Diamond Certified Company Report

Carpeteria

Diamond Certified Company Report

Carpeteria

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 110 VERIFIED CUSTOMERS i

Abigail M.

VERIFIED Carpeteria CUSTOMER

1 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell a friend to definitely get your carpets there.

Viken, I love him. He has helped me through the years, and he is a great guy. He is a very nice man. Everything was on time, and it was wonderful.

David D.

VERIFIED Carpeteria CUSTOMER

2 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

Vic is very good.

Vic, you can't separate the man from the business. He is very caring and attentive.

Geraldine F.

VERIFIED Carpeteria CUSTOMER

3 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I had good service and good people. They are very conscientious.

They were very helpful.

Read All 110 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Sam Gulesserian, President

Carpeteria offers a wide variety of carpet; area rugs; and hardwood, laminate, porcelain, luxury tile, and natural stone flooring products at five locations in San Leandro, Campbell, Concord, Dublin, and Mountain View. Established in 1973, the family-owned and operated company provides flooring installation services for residential and commercial clients throughout the Greater Bay Area, and its showrooms are open seven days a week for its customers’ convenience.
President Sam Gulesserian says Carpeteria’s dedication to customer service for 44 years has allowed it to build and maintain a loyal clientele base. “Whether our clients need help choosing products or want us to install new flooring in their homes, we treat them like family. They really appreciate the fact that we can handle the entire flooring process, from material selection to delivery and installation.”
Carpeteria maintains two warehouses in the Bay Area that keep thousands of flooring products in stock, which means they’re immediately available for installation or carry-out. “We strive to make it as convenient as possible for our customers to get the floors they want,” says Mr. Gulesserian. “They know we have the products and knowledge to take care of anything they need.” 

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COMPANY REPORT NAVIGATION

Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Carpeteria

Service AREA

Alameda County
Contra Costa County
Santa Clara County
San Mateo County

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SERVICES PERFORMED

Residential & Commercial Floor Sales & Installation

BRANDS Supported
  • Congoleum

  • Fabrica

  • Karastan

  • Mannington

  • Mohawk

  • Shaw

  • Armstrong

  • Bruce

  • Masland

  • Mohawk Laminate Flooring

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Carpeteria

Company Profile

Carpeteria offers a wide variety of carpet; area rugs; and hardwood, laminate, porcelain, luxury tile, and natural stone flooring products at five locations in San Leandro, Campbell, Concord, Dublin, and Mountain View. Established in 1973, the family-owned and operated company provides flooring installation services for residential and commercial clients throughout the Greater Bay Area, and its showrooms are open seven days a week for its customers’ convenience.
President Sam Gulesserian says Carpeteria’s dedication to customer service for 44 years has allowed it to build and maintain a loyal clientele base. “Whether our clients need help choosing products or want us to install new flooring in their homes, we treat them like family. They really appreciate the fact that we can handle the entire flooring process, from material selection to delivery and installation.”
Carpeteria maintains two warehouses in the Bay Area that keep thousands of flooring products in stock, which means they’re immediately available for installation or carry-out. “We strive to make it as convenient as possible for our customers to get the floors they want,” says Mr. Gulesserian. “They know we have the products and knowledge to take care of anything they need.” 

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Company Philosophy

"We want every customer to have a positive experience, so we take the time to determine their needs and show them options that perfectly fit their lifestyle and budget. We utilize our decades of experience to guide our customers in the right direction and make sure they're completely satisfied with their decisions."

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Comparative Summary

Flooring showrooms are always looking for ways to differentiate themselves from their competition, and those that have earned the prestigious Diamond Certified award are already several steps ahead. In addition to its Diamond Certified status, Carpeteria sets itself apart by providing a lifetime warranty on any carpet that’s purchased and installed through its stores. “As long as a customer owns the carpet in their home, they can count on us to take care of it if anything happens,” confirms VP of Marketing Tony Balian. “Regardless of whether the carpet wrinkles, comes apart at the seams, or needs to be repaired or restretched, we’ll be there to handle it.”

