Diamond Certified Company Report

Big O Tires – Pleasanton

Diamond Certified Company Report

Big O Tires – Pleasanton

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 150 VERIFIED CUSTOMERS i

Sal M.

VERIFIED Big O Tires – Pleasanton CUSTOMER

1 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Go there.

Nice people, and they go out of their way to help you out.

Marilyn K.

VERIFIED Big O Tires – Pleasanton CUSTOMER

2 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have always been good and I feel like they are doing a good job. I feel like I can trust them.

They are nice people to work with and I can always get in there.

Sara K.

VERIFIED Big O Tires – Pleasanton CUSTOMER

3 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

The guys there, Josh and his dad, are excellent.

They are pretty thorough and pretty honest.

Read All 150 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Big O Tires – Pleasanton provides a complete range of tire and wheel services for all types of vehicles at its Pleasanton facility. In addition to selling, repairing and replacing tires made by industry leaders like Michelin, BF Goodrich, and Goodyear, the family-owned and operated company offers manufacturer-recommended service.

Owner Josh Cherry says Big O Tires – Pleasanton has been able to maintain a loyal clientele base for more than 30 years because it provides its services in a low-pressure environment that makes customers feel comfortable. “Our philosophy is different from other tire stores—we consider our customers friends, so we guide them toward making the best decisions for their specific situations. We always prioritize our customers’ needs over our own.”

As a locally owned franchise of a nationwide industry leader, Big O Tires – Pleasanton is able to offer numerous warranties and services that are designed to maximize convenience for its customers, including 24/7 roadside assistance and a nationwide repair warranty that’s redeemable at 1,200 locations throughout the United States. “These comprehensive and affordable warranty protections are important for ensuring our customers’ satisfaction,” says Mr. Cherry.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Big O Tires – Pleasanton

Locations

Alameda County
Contra Costa County
Oakland
Berkeley
San Leandro
Fremont
Hayward
San Lorenzo
Livermore

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SERVICES PERFORMED

Tires & Rims
Alignments & Suspension
Mechanical Work
Brakes
Tune-Ups
Timing Belts, Water Pumps & Radiators
Oil Changes

BRANDS Supported
  • BF Goodrich

  • Big O

  • Goodyear

  • Michelin

  • Pirelli

  • Uniroyal

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Big O Tires – Pleasanton

Company Profile

Big O Tires – Pleasanton provides a complete range of tire and wheel services for all types of vehicles at its Pleasanton facility. In addition to selling, repairing and replacing tires made by industry leaders like Michelin, BF Goodrich, and Goodyear, the family-owned and operated company offers manufacturer-recommended service.

Owner Josh Cherry says Big O Tires – Pleasanton has been able to maintain a loyal clientele base for more than 30 years because it provides its services in a low-pressure environment that makes customers feel comfortable. “Our philosophy is different from other tire stores—we consider our customers friends, so we guide them toward making the best decisions for their specific situations. We always prioritize our customers’ needs over our own.”

As a locally owned franchise of a nationwide industry leader, Big O Tires – Pleasanton is able to offer numerous warranties and services that are designed to maximize convenience for its customers, including 24/7 roadside assistance and a nationwide repair warranty that’s redeemable at 1,200 locations throughout the United States. “These comprehensive and affordable warranty protections are important for ensuring our customers’ satisfaction,” says Mr. Cherry.

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Company Philosophy

"We truly care about our customers, so we work closely with them to determine which products and services will improve the overall performance of their cars. Our honest approach ensures they're informed throughout the process and never have to pay for work they don't need."

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Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for tire and wheel companies that have earned the prestigious Diamond Certified award. For Big O Tires – Pleasanton, the key to achieving and maintaining high levels of customer satisfaction is simple: focus all its efforts on fulfilling the needs of every person who visits its shop. “We’ve established a reputation for outstanding customer care, and everything we do is geared toward maintaining that reputation,” says owner Dave Cherry. “Our goal is to earn the long-term trust and confidence of our customers and their families by providing consistent quality at every level.”

