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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Bay Area – Appliance Repairs CATEGORY

Jorge Paiva is owner of Tom’s Appliance Service, Inc., a Diamond Certified company. He can be reached at (408) 778-9955 or by email.

Jorge Paiva

diamond certified contributor profile and expert article

Jorge Paiva: A Service Calling

By James Florence, Diamond Certified Resource Reporter

MORGAN HILL — After requesting a service call to fix a broken appliance, Jorge Paiva ended up getting a lot more than he bargained for. “My apartment had a broken dishwasher, so a technician was sent out to fix it,” he remembers. “We got to talking and he told me the company he worked for was hiring. At the time, I was working in the high-tech industry, but I had some familiarity with appliance repair, mostly because my father worked in the field. I told the technician I was interested, so he arranged for me to talk to his boss and I ended up with an apprenticeship. Since I worked graveyard shift at my high-tech job, I was able to train on appliance repair during the day. After nine months, I switched to appliance repair full time.”

During his initial years in the industry, Jorge gained a valuable acquaintance. “Tom Hughey, the founder of Tom’s Appliance Service, was friends with the owner of the company I worked for,” he explains. “He did warranty work on Sub-Zero products and had more than he could handle, so he started sending work over to us. Unlike the other techs at our company, I really enjoyed working on refrigerators, so I became the go-to person to work on the Sub-Zero models. Four years later, when Tom was preparing to retire, he asked if I was interested in buying his business. Because of my knowledge of the Sub-Zero products, I was the only person he felt was qualified enough to take over. I accepted and began operating as the new owner in 1999.”

Today, Jorge says his favorite part of his job is the simple satisfaction that comes from solving problems. “Sometimes I’ll go to a job where the customer has already hired other companies and spent a lot of money only to end up with the same problem. It’s really rewarding to go in, get to the bottom of the issue and provide a long-lasting solution.”

A resident of the South Bay Area, Jorge spends his time outside of work on a variety of active pastimes. “I enjoy outdoor activities like mountain biking, fishing and scuba diving,” he details. “Living in the South Bay, it’s nice having the Monterey Bay close by for my aquatic hobbies.” Jorge also enjoys spending time with his three children; going on walks with his dog, Bella; and traveling.

When asked the first thing he’d do if he were to retire tomorrow, Jorge says he’d take a trip back home. “I’m originally from the Azores, which is a group of islands off the coast of Portugal. I have a lot of family there, so I usually visit every year or two. If I were to retire, I’d probably spend a few weeks there.”

Ask Me Anything!

Q: What’s your favorite snack?

A: Popcorn.

Q: What’s your favorite sports team?

A: Sporting Club of Portugal, which is a Portuguese soccer team from Lisbon.

Q: What was your first job?

A: I worked in a fish cannery back in the Azores.

Q: What kinds of movies do you like?

A: Action movies.

Q: If you could travel anywhere in the world, where would you go?

A: I’d go to Australia to see the Great Barrier Reef.

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How to Remove Dish Soap From a Dishwasher

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MORGAN HILL — Have you ever run your dishwasher with dish soap instead of detergent? If so, you know the outcome. The sudsy character of the soap combined with the washer’s powerful mechanized spray basically creates a bubble bath for… Read more

Cleaning Your Refrigerator’s Condenser Coils

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MORGAN HILL — A critical aspect of maintaining a refrigerator is routinely cleaning its condenser coils. These crucial mechanical components (which are responsible for cooling and condensing the unit’s refrigerant) have a tendency to collect dust and dirt over time.… Read more

Expert Video Tip

Video: A Crucial Refrigerator Maintenance Step

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MORGAN HILL — Host, Sarah Rutan: Most everyone has a refrigerator, but few realize this household appliance requires regular maintenance. Today we’re in Morgan Hill with Diamond… Read more

Mike Patterson is a sales associate at Martin & Harris Appliances, a Diamond Certified company since 2009. He can be reached at (415) 347-6979 or by email.

Mike Patterson

diamond certified contributor profile and expert article

Mike Patterson: Appliance Ace

By James Florence, Diamond Certified Resource Reporter

SAN RAFAEL — Mike Patterson was pursuing a career in the wine industry when a series of casual interactions led him to an entirely different profession. “Many years ago, I was part of a group of guys that met regularly for breakfast,” he recounts. “One of these gentlemen owned a small appliance business and kept trying to convince me to work for him. He wanted to train me in the business so I could take over after he retired—I guess he saw something in me that impressed him.” After much persuasion, Mike decided to accept the offer and soon made a new career for himself in the appliance industry. “I found that I really liked working with appliances, from dealing with different challenges to helping customers find the right products for their needs.”

