Jorge Neukirchen: Interlocking Success
By James Florence, Diamond Certified Resource Reporter
RICHMOND — Some people find professional success independently, but for Jorge Neukirchen, it resulted when he and his best friend interlocked their respective skills. “Prior to getting into the paver business, I was a mortgage broker,” he recounts. “My best friend, Mauro, had been in the interlocking paver industry for about five years, and he asked if I wanted to partner with him to start a business. With his hands-on knowledge of pavers and my business expertise, I knew it would be a winning combination, so I came aboard and never looked back.”
Today, as vice president of Viking Pavers, Jorge says his favorite part of his job is making his customers happy. “Unlike the mortgage industry, where clients were often disappointed with the outcomes they received, I have yet to see one face that isn’t smiling at the end of a paver project. When you know you’re building something the customer is going to enjoy for years, it’s an exciting and fulfilling thing to be a part of.”
Originally from Brazil, Jorge resides today in Contra Costa, where he appreciates the many positive traits of Bay Area life. “I don’t think there’s any place in the world that’s as beautiful as the Bay Area—any direction you look, you’re bound to get a scenic view. I also enjoy the diversity of population, which I feel is quite unique.”
Outside of work, Jorge spends his free time on a variety of active pastimes. “I’m a very family-oriented guy, so I enjoy spending time with my wife, Cinara, and our daughters,” he shares. “We like to go out on the weekends and spend time at the beach or in the city. I’m also a big fan of the San Francisco Giants and Golden State Warriors, and I like fishing as well.”
In regard to his professional career, Jorge espouses the importance of treating others fairly. “I believe in treating people the way I’d like to be treated,” he affirms. “With every project we take on, our goal is to add something positive to the customer’s life. If we do the best job we can and treat the customer fairly, I think only good can come out of that.”
Ask Me Anything!
Q: What was your first job?
A: Helping out in my dad’s bakery back in Brazil.
Q: Coffee or tea?
Q: What’s your favorite local restaurant?
A: Fogo de Chão Brazilian Steakhouse in San Francisco.
Q: If you could travel anywhere in the world, where would you go?
A: Rome, Italy.
Q: What’s your favorite thing to do on a rainy day?
A: Watch a movie.