Diamond Certified Company Report

Crandall Roofing Inc.

Diamond Certified Company Report

Crandall Roofing Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 235 VERIFIED CUSTOMERS i

Anthony S.

VERIFIED Crandall Roofing Inc. CUSTOMER

1 of 235

Quality 10
10 10
Loyalty Yes
CRITIQUE

Very professional, very knowledgeable, efficient, and a high quality job

The gentleman who came out was very professional and I felt I was treated very respectfully. The job was performed as promised. He answered all of my questions.

Susan B.

VERIFIED Crandall Roofing Inc. CUSTOMER

2 of 235

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was just impressed with how quick and how tidy they were. There was never a mess. They had someone cleaning up all the time, at least it appeared that way.

They were good about answering my calls and sending someone out immediately when I had a leak.

Andre G.

VERIFIED Crandall Roofing Inc. CUSTOMER

3 of 235

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say they're reliable, and they do a good job. They've been doing work for us for up to 20 years.

They show up on the job when they promise.

Read All 235 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Thomas Carrell, General Manager

Crandall Roofing Inc. installs, replaces, and maintains roofs for residential and commercial clients in Sonoma and Marin Counties. The company has experience with all types of roofing materials, including metal, tile, industrial flat and premium asphalt, and it has the training and equipment to work on projects of every size, from single-story homes to high-rise buildings and shopping centers.

General Manager Thomas Carrell credits much of Crandall Roofing’s success to its honest, customer-oriented business approach. “Our integrity is one of the main reasons that we have such a loyal clientele base,” he says. “When we tell a client we’re going to do something, we do it, and if anything goes wrong during the process, we’ll do whatever it takes to make it right.”

Crandall Roofing’s experienced technicians are trained to work on virtually every type of roofing project, which Mr. Carrell says allows the company to consistently ensure high-quality results. “Our estimating team has more than 150 years of combined roofing experience, so we’re able to consolidate our expertise and solve all types of roofing problems. We love the process of diagnosing a problem, coming up with a solution and making the building look better in the process.”

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Crandall Roofing Inc.

COMPANY CONTACT
Service AREA

Sonoma County
Marin County

SERVICES PERFORMED

Roofing Installation, Replacement & Maintenance

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Crandall Roofing Inc.

A close-up look at a recent roof installation by Crandall Roofing

Company Profile

Crandall Roofing Inc. installs, replaces, and maintains roofs for residential and commercial clients in Sonoma and Marin Counties. The company has experience with all types of roofing materials, including metal, tile, industrial flat and premium asphalt, and it has the training and equipment to work on projects of every size, from single-story homes to high-rise buildings and shopping centers.

General Manager Thomas Carrell credits much of Crandall Roofing’s success to its honest, customer-oriented business approach. “Our integrity is one of the main reasons that we have such a loyal clientele base,” he says. “When we tell a client we’re going to do something, we do it, and if anything goes wrong during the process, we’ll do whatever it takes to make it right.”

Crandall Roofing’s experienced technicians are trained to work on virtually every type of roofing project, which Mr. Carrell says allows the company to consistently ensure high-quality results. “Our estimating team has more than 150 years of combined roofing experience, so we’re able to consolidate our expertise and solve all types of roofing problems. We love the process of diagnosing a problem, coming up with a solution and making the building look better in the process.”

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Company Philosophy

“Our goal is simple: provide our clients with high-quality, professional roofing services at reasonable prices. We have the experience and workforce to deal with almost any type of roof system, and we focus all our efforts on meeting the specific needs of our clients and their properties.”

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for roofing companies that have earned the prestigious Diamond Certified award. For Crandall Roofing Inc., the key to achieving and maintaining high levels of customer satisfaction is simple: approach every job with the goal of performing at the top tier of its industry. “Our estimating staff has more than 150 years of combined roofing experience and all of our technicians are factory-certified,” explains General Manager Thomas Carrell. “Our clients know that when they hire us, they’re getting an experienced team of professionals that will deliver high-quality results.”

Crandall Roofing has been installing, replacing, and repairing roofs for residential and commercial clients in Sonoma and Marin Counties since 2006. The company has the training and equipment to work with all types of roofing materials (including metal and premium asphalt), and it’s also qualified to handle large projects like high-rise buildings and shopping centers.

