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Rodrigo Bejar is co-owner of Heavenly Touch, a Diamond Certified company since 2003. He can be reached at (408) 782-4978 or by email.

Rodrigo Bejar

diamond certified contributor profile and expert article

Rodrigo Bejar: An Exceptional Touch

By James Florence, Diamond Certified Resource Reporter

SAN JOSE — Rodrigo Bejar never planned to go into the carpet cleaning trade, but when an unexpected need arose at his family’s business, what started as a temporary fill-in led to a permanent profession. “My dad and brother-in-law started Heavenly Touch in 1995,” he recounts. “In 2004, while I was attending college, my brother-in-law was in a motorcycle accident. Besides being a family emergency, it left an immediate need for someone to cover his absence at the business. So, he went into the hospital on Sunday and I started on Monday.”

Having little prior experience in the industry, Rodrigo says the transition was intimidating, to say the least. “I had helped my brother-in-law here and there in the past, but it wasn’t anything that could prepare me for cleaning four or five houses a day.” As time went on, however, he started to get the hang of things and eventually found himself enjoying the work. When his brother-in-law made a full recovery and returned to work six months later, Rodrigo had already made up his mind to stay.

Today, as co-owner of Heavenly Touch, Rodrigo says he has no regrets about his decision to become a carpet cleaning professional. “It wasn’t something I was aiming for, but I like it! I particularly enjoy the face-to-face interaction I get with our clients. We have a very loyal customer base, so I see a lot of familiar faces, which makes my job all the more rewarding.”

Born in Santiago, Chile, Rodrigo came to the United States with his parents at the age of three and has lived in San Jose ever since. Today, he says he appreciates the harmony between his profession and the local weather conditions. “In this industry, nice weather is a big plus. Not only do we get more business, but warmer temperatures actually help dry carpets quicker, which is always a good thing.”

Outside of work, Rodrigo likes to keep himself physically active, whether by snowboarding at Lake Tahoe or working out at the gym. “I like to stay in shape because the better shape I’m in, the better I feel,” he says. “I do a lot of running and weightlifting, and in the winter, I do a lot of snowboarding, which is also good exercise. Since our business tends to slow down in the winter, it gives me plenty of opportunities to get up to Tahoe and hit the slopes.”

In regard to his career, Rodrigo espouses the importance of straightforward honesty. “Unlike carpet cleaning companies that make outrageous promises, we’re honest about what’s going to come out of our customers’ carpets. I never tell a customer I’m going to make their carpets look like new again, because it’s just not reality. Not only does this establish realistic expectations, but if I happen to achieve a better result than anticipated, it makes the customer even happier.”

When asked the first thing he’d do if he could retire tomorrow, Rodrigo says he’d take his love of snowboarding to a new setting. “I would probably take a trip to the Swiss Alps and go snowboarding for the winter. That would be a dream come true.”

Ask Me Anything!

Q: What’s the most death-defying feat you’ve ever attempted?
A: Taking a 40-foot jump while snowboarding.

Q: What’s your favorite local restaurant?
A: High Five Pizza Company in San Jose.

Q: If you were a professional athlete, what number would you wear on your jersey?
A: 45, which was my high school basketball number.

Q: What’s your favorite snack?

Q: What was your favorite toy as a child?
A: My basketball hoop.

Read more

Correct Techniques for Removing a Carpet Stain


SAN JOSE — If you find a stain on your carpet, your first inclination might be to apply a stain removal product. However, when attempting to remove a carpet stain, it’s more important to use the correct technique—if you don’t,… Read more

Expert Video Tip

Video: Do It Yourself Carpet Care

Complete Video Transcription:

SAN JOSE — Host, Sarah Rutan: When a spill occurs on your home's carpet, you can often prevent a stain by using basic household materials. Today,… Read more

Curt Holman is a 20-year veteran of the carpet cleaning industry and owner of Precision Cleaning Services, a Diamond Certified company since 2011. He can be reached at (925) 318-1290 or by email.

Curt Holman

diamond certified contributor profile and expert article

Curt Holman: A Grounded Profession

By James Florence, Diamond Certified Resource Reporter

DUBLIN — After several years working in aviation, Curt Holman decided to switch to a more grounded profession. “I was an aircraft mechanic in general aviation, but eventually I decided it wasn’t my calling,” he explains. “I wanted to do something that would allow me to be mobile, interact with people and be more independent. I knew a professional carpet cleaner, and his vocation seemed to meet the criteria I was looking for, so I started working with him. After learning everything I could from him, I struck out on my own and started Precision Cleaning Services.”

Today, Curt says he enjoys the continual variety his job entails. “I like being out and about, meeting new people, and working in different homes. Of course, at the end of the day, I get the greatest satisfaction from making my customers happy with my work.”

A lifetime Bay Area resident, Curt lives in Dublin, which he considers a perfect place for someone in his line of work. “The people in this area are willing to invest in their homes and care about getting a good service provider. For those reasons, I get a lot of quality-conscious customers, which I really appreciate.”

Outside of work, Curt spends his free time on a variety of pastimes, from playing music to exploring nature. “I play guitar in the worship team at my church and enjoy backpacking and fishing, especially up in the Sierras,” he affirms. “I also like to relax at home with my cat and watch sports, whether it’s the Warriors, the A’s or the 49ers.”

In regard to his professional career, Curt espouses the importance of honest service. “I believe in giving my customers quality work for an honest price,” he says. “In the end, I just want my customers to be happy, with the hope that they’ll call me again in the future and possibly refer me to their friends and family.”

