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Diamond certified companies are top rated and guaranteed

Why Trust Diamond Certified Hardwood Floor Companies Rated Highest in Quality?

Photo: Van Briggle Floors (2012)

You are the customer. If your goal is to choose a hardwood flooring company that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified hardwood floor contractor. Each has been rated Highest in Quality in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top-rated hardwood floor installation contractor

You are the customer. If your goal is to choose a hardwood flooring company that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified hardwood floor contractor. Each has been rated Highest in Quality in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top-rated hardwood floor installation contractor and is unparalleled in its accuracy, rigor and usefulness:

1) Accuracy: All research is performed by live telephone interviews that verify only real customers are surveyed, so you'll never be fooled by fake reviews.

2) Statistical Reliability: A large random sample of past customers is surveyed on an ongoing basis so the research results you see truly reflect a Diamond Certified company’s top-rated status.

3) Full Disclosure: By clicking the name of a company above you'll see the exact rating results in charts and read verbatim survey responses as well as researched articles on each qualified company.

4) Guaranteed: Your purchase is backed up with mediation and the Diamond Certified Performance Guarantee, so you can choose with confidence.

Click on the name of a Diamond Certified company above to read ratings results, researched articles and verbatim customer survey responses to help you make an informed decision.

More than 200,000 customers of local companies have been interviewed in live telephone calls, and only companies that score Highest in Quality in customer satisfaction–a 90+ on a 100 scale–as well as pass all of the credential-based ratings earn Diamond Certified. By requiring such a high score to qualify, the Diamond Certified program eliminates mediocre and poorly performing companies. Read detailed information about the ratings and certification process.

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DIAMOND CERTIFIED EXPERT CONTRIBUTORS IN THE Santa Clara County – Hardwood Floors CATEGORY

Michael Pinnock is a eight-year veteran of the flooring industry and president of Baila Floors, a Diamond Certified company. He can be reached at (408) 659-6802 or by email.

Michael Pinnock

diamond certified contributor profile and expert article

Michael Pinnock: From Software to Hardwood

By James Florence, Diamond Certified Resource Reporter

PALO ALTO — Michael Pinnock used to be a successful software engineer, but after 25 years in the tech field, he decided to switch to a more hands-on livelihood. “I’ve always liked building things, and I’ve even done some small projects at my home, so I wanted to find a business opportunity where I could do more of that,” he says. “I started looking at different franchises, which appeared to be the right route to go, and ended up opening a hardwood flooring franchise. After five years, my company moved away from the franchise model and now operates as an independent business.”

Today, as owner of Baila Floors, Michael says his favorite part of his job is seeing the results of his work. “I rarely got the chance to see a completed project when I was working in high tech, so that’s something I really love about installing floors. I also enjoy working with clients, helping them figure out what they want and seeing how happy they are with the final products.”

Born in Jamaica, Michael grew up in Canada before coming to the Silicon Valley to work in the tech field. Still a resident of the South Bay, he expresses his appreciation for the positive attributes of his locale. “Having grown up in Canada, where it seems like there’s snow 10 months out of the year, I love the weather here. I also enjoy the lifestyle—the sheer variety of things to do and all the outdoor opportunities are great.”

Outside of work, Michael engages in a variety of hobbies and activities. “I’m a longtime golf fanatic, and in the last couple of years, I’ve also picked up road cycling. I ride as much as I can on the weekends—my goal is to do seven 100-mile rides this year.” Michael also enjoys wine tasting in the Napa Valley and following professional sports.

In his life and career, Michael espouses the significance of integrity. “My grandfather instilled in me the importance of sticking to your word, which is something I’ve carried over into my career,” he explains. “Also, I’m generally just a stickler for quality, so I always want that to be a mainstay of what I do. I would much rather lose money by doing something properly than try to cut corners on a job.”

When asked the first thing he’d do if he were to retire tomorrow, Michael says he’d take some of his favorite pastimes to an international setting. “I’d probably get on a plane to Europe and take a long cycling trip, as well as do some wine tasting in France and Italy.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: I have a few. Being a Toronto kid, the Blue Jays are still my favorite baseball team. In football, it’s the Dallas Cowboys, and in basketball, it’s the Los Angeles Lakers.

Q: Do you listen to any podcasts?
A: Yes. One of my regular favorites is Fresh Air on NPR. I also love anything to do with outer space, so there are a couple of NASA podcasts I really enjoy.

Q: What’s your favorite Bay Area winery?
A: It’s a tie between Pine Ridge Vineyards in Napa and Tamber Bey Vineyards in Calistoga.