Unlike less experienced roofing companies that lack training in certain aspects of the trade and are forced to limit their services as a result, Crandall Roofing is equipped to take on a wide variety of roofing projects, including those that are too technically difficult for other companies to handle. “There aren’t a lot of companies that can do slate, standing seam metal or metal fabrication onsite, but we’re capable of doing all three,” says Mr. Carrell. “We actually have an entire crew that’s dedicated to handling challenging projects, so regardless of what a client needs, we can provide a solution.”

Another distinguishing feature of Crandall Roofing is its centrally located showroom in Santa Rosa, which allows clients to see practical applications of the products they’re considering and have their questions answered by experienced professionals. “When a customer is able to see exactly what they’re getting before it’s installed, it gives them more confidence,” says Mr. Carrell. “We love helping our clients find the right products to fulfill their needs.”

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Industry Info

If you’re planning to install a new roof on your home, consider the benefits of hiring a factory-certified roofing company.
Thanks to industry innovation, today’s roofing products are more durable than ever. However, according to Thomas Carrell, general manager of Crandall Roofing Inc. in Santa Rosa, regardless of a product’s expected longevity, it’s still crucial to have the reassurance of a factory warranty. “Fiberglass composite shingles used to be rated at 30-, 40- and 50-year lifespans, but today, they’re all rated at 50 years,” he explains. “Nonetheless, homeowners need to understand that this rating means almost nothing unless they deal with a factory-certified installer who purchases the extended warranty on their behalf at the time of installation. Only then is the homeowner actually guaranteed the full 50-year warranty on the product through the manufacturer.”

Despite having a 50-year rating, Mr. Carrell says roofing shingles rarely reach this projected milestone. “Most homeowners assume that if they buy 50-year shingles, they won’t need to worry about their roofs again. In reality, almost all types of shingles fail prematurely, so if you don’t have a factory warranty, you’re likely going to be paying for another roof in the future.”

Mr. Carrell says attention to detail is vital for securing your roof’s warranty. “The warranty on your roof is only good if you secure it in writing from the manufacturer, and the only way you can do that is to hire a factory-certified installer who purchases the materials and installs them in exact accordance with their requirements. If there’s a failure and it turns out things weren’t done to their specifications, your warranty will be voided.”

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Frequently Asked Questions

Q: How long does it take to get an estimate?
A: Our bid turnaround time is usually about 72 hours.

Q: How soon can you start my project?
A: It depends on the time of year and how busy we are, but in most cases, we can schedule the job to begin three to four weeks after the initial estimate.

Q: Will you remove my gutters when you replace my roof?
A: No, we’ll work around your gutters, and when we’re done, we’ll make sure they’re completely clean and functional.

Q: Do you replace gutters or skylights?
A: No, but we can bring in a subcontractor to help you with those services if you want to include them in your roofing project.

Q: Do I have to use the same materials that are currently on my roof?
A: You can use new materials as long as they’re compatible with your roof type. There are two basic roof types: flat and steep. If you have a flat roof, you have to stay within the range of flat roof materials; if you have a steep roof, you have to use steep roof materials. Fortunately, there are many options on both sides.

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SELECTED PHOTOS FROM Crandall Roofing Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Thomas Carrell

Expert CONTRIBUTOR PROFILE
  • Thomas Carrell is general manager of Crandall Roofing Inc., a Diamond Certified company. He can be reached at (707) 387-4025 or by email.

Thomas Carrell: Going for the Goal

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — Besides being a second-generation roofer, Thomas Carrell has always been involved in sports, including a 15-year stint playing semi-pro football. So, when an opportunity arose to purchase the roofing business he worked for, he went for it like a quarterback on third and goal. “My father was a roofer, so I got into the industry when I was a teenager,” he remembers. “I spent the better part of a decade working for him and learning the trade. After I gained enough experience on the installation crew, I took an estimating position with Crandall Roofing. About 15 years later, the owner, Stanley Klaus, was getting ready to retire and offered to sell the company to me. In August 2020, my wife, Cecilia, and I became the new owners of Crandall Roofing.”

