Diamond Certified Company Report

Cal Auto Body

Diamond Certified Company Report

Cal Auto Body

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 200 VERIFIED CUSTOMERS i

Jeffrey S.

VERIFIED Cal Auto Body CUSTOMER

1 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Nana has taken care of me for a really long time. It is an honest place. They give written estimates and stick to them with no surprises. I used to work for the state, and I would send a lot of cars to them. I've never had one issue with her or her crew. I was with Caltrans and sent a lot of cars there, 100 jobs or more.

Good and really nice work, nice and detailed, the last one I sent there the rear bumper was damaged. When I picked it up, it was detailed inside and out, really professional work.

Jia L.

VERIFIED Cal Auto Body CUSTOMER

2 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reliable, responsible, and they have great customer service.

I liked that they're really good at responding back if you have any questions, they call you right back and answer your questions. They're very reliable and I was very happy with them.

Florence O.

VERIFIED Cal Auto Body CUSTOMER

3 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're courteous, efficient, timely, and they do a beautiful job.

I like everything about them. Their personnel, Nana and Stanford are very helpful to their clients and courteous. They go above and beyond.

Read All 200 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Nana Sarkisian, Owner

Cal Auto Body provides a complete range of body and collision, accident-related mechanical, structural, and frame repair services for all types of vehicles at its Colma facility. The family-owned and operated company utilizes a variety of state-of-the-art technology to return customers’ cars to their pre-accident conditions, including a computerized paint matching system.

Owner Nana Sarkisian credits Cal Auto Body’s success to the personalized approach its technicians and office staff take to dealing with customers, which includes managing issues with insurance companies, offering a courtesy shuttle service, renting cars at 40 percent off and providing constant progress updates. “We enjoy seeing the looks on our customers’ faces when they pick up their cars,” she says. “All they remember is the extensive damage, so they’re usually very surprised and happy when they see the results.”

Cal Auto Body is known for its fast turnaround times, which are facilitated by Ms. Sarkisian and her commitment to making the auto body repair process simple and stress-free for every customer. “I’m always on the phone trying to make things go as quickly as possible, especially for people who don’t have rental car coverage,” she says. “We do everything in our power to return our customers’ cars as quickly as possible.”

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Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Cal Auto Body

Locations

The Bay Area
Contra Costa County
Alameda County
Marin County
Napa County
Sonoma County
Santa Cruz County
San Mateo County
Santa Clara County
Santa Cruz County

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SERVICES PERFORMED

Body & Paint Work
Paint Baking System
Computerized Paint Matching
40% Off on Rent-a-Car

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Cal Auto Body

Company Profile

Cal Auto Body provides a complete range of body and collision, accident-related mechanical, structural, and frame repair services for all types of vehicles at its Colma facility. The family-owned and operated company utilizes a variety of state-of-the-art technology to return customers’ cars to their pre-accident conditions, including a computerized paint matching system.

Owner Nana Sarkisian credits Cal Auto Body’s success to the personalized approach its technicians and office staff take to dealing with customers, which includes managing issues with insurance companies, offering a courtesy shuttle service, renting cars at 40 percent off and providing constant progress updates. “We enjoy seeing the looks on our customers’ faces when they pick up their cars,” she says. “All they remember is the extensive damage, so they’re usually very surprised and happy when they see the results.”

Cal Auto Body is known for its fast turnaround times, which are facilitated by Ms. Sarkisian and her commitment to making the auto body repair process simple and stress-free for every customer. “I’m always on the phone trying to make things go as quickly as possible, especially for people who don’t have rental car coverage,” she says. “We do everything in our power to return our customers’ cars as quickly as possible.”

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Company Philosophy

"There's no such thing as a big job or a small job to us–we put the same amount of effort into every vehicle, regardless of the extent of the repairs. Our goal is to achieve complete customer satisfaction by maintaining our reputation for providing high-quality, reliable repairs and continually improving our methods and services."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for auto body repair companies that have earned the prestigious Diamond Certified award. For Cal Auto Body, the key to achieving high levels of customer satisfaction is not only upholding its reputation for providing high-quality work and reliable service, but also continually improving its methods and services. “We don’t want our customers to leave until they’re 100 percent satisfied, so we do whatever it takes to ensure that happens,” says owner Nana Sarkisian. “Our motto is, ‘Drive in with a pile and out with a smile.'”

Cal Auto Body has been providing a complete range of body and collision repair services for all types of vehicles at its Colma facility since 2001. The company utilizes a variety of state-of-the-art technology to return customers’ cars to their pre-accident conditions, including a unibody laser straightening system specifically designed for SUVs and trucks, a computerized paint matching system and more.