Big O Tires – Pleasanton has been providing tire and wheel services for all types of vehicles at its Pleasanton facility since 1980. The company’s primary focus is selling, repairing and replacing tires made by leading manufacturers such as Goodyear, Michelin, and BF Goodrich, but it’s also qualified to perform oil changes, alignments, brake repairs and other manufacturer-recommended services.

Unlike less experienced tire and wheel companies that create high-pressure sales environments in an effort to maximize their profits, Big O Tires – Pleasanton takes an honest approach that’s designed to put customers at ease when they’re making purchasing decisions. “Our employees aren’t incentivized to sell unnecessary parts and services; rather, we train them to be upfront and honest with every customer,” explains Mr. Cherry. “When a vehicle needs extensive repairs, for example, we lay out a plan that prioritizes the work based on the customer’s budget and let them know what needs to be done now and what can wait until later.”

Another distinguishing feature of Big O Tires – Pleasanton is its use of state-of-the-art technology in every aspect of its work. “We continually upgrade our equipment to stay current with this ever-changing industry,” says Mr. Cherry. “A lot of older equipment isn’t even compatible with newer wheel and tire designs, so staying up-to-date with technology is a crucial part of providing quality service.”

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Industry Info

Take simple steps to maximize the lifespan of your car’s tires. In almost all cases, new tires come with a life expectancy that’s denoted by a specific mileage amount. However, despite how long a manufacturer says its tires will last, tire lifespan can vary significantly depending on numerous factors, including tire quality, usage and regular maintenance.

The first step to maximizing the lifespan of your tires is purchasing quality tires in the first place. “Maintenance definitely helps, but it all starts with the quality of the tires themselves,” affirms Josh Cherry, owner of Big O Tires – Pleasanton. “Cheap tires just aren’t made to last long, and even though they’re less expensive upfront, they don’t provide the long-term value that higher quality tires provide.”

Another factor that can affect tire longevity is the kind of driving you do. “Depending on how the car is used, the same two sets of tires on two identical cars can have a 50 percent difference in mileage,” says Mr. Cherry. “For instance, since turning and braking contribute to eventual tire wear, frequent in-town driving tends to result in faster wear than freeway driving.” Overly aggressive driving habits can also contribute to accelerated wear of tires.

Most experts agree that maintenance is the single most influential factor that affects tire longevity. This starts with routine tire rotations, which ensure even wear between front and rear tires. “You should have your tires rotated twice a year,” says Mr. Cherry. “Unfortunately, this is something that many car owners neglect, but it’s important for maintaining longevity. Front end alignment and tire pressure can also affect a tire’s lifespan and lead to uneven or accelerated wear when not properly maintained.”

Overall, the most effective way to achieve tire mileage milestones is to be proactive about care. “Since there are so many factors that can affect tire wear, routine maintenance is very important,” says Mr. Cherry. “As long as you stay on top of services and educate yourself about potential issues, you can get the most out of your tires.”

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Frequently Asked Questions

Q: Do I need to schedule an appointment in advance?

A: Not unless you need mechanical work, tire service or an oil change. For everything else, we work on a first-come, first-served basis.

Q: Can you provide tires that meet my specific needs?

A: Absolutely. We offer a wide selection of tires, so we can help you find something that fits your needs and is within your budget.

Q: How long will it take to complete my job?

A: We have a large crew, so we’re good at juggling times and fairly accurate with our estimates. Our goal is to get every customer in and out within an hour or two, but it depends on how busy we are.

Q: Can you perform manufacturer-scheduled maintenance?

A: Yes. A lot of people think they have to return to their dealerships for those services in order to keep their warranties intact, but in reality, you merely have to provide proof that these services have been performed by a professional.

Q: Do you offer a shuttle service?