The transition from employee to owner is rarely seamless, but Thomas expresses a confident outlook. “Taking over a business is a big challenge, but it’s a challenge I’m up for,” he affirms. “We’ve already implemented some changes to better care for our employees, and we have more plans to improve our overall operations. I’m excited and grateful for the opportunity to further the success of this already successful company.”

A resident of Santa Rosa (where he lives with Cecilia and their two children), Thomas spends his time outside of work on a variety of pastimes, including coaching youth sports. “I coach football at Cardinal Newman and basketball at Sonoma Academy,” he details. “I’m also the athletic director for Redwood PAL.” When he’s not coaching, Thomas likes spending time with his family. “We’re pretty competitive, so game nights are a lot of fun. We also have little competitions like potato sack races at our bigger family gatherings.”

In regard to a professional philosophy, Thomas cites the importance of a strong team dynamic. “Sports has always been a secondary theme in my life, so naturally, I tend to look at my business through that lens,” he explains. “My staff is my team, and as their coach, I need to put time and attention toward helping them succeed. Every day we’re practicing, growing and getting better at what we do, and I’m excited to see our progress in the coming years.”

When asked the first thing he’d do if he were to retire tomorrow, Thomas says he’d take some time to get in touch with his roots. “I’ve always been interested in my heritage, and that interest has continued to grow now that I have descendants of my own. So, if I retired tomorrow, I’d probably plan a trip to Ireland and have an adventure tracing my ancestry.”

Ask Me Anything!

Q: What’s your favorite local restaurant?

A: Trattoria Cattaneo in Santa Rosa.

Q: Are you a dog person or a cat person?

A: A dog person.

Q: If you could time travel, would you go to the past or the future?

A: I’d go to the past because I think history is super interesting.

Q: What’s your favorite thing to do on a rainy day?

A: Binge-watch a Netflix show.

Q: Pancakes or waffles?

A: Waffles with peanut butter.

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Expert articles
  • 3 Crucial Aspects of a Fire-Resistant Roof

    SANTA ROSA — Fire safety has always been a concern with roofs, but with the recent wildfire crises in California, it’s more important than ever. To ensure your roof is optimally fire-resistant, consider the following aspects:

    Roofing materials

    The surest way to maximize a roof’s fire resistance is to use Class A fire-rated materials at the time of installation. Roofing materials are tested by Underwriters Laboratories (UL) and given a rating of A, B or C, with Class A being the most fire-resistant. There are several roofing products available in this class, including shakes and shingles. Additionally, Class B and C roofing materials can typically meet Class A requirements when additional underlayment materials are used. Talk to your roofer about the best option for building a fire-safe roof.

    Ventilation

    While ventilation is crucial for the lifespan of your roof, in the event of a wildfire, air movement in and out of the attic can bring in stray embers. To avoid this risk, all roof vents should be fitted with 1/8th-inch wire mesh coverings. Most contemporary houses have louvers on ventilation screens that already meet this requirement. If you’re unsure, ask your roofer to inspect your roof vents for proper protection.

    Gutters

    Besides causing clogs when it rains, dry leaves and other debris buildup in rain gutters increase the risk of and contribute to the spread of wildfire. To prevent this, have your gutters cleaned on a routine basis. If there are several trees around your home, you may need to have them cleaned more often (at least twice a year).

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Expert video tip
  • Video: Roof Fire Safety

    Complete Video Transcription:

    SANTA ROSA — Thomas Carrell: Hi there. Today, we’re talking about roof-related fire safety. And when it comes to products that are installed on your roof, it is a requirement to install Class A fire-rated products. These are a series of tests that the products are put through to ensure that they’re able to withstand fire as best as possible. Some additional requirements as of late are in the areas of wildland-urban interface. One of the requirements is eighth-inch, steel mesh screen installed over your intake and outgassing vents for your attic. Another measure being required by the local building departments is steel mesh gutter screens. This is intended to keep leaves and other debris out of your gutters. If you’re not sure of the condition of your roofing system, contact a licensed roofing contractor to come take a look, give you some peace of mind.

    Read moreRead less
Crandall Roofing Inc. WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Crandall Roofing Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 235 VERIFIED CUSTOMERS i

Anthony S.

