a pleated shade with blackout fabric to increase or decrease the amount of light in a room.

Roman shades
Roman shades are similar to cellular or honeycomb shades in their ability to control light and availability in a variety of fabrics, from translucent to opaque. Light is controlled by the lining of the shade, which is usually specified as blackout fabric. There are no visible holes for the control strings, and you’ll have additional control by raising or lowering the shade.

Shutters
Even though shutters close tighter than horizontal blinds and don’t have rout holes, they’re still not ideal for controlling light because they have horizontal slats. Slats invite light seepage around them—it’s like having multiple “halo effects” within the same window covering. As with horizontal blinds, you can adjust the light from very bright to almost dark with the tilt control.

Vertical blinds
Like horizontal blinds, vertical blinds make it difficult to contain light because of their slats. If you have a heating vent or any other air circulating around them, they can move around like individual pendulums and change the light. Because of this, vertical blinds are probably the least effective for controlling light. However, because they’re louvered, you’ll be able to adjust the light from very bright to almost dark with the tilt control.

No matter what type of window covering you ultimately choose, it’s important that it fits your lifestyle and satisfies your personal preferences. Take the following questions into account before proceeding:

• How does your family live?
• What is the purpose of each room in your house? Do any rooms have multiple purposes?
• Do you need a particular room to be as dark as possible?
• Do you want to be able to adjust a room’s light all along the spectrum (from light to dark)?
• Do you or a family member work a night shift and need darkening shades that allow for daytime sleep?
• Do you have young children or grandchildren in your home? Do they take afternoon naps?
• Does sunlight stream onto your TV or projection screen?

Read moreRead Less
Frequently Asked Questions

Q: My room is too cold. Can a window treatment help with that?

A: Yes. We can install an energy-efficient cellular shade made by Hunter Douglas that can reduce a window’s solar heat gain and loss by 50 percent.

Q: Can a window treatment reduce my utility bills?

A: Yes. Depending on the product, a window treatment can help keep heat out in summer and in during winter. We recently installed Hunter Douglas Duette Architella cellular shades in a 3,000-square-foot house and reduced the electric bill by more than $100 per month.

Q: Can a window treatment help with glare on a TV screen?

A: Yes, there are a variety of products that can reduce glare. One of the most popular is the solar roll shade, which allows you to see out the window while simultaneously reducing incoming glare.

Q: How long does a window covering installation usually take to complete?

A: For most jobs, we’re in and out within one day. Very large installations may take a bit longer.

Q: Do you provide interior design consultation services?

A: Yes. Our professional design staff is trained in a wide range of decorating styles and can help you with projects of any size.

Read moreRead Less

SELECTED PHOTOS FROM Creative Window Fashions, Inc.

Shares

DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Duane Vos

Expert CONTRIBUTOR PROFILE
  • Duane Vos is CEO of Creative Window Fashions, Inc., a Diamond Certified company since 2011. He can be reached at (415) 935-0986 or by email.

Duane Vos: Blind Ambition

By James Florence, Diamond Certified Resource Reporter

ROHNERT PARK — When Duane Vos started installing window blinds as a young man, he had no idea it would lead to a full-fledged career. “My dad owned a flooring and decorating store in Parker, Arizona, where they sold window coverings but didn’t install them,” he remembers. “He was also into cars and was paying me to restore a ’59 El Camino in the shop behind the store. One night, his manager told me he’d been installing blinds after work for the last 15 years and asked if I was interested in taking over for him. At $15 per blind, it was way more money than I was making restoring my dad’s car, so I agreed to take the gig when I was finished. After installing blinds for a couple of years, I made a deal with a distributor to start selling them as well. On January 1, 1998, I moved back to Phoenix, where I was raised, and started Creative Window Fashions.”

Four years later, Duane relocated from Phoenix to the Bay Area, where he planned to try his hand at a new livelihood. However, as if by fate, he found himself right back where he left off with window coverings. “While my wife and I were looking at houses, I became friends with a builder who asked if I would install shutters in his house,” he recounts. “Within a month, I had three more window covering jobs, and things just took off from there. I figured it was meant to be, so I stuck with it and opened a new Creative Window Fashions in California.”