Since opening its first location in 1973, Carpeteria has been offering a variety of carpet; area rugs; and hardwood, laminate, porcelain, luxury tile, and natural stone flooring products at five stores in San Leandro, Campbell, Concord, Dublin, and Mountain View. The family-owned and operated company also installs and maintains floors for residential and commercial clients throughout the Greater Bay Area, and its showrooms are open seven days a week for the convenience of its customers.

Unlike flooring companies that only handle the sales side of the process and leave the installation responsibilities to their customers, Carpeteria manages every phase of every project from beginning to end. “We sell the product, go to the client’s home to measure the area, order the flooring and perform the installation,” says President Sam Gulesserian. “That means our customers have a single point of contact for their entire job, which improves communication and makes for a smoother experience.”

Another distinguishing attribute of Carpeteria is its dedication to educating its clients and helping them find flooring products that are right for their specific situations. “Sometimes a customer will come in with an idea of what they want, but that type of flooring isn’t the best fit for their home,” explains Mr. Balian. “Our employees are trained to listen to our customers and determine their goals so they can make the right recommendations for their homes. This prevents them from making expensive mistakes and gets them the results they want without compromising quality.”

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Industry Info

If you’re in the market for new flooring, make sure you’re aware of all the advancements the industry has to offer. Technology is simplifying our lives and changing traditional products to make them sturdier and more environmentally-friendly, and the flooring industry is no exception. Here are some examples of recent advancements:

Laminate that stands up to water damage
Even though laminate is a popular flooring product for high-traffic areas of the home, early versions of the material were susceptible to moisture and water issues, which left many homeowners disappointed. Areas where laminate is most often installed (kitchens, bathrooms, entryways) are prone to water splashing, tracking and seeping. When older laminate was exposed to this type of water, it could bubble, buckle and warp, which left homeowners with swollen, warped and irreparably damaged flooring that had to be replaced.

But the popularity and benefits of laminate floors won out. “Laminate manufacturers have done a tremendous amount of research and development to come up with new products,” explains Tony Balian, vice president of marketing at Carpeteria. “New laminates have the positive attributes and looks of traditional laminate with the added benefits of being completely waterproof and watertight.”

Those properties protect the floor from water that’s spilled from above or wicks up from below. “One of the most popular products looks like hardwood but is 100 percent laminate,” says Mr. Balian. “This floor could have two inches of water sitting on it for a week and a contractor would be able to take it apart, dry it, repair the leak, and reinstall the floor without it getting damaged. It’s pretty amazing.”

If you’re worried about the expense involved with choosing such a sturdy product, Mr. Balian says you might be pleasantly surprised. “It’s actually not much more expensive than traditional laminate flooring, and the peace of mind you’ll get from a well-researched, carefully developed product is invaluable.”

Better materials make better carpeting
Forward-thinking companies like Mohawk take plastic water bottles, melt them down and convert them into carpet fibers. “Different fibers have different recycled content,” explains Mr. Balian. “In some cases, 100 percent of the material is made from recycled content, while in other cases it’s 30 to 40 percent.” This environmentally-friendly carpeting looks and wears just like traditional carpeting, but it’s often more resilient and longer-lasting.

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Frequently Asked Questions

Q: Do you carry a wide selection of flooring products?

A: Yes, we have a wide variety of flooring on display in our showrooms, and we can order almost anything you want. We also regularly attend trade shows to see what new products are on the market, so we always have the latest products in terms of color, design and technology.

Q: How long will it take to install my flooring once I choose a product?

A: Depending on the product you choose and the installation process it requires, we can usually install flooring within 48 hours. If you have a specific date in mind, we can direct you toward the flooring that we’d be able to install by then. It may limit your choices somewhat, but you can be sure you’ll have new flooring when you need it.

Q: Who performs your installation work?

A: The majority of our flooring installations are done by our own employees, all of whom are trained in-house, covered by our insurance and on our payroll. This gives us more control over the quality of our installations and makes things easier for our clients because they only have to deal with one company throughout the entire process. Also, if something goes wrong, we can send someone out immediately so there are no delays.

Q: How do your prices compare to your competitors?