Having previously owned three separate appliance businesses, Mike now works in a part-time sales position at Martin & Harris Appliances. “It’s kind of refreshing to be an ordinary employee again,” he says. “There’s definitely less pressure than when I was an owner.” When asked his favorite part of his job, Mike says he simply enjoys making customers happy. “I truly take each of my customers to heart, and I love to see the smiles on their faces when they get the kitchens they’ve always wanted. That’s the reason I continue to do what I do.”

A longtime resident of San Rafael, Mike expresses his appreciation for the diverse character of both work and life in the Bay Area. “My favorite part about being in the Bay Area is the sheer variety of things to do and see. I don’t think you could do it all in a single lifetime! The same goes for working here—it’s never routine; it’s different every day.”

Outside of work, Mike engages in a number of pastimes, from relaxing at his lake house to volunteering his time to charitable events. “I spend as much time as I can up at my lake house, boating around the lake and just kicking back and relaxing,” he says. “I’m also a member of the Elks, and I enjoy helping out with fundraisers and other events they put on. Next to the federal government, the Elks are the largest contributor to educational scholarships, and they’re also very big with the veterans, so I like being part of that.”

In his life and career, Mike believes it’s important to find a balance between living in the present and saving for the future. “My grandfather, who was the second most important man in my life, used to say, ‘You should live your life for today, because tomorrow is promised to no one; however, you should save a little something for tomorrow, too.’ As a young man, that had me scratching my head, but after all these years, I think I’ve finally figured it out.”

When asked the first thing he’d do if he retired tomorrow, Mike gives a two-tiered response. “The first thing I’d do is take my boss out to lunch and wish him well in his continued business ventures. Then, I’d take a trip to Italy, because I love it there and haven’t been in a long time.”

Ask Me Anything!

Q: Coffee or tea?
A: Tea.

Q: What’s your favorite local winery?
A: I have two: Whitehall Lane Winery and Stags’ Leap, both of which are in Napa.

Q: What’s your favorite thing to do on a rainy day?
A: If I don’t have anything going on, I like to just crack the window open and listen to the rain.

Q: The Beatles or the Rolling Stones?
A: The Beatles.

Q: How do you like your eggs?
A: Scrambled.

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How to Measure Space for a New Appliance

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SAN RAFAEL — When purchasing a new stove or refrigerator, many homeowners mistakenly assume these types of appliances come in standard sizes. In reality, appliance sizes can vary considerably, so before you visit your local retailer, it’s important to measure… Read more

Expert Video Tip

Video: Measuring for a New Refrigerator

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SAN RAFAEL — Host, Sarah Rutan: When planning to purchase a new refrigerator, its important to first measure the space. Today we’re in San Rafael with Diamond… Read more

Dane Marcy is service manager of Kelly’s Appliance Center, a Diamond Certified company. He can be reached at (415) 523-0016 or by email.

Dane Marcy

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Dane Marcy: Mechanically Motivated

By James Florence, Diamond Certified Resource Reporter

COTATI — When asked what moved him to become an appliance repair technician, Dane Marcy says he was merely recapturing a missed opportunity. “I actually should’ve started working in appliance repair a lot sooner,” he says. “I’ve always been mechanically inclined—as a boy, I used to tinker around with everything from bikes to lawnmowers. When I was a teenager, my dad’s fiancée worked for an appliance company and I wanted to get a job there. However, it was too far from where I lived and it didn’t make sense for me to commute for $7 an hour.”

After high school, Dane started working in the construction field, only to have his professional aspirations put on hold following the 2008 recession. Fortunately, just as one career path was coming to an end, he stumbled upon another. “I was browsing online one day and saw an ad for an appliance repair technician. It reminded me of the job I’d missed out on as a young man, and it still sounded fun, so I applied. I was hired, and since the day I started, I’ve loved every minute of it.”