Unlike less experienced auto body shops that strive to maximize their workload volume but sacrifice personalized service in the process, Cal Auto Body takes an attentive, one-on-one approach to dealing with every customer. “We understand how important it is for our customers to get their cars back as quickly as possible, so we’re always working to get paperwork turned around, arranging rental cars and so forth,” says Ms. Sarkisian. “Our favorite part of the process is looking at the faces of our customers when they first see their cars. All they remember is the damage, so to see them surprised and happy is very rewarding.”

Another distinguishing feature of Cal Auto Body is the comprehensive approach it takes to quality control on every repair job, regardless of the size. “Each car goes through three levels of quality control checks before it leaves our facility,” explains Ms. Sarkisian. “Both the painter and main body technician thoroughly inspect the car, and I conduct the final quality check myself. We make sure to fix every little detail–if it’s a concern to the customer, it’s a concern to us.”

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Industry Info

Make sure your auto body shop uses the best materials available on the market. When it comes to environmentally-friendly business practices, most auto body shops are on equal footing—the industry is heavily regulated and all licensed facilities must meet the same standards. For example, all paints must be water-based to prevent harmful chemicals from leaching into the water supply, and all painting must be done in a contained facility to prevent chemicals from going into the air. However, even though all auto paints are environmentally-friendly, they’re not all the same in terms of quality. “The best auto body shops use PPG paints,” explains Nana Sarkisian, owner of Cal Auto Body in Colma. “They’re widely recognized as the best in the industry, so be wary of a shop that doesn’t use them.”

California law stipulates that insurance companies aren’t required to cover original equipment manufacturer (OEM) parts for any car that’s older than two years, which means your insurance company can instruct the shop to substitute second-hand, reconditioned or aftermarket parts. If you want to use OEM parts on an older car, you’ll often be responsible for the price difference, so make sure you understand the specifics of your situation before proceeding.

A reputable auto body shop should also be able to clearly explain the extent of your damages and what needs to be done to fix them, so don’t be afraid to ask questions, even if you perceive the answers to be simple or obvious. “Few non-industry people truly understand the intricacies of the auto body repair process, so don’t think you’ll be at a disadvantage relative to other customers,” says Ms. Sarkisian. “Likewise, women shouldn’t be afraid to ask a male technician a question about the process. If a shop has reputable, trained technicians, they won’t think less of you for asking basic questions.”

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Frequently Asked Questions

Q: Do you use original equipment manufacturer (OEM) parts?

A: That depends on your insurance policy. If your policy covers OEM parts, we’ll definitely use them. If not, the choice is yours, but you’ll be responsible for the difference in price between aftermarket parts and OEM parts.

Q: Can you match my original paint color?

A: Yes. Our computerized paint matching system ensures we’ll be able to completely match the new paint to the old paint. We can even match custom paint jobs, but that’s often more expensive because it takes more work.

Q: If you find additional damage after taking the car apart, will that be covered by my insurance?

A: Yes. We’ll file the necessary supplemental paperwork with your insurance company. You don’t need to worry about discovering additional damage.

Q: How experienced are your technicians?

A: Our technicians average 25 years of industry experience, and our main body technician has 40 years of experience in auto repair.

Q: Can you help me arrange a rental car?

A: Yes. We usually use Enterprise—we’ve been working with them for 10 years, and they’ve always been very professional and provided reasonable rates for our customers.

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SELECTED PHOTOS FROM Cal Auto Body

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Nana Sarkisian

Expert CONTRIBUTOR PROFILE
  • Nana Sarkisian is owner of Cal Auto Body, a Diamond Certified company since 2011. She can be reached at (650) 273-5401 or by email.

Nana Sarkisian: A Drive to Succeed

By James Florence, Diamond Certified Resource Reporter

COLMA – If you were talking to Cal Auto Body owner Nana Sarkisian, you might be surprised to learn there was a point in her adult life when she wasn’t even legally able to drive a car. Recently married and a new mother, Nana’s first few years living in the United States after leaving her home country of Armenia were, as she describes, a trying time. “For a while I felt like I was going one step forward and two steps backward in my life. As a stay-at-home mom who didn’t speak much English or even have a driver’s license, I felt fairly isolated.” This situation was especially challenging for someone as independent as Nana, who by age 21 had earned her master’s degree in industrial engineering, a field in which she worked for four years prior to coming to America. Fortunately, her circumstances gradually improved. “Eventually, my mom came over to help with things, which gave me a little more freedom to get myself educated in English, get a driver’s license and basically feel human again.”

Nana’s then-husband had spent several years working in the auto repair industry in various capacities until they both decided it was time to shift things into high gear. “In 2001, we bought an existing auto shop and changed the name to Cal Auto Body,” she remembers. Eager to jump back into the work world, Nana took an active role in running the shop. “I was in charge of the customer service, administration and accounting, while my husband handled the estimating and parts ordering.” However, as time went by, Nana became increasingly immersed in the more hands-on aspects of the shop’s business. “I ended up doing a lot more on the repair side, writing estimates and that sort of thing.”