VERIFIED Crandall Roofing Inc. CUSTOMER

1 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Very professional, very knowledgeable, efficient, and a high quality job

The gentleman who came out was very professional and I felt I was treated very respectfully. The job was performed as promised. He answered all of my questions.

Susan B.

VERIFIED Crandall Roofing Inc. CUSTOMER

2 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

I was just impressed with how quick and how tidy they were. There was never a mess. They had someone cleaning up all the time, at least it appeared that way.

They were good about answering my calls and sending someone out immediately when I had a leak.

Andre G.

VERIFIED Crandall Roofing Inc. CUSTOMER

3 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

I would say they're reliable, and they do a good job. They've been doing work for us for up to 20 years.

They show up on the job when they promise.

Abe S.

VERIFIED Crandall Roofing Inc. CUSTOMER

4 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Fantastic work ethic, quick, efficient, and it was all done right the first time. I deal with a lot of roofers. They came in and were all-stars.

Two things, speed and quality, I was surprised at how well they did given how quickly they did it.

Roger U.

VERIFIED Crandall Roofing Inc. CUSTOMER

5 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

I think they are efficient and do a really good job on more complex roof jobs.

They are quick and the quality is top notch.

Edward C.

VERIFIED Crandall Roofing Inc. CUSTOMER

6 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Really high quality roofers, their team is very efficient and thorough. I will be considering them in the future.

The professionalism of their team

Kristin V.

VERIFIED Crandall Roofing Inc. CUSTOMER

7 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Extremely professional, really high quality work, and for the amount of work, it was at a really good price.

They were able to stay within our budget.

Stephen G.

VERIFIED Crandall Roofing Inc. CUSTOMER

8 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Quality craftsmanship, great communication, and they got the project done quickly.

They were quick and the quality was really good.

Gordon G.

VERIFIED Crandall Roofing Inc. CUSTOMER

9 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Well, I would tell people to give them a call, as they are really efficient and do a good job.

They were able to get out to us quickly and made sure they did a thorough inspection. The price was really competitive and the results look amazing.

Jeff S.

VERIFIED Crandall Roofing Inc. CUSTOMER

10 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

They really care about the quality of work they are producing. There was always someone on site making sure all of the T's were crossed and I's were dotted.

They were quick.

Mike P.

VERIFIED Crandall Roofing Inc. CUSTOMER

11 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Quick, professional, and all at a good price

They were on top of every aspect once we hired them.

Judy R.

VERIFIED Crandall Roofing Inc. CUSTOMER

12 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

I thought they did a good job.

They were quick and easy to work with.

Catherine R.

VERIFIED Crandall Roofing Inc. CUSTOMER

13 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

High quality work, fair price, and they cleaned up really well after they were done.

I think it's the high quality of work and attention to detail

John P.

VERIFIED Crandall Roofing Inc. CUSTOMER

14 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

I was very pleased with their work. They were in and out within days, and the job looks fantastic.

There wasn't any extra costs. It was right down to the dollar.

Dan S.

VERIFIED Crandall Roofing Inc. CUSTOMER

15 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

The quality of their work is really really high quality, top tier work. They were professional, gave us updates throughout the job, and really made sure our area was left cleaner than when they arrived.

I think the quality of the roof work

Bill P.

VERIFIED Crandall Roofing Inc. CUSTOMER

16 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

They are top notch roofers, wouldn't use anyone else.

They make good recommendations that you can trust.

Ken R.

VERIFIED Crandall Roofing Inc. CUSTOMER

17 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

I thought they did a pretty good job, good communication, good work, all of the above.

They were quick, in and out.

Mike C.

VERIFIED Crandall Roofing Inc. CUSTOMER

18 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

They were reasonably priced and went far and beyond what was expected. They make sure their customers are left with an amazing feeling.

Just that the level of service was extremely high

Jennifer B.

VERIFIED Crandall Roofing Inc. CUSTOMER

19 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Great value, very fair, and easy to work with

Just an overall good experience

Karoline H.

VERIFIED Crandall Roofing Inc. CUSTOMER

20 of 235

Quality 10
10
Loyalty Yes
CRITIQUE

Awesome service

They are very accommodating and have great customer service.

Read All 235 Survey Responses at Ratings View

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