Today, Duane says his favorite part of his job is interacting with customers. “I love people, so dealing with customers is something I’ve always enjoyed. Customer service has always been and continues to be the focal point of my business.”

Outside of work, Duane stays busy with an active lifestyle. “My wife, Maria, and I enjoy going for walks, swimming, and most of all traveling—that brings us the most joy. In the past year alone, we’ve traveled to Israel, Mexico and Peru. We also love spending time in Hawaii and going swimming with dolphins.”

In regard to his professional career, Duane cites a correlation between spirituality and window coverings. “I’m a very spiritual person, so I consider the spiritual side of everything I do,” he explains. “In the metaphysical world, we work a lot with light, and that’s also a big part of what we do in the window covering industry. When I’m in a house doing a consultation, a lot of the questions have to do with light. How much light does the customer want? What type of light do they want? What color? A lot of people don’t think about this aspect of window covering design. In the end, I want to make sure I’m on the right spiritual path, and just by the amount of lives I’ve touched in this business, I know I am.”

Ask Me Anything!

Q: What was your first job?

A: I worked at the local Dairy Queen when I was 15.

Q: What’s your favorite book?

A: “Way of the Peaceful Warrior” by Dan Millman.

Q: If you could travel anywhere in the world, where would you go?

A: Scotland.

Q: What’s your favorite snack?

A: Apples with almond butter.

Q: If you could time travel, would you go to the past or the future?

A: I would go to the future so I could bring back information and tell people that we’re going to make it—we’re going to be alright.

Read moreRead less
Expert articles
  • The Value of Window Shutters

    ROHNERT PARK – When it comes to selecting new window treatments, today’s homeowners have numerous options. However, out of the many choices available, only one will substantially add to the value of a home: shutters. Once they’re installed, shutters are considered a “fixed asset,” which puts them in the same league as other permanent fixtures like floors and countertops.

    Imagine you were having your home appraised and inside you had several thousand dollars’ worth of custom draperies. In this case, the home appraiser might add $500 to your appraisal for having the windows covered. With shutters, on the other hand, the value added to the home often exceeds the cost of the shutters themselves. It’s not uncommon for $7,000 worth of faux wood or vinyl shutters to translate to $10,000 added onto a home’s appraisal. So, if you’re looking for a window treatment that will give you the most value for your investment (particularly if you plan to sell your home in the future), shutters are an ideal choice.

    Read moreRead less
Expert video tip
  • Video: The Value of Plantation Shutters

    Complete Video Transcription:

    ROHNERT PARK — Host, Sarah Rutan: When shopping for window treatments, there are several styles to choose from, but only one can actually add to your home’s resale value. Today we’re in Rohnert Park with Diamond Certified Expert Contributor Duane Vos of Creative Window Fashions to learn more.

    Diamond Certified Expert Contributor, Duane Vos: Did you know plantation shutters are the only window covering product that actually adds value to your house? Plantation shutters, no matter whether they’re the real wood, unstained, or whether they’re the composite, or whether they’re the vinyl, they all add the same amount of money in value to your house. So, plantation shutters are not only great insulators, they also add value.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
Creative Window Fashions, Inc. WEBSITE AND EXTERNAL FEED
COMPANY WEBSITE
www.myCWF.com
Diamond Certified RATINGS ON Creative Window Fashions, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 275 VERIFIED CUSTOMERS i
Creative Window Fashions, Inc. : Average 9.5 out of 10 based on 275 unique customer surveys of customer satisfaction.

Norm A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

1 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say they're a quality business, and they have great customer service.

It was very convenient that they came out to my house and showed me samples of the different options that I had. I just felt the overall experience was convenient and easy.

Doreen M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

2 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did everything they said they would do. They showed up on time with really good people and they got job the done. It was a good experience.

I really appreciate that they were willing to even come out to our home. When you live in a remote area, you're really at the mercy of whatever company will come out to your residence. Not only did they drive out to help us, but they did a great job.