In fact, Nana’s work at Cal Auto Body wasn’t her first exposure to the world of auto repair. “When I was a young girl, my dad used to spend all day in the garage and wouldn’t come out from underneath his car,” she remembers. “I would bring him lunch and he’d hand me a part to clean or have me help him with something. I’d start asking him questions about what he was doing, until he eventually got tired of all the questioning and kicked me out!”

In 2008, Nana took the helm as sole owner and operator of Cal Auto Body. Since that time, she has employed her accumulated experience and professional acumen to improve the business, taking advantage of promotional outlets like social media and consumer-friendly organizations. “Over the last five years, not only have we been able to increase our business, we’ve been able to maintain an A+ rating with the Better Business Bureau,” she says. The shop’s Diamond Certified status further indicates its dedication to customer satisfaction.

Outside of work, Nana engages in a variety of hobbies and pastimes. “I do a lot of oil painting,” she says. “I’m always amazed at the things that come out of my head when I’m painting—very abstract stuff.” Nana also says that whenever it’s sunny, she’s likely to be at the beach. “I think in my previous life I was a fish,” she laughs. “The sand, the water, the shells, the smell of the seaweed—I love anything that’s connected to the sea. Even food…seafood is my favorite!” In addition, Nana likes to keep up with her daughter, Maria, a chemistry student at Skyline College in San Bruno. “She’s eventually hoping to transfer to UC Berkeley or UC Davis and study molecular toxicology. She’s a real smart cookie and I’m very proud of her.”

Looking back, Nana says the expression “givers gain” has proven to be true throughout her life and career. “You give, you receive; you don’t give, you don’t receive. It’s actually very interesting how this happens in auto body work. We always take care of customers and try to give them more than they expect. In return, they give us compliments and refer their friends to us. So, I think this philosophy of giving has really been a big part of our success.”

Ask Me Anything!

Q: What was your first car?
A: A ’94 Lincoln Continental. My family expected me to crash whatever car I had, so they gave me one that nobody cared about!

Q: If you could drive any car, what would it be?
A: A 1964 1/2 Ford Mustang.

Q: What’s your favorite restaurant?
A: Barracuda Sushi in San Francisco.

Q: Are you a dog or cat person?
A: I’m totally a dog person, but guess what? We have a cat!

Q: Do you have any nicknames?
A: Nana is my nickname. My real name is Gayané. Everybody calls me Nana because it’s just easier to pronounce.

Q: If you were doing karaoke, what song would you sing?
A: I’d sing two songs, both by The Beatles: “Ob-La-Di, Ob-La-Da” and “Yesterday.”

Q: If someone was making a movie about your life, which actress would you choose to play you?
A: Sandra Bullock.

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Expert articles
  • What to do in the Event of an Auto Collision

    COLMA — A car accident can be a jolting experience, even if it’s just a minor collision, which is why drivers sometimes forget what to do next. Besides confirming the safety of all passengers involved, there are a couple crucial steps to take following an accident.

    After making sure all passengers are safe, the first thing you should do is obtain the other driver’s information. While writing down contact and insurance information is standard protocol, the prevalence of smartphones often makes it more efficient to simply take a picture of the other driver’s insurance card and license. Also, be sure to take a few photos of the damage sustained by each vehicle—these pictures can serve as documented evidence for any legal issues that come up in the future.

    While photos can protect you legally, you also want to protect yourself physically. After taking photos and swapping information with the other driver, you need to determine if your own car is in operable condition before driving it. While a flat tire is an obvious indication that you need a tow truck, it’s also important to look underneath your vehicle to see if any liquid is leaking from the engine. If you see any leaking fluids, your car needs to be towed, not driven, to a repair shop.

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Expert video tip
  • Video: Action Plan After An Accident

    Complete Video Transcription:

    COLMA — Host, Sarah Rutan: In an accident, its important to stay calm and have a plan of action. So, today we’re in Colma with Diamond Certified Expert Contributor Nana Sarkisian of Cal Auto Body to learn to learn two tips on what to do after a collision.

    Diamond Certified Expert Contributor, Nana Sarkisian: When you’re in a car accident, don’t forget first thing you’re going to remember just take out that phone and take a picture of the drivers license of the driver you got involved in the accident. Just like this.

    If you’re in an accident, its very, very important, why don’t you just look underneath the car and see if there is any liquid underneath your car. If you see a liquid, the car needs to be towed to the body shop, not driven.

