Alley Cat

Niv Goldman: Doing the Right Thing

By James Florence, Diamond Certified Resource Reporter

OAKLAND — After a bad experience as an employee, Niv Goldman decided the best way to maintain his professional ethics was to take matters into his own hands. “While working as a salesperson for a large attic cleaning company, I kept getting complaints from unhappy clients,” he recounts. “I tried to work with the company owner to rectify the issue—I didn’t feel right setting expectations higher than what I knew we could...