A: Yes, our shuttle service is available for local drop-offs and pick-ups starting at 8:30am each day.

Q: Is your warranty good at any Big O Tires location?

A: Yes, and it’s also good at every Big O sister company location. Altogether, when you buy tires from us, you have more than 1,000 locations that will honor your warranty.

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SELECTED PHOTOS FROM Big O Tires – Pleasanton

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Josh Cherry

Expert CONTRIBUTOR PROFILE
  • Josh Cherry is owner of Big O Tires Pleasanton, a Diamond Certified company since 2014. He can be reached at (925) 201-6396 or by email.

Josh Cherry: No Pressure

By James Florence, Diamond Certified Program Reporter

PLEASANTON — Despite being raised in the automotive industry, Josh Cherry’s decision to remain in his family’s business wasn’t based on parental pressure or a sense of familial obligation; rather, it was one he arrived at independently after exploring other career possibilities. “My grandfather and father opened this business in 1980,” he recounts. “When I was 15, I started coming in after school to sweep the floors and stock tires. As I got older, I started doing oil changes and repairing flat tires, and after high school, I moved up to mechanical work like alignments and brakes. While my dad was happy to see me take an interest in auto repair, he also encouraged me to try different things, just so I could be sure it was what I wanted to do. There were a couple of times where I went and tried my hand at other occupations, but I always found my way back to the family business.”

Today, as co-owner of Big O Tires – Pleasanton, Josh says one of his favorite parts of his job is interacting with the shop’s clientele. “I enjoy talking with and getting to know our customers who come in on a regular basis. It’s a pleasure to serve them and it feels good to receive positive feedback about our work. I’ve even had a few customers bring us home-baked cookies, just because they appreciated what we did for them!”

A lifetime resident of the Bay Area, Josh lives in Livermore with his wife, Melissa, and their three children: Kaylee, Aiden and Nolan. “The Tri-Valley area has grown a lot since I was a kid, but it still has a small-town atmosphere. It also has good schools and it’s a good place to raise kids, so I feel lucky to be here.”

Outside of work, Josh enjoys getting out and about in the scenic Bay Area. “I just like being outside, whether riding my mountain bike up at Brushy Peak or going fishing with my kids,” he says. “I also like to go camping with my family—we do at least one big camping trip every year.”

In regard to his professional career, Josh espouses the importance of fostering a low-pressure environment where customer care comes first. “We want to treat our customers like family and friends, which is why we do our best to give sound advice and make things affordable for them,” he says. “Unlike a lot of dealerships that recommend unnecessary services just to make an extra buck, we help our customers by letting them know what they need now and what can wait until later.”

When asked the first thing he’d do if he could retire tomorrow, Josh says he’d take some time to see the world. “I love to travel, so that would be the number one thing I’d do. I think it’d be fun to tour the United States in a motorhome, but I’d also like to go to Europe and see some of the big cathedrals and ancient relics. However, I think I’d kick things off by taking my family to Hawaii.”

Ask Me Anything!

Q: If you could drive any car, what would you choose?
A: An Audi R8.

Q: Talk radio or music?
A: I enjoy music, but I probably listen to audio books more than anything else. I don’t have a lot of time to sit down and read, so audio books help me keep up with my reading while I’m driving or doing other things.

Q: What’s one book that you’ve found influential or inspiring?
A: “Unbroken” by Laura Hillenbrand. It’s the true story of a World War II veteran that just shows you what the people who fought for our country went through.

Q: What’s your favorite holiday?
A: Probably the Fourth of July. It’s also my son’s birthday, so our family always has a big get-together complete with fireworks and birthday cake.

Q: What’s your favorite snack?
A: S’mores, when I go camping with my family.

