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Jeff Alexander: A Clear Opportunity

By James Florence, Diamond Certified Resource Reporter

BURLINGAME — Long before he was second-generation owner, Jeff Alexander could see the clear opportunity his family’s window contracting business represented. “My dad started Alexander Company in 1971, and my brother, John, and I started getting involved as teenagers,” he recounts. “At first, we were helping in the field, but we gradually moved into sales and management. As the company continued to grow, we both saw a lot of opportunity for the future and decided to stick with it. Today, we’re second-generation owners, and since we both have kids who work for the business, we’re looking at possibly a third generation.”

After four decades in the business, Jeff says he still enjoys the simple satisfaction that comes from seeing the results of his work. “I like the transformation that occurs as we take a project from start to finish. It’s very satisfying to see how our work improves a home’s appearance and enhances the homeowner’s view.”

A resident of the San Francisco Peninsula, Jeff expresses his appreciation for work and life in the Bay Area. “I can’t think of a better place to live and work. Besides the nice weather, there’s a lot of opportunity here, which has helped us build a good customer base over the years.”

Outside of work, Jeff spends his time on a variety of active pastimes. “I enjoy playing golf and going to professional sporting events. Besides being a Giants and 49ers fan, I’ve jumped on the Golden State Warriors bandwagon in the last couple of years, as a lot of other people have.” Jeff also likes getting out and about with his wife, Rosie, and exploring San Francisco, the Wine Country and other parts of the Bay Area.

In regard to a professional philosophy, Jeff emphasizes the importance of integrity. “Our aim is to supply our customers with honest, professional service and run our business with integrity,” he affirms. “Basically, we try to treat our customers the same way we’d want to be treated.”

When asked the first thing he’d do if he were to retire tomorrow, Jeff says he’d head to a tropical locale. “I would probably take a trip to Hawaii and just take a couple of weeks to rest and regenerate. After all, what better way to decompress than by relaxing on a beach?”

Ask Me Anything!
Q: What’s your favorite restaurant?
A: Waterfront Restaurant in San Francisco.

Q: What’s your favorite season?
A: Summer—I enjoy the warm weather and long days.

Q: Music or talk radio?
A: It depends on what I’m doing. When I’m running around during the day, I usually listen to sports talk radio, but when I’m home on the weekends, I like listening to music.

Q: What was your favorite toy as a child?
A: My bicycle.

Q: What do you like on your pizza?
A: Salami and mushrooms.