A: Our prices are very competitive—we make sure they reflect the quality and value of what our clients get by shopping with us. If you shop based on price alone, you might find someone cheaper, but once the job is complete, there won’t be anyone to help you if you have problems. We’ve been in business for 40 years, so we understand the importance of providing guaranteed service.

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SELECTED PHOTOS FROM Carpeteria

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Sam Gulesserian

Expert CONTRIBUTOR PROFILE
  • Sam Gulesserian is a 44-year veteran of the flooring industry and president of Carpeteria, a Diamond Certified company. He can be reached at (510) 431-2589 or by email.

Sam Gulesserian: Never Looking Back

By James Florence, Diamond Certified Resource Reporter

SAN LEANDRO — After immigrating to the United States at the age of 18, Sam Gulesserian began working in the floor covering industry and never looked back. “I’m originally from Beirut, Lebanon,” he explains. “When I came to the U.S., my brother was working for Carpeteria in Los Angeles and got me a job there. At first, I had little interest in the floor covering business, but the more I got involved, the more I liked it. Later, when the company announced they were going to open a franchise in the Bay Area, I took the opportunity to head it up. Since opening that first store in Campbell, we’ve expanded to additional locations in Concord, Dublin, Mountain View and San Leandro.”

Today, as president of Carpeteria, Sam says his favorite part of his job is the interpersonal interaction. “I enjoy working with customers and seeing them happy with the final product. It also gives me satisfaction to see my employees fulfilled in their work and doing their best for the company.”

A resident of Los Gatos (where he lives with his wife, Aileen), Sam spends his time outside of work on a variety of activities, from listening to music and going to the beach to taking walks with his dogs and visiting his two grown children. Additionally, he makes it a point to travel regularly, both domestically and abroad. “I try to travel internationally about once a year, but I also take shorter trips to places like Miami—basically, anywhere there’s a good beach.”

As a longtime business owner, Sam espouses the importance of taking care of your employees. “I’ve found that if you treat your employees right, they’ll treat the customers right,” he explains. “I have employees who’ve been with me for 30 years. I’ve taken care of them and they appreciate that, just as I appreciate all their hard work and dedication over the years. For this reason, our company feels a lot like a family operation, which makes a big difference when it comes to customer satisfaction.”

When asked the first thing he’d do if he could retire tomorrow, Sam says he wouldn’t. “I’m still going strong,” he affirms. “I enjoy staying busy, visiting our different locations, and building relationships with our employees and customers. This is my life—why would I want to stop?”

Ask Me Anything!

Q: What kinds of music do you like?
A: I like almost anything, but I mostly listen to jazz, classical and pop.

Q: Are you an early bird or a night owl?
A: An early bird.

Q: What’s your favorite kind of food?
A: Mexican.

Q: If you could live in the city or the country, which would you choose?
A: The country—it’s more peaceful.

Q: What’s your favorite holiday?
A: Thanksgiving.

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Expert articles
  • 4 Choices for Wood or Faux Wood Flooring

    SAN LEANDRO — When choosing wood flooring, today’s consumers have three options: completely natural, partially natural or fully synthetic. Here are some popular choices:

    Solid hardwood
    Traditional, solid hardwood flooring is an unfinished product that’s installed with nails. In addition to its authentic old-world quality, solid hardwood gives homeowners complete onsite control of aspects such as color, finish and design. However, as a natural product, it’s highly susceptible to moisture, which can restrict its application. Solid hardwood also requires ongoing maintenance, including periodic refinishing.

    Engineered hardwood
    Engineered hardwood flooring combines authentic hardwood, plywood, and high-density fiberboard to create a resilient flooring material that’s easier to install and maintain than a completely natural product.

    Laminate
    Laminate flooring is an engineered product that’s often designed to resemble authentic wood. Composed of tightly fused high-density fiberboard layers, laminate flooring is easy to install, moisture-resistant, scratch-resistant and low-maintenance, making it a practical choice for rental properties or households with small children and pets.

    Luxury vinyl tile (LVT)
    Like laminate, LVT is often designed to imitate the look of natural hardwood, but instead of condensed fiberboard, it’s composed of thick vinyl tiles that click together. Besides being low-maintenance and scratch-resistant, LVT is unique among both natural and faux wood flooring products in that it’s 100 percent waterproof.