Q: What’s your favorite thing to do on a rainy day?
A: Relax and watch old movies. I’m a big fan of John Wayne westerns, as well as the films of Alfred Hitchcock and Orson Welles.

Q: What’s one website you visit on a daily basis?
A: SFGate.com. I’m a bit of a news junkie, so I generally start my day by catching up with current events.

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An Easy Fix for Hardwood Floor Scratches

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PALO ALTO — Hardwood floors are beautiful, but when they get scratched, it can result in a conspicuous eyesore. Whether caused by pets, furniture or another source, a surface scratch on hardwood flooring can cause its aluminum oxide to be exposed,… Read more

Expert Video Tip

Video: How to Hide Hardwood Floor Scratches

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Complete Video Transcription:

PALO ALTO — Host, Sarah Rutan: If your hardwood floors have minor surface scratches, you’ll be glad to know there’s an easy, inexpensive way to conceal… Read more

Bob Van Briggle is a 46-year veteran of the flooring industry and owner of Van Briggle Floors, a Diamond Certified company since 2009. He can be reached at (877) 533-9663 or by email.

Bob Van Briggle

diamond certified contributor profile and expert article

Bob Van Briggle: Flooring Progression

By James Florence, Diamond Certified Resource Reporter

CAMPBELL — Bob Van Briggle may have entered the flooring industry by happenstance, but once he was in, he quickly progressed from one sphere to another, ultimately settling upon hardwood flooring. “I got into this business as a young man while working as a carpet cleaner,” he recounts. “I was looking to make more money, so I decided to learn how to lay carpet. From there, I got into vinyl and linoleum installation. A little while later, I realized there was a shortage of contractors in the hardwood flooring industry, which I viewed as a wide-open opportunity. I started doing hardwood floor installation, and in 1970, I founded Van Briggle Floors.”

Today, Bob says his favorite part about working with hardwood floors is their enduring quality. “I like the fact that the floors I put in are going to outlive me. When we install a solid wood floor, we expect it to last for the lifespan of the house. Many of the first floors I ever installed are still there, so it’s very rewarding to know my work is going to stand the test of time.”

A resident of the Santa Cruz Mountains (where he lives with his life, Laurie), Bob expresses his appreciation for the diversity of the South Bay Area. “I’ve lived in the South Bay my whole life, so I’ve seen it grow and become more diverse. Today, we serve customers of all nationalities and walks of life, which gives us an opportunity to learn a lot about different cultures.”

Outside of work, Bob engages in a variety of active pastimes, including fishing and going on road trips with his wife in their motorhome. He also enjoys spending time with his four grown children and five grandchildren, most of whom are local.

In regard to his professional career, Bob embraces a concise yet profound motto: Be it big or be it small, do it right or not at all. “That’s what my father instilled in me, and that’s what we do at Van Briggle Floors,” he affirms. “We pride ourselves on our quality workmanship and service, so if something isn’t right, I’m not happy. I think that’s a big reason our company has continued to be successful all these years.”

When asked what his future retirement might look like, Bob says he plans to stay active. “I’m the kind of guy who gets up early and is going right away—I just have to be busy. So, when I retire, I can’t just sit around. Of course, I’ll travel and go fishing, but you can’t do that all the time, so I’ll have to find other ways of keeping myself occupied. I’m sure I’ll think of something.”

Ask Me Anything!

Q: What’s your favorite sports team?
A: I have two: the San Jose Sharks and the San Francisco 49ers.

Q: What were you most known for in high school?
A: I always had a job after work. I wasn’t that guy who was hanging around campus—I was out making money.

Q: How do you like your eggs?
A: Over easy.

Q: Music or talk radio?
A: It depends on what I’m doing. Most of the time, I’m listening to talk radio, but if I’m working on a floor or some other project, I like to listen to music.

Q: Do you collect anything?
A: Scrimshaw whale teeth.