When asked the first thing he’d do if he were to retire tomorrow, Curt says he’d head for the hills. “I might move to a more rural location, maybe in the Sierra foothills. It’d be nice to be closer to the mountains and do more fishing and backpacking. I wouldn’t even mind if it got a little snow—it’d be nice to see the changing of the seasons.”

Ask Me Anything!

Q: If you could master any musical instrument, what would you choose?
A: Bass guitar.

Q: Coffee or tea?
A: Tea.

Q: If you could travel anywhere in the world, where would you go?
A: Alaska—they have some great fishing.

Q: How do you like your eggs?
A: Scrambled.

Q: What’s your favorite holiday?
A: Christmas.

Read more

Proper Procedure for Spot Cleaning Your Carpet


DUBLIN — Spot cleaning your carpet isn’t difficult, but you need to use the proper procedure to yield a good result. This starts with choosing a good spot cleaning agent. Look for a product that has a neutral pH and… Read more

Determining Carpet Cleaning Intervals


DUBLIN — As a professional carpet cleaner, one of the most common questions I’m asked is, “How often should I have my carpet cleaned?” While it would be easy to give a general answer, the reality is it depends on your… Read more

Expert Video Tip

Video: Spot Cleaning Your Carpet

Complete Video Transcription:

DUBLIN — Host, Sarah Rutan: If your carpet has unsightly spots, you’ll be glad to know there’s a simple way to remove these yourself. Today we’re in Dublin… Read more

Dave Steely is a 22-year veteran of the carpet cleaning industry and owner of Maximum Carpet Cleaning, a Diamond Certified company. He can be reached at (925) 526-5930 or by email.

Dave Steely

diamond certified contributor profile and expert article

Dave Steely: Maximum Integrity

By James Florence, Diamond Certified Program Reporter

CONCORD — Dave Steely started cleaning carpets right out of high school, but it took him a while to find businesses that shared his personal values and professional integrity. “Back then, the bait-and-switch tactic was very prominent, with fly-by-night companies closing as fast as they were opening,” he recalls. “One time, I showed up to work to find the door padlocked because the IRS had seized the property. Another time, I showed up to an empty building—the company owner had skipped town without paying us. It wasn’t long before I decided this was no way to make a living.”

Fortunately, rather than giving up, Dave started doing some research and found that even though there were less-than-virtuous carpet cleaning companies out there, there were also many legitimate businesses that held a high regard for customer satisfaction. “Once I realized I could actually earn a living doing quality work with a reputable company, I began to see more of a future in the industry,” he says. “I spent some time working for a couple of the major carpet cleaning companies, but eventually I decided I could do even better on my own and started my own business.”

Today, as owner of Maximum Carpet Cleaning, Dave says his favorite part of his job is the instant gratification it provides. “Since carpet cleaning provides immediate results, I get to see my hard work pay off right away. Even better, I get to see my clients’ reactions when they see how I’ve transformed their dirty carpets, so that’s very satisfying.”

Having migrated from San Mateo to Concord in 2005 (where he lives with his wife, Michelle, and their sons, Brandon and Anthony), Dave says he appreciates the area’s comparatively slow-paced character. “We moved to Concord when our boys were young because we wanted to give them more opportunities to be outdoors. Ten years later, we continue to enjoy its quiet, small-town atmosphere.”

Outside of work, Dave likes spending time with his family, especially on outdoor excursions. “We have a motor home, so we like to take road trips and go camping,” he affirms. “Michelle and I enjoy taking short trips to the coast when we get a chance, and the boys and I like going go to campgrounds and areas where we can ride our dirt bikes.”

In his professional career, Dave espouses the importance of designating enough time to ensure customer satisfaction. “One of the best parts of working for myself is I’m able to make my own schedule,” he says. “Since I don’t have that pressure to hurry from one job to the next, I can devote as much time as necessary to ensure a quality job for each client. I understand that time equals money, but in the end, customer satisfaction is the most important thing.”

When asked the first thing he’d do if he could retire tomorrow, Dave says he’d hit the open road. “The first thing I’d do is pack up the motor home and take off on a cross-country trip with my family. Maybe we’d head north toward the Oregon Coast and just see where we end up.”

Ask Me Anything!

Q: What are your favorite sports teams?
A: The San Francisco Giants and the San Francisco 49ers.

Q: What’s your favorite season?
A: It’s a tie between summer and winter. During the summer, we spend a lot of time at the beach and barbecuing, whereas in the winter, we do more camping and dirt bike riding.

Q: What’s your favorite local restaurant?
A: La Veranda Cafe in Clayton.

Q: What’s your favorite thing to eat for breakfast?
A: A couple of egg whites with half a chicken breast or some ground turkey—lean proteins, mainly.

Q: What was your favorite toy as a child?
A: My bicycle.

Read more

A Thorough Procedure for Preventing Carpet Stains


CONCORD — Spills on the carpet are never anticipated, but knowing what to do in the event of one can help you prevent a permanent stain. Follow this thorough stain prevention procedure: 1. With a tightly folded, 100 percent cotton… Read more

How to Properly Vacuum an Area Rug


PLEASANT HILL — If you own a fine wool, Oriental or Persian area rug, you obviously want to preserve its beauty and integrity. The simplest way to do this is by vacuuming it regularly. However, it’s not enough to merely take a… Read more

Expert Video Tip

Video: The Proper Way to Vacuum an Area Rug

Complete Video Transcription:

PLEASANT HILL — Host, Sarah Rutan: In order to maintain a fine area rug, you need to know the proper way to vacuum it. Today we’re in Pleasant… Read more