Why I Love Being a Loyal Customer

<img src="https://s3.us-east-2.amazonaws.com/dcr-apis/wp_contents/uploads/DCR-ADMIN/why%20I%20love.jpeg" alt="undefined" style="height: auto;width: auto"/> I had to call my plumber for a slow-draining bathroom sink and a leaking kitchen faucet. It was only the second time I had hired the company, but when I talked to the receptionist, he recognized my name and address. On top of that, the technician who came out gave me a $25 discount for being a repeat customer! That was a small thing but a pleasant surprise. Now, this company is my “go-to” for all my plumbing problems, big and small. Being a repeat customer is good for both the consumer and the business. Studies show that returning customers spend more money than new ones because they’re familiar with the service or product and trust has been established from prior transactions. Loyal consumers feel like a known business is familiar with what they need, so they’re unlikely to switch to a competitor. And satisfied repeat customers will very likely tell friends and family about positive experiences and/or write positive reviews. Also, businesses with loyal customers can spend less on marketing to potential new customers.  Research shows that businesses that increase customer retention by just 5% can improve profitability by 75%. Returning customers are worth 10 times more than new ones, so don’t hesitate to mention upfront that you’ve hired the company before.  <a href="https://www.diamondcertified.org/" target="_self">Use Diamond Certified Resource to find top rated companies.</a> Related Articles <a href="https://www.diamondcertified.org/Guide/Savvy-Consumer/" target="_self">Your Guide to Being a Savvy Consumer</a> <a href="https://www.diamondcertified.org/find-expert-advice/" target="_self">Get Expert Advice From Owners of Top</a> <a href="https://www.diamondcertified.org/find-expert-advice/" target="_self">Rated Local Companies</a> <a href="https://www.diamondcertified.org/membership/" target="_self">Become a Diamond Certified Preferred Member (Always Free</a> <a href="https://www.diamondcertified.org/find-top-rated-companies/hub/ca/san-francisco-bay-area/" target="_self">Find Top Rated Companies in the San Francisco Bay Area</a>