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Benefits of North American Hardwood Flooring

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CAMPBELL — When it comes to hardwood flooring, there are many different options available, including both natural and engineered products. If you’re looking for something natural, consider choosing a North American hardwood like maple, oak or hickory. Here are a few… Read more

Expert Video Tip

Video: Sustainable Wood Flooring

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Complete Video Transcription:

CAMPBELL — Host, Sarah Rutan: If you’re looking for a flooring choice that’s both cost-effective and conscientious, consider the benefits of locally sourced hardwood. Today we’re in… Read more

SELECTED PHOTOS FROM THESE TOP RATED COMPANIES

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INDUSTRY INFORMATION AND RESEARCHED ARTICLES BY THE DIAMOND CERTIFIED RESOURCE

  • Mohawk

  • Shaw

  • Armstrong

  • Mohawk Laminate Flooring

  • Forbo

  • Kahrs

  • Tarkett

  • Stanton

Harris Hardwood
Nature Flooring Hardwoods
Mirage Wood Floors
Shaw Hardwood Floors
BR 111 Hardwood Flooring
Bruce Hardwood
Heritage Woodcraft Hardwood
Artisans Hardwood Floors
Mullican Hardwood
Somerset Hardwood
Johnson Flooring
Award Wood Floors
Mohawk Hardwood Floors
Pinnacle Hardwood Floors
Versini Hardwood Floor
Columbia Hardwood Flooring
Terra Verde Hardwood
Kahrs Hardwood Flooring
Hartco Hardwood
Triangulo Exotic Hardwood Flooring
Armstrongs Global Exotic Hardwoods
Landmax Hardwood
Mannington Hardwood Floors
Wood Flooring International
Tarkett Hardwood
Metropolitan Hardwood
Kentwood Flooring
Eterna Hardwood
LM Flooring Hardwoods

wide plank hardwood flooring
pine flooring
teak flooring
hardwood floor installation
oak hardwood flooring
home hardwood flooring
laminate wood flooring
engineered wood flooring
plank hardwood flooring
hardwood floor refinishing
cherry hardwood flooring
oak hardwood flooring

floating wood floors
parquet wood flooring
reclaimed wood flooring
Brazilian cherry hardwood flooring
exotic hardwood flooring
hand scraped wood floors
natural wood flooring
distressed wood flooring
hickory wood flooring
unfinished wood floor
prefinished hardwood flooring
solid hardwood flooring
walnut hardwood flooring
bamboo hardwood flooring
rustic hardwood flooring
wooden floors

Alviso
Blossom Valley
Campbell
Coyote
Cupertino
East Palo Alto
Gilroy
Holy City
Los Altos
Los Altos Hills
Los Gatos
Milpitas
Monte Sereno
Monte Vista
Morgan Hill
Mountain View
Mt Hamilton
New Almaden
Palo Alto
Permanente
Redwood Estates
San Jose
San Martin
Santa Clara
Saratoga
Stanford
Sunnyvale

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CFI Certified Floor Covering Installers (http://www.cfi-installers.org/)
CSLB Contractors State License Board (http://www.cslb.ca.gov/)
DCA California Department of Consumer Affairs (www.dca.ca.gov)
FIANA Floor Installation Association of North America (http://www.fiana.org/)
FCICA Floor Covering Installation Contractors Association (http://www.fcica.com/)

MFMA Maple Flooring Manufacturing Association (http://www.maplefloor.org/)
NALFA North American Laminate Flooring Association (http://www.nalfa.com/)
NCBE North Coast Builders Exchange (http://www.ncbeonline.com/)
NOFMA Wood Flooring Manufacturers Association (http://www.nofma.org/)
NWFA National Wood Flooring Association (http://www.woodfloors.org/)
PFIA Professional Flooring Installers Association (http://www.pfia.org/)
WFCA Wood Floor Covering Association (http://www.wfca.org/)

Know What You Want
Researching and Choosing What You Want in a Santa Clara County Hardwood Floor Company

Many factors should be thought about before selecting a wood floor company in Santa Clara County, including the smaller cities of Holy City, Los Altos, Alviso, Coyote, Monte Sereno, New Almaden, and San Martin, that will meet your needs the most successfully. Write down everything that you’re searching for before you begin your research.

Consider the following questions before making your final selection of a wood floor company.

  • Do I want a Diamond Certified company that is rated best in quality and backed by the Diamond Certified Guarantee?
  • Do I want a real hardwood floor or will I be happy with an engineered wood floor?
  • What is my budget?
  • Do I prefer the style of plank wood, strip wood, or parquet wood?
  • What personal and professional characteristics would I like my Santa Clara County hardwood floor company to have? (These may include good communication skills, honesty, reliability, cleanliness, etc.)
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What To Ask In Person
What to Ask in Person with a Hardwood Floor Company Representative

The next step is to interview wood floor companies in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas. Questions you may want to ask include the following.