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Expert video tip
  • Video: Hardwood Flooring Options

    Complete Video Transcription:

    SAN LEANDRO — Host, Sarah Rutan: If you’re in the market for a new hardwood floor, it’s important to learn the full scope of your options. To learn more, we’re in San Leandro with D. C. Owen of Carpeteria, speaking on behalf of Diamond Certified Expert Contributor Sam Gulessarian.

    DC Owen: Hello there. I have a few great tips on selecting your hard surface flooring. Let me show you a few of the things that we have. First I will show you a solid hardwood floor. This is a nice reddish hue, and you can see at the edge that it’s a solid piece of wood, 3/4 inch as is pretty common.

    Another one to consider is an engineered hardwood floor. The engineered floor, if we look at the edge, is layers of wood like a plywood-type product. The difference is that the engineered wood is much more moisture stable because each layer of wood is cross grained so when moisture affects it, it pulls at itself and prevents it from expanding and contracting as much as a solid hardwood floor. It’s another product that is like an engineered wood floor, but the edge, as you see, is not the same. The center core, instead of being plywood, is a high density fiberboard. HDF is what it’s called. So, that started out 12 inches thick, and they put it down with heat and pressure to make it so it’s only 3/8 of an inch thick wood on the top, wood underneath so the little sandwich makes it so it’s much, much harder than a plywood or a solid wood, and the center core is even more moisture stable than just regular wood. Another way of doing it.

    Here’s another engineered hardwood floor by Armstrong, Performance Plus, and we see the edge very much looks like the other engineered wood that we looked at with layers of wood, and what they did different here, that top layer, they call the wear layer, they infused that with acrylic. So, if you imagine looking at that top layer of wood under a microscope, it kind of looks like a sponge, and that’s why water can affect it. Well, they filled all those nooks and crannies in with acrylic, and now it’s really, really hard. When I take any piece of a wood floor, typically I can just take my thumbnail and put a mark in it, but on that Performance Plus I can’t really do that because of that acrylic that’s in it. It makes it a little bit more expensive, but it’s a good type of a product.

    Here is another type of hard surface floor. This is LVT, luxury vinyl tile or luxury vinyl plank when it looks like a plank or it could look like a tile. Here’s another one that looks more like a tile, and you can see the edge as well. Clicks together very much like a laminate or engineered floor, and I have some more. These are laminate floors. The center core is that same kind of HDF, high density fiberboard, and if we look at the top of this, we’ll see you can see basically it’s a photograph. The board is about 9 inches wide and it’s a photograph of three pieces, and you can see where it’s joined together and where it’s not actually joined together where it’s just a photograph. It’s very attractive but it’s an inexpensive way of making it, and some people when they look at this they say, “Well, it’s nice but it’s a faux wood.” But they have other laminate floors with the high density fiberboard like this one. You’ll see that it is very beautiful with lots of color variations and even different widths of the wood, and everywhere where it joins together you see the bevel just like you would on a real wood floor. The center core again an HDF, high density fiberboard. This we can say is moisture resistant but not waterproof.

    The LVP or LVT is actually waterproof. I could take a chunk of this, put it at the bottom of a swimming pool, and it wouldn’t warp or buckle. So, sometimes when we’re considering maybe doing a kitchen, family room, hallway, and bathroom, it’s going to get a lot more water than say a bedroom. Maybe I want to go ahead and get something that’s waterproof for my specific lifestyle — two kids, the Kool-Aid mom. We’ve got lots of stuff going on. We want it to stay looking nice even living in it. We don’t want to act like we’re walking on eggshells. Well, when we get a nice solid hardwood floor, then we have to remember we’ve got to keep that humidity at a very constant level 45 to 50 percent, and even if we’re urged when we had a nice rain to open up the windows and let the house breathe in that nice fresh, cool air, the wood’s breathing it in too and could cup and buckle. So, it’s important to choose the right product for your specific lifestyle.

    Host, Sarah Rutan: To learn more from local, top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.org.

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Carpeteria WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Carpeteria
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 110 VERIFIED CUSTOMERS i
Carpeteria : Average 8.5 out of 10 based on 110 unique customer surveys of customer satisfaction.

