Diamond Certified Ratings Process

by Matt Solis

LgSign03-10You already know you can use diamondcertified.org and the quarterly Diamond Certified Directory to find all types of service companies that have been independently rated Highest in Quality…but do you know how a company becomes Diamond Certified in the first place? Here’s a breakdown of our 12-step certification process and what it means for you, the consumer.

1. APPLY
The company must apply to begin the rating process.

2. SAMPLE
A random sample of typically 400 past customers is collected from all customer files of the applicant company.

3. SURVEY
Only real customers are surveyed in confidential telephone research to determine the company’s customer satisfaction score based on quality. Each respondent is identified by first name and last initial to protect their privacy. If a response is overtly negative or a respondent’s first name is easily identifiable because of uniqueness (either due to its rare use in American society or because of small respondent sample sizes), the name will be altered using a strict formula. This is to protect the anonymity of the respondent while including their feedback for other consumers to review.

4. SCORE
To qualify, the company must score Highest in Quality, with a score of 90 or above on a 100 scale. By requiring such a high score to qualify, we cut out mediocre and poorly performing companies.

5. CREDENTIALS
We confirm that the company has required insurances and valid State-mandated credentials.

6. PRACTICES
The company must perform to contract, have customer-friendly business practices and stand behind its work.

7. COMMITMENT
The company agrees to adhere to the Diamond Certified Customer Satisfaction Principles.

8. AWARD
If the company’s quality rating, business practices and credentials meet our high standards, it is awarded Diamond Certified.

9. MONITOR
We conduct ongoing surveys to ensure the company is maintaining high customer satisfaction and loyalty.

10. MEDIATE
The company agrees to participate in Diamond Certified mediation if necessary.

11. GUARANTEE
The Diamond Certified Performance Guarantee provides added assurance of the company’s commitment to customer satisfaction.

12. QUALITY
Companies that are able to qualify for and maintain their Diamond Certified awards are much more likely to deliver quality to their customers.