  • How and when do the Santa Clara wood flooring contractors clean up after finishing hardwood flooring installation?
  • Will your hardwood floor company provide a written estimate for a hardwood floor installation?
  • Does your flooring company offer any guarantees or warranties on your floor installations?
  • Does your flooring company do the work with your own team or do you hire subcontractors for the new floor installation work?
  • Does your hardwood floor company have any references that I may contact?
  • How many flooring projects or new floor installations has your flooring company completed in Santa Clara County?
  • Does your hardwood floor company carry workers' compensation and liability insurance for your flooring installation crew?
  • How long should it take for your hardwood floor contractor to complete my new flooring installation?
  • Does your flooring company provide a written contract for new flooring installations?
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  • What To Ask References
    Interview Questions for Previous Customers of Hardwood Floor Companies in Santa Clara County

    It's best to choose a Diamond Certified hardwood floor company because all certified companies have passed an in-depth ratings process that most other companies can't pass. If you want quality from a wood floor in Santa Clara County and the greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies. And you'll never be fooled by fake reviews. That's because all research is performed in live telephone interviews of actual customers.

    If you can't find a local Diamond Certified hardwood floor company, you'll have to do some research on your own. If you do, it's wise to call some references provided by your wood floor company. Keep in mind, though, that references provided to you by the wood floor company are not equal in value to the large random sample of customers surveyed during the Diamond Certified ratings process. That's because references given to customers from companies are cherry-picked instead of randomly selected from all their customers. So the contractors will likely give you a few customers to call that they know are satisfied.

    If you do call references on your own, specifically ask for a list of the company's 10 most recent customers. This will help avoid them giving you the names of only customers they know were satisfied.

    • Were you satisfied with the service from (Santa Clara hardwood floor company name)?
    • Did the hardwood flooring installer show up on time?
    • Would you recommend this Santa Clara County hardwood flooring company to your family and friends?
    • If you need a new hardwood floor in the future, will you consider hiring this hardwood floor company again?
    • Did they finish the job on time?
    • What type of hardwood flooring did you purchase from this company?
    • Did they clean up after completing the job?
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  • Review Your Options
    Finding the Best Hardwood Floor Companies in Santa Clara County

    The Diamond Certified symbol has been awarded to companies that scored Highest in Quality in an accurate ratings process.

    Your choice of hardwood floor company is important to you and your family. So before deciding on the best hardwood floor company in Santa Clara County for you, it's important to consider the following questions.

    • What are the varnish options available and which ones do I prefer?
    • Which company has payment options that work the best with my financial situation?
    • What is my time frame for this project: when do I need to have it accomplished?
    • Which companies in Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill, offer the better warranty for the price?
    • Is my company of choice well-established in the community?
    • Does my hardwood flooring installation company have good references that I have checked?
    • Does this hardwood flooring expert charge reasonable prices for quality hardwood flooring and wood floor installation services?
    Read moreRead less
  • How To Work With
    Preparing to Sign a Contract with a Santa Clara Hardwood Flooring Company

    Now that you've located a local hardwood floor company in Santa Clara County, including the smaller cities of Blossom Valley, East Palo Alto, Los Gatos, Monte Vista, Permanente and Saratoga that meets all your ideals, it's the perfect time to ask for a written contract. This contract should include written details on the price, quality and materials to be used, as well as the job start date and intended completion date.

    When signing the contract, don't hesitate to write in special requests or verbal agreements. This will protect you and help ensure you get the services you have agreed on. Along with end dates and any special instructions, these add-ons may also include related issues that aren't always covered by a standard contract. For example, regardless of how careful your contractor promises to be, sometimes damage can unexpectedly occur when putting in a hardwood floor.

    Before you sign the contract, read and be sure you understand all the terms and limitations. The contract you sign is binding, and should protect your property and your interests, as well as those of your contractor. For this reason, never sign a blank or incomplete estimate.

    But you can protect your property by being proactive. Before the work starts, schedule a walk through with the company supervisor and conduct a pre-work inspection of your property. List or photograph your home and the areas surrounding where the hardwood floor will be installed. Speak with a company representative about reasonable expectations for protecting your home during the work. When you've reached an agreement, both you and the contractor should sign and date the document. When the work is done, do a final inspection together and verify that your expectations were met.

    Installation of Your New Hardwood Floor
    Before your contractor installs your hardwood floor, he/she may ask for a small booking deposit. The deposit should not exceed 10% of the total cost of the installation project. Usually this deposit is not refundable. No other deposits should be required. Furthermore, the contractor should not require any other payments from you until the project is completely done. For this reason, you want to choose a contractor that you fully trust to do a quality job.

