Josh Cherry is owner of Big O Tires Pleasanton, a Diamond Certified company since 2014. He can be reached at (925) 201-6396 or by email.
PLEASANTON — Despite being raised in the automotive industry, Josh Cherry’s decision to remain in his family’s business wasn’t based on parental pressure or a sense of familial obligation; rather, it was one he arrived at independently after exploring other career possibilities. “My grandfather and father opened this business in 1980,” he recounts. “When I was 15, I started coming in after school to sweep the floors and stock tires. As I got olde...Read More