Today, as service manager at Kelly’s Appliance Center, Dane says he enjoys both the technical and customer service aspects of his job. “I enjoy diagnosing problems, especially the tricky ones, where you really have to dive into the machine and use your deductive skills. I also like making customers happy. When I’m able to get someone’s refrigerator or washer working again, it makes their day, which makes mine in turn.”

A resident of Rohnert Park (where he lives with his wife, Jessica, and their daughter), Dane spends his free time on a variety of pastimes, from outdoor activities to brewing beer. “I love getting out and going camping, fishing, snowboarding, off-roading—basically, anything related to the outdoors,” he affirms. “I also brew beer at home, especially in the winter when there’s not as much to do outside. Other than that, I like to read and just tinker around with various projects I have going in my garage.”

In regard to his professional career, Dane espouses the importance of honesty. “I was raised by a single mom and we didn’t have much money,” he recounts. “When the washer or fridge would break down and she had to call a repairman, she was always worried about getting ripped off. Now that I’m an appliance specialist, I keep that perspective in mind when dealing with customers. I try to put them at ease by being honest and making the experience as positive as possible.”

When asked the first thing he’d do if he were to retire tomorrow, Dane says he’d become a highly refined mountain man. “If I could afford it, I’d probably buy a home in the mountains and spend my days fishing, hunting, and hanging out with my family.”

Ask Me Anything!

Q: What’s your favorite brewery?
A: Mission Brewery in San Diego.

Q: What’s the most death-defying feat you’ve ever attempted?
A: Attempting tricks while snowboarding. One time I came pretty close to being hospitalized.

Q: Who makes you laugh?
A: My wife.

Q: Do you collect anything?
A: Old or unusual clocks. My grandmother used to collect them, so I’ve sort of carried that on. I don’t have too many, but if I’m at a garage sale and see a neat one, I might pick it up.

Q: What’s your favorite snack?
A: Little Debbie Swiss Rolls.

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Avoiding Problems When Cleaning Your Stovetop

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COTATI — Cleaning your stovetop may seem like a simple task, but if you aren’t careful, you can accidently cause problems with its functionality. In particular, you need to prevent moisture from getting into the wrong places. For example, if the stove’s… Read more

Expert Video Tip

Video: How to Clean Your Stovetop

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Complete Video Transcription:

COTATI — Host, Sarah Rutan: Cleaning a stovetop is a simple task, but if you aren’t careful, you can run into problems. Today we’re in Cotati with Diamond… Read more

Moshe Spund is owner of FixEm Appliance Repair, a Diamond Certified company. He can be reached at (925) 386-6928 or by email.

Moshe Spund

diamond certified contributor profile and expert article

Moshe Spund: Assembling a Livelihood

By James Florence, Diamond Certified Resource Reporter

OAKLAND — As a kid, Moshe Spund enjoyed taking things apart and reassembling them, but he never thought he’d one day make a career out of it. “I’ve always had an interest in knowing how things work,” he affirms. “To me, it’s like a puzzle. If something isn’t working right, I enjoy the challenge of figuring out what’s causing it and how to repair it. Still, I never considered a career in appliance repair until I saw an online job listing. When I went in for the interview, I was skeptical, but once I started, I fell in love with the trade.”

In 2018 (roughly five years after he started as an appliance repair technician), Moshe and his longtime friend, Natan Framowitz, decided to join forces and start their own appliance repair company. “Natan and I have known each other since we were kids, and after I started doing appliance repair, I convinced him to join me in the trade. Eventually, we wanted to be more independent and provide better service for our clients, so we started our own business.”

Today, as owner of FixEm Appliance Repair, Moshe says his favorite part of his job is interacting with customers. “I enjoy meeting new people, getting to know them, hearing their stories and sharing some of mine. Along the way, I try to provide the best service I can and offer advice on appliance maintenance.”

A resident of Richmond, Moshe spends the bulk of his free time outside. “I’m a pretty outdoorsy guy, so I try to enjoy the California weather as much as possible,” he affirms. “I enjoy going hiking, skiing, and camping in places like Lake Tahoe and Yosemite.”

In his life and career, Moshe espouses the value of positivity. “I try to do at least one positive thing every day,” he says. “Whether I’m dealing with a client or a complete stranger, I make it a point to be kind and act in a selfless manner. I don’t like negativity—I’m all about keeping things positive and doing right by others.”