    Committing to a Hardwood Floor Company in Santa Clara County
    If the actual costs are more than the amount agreed upon on your estimate, make sure that the hardwood floor company representative gets your final approval before moving ahead with installing the hardwood flooring. Your approval must be noted on the estimate and the invoice.

    When you're happy with the information your Santa Clara County hardwood flooring company has given you, sign the estimate and service agreement. Verify that the hardwood floor company has a phone number where they can reach you at all times.

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  • Be a Good Customer
    Choosing to be a Good Hardwood Flooring Contractor Customer

    It's the hardwood floor company's responsibility put in quality hardwood floors using the best possible installation techniques. But you play a big part in the success of your hardwood floor company, too. Here are a few simple steps you can take to be a good customer when hiring an Santa Clara County wood floor company.

    • Ask your hardwood floor company representative if you should call to check on the progress or if he will call you with updates.
    • Be clear and upfront with the hardwood floor company. Let them know what you want from your hardwood floor company, the long-term outcome you're expecting and specific ways they can satisfy your expectations.
    • When your contractor contacts you, return calls promptly to keep the hardwood floor company on schedule.
    • Be sure your service representative has a phone number where they can reach you at all times while they're installing hardwood floors. The work will move along more smoothly if your hardwood floor company can reach you for any necessary updates, questions or work authorizations.
    • Pay for the hardwood floor company's work promptly.
    • Before you hire a good hardwood floor company in Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill, restate your expectations and goals, and reiterate to the wood floor company representative your understanding of the agreement. Most problems with local hardwood floor companies occur because of a breakdown in communication. By being clear about your expectations and theirs, you can avoid most conflicts.
    • Remember, a friendly smile goes a long way.

    Why would you want to be a good customer? Good hardwood floor installers appreciate customers who are straightforward, honest and easy to work with. Your good customer behavior sets the tone from your end and creates an environment conducive to a good relationship. Things may very well go smoother and any problems may be more easily resolved.

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Check The Work
Use the Invoice to Check the Completed Installation by the Hardwood Floor Company

When the hardwood floor is safely installed and the work is completed, your hardwood floor company is required to give you a written invoice. This must include:

  • The name and physical address of the wood floor company
  • A list of all work performed, including the warranty
  • An itemized list of all merchandise purchased or included
  • The total wood floor cost, including the amount charged for labor, if any
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Written Warranties
Be Sure to Ask for Written Warranties from Your Santa Clara County Hardwood Floor Company

Before leaving the hardwood floor company, confirm any warranties offered by the hardwood floor shop in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas. The written warranty document must detail the following:

  • The hardwood floor company's name and physical address
  • What the warranty covers. This should include whether the shop will replace or repair failed parts or give you a refund. Any exclusions must be explicitly stated.
  • Your responsibility in case of a hardwood floor problem and what you need to do in order to redeem the warranty.
  • How long the warranty is valid, and whether it expires on a specific day or if it is prorated.
  • If the hardwood floor warranty coverage is transferrable to the new owner in the event that you sell the home or building in which the wood floors have been installed.
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Top 10 Requests
Top Wood Floor Requests in Santa Clara County

Hardwood floor companies in Santa Clara County provide all types of wood flooring products and services. Following is a list of the most popular types of floors.

Pine Flooring
Pine flooring is a popular option because it is environmentally friendly. It is made of pine resins, sawdust, cork dust, and limestone which make it highly durable. However, it does require frequent finishing.

Laminate Flooring
Laminate flooring can mimic the look of hardwood flooring for much less money. Laminate floors are durable, resistant to dents, UV light, scratches, and stains. However, they are also susceptible to damage from moisture. This makes them a poor choice for kitchen or bathroom areas.

Strip Flooring
Strip flooring is known by the thickness and width of the wood planks. The thickness ranges from 5/16 of an inch to ae of an inch wide.

Engineered Wood Flooring
Due to its low cost, engineered wood flooring has become very popular. However, engineered wood flooring contains no actual wood. It is produced by adhering layers of plastic laminate veneer with real wood.

Birch Flooring
Birch flooring has the benefits of a hardwood floor such as hardness and durability, color variation, natural highlights in the wood, and comparable pricing to hardwoods. Birch flooring comes in paper birch, yellow birch, and sweet birch.

Parquet Floors
Parquet floors have an original look from regular hardwood floors. They are made up of geometrical patterns composed of individual wood slats held in place by either mechanical fastening or adhesive.