    Host, Sarah Rutan: To learn more from local, top-rated companies visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Cal Auto Body WEBSITE AND EXTERNAL FEED
  • Cal Auto Body SOCIAL MEDIA FEEDS
Diamond Certified RATINGS ON Cal Auto Body
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 200 VERIFIED CUSTOMERS i
Cal Auto Body : Average 9.2 out of 10 based on 200 unique customer surveys of customer satisfaction.

Jeffrey S.

VERIFIED Cal Auto Body CUSTOMER

1 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Nana has taken care of me for a really long time. It is an honest place. They give written estimates and stick to them with no surprises. I used to work for the state, and I would send a lot of cars to them. I've never had one issue with her or her crew. I was with Caltrans and sent a lot of cars there, 100 jobs or more.

Good and really nice work, nice and detailed, the last one I sent there the rear bumper was damaged. When I picked it up, it was detailed inside and out, really professional work.

Florence O.

VERIFIED Cal Auto Body CUSTOMER

2 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're courteous, efficient, timely, and they do a beautiful job.

I like everything about them. Their personnel, Nana and Stanford are very helpful to their clients and courteous. They go above and beyond.

Jia L.

VERIFIED Cal Auto Body CUSTOMER

3 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reliable, responsible, and they have great customer service.

I liked that they're really good at responding back if you have any questions, they call you right back and answer your questions. They're very reliable and I was very happy with them.

Anel R.

VERIFIED Cal Auto Body CUSTOMER

4 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Nana is honestly the most amazing person and business owner. I wouldn't want to deal with anyone else when it comes to my car.

Her fairness

Loretta T.

VERIFIED Cal Auto Body CUSTOMER

5 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They honestly went beyond what they had to do. They arranged the actual rental for me and everything.

I wanted a specific rental, which they made sure I got.

Simon C.

VERIFIED Cal Auto Body CUSTOMER

6 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were recommended by Yelp and my insurance company, so check out their reviews. Give them a shot. The owner is really customer oriented, and the quality is great.

Quality

John D.

VERIFIED Cal Auto Body CUSTOMER

7 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are professional.

Nana, the owner, was my favorite.

Paul P.

VERIFIED Cal Auto Body CUSTOMER

8 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Above and beyond

I really like that when an issue occurred with my door and sensor, both were not acting right, the owner Nana got someone who specialized in sensors and computer stuff. This is something they do not know about really, but they found someone to satisfy me.

Lucas K.

VERIFIED Cal Auto Body CUSTOMER

9 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are honest. They asked if I was satisfied to the point I felt they were perfectionists, very easy to do business with.

Their flexibility, when I needed a rental, they helped me with that. Honesty was more important than anything.

Elizabeth S.

VERIFIED Cal Auto Body CUSTOMER

10 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

If something happens to your car, you should want to ask them to work on it. They provide quality service, and it's a great company. I was worried about who I should choose to work on my car, because I have heard a lot of stories, but they are great.

The fact that the paint was going to look different, but it looked perfect.

Mia P.

VERIFIED Cal Auto Body CUSTOMER

11 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Professional, and she was very good at the repair. The color match, and it was a difficult color yellow. Everything looks great.

To be honest, I don't even want an experience like that again, not because of them, but the accident. They are good though.

Pearl T.

VERIFIED Cal Auto Body CUSTOMER

12 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful and fast.

I would say their speed

Jackson M.

VERIFIED Cal Auto Body CUSTOMER

13 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

Great service plus expertise

They worked out options with me and were very accommodating. I drove a long distance to take my car there. My first time was with them due to an accident near their shop. Since then, I have taken a car elsewhere, and no one even in my home town is as good as they are. I would take my car back over and over.

Tomas S.

VERIFIED Cal Auto Body CUSTOMER

14 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

It was just fine.

It came out quickly.

Katharina B.

VERIFIED Cal Auto Body CUSTOMER

15 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were amazing. My car looks great.

The fact that they handled a rental car, that was like the extra mile for them.

Samantha T.

VERIFIED Cal Auto Body CUSTOMER

16 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were efficient and fast.

Professionalism

Alyssa C.

VERIFIED Cal Auto Body CUSTOMER

17 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were efficient and got the work done in a timely manor.

Just the professionalism of the staff

Bernard M.

VERIFIED Cal Auto Body CUSTOMER

18 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are reliable, dependable, and they know facts about cars. They treated me right. That place was awesome.

Customer support, their response time, and they were prompt.

Glen L.

VERIFIED Cal Auto Body CUSTOMER

19 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were great. I couldn't have asked for more.

I think I liked their personal touch to the service the most.

Robert S.

VERIFIED Cal Auto Body CUSTOMER

20 of 200

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've taken two of our cars there for a total of three times. I'm really happy with their service and professionalism each time. The work is high quality. They are curious and on time with the estimate of completion. They are also very thorough.

Personal service from Nana, the owner, she is great.

Read All 200 Survey Responses at Ratings View