Todd Lubash: Pure Determination
By James Florence, Diamond Certified Resource Reporter
NAPA – One’s professional career is a destination to which there are several avenues, from inheriting a family business to spending years getting a formal education. For Todd Lubash, however, the path to his life’s work was paved by pure determination. “After I graduated high school, my parents decided to move out of state,” he remembers. “I opted to stay behind, but I knew I needed a job to support myself. I’d heard of Bell Products’ positive reputation in the community, so I figured it would be a good place to start.”
The average person might have simply dropped off a resume, but Todd wanted to make an impression. “Every morning for about a month, I would show up at the front office, wait for the company president to arrive and ask him if he was ready to hire me,” he says. “Eventually, I think he just got tired of seeing me, so he gave me a job.” Twenty years later, Todd’s tenacity continues to pay off in his position as senior project manager of Bell Products, Inc.
Todd is a third-generation Napa native, where he lives with his wife, Cherie, and their two children, Danika and Nelson. In addition to the temperate local climate, he says one of the best parts of living in the Bay Area is its topographical diversity. “I love being two hours away from pretty much everything. You can go big city, big country, the beach or the snow—whatever you like to do, there’s an opportunity to do it here.”
Outside of work, Todd participates in a variety of activities, including cycling and martial arts. “I’ve been doing martial arts for over a decade,” he says. “I have a background in Kenpo and hand to hand combat, but with the growing popularity of mixed martial arts, I’ve been exploring some other styles.”
In both his life and career, Todd says he strives to follow the example set by his father. “My father was a great model for how to live life well. Telling your family that you love them every day, being honest and doing right by others—that’s the way he lived his life, and I try to live up to that example every day.”
Ask Me Anything!
Q: What’s your favorite movie?
A: Top Gun.
Q: Do you have a favorite winery?
A: My favorite local winemaker happens to be one of my best friends, Kian Tavakoli. He produces a small vintage every year, and we always have one of his wines in our cellar.
Q: What’s your favorite movie monster?
A: The Blob.
Q: What was your favorite toy as a child?
Q: How do you like your eggs?
A: Over easy.
Q: What’s your favorite board game?
A: Doghouse. It’s actually a game my uncle created, and my family has been playing it for years. The object of the game is to be the first to get home and avoid being in the doghouse.
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