Cherry Hardwood Flooring
Cherry hardwood floors have rich, lustrous hues that deepen as the floor ages. Because it is a soft wood, it isn't usually used for a whole floor. It does make an excellent accent or decorative wood.

Bamboo Flooring
Bamboo wood flooring is a popular option because it is environmentally friendly type of wood flooring. It is durable and has the look of a wood floor.

Plank Flooring
Plank flooring comes in two thicknesses only-1/2 inch or ae inch–, but the widths can vary from three to eight inches.

Cork Flooring
Cork flooring is a popular option because it is environmentally friendly. Cork is harvested without killing the tree and it is inexpensive. However, it is also susceptible to wear and moisture.

Top Brand Requests for Local Hardwood Flooring Contractors in Santa Clara County
Many companies are on the market for hardwood floors. Following is a list of popular hardwood floor brands that have had great success and have a good reputation.

  • Terra Verde Hardwood
  • Harris Hardwood
  • Nature Flooring Hardwoods
  • Triangulo Exotic Hardwood Flooring
  • Award Wood Floors
  • Kentwood Flooring
  • Hartco Hardwood
  • Tarkett Hardwood
  • Mannington Hardwood Floors
  • Wood Flooring International
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Glossary Of Terms
Hardwood Flooring Glossary

bamboo flooring
Bamboo hardwood flooring is environmentally friendly, durable, and has the look of a wood floor.

Also known as: bamboo hardwood floors, hardwood flooring, solid hardwood flooring, hardwood flooring installation

Brazilian cherry hardwood flooring
Brazilian cherry hardwood flooring is an exotic hardwood flooring that has a natural reddish brown color and superior hardness.

Also known as: Brazilian cherry hardwood floors reviews, Brazilian cherry wood, cherry hardwood flooring, Brazilian cherry hardwood floors, hardwood flooring Brazilian cherry, Brazilian cherry engineered flooring

birch flooring
Birch flooring has the benefits of a hardwood floor such as hardness and durability, color variation, natural highlights in the wood, and comparable pricing to hardwoods. Birch flooring comes in paper birch, yellow birch, and sweet birch.

Also known as: birch floors, yellow birch flooring, birch wood floors, birch wood flooring, birch hardwood floors

cherry hardwood flooring
Cherry hardwood floors have rich, lustrous hues that deepen as the floor ages. Because it is a soft wood, it isn’t usually used for a whole floor. It does make an excellent accent or decorative wood.

Also known as: Brazilian cherry hardwood flooring

distressed wood flooring
Distressed wood flooring is a recent trend in wood flooring that is rooted in history. The wood floor is scraped on site to make the floors flat, add texture, richness, and uniqueness. Though distressing a hardwood floor can and should be done by hand in order to maintain the natural look of the wood with wormholes, splits and other character markings, it is often done by machine which causes repetition of the pattern.

Also known as: wood floor, hand scraped wood floors, hard wood floors, wood flooring types, wood flooring installation, discount wood flooring, cheap wood flooring

engineered wood flooring
Engineered wood floors are built with 3-12 multiple ply layers that are cross layered, glued and pressed together. The inner layers are generally built up with either a hardwood or a soft plywood type of material. The top veneer wear layer is glued and pressed on the top surface. Engineered wood flooring is available in most all wood species. It is more resistant to higher moisture levels than solid wood flooring and it can be directly glued down over concrete slabs.

Also known as: engineered wood flooring reviews, engineered wood floor, what is engineered wood flooring, engineered wood flooring installation, discount engineered wood flooring, engineered wood floors

exotic hardwood flooring
Exotic hardwood flooring is composed of exotic hardwoods from Brazil, Asia, and Africa. The woods come from managed forests and beautifully transform any room. Exotic hardwood flooring never needs to be stained as the color will always remain true to the original.

floating wood floors
Floating wood floors are a form of an engineered wood floor that is installed using a floating method. The wood floor is not secured to any subfloor but is suspended above the floor while resting on a cushioned underlayment.

Also known as: floating wood flooring, hard wood flooring, wood flooring types, wood flooring, floating wood floor installation, install floating wood floors

hand scraped wood floors
Hand scraped wood floors are a recent trend in wood flooring that is rooted in history. The wood floor is scraped on site to make the floors flat, add texture, richness, and uniqueness. Though scraping the wood can and should be done by hand in order to maintain the natural look of the wood with wormholes, splits and other character markings, it is often done by machine which causes repetition of the pattern.