When asked the first thing he’d do if he were to retire tomorrow, Moshe says he’d probably start a new business. “I like to keep busy. I have a hard time imagining a life of just sitting on a beach and drinking margaritas. That may be fun for a while, but it would get old pretty fast.”

Ask Me Anything!

Q: What was your first job?

A: I was an assistant manager of the furniture department at Office Depot.

Q: Music or talk radio?

A: Talk radio. I listen to NPR a lot.

Q: If you could travel anywhere in the world, where would you go?

A: India.

Q: What’s your favorite snack?

A: I like healthy snacks like fruit.

Q: What’s the most death-defying feat you’ve ever attempted?

A: A while back, I was working on acquiring a skydiving license. I stopped after six or seven jumps, but I’m still hoping to go back and complete it one day.

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An Important Dryer Maintenance Measure

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OAKLAND — Have you noticed that your dryer isn’t working as well as it used to? Is it taking longer to dry your clothes? Is your dried laundry full of loose lint? Believe it or not, these issues can all stem from… Read more

Expert Video Tip

Video: Dryer Lint Filter Maintenance

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OAKLAND — Host, Sarah Rutan: If your dryer seems to be underperforming, it may be a symptom of neglected maintenance. Today we’re in Oakland with Diamond Certified Expert… Read more

Roger Boucher is owner of De Anza Appliance, a Diamond Certified company. He can be reached at (408) 622-0436 or by email.

Roger Boucher

diamond certified contributor profile and expert article

Roger Boucher: Appliance Legacy

By James Florence, Diamond Certified Resource Reporter

SANTA CLARA —Roger Boucher had originally planned to become an accountant, but over the course of working at his father’s appliance business, he realized he’d rather create a family legacy. “My dad started Boucher’s Appliance Repair in 1972, which he renamed De Anza Appliance in 1985,” he recounts. “I started working here part-time while attending college, where I was studying to become an accountant. I started in the front office doing administrative work and gradually moved into appliance installation and repair. Eventually, it occurred to me that I was enjoying my part-time job more than the subject I was studying, so I decided to quit school and go full-time at the family business. In 1989, I assumed ownership of the company, and today my entire family works here, including my wife, Cindy, and our sons, Chris and Nick.”

As owner of De Anza Appliance, Roger says his favorite part of his job is the variety. “I appreciate the fact that I get to learn something new every day. Back when I was still working in the field, I enjoyed the variety of challenges and the opportunity to meet new people. In fact, those were probably the main factors in my decision to remain in the appliance business.”

A resident of Cupertino, Roger spends his time outside of work on a variety of pastimes. “I’m part of a summer bowling league and I enjoy playing golf,” he details. “I also host a weekly men’s Bible study group where I cook dinner for about 25 people.” When he’s not cooking for others, Roger enjoys going out to eat at local restaurants like Black Angus Steakhouse in San Jose and The Fish Market in Santa Clara.

When asked the secret to De Anza Appliance’s long-term success, Roger cites the importance of communication. “I think honest, upfront communication with customers is the biggest thing,” he explains. “When a customer asks if their appliance is worth fixing, we always give them our honest opinion. We never try to sell anyone a product or service they don’t need, and our customers really appreciate that kind of honest approach.”

Ask Me Anything!

Q: What’s your favorite book?

A: Other than the Bible, I’ve always enjoyed “The Hardy Boys” mystery novels I used to read as a young man.

Q: Do you collect anything?

A: I collect little brass banks, Maytag toy trucks and other figurines I inherited from my grandfather, who was a big collector.

Q: Are you an early bird or a night owl?

A: I’m an early bird.

Q: If you could travel anywhere in the world, where would you go?

A: Europe—France and England, in particular. I’ve actually never traveled outside of North America, so that would be a totally new experience.

Q: Music or talk radio?

A: Music—especially Christian and classic rock.

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A Simple Solution for a Common Dishwasher Issue

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SANTA CLARA — A common issue with dishwashers is when the detergent dispenser malfunctions. Whether it won’t open, won’t close or breaks off entirely, a malfunctioning dispenser can be frustrating to deal with. Not only that, it can cost hundreds of dollars… Read more

Expert Video Tip

Video: Solution for a Common Dishwasher Problem

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SANTA CLARA — Host, Sarah Rutan: Is your dishwasher’s detergent dispenser broken or malfunctioning? You’ll be glad to know there’s a simple solution for this common problem. Today… Read more

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