Ester B.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

3 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Duane really knew his stuff. He knows the field backwards and forwards and he helped me make a good selection. The other guy came and installed everything competently. I was totally satisfied.

They were competent, knowledgeable, and easy to work with.

Michael A.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

4 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would suggest them to others. Duane is an amazing consultant or designer, what ever he is called. He know the ins and out of function, style, what material is best, and does a great job.

We had an issue scheduling the install because of our schedule, we reached out to Duane and he was able to get us a special time for install, which was greatly appreciated.

Sandy D.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

5 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they did an amazing job. Tom and Duane are both really knowledgeable and helpful. I have had so many compliments on our new shades. I really like how they feature the new paint much more than they used to. They came out twice to make sure everything was correct for the windows, that nothing was missed, and to make sure everything was as expected.

They were just very thorough, professional, and they followed through with what they said they would do.

Dave E.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

6 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Punctual, they give good advice as to using certain products in areas of the home, they have a good product line, the quality of workmanship was good, and they mistake which was corrected immediately.

I just think their knowledge of the product and what I was looking for, I appreciated their expertise and capabilities.

Robin E.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

7 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Good quality product and good quality work

They were accurate and punctual.

Jennifer F.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

8 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think everyone needs to consider them. They were very prompt and efficient for us. Their proposal, products, and timeline worked best for what we needed. We are very happy with everything that they did.

I think the fact that they were able to get everything done within the time limit we had was key for us.

Bruce F.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

9 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were absolutely amazing, we have used them for many years, I would and have recommended them.

The product quality is amazing, if anything goes wrong, they back the product and their work.

Sara G.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

10 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend people use them, the guy who came on was very knowledgeable, knew what products would work best in different areas, and had a great taste of how things would look.

I think the expertise was the best.

Lisa J.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

11 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend others use them, they have always been great. Duane is a great business owner and really cares about his customers satisfaction.

They high quality of work and product.

Barbara K.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

12 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a good company to work with.

They corrected their mistakes with speed and efficiency.

Carolyn M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

13 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

I thought they were very professional and did a wonderful job on making great recommendations.

They had everything down really quick, with a very high quality of service.

Melinda M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

14 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Timely and they don't make you wait for long. We were happy with Duane, they were able to help us with our insurance claim for the products we bought, they wrote invoices so we could submit to the insurance.

They have so many varieties and qualities, very helpful and they have nice, yeah we used them long ago and had to go back after the fire, before the fire, they have always been around.

Kenneth M.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

15 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

My wife was the one who wanted to use them after doing some research on companies in the area. We have been planning on getting all new blinds for a while now. They sent a person out within a couple of days to go over the measurements, design, and whatnot. After we placed the order, they had the installation crew out within a few weeks. We love the new blinds and the experience that we had with Creative Window Fashions.

They just made it very easy for use, to order, and to have everything installed. It was also a very smooth process.

Chris P.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

16 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Use them. They did a great job.

They were reliable and followed through with everything.

Mary R.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

17 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very knowledgeable, timely, and professional. They were all of the good things you would expect when spending a few thousand dollars. I wish I remembered the mans name who had brought out the sample materials, took the measurements, and helped us figure out what would work best.

They were really timely. I have to say, I thought this was going to be a very drawn-out process, but they were very timely.

Jaci R.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

18 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

Duane is a great guy, runs a good operation, and knows his stuff. He has great people he works with who do good work.

I think it was the overall experience as a whole, they are very efficient, very honest, and the products they sell are quality.

Mary S.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

19 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very professional. They helped us decide what would work best in different parts of the house. They had things installed within weeks. I couldn't be more happy with their service.

I think their products, they are really high quality.

Terry S.

VERIFIED Creative Window Fashions, Inc. CUSTOMER

20 of 275

Quality 10
10 10
Loyalty Yes
CRITIQUE

They had a great selection of products. They have very good people who helped us choose the right material based on how it was being used in the house. The installers did a great job as well. We like our new shades.

Just what I said, they had a great selection of products. They had very good people who helped us choose the right material.

Read All 275 Survey Responses at Ratings View