Also known as: hand scraped hardwood flooring, distressed wood flooring, hand scraped bamboo flooring, handscraped wood floors, handscraped wood flooring, wood flooring hand scraped

hardwood floor installation
Hardwood floor installation refers to installing a woodfloor in your home or business.

Also known as: hardwood flooring installation, installing hardwood flooring, install hardwood floor, hardwood floor installer, wood flooring installation, hardwood floor install

hardwood floor refinishing
Hardwood floor refinishing refers to the process of refinishing a wood floor in order to bring back its original shine and preserve the quality of the wood.

Also known as: how to refinish hardwood floors, refinishing hardwood floors, refinish hardwood floors, wood floor refinishing

hickory wood flooring
Hickory wood flooring is made out of hickory wood and has a reputation for durability. It is  one of the hardest wood floorings available.

Also known as: hickory hardwood flooring, cheap wood flooring, hickory hardwood floors, wood flooring types, wood flooring prices

home hardwood flooring
Home hardwood flooring is a reference to purchasing and installing a hardwood floor for the home. Hardwood floors increase the value of your home and if properly maintained, should last the lifetime of your home.

Also known as: hardwood flooring, wood flooring, wood floors

laminate wood flooring
Laminate wood flooring mimics the look of hardwood flooring for much less money. Laminate floors are durable, resistant to dents, UV light, scratches, and stains. However, they are also susceptible to damage from moisture. This makes them a poor choice for kitchen or bathroom areas.

Also known as: laminated wood floor, cheap laminate wood flooring, laminated wood flooring

natural wood flooring
Natural wood flooring refers to a hardwood floor that preserves the natural beauty, color and characteristics of wood, including wormholes, splits and other character markings.

Also known as: wood flooring, wood floor, natural wood floors, types of wood flooring

oak hardwood flooring
Oak hardwood flooring comes in red oak, which is the most popular flooring option, and white oak. Red oak is reddish in color and is a stiff, dense wood that resists wear. White oak is brown in color with a grayish cast and has more burls and swirls. It is harder and more resists wear better than red oak.

Also known as: oak hardwood floor, hardwood floors, red oak hardwood floors, cheap hardwood flooring, prefinished hardwood floors

parquet wood flooring
Parquet wood flooring is made of a geometric mosaic of hardwood floor pieces and used for decorative effect. Parquet flooring is common in foyers and entryways of homes as it lends a rich effect.

Also known as: parquet wood floor, parquet wood floor tiles, wood parquet floor, parquet wood flooring tiles, engineered wood flooring, parquetry

pine flooring
Pine flooring is made from pine which is a yellowish brown color and contains a lot of swirls and knots. It is almost as hard as red oak and has a natural resistance to insects.

Also known as: heart pine flooring, pine floors, pine plank flooring, pine wood floors, red pine flooring, heart pine floors, antique pine flooring, pine floor, pine laminate flooring, authentic pine floors, yellow pine flooring, heart of pine flooring

plank hardwood flooring
Plank hardwood flooring comes in two thicknesses only—1/2 inch or ¾ inch–, but the widths can vary from three to eight inches. Plank flooring has the appearance of very wide planks of wood.

Also known as: wide plank hardwood floor, hardwood flooring wide plank, hardwood floor planks, hardwood plank floors, prefinished hardwood flooring

prefinished hardwood flooring
Prefinished hardwood flooring is a faster, less labor intensive alternative to unfinished flooring. The finish already applied before installation so that the hardwood floor simply needs to be installed.

reclaimed wood flooring
Reclaimed wood flooring is created from wood that is taken for re-use. This reclaimed wood usually comes from timbers and decking that is stripped from old barns, factories and warehouses.

Also known as: reclaimed wood, hard wood floors, recycled wood flooring, reclaimed wood floors, engineered wood flooring, reclaimed wood floor

rustic hardwood flooring
Rustic hardwood flooring is a wood flooring created from wood that is taken for re-use. This reclaimed wood usually comes from timbers and decking that is stripped from old barns, factories and warehouses.

Also known as: rustic hardwood floors, prefinished hardwood flooring, engineered hardwood flooring, hardwood flooring, hardwood floors

solid hardwood flooring
Solid hardwood flooring is a solid hardwood floor that has been installed using solid wood rather than an engineered hardwood floor which has the look and appearance of solid wood but is not.

Also known as: solid hardwood floors, hardwood floors, cheap hardwood flooring, hardwood flooring, hardwood flooring types

teak flooring
Teak flooring is made out of the teak tree and is a highly durable, though very expensive, wood. The teak tree does not grow in rainforests and can withstand a lot of abuse which makes it the perfect choice for an active family.