Abigail M.

VERIFIED Carpeteria CUSTOMER

1 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would tell a friend to definitely get your carpets there.

Viken, I love him. He has helped me through the years, and he is a great guy. He is a very nice man. Everything was on time, and it was wonderful.

David D.

VERIFIED Carpeteria CUSTOMER

2 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

Vic is very good.

Vic, you can't separate the man from the business. He is very caring and attentive.

Geraldine F.

VERIFIED Carpeteria CUSTOMER

3 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I had good service and good people. They are very conscientious.

They were very helpful.

Daniel M.

VERIFIED Carpeteria CUSTOMER

4 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're easy to work with.

They're easy to work with. That's pretty much it.

Teressa J.

VERIFIED Carpeteria CUSTOMER

5 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are fair.

They work with you. I was very satisfied with them.

David B.

VERIFIED Carpeteria CUSTOMER

6 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

We would recommend them. We've used a couple of other places since then, but they're good.

They were clean and easy. They did a god job, it was done well, the price was right, and the workmen were nice.

Leslie I.

VERIFIED Carpeteria CUSTOMER

7 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reasonably priced and guarantee their work. They're dependable, and they have multiple store locations to choose from.

They were attentive and had great customer service.

Cathy H.

VERIFIED Carpeteria CUSTOMER

8 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I was really happy with the installers, and Vic, the gentleman who came out to take the measurements, was extremely helpful.

They took care of everything, and they were very clean. We went to Home Depot and a couple of other places, but the other stores didn't seem to know what to do. Carpeteria made it very easy. They came out, moved furniture for us to replace the carpet, and they were very careful.

Louise R.

VERIFIED Carpeteria CUSTOMER

9 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were courteous, on time, and they did what they said they were going to do.

They showed up ready to work. They were on time, ready to do what they were supposed to do, and it looks good.

Ben S.

VERIFIED Carpeteria CUSTOMER

10 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I'm from Europe, so it's tough for me to say. I would highly recommend them. I would say go and see for yourself. I walked in and found pieces that I couldn't find anywhere else.

They seem to have things I couldn't find anywhere else. I walked in and found what I was looking for and that was it. I was happy I finally got my carpet.

Paula M.

VERIFIED Carpeteria CUSTOMER

11 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're very honest, and they are right on time.

They keep their word.

Marilyn S.

VERIFIED Carpeteria CUSTOMER

12 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very helpful.

They helped us choose the right quality of carpet.

Richard Z.

VERIFIED Carpeteria CUSTOMER

13 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't know.

They have great prices. It was pretty good.

Peter D.

VERIFIED Carpeteria CUSTOMER

14 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I don't know.

They had what I wanted, and it was an easy process. I was surprised and shocked with the quality of the product. It was great.

M.M.

VERIFIED Carpeteria CUSTOMER

15 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They had great products in stock, and they were very helpful about finding the right flooring. They helped me solve a sound proofing issue.

They had high quality materials.

Don R.

VERIFIED Carpeteria CUSTOMER

16 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

There are hundreds of places that sell carpets, but we got good service there. They did what they said they were going to do, and they did it on time.

They had a pretty good selection in the store, and the service of the individual who helped us was great. I don't remember his name, but he was very helpful and knowledgeable.

Jack B.

VERIFIED Carpeteria CUSTOMER

17 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very fair and helpful.

They did what I asked them to do and got it done without complications.

Jay D.

VERIFIED Carpeteria CUSTOMER

18 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would recommend their service.

They did a good job. I was satisfied with the job that they did. They were on time, and the job didn't take long.

Bill D.

VERIFIED Carpeteria CUSTOMER

19 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do good work.

They came in and got the job done on time. They have good materials and workmanship.

Avery T.

VERIFIED Carpeteria CUSTOMER

20 of 110

Quality 10
10 10
Loyalty Yes
CRITIQUE

Everything was very fast. The service was very efficient, and the interaction went smoothly.

Their efficiency, there was no wasting of my time, they pointed out things that matched what I asked for and narrowed down the selection very quickly.

Read All 110 Survey Responses at Ratings View