Chris Bjorklund is a longtime consumer advocate known as The Savvy Consumer. She writes about Consumer News, Consumer Protection, Fraud, Financial Advice and more.
Over the course of a career spanning more than four decades, Chris Bjorklund has handled consumer affairs from numerous angles: nonprofit, as Director of Consumer Education with the Better Business Bureau; government, as an investigator for the Consumer Fraud Unit of the San Francisco District Attorney’s Office; and media, working behind the scenes at KPIX-TV and as a consumer reporter for KGO Radio. Through it all, Chris says her purpose has remained the same. “My entire career has been about advocating for consumers, empowering them and educating them about their rights. And after 40-plus years, that’s still my mission.”
Today, as a consumer specialist and consultant for Diamond Certified Resource (where she’s known as “The Savvy Consumer”), Chris says she enjoys the positive turn her career has taken. “Whereas much of my work in the past involved exposing deceptive companies and their practices, in working with Diamond Certified, I have the opportunity to highlight businesses that are doing right by their customers, so it has been a refreshing change.”