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Expert articles
  • Maximizing Vehicle Performance with Proper Tire Pressure

    PLEASANTON — One of the simplest ways to maximize your vehicle’s performance is to check and maintain the air pressure in your tires. In addition to improving fuel economy, keeping your tires correctly inflated helps ensure even tread wear and better road safety. Checking your tire pressure is easy—all you have to do is unscrew the valve stem cap and use a tire pressure gauge to get a reading. Compare your gauge’s reading to the one recommended by your vehicle’s manufacturer, which can be found on the driver’s side door jamb of your car or in your owner’s manual.

    When inflating your tires at a gas station, be sure to use your own gauge for checking tire pressure, as gas station gauges aren’t always accurate. You can purchase a gauge at any auto parts supply store. Also, consider filling your tires with nitrogen rather than regular air. Since it’s a denser molecule that doesn’t contain or support moisture, nitrogen doesn’t fluctuate as much as air, which makes it better for gas mileage and tire lifespan.

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  • 3 Aspects of Tire Care

    PLEASANTON — A common cause of premature tire failure is uneven wear, which can result from a variety of factors. The best way to prevent this from happening is to stay on top of tire maintenance. In particular, be sure to address these three aspects:

    Air pressure
    In order to perform optimally, tires need to have the correct air pressure (also known as PSI), so be sure to check your tires regularly. This is easy to do—simply unscrew the caps on your tires’ air valves and use a tire pressure gauge to check the PSI. To determine the correct PSI level for your tires, reference your owner’s manual; you can also find it printed on your driver’s side door jamb. Keep in mind that it’s best to follow the manufacturer-specified PSI level rather than the one printed on the tire itself.

    Rotation
    It’s important to routinely rotate your front and rear tires. Due to the difference in weight on your vehicle’s front and rear axles, one set of tires will wear faster than the other if not rotated regularly. In general, this should be done twice a year or every 8,000 to 10,000 miles.

    Wheel alignment
    Whether caused by hitting a pothole or mere wear and tear, uneven wheel alignment can lead to uneven tire wear. Some common signs of uneven alignment include your vehicle pulling to one side, your steering wheel being crooked while you’re driving straight and your vehicle vibrating when it reaches high speeds. Even if you don’t experience these symptoms, it’s a good idea to periodically have your wheel alignment checked and adjusted as needed.

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Expert video tip
  • Video: Tips for Tire Inflation

    Complete Video Transcription:

    PLEASANTON — Host, Sarah Rutan: When it comes to inflating a vehicle’s tires, many people don’t realize that there’s an alternative to commercial air. Today, we’re in Pleasanton with Diamond Certified Expert Contributor Josh Cherry of Big O Tires, to learn about the benefits of filling your tires with nitrogen.

    Diamond Certified Expert Contributor, Josh Cherry: One tip for better gas mileage and tire wear is to check your tire pressure. Basically, pull the cap off, get a good working gauge, push it on there, and it will give you the pressure. Most vehicles are going to be about 35 pounds. Another thing that you can use is nitrogen. Nitrogen is a denser molecule – no moisture so it doesn’t fluctuate as much when you’re driving; therefore, better gas mileage and tire wear.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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  • Video: Tips for Tire Inflation

    Complete Video Transcription:

    PLEASANTON — Host, Sarah Rutan: When it comes to inflating a vehicle’s tires, many people don’t realize that there’s an alternative to commercial air. Today, we’re in Pleasanton with Diamond Certified Expert Contributor Josh Cherry of Big O Tires, to learn about the benefits of filling your tires with nitrogen.

    Diamond Certified Expert Contributor, Josh Cherry: One tip for better gas mileage and tire wear is to check your tire pressure. Basically, pull the cap off, get a good working gauge, push it on there, and it will give you the pressure. Most vehicles are going to be about 35 pounds. Another thing that you can use is nitrogen. Nitrogen is a denser molecule – no moisture so it doesn’t fluctuate as much when you’re driving; therefore, better gas mileage and tire wear.

    Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

    Read moreRead less
Big O Tires – Pleasanton WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Big O Tires – Pleasanton
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
Phone SURVEY RESPONSES FROM 150 VERIFIED CUSTOMERS i
Big O Tires – Pleasanton : Average 9.3 out of 10 based on 150 unique customer surveys of customer satisfaction.

Sal M.

VERIFIED Big O Tires – Pleasanton CUSTOMER

1 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Go there.

Nice people, and they go out of their way to help you out.

Marilyn K.

VERIFIED Big O Tires – Pleasanton CUSTOMER

2 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have always been good and I feel like they are doing a good job. I feel like I can trust them.

They are nice people to work with and I can always get in there.

Sara K.

VERIFIED Big O Tires – Pleasanton CUSTOMER

3 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

The guys there, Josh and his dad, are excellent.

They are pretty thorough and pretty honest.

Scott C.

VERIFIED Big O Tires – Pleasanton CUSTOMER

4 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were fast and efficient.

The quality of service and how fast they were to get us in and out. They also had good customer service. The lady who helped us at the front desk was very friendly and gave us a lot of good information.

Diego D.

VERIFIED Big O Tires – Pleasanton CUSTOMER

5 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them to other people.

They are very responsible and very dedicated about what they are doing.

Katrina T.

VERIFIED Big O Tires – Pleasanton CUSTOMER

6 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They have good products with good pricing.

The knowledge of the staff and the quality of the tires

Min Z.

VERIFIED Big O Tires – Pleasanton CUSTOMER

7 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I have already told a few friends about them.

They are professional and very nice. Their rates are reasonable.

Adrianne D.

VERIFIED Big O Tires – Pleasanton CUSTOMER

8 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I recommend them. I like that they are local in my community.

They were quick and friendly.

Lisa G.

VERIFIED Big O Tires – Pleasanton CUSTOMER

9 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

Knowledgeable and good prices

Trustworthy

James P.

VERIFIED Big O Tires – Pleasanton CUSTOMER

10 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

The service was good and it wasn't overly expensive.

They are close by.

Maria P.

VERIFIED Big O Tires – Pleasanton CUSTOMER

11 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would highly recommend them.

Everything about them is a '10'. They are a very good company and the customer service is good.

Pat B.

VERIFIED Big O Tires – Pleasanton CUSTOMER

12 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

The service was good, the work was done on time, and everything went well.

They are friendly people.

Tony T.

VERIFIED Big O Tires – Pleasanton CUSTOMER

13 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They knew what they were doing, did a good job, and it was quick service.

They knew what they were doing, did a good job, and it was quick service.

Carey D.

VERIFIED Big O Tires – Pleasanton CUSTOMER

14 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are trustworthy.

They are convenient.

Jennifer H.

VERIFIED Big O Tires – Pleasanton CUSTOMER

15 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very honest and helpful.

I really liked the quality of their services. I've always had great experiences with them.

Paul N.

VERIFIED Big O Tires – Pleasanton CUSTOMER

16 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are pretty good.

Their service is really good, and they are nice. Will is really good. They are doing a pretty good job. They are pretty fast too.

Grant C.

VERIFIED Big O Tires – Pleasanton CUSTOMER

17 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reliable and consistent.

They're down the street from my house.

Katlyn H.

VERIFIED Big O Tires – Pleasanton CUSTOMER

18 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're friendly, efficient, and cost effective.

They're friendly, efficient, and cost effective.

David G.

VERIFIED Big O Tires – Pleasanton CUSTOMER

19 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are reliable and dependable. They fixed the problem and have good customer service.

I liked the fact that they fixed the problem. I also like that there are multiple locations so that if something happens later on, you can go to whichever Big O tired is nearest to you since you get work that is guaranteed. I have used them for over 10 years.

Alex W.

VERIFIED Big O Tires – Pleasanton CUSTOMER

20 of 150

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend them.

They did the job very quickly and they are close by.

Read All 150 Survey Responses at Ratings View