Also known as: teak hardwood flooring, teak wood floors, golden teak flooring, Brazilian teak flooring, teak hardwood floors, teak and holly flooring, Brazilian teak hardwood flooring, teak wood floor, Brazilian teak hardwood flooring, Brazilian teak floor, teak wood flooring, teak floor, flooring options

unfinished wood floor
An unfinished wood floor is a floor that needs to be finished—sanded and then a finish applied—after installation. The beauty of a sanded and finished hardwood floor is unsurpassed when compared to prefinished flooring.

Also known as: engineered wood floors, hard wood floors, cheap wood flooring, wood floor installation, discount wood flooring, wholesale wood flooring, wide plank flooring, tiger wood flooring, bamboo wood flooring

walnut hardwood flooring
Walnut hardwood flooring is made up of two groups: heartwood and sapwood. The walnut heartwood group varies in color from a deep, rich brown to a purplish black color. Walnut sapwood ranges from nearly white to a tan color. Sapwood is the outer part of the tree so it is less durable and more permeable. It is also the smoother of the two options which means that it warps more easily. The heartwood is the older, stronger part of the wood so it is a great choice for flooring.

Also known as: Brazilian walnut hardwood floors, Brazilian walnut hardwood flooring, asian walnut hardwood flooring, engineered hardwood flooring, prefinished hardwood flooring

wide plank hardwood flooring
Wide plank flooring comes in two thicknesses only—1/2 inch or ¾ inch–, but the widths can vary from three to eight inches. It has the appearance of very wide planks of wood.

Also known as: wide plank flooring, wide plank wood flooring, wide plank floors, wide plank hardwood, wide plank hardwood floors

wooden floors
Wooden floors are floors made out of wood or materials that have the appearance of wood.

Also known as: reclaimed wooden flooring, painting wooden floors, wooden flooring cost, cleaning wooden floors

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Frequently Asked Questions
FAQ for Local Hardwood Flooring Installers

Q: Why choose a Diamond Certified hardwood floor installation company?
A: Diamond Certified helps you choose a hardwood floor company with confidence by offering a list of top-rated local companies who have passed the country’s most in-depth rating process. Only wood floor companies rated Highest in Quality earn the prestigious Diamond Certified award. Most companies can’t pass the ratings. American Ratings Corporation also monitors every Diamond Certified company with ongoing research and ratings. And your purchase is backed by the Diamond Certified Performance Guarantee. So you’ll feel confident choosing a Diamond Certified wood floor company.

Q: Can I install a solid wood floor over a concrete slab?
A: There have been successful installations of solid wood flooring installed over dry concrete slabs, but as a general rule, this is not recommended. This may also void your warranty so be sure to check with the manufacturer regarding their recommendations before you do install a solid wood floor over a concrete slab.

Q: What wood floor can be installed over a concrete slab?

A: Most engineered and longstrip plank floors can be installed over a concrete slab. They can be glued directly to a clean, dry concrete slab. Some engineered wood floors can also be glued at the tongue and grooves and then allowed to be floated over a special paidding laid over the concrete slab. Furthermore, there are some new “hybrid” engineered floors that can be floated over a concrete slab. As a side note, new concrete slabs must be fully cured for at least sixty days. Be sure to read and follow the manufacturer’s recommended installation procedures.

Q: Can I install a hardwood floor over an existing vinyl floor?
A: Yes, under certain conditions. If the vinyl floor is thin and secured well to the subfloor, you may be able to float a wood floor over it. In certain situations you may be able to nail or staple a wood floor over it. Be sure to get the manufacturer’s installation procedures for going over a vinyl floor and also make sure to check if this type of installation is covered by the manufacturer’s warranty.

Q: How do I remove scratches from my wood floor?
A: This depends on the type of wood floor that you have, the finish that you have, and how deep the scratches are in the top layer. For small, minor scratches in a urethane finish, you can order a touch-up kit from the store you purchased the flooring from. You will want to first test the finish products by applying a small amount in an out of the way area. For deep scratches, you may need to have a professional do a screen and recoat. The professional uses a special sanding screen to lightly abrade the floor’s finish which helps the new urethane bond better to the existing finish. Sometimes you may even be able to just replace the damaged boards.

Q: Can I install hardwood flooring if I have pets?
A: Hardwood floors are not designed for the abuse a dog or can cause on a hardwood flooring surface. Urine can permanently discolor the finish of the wood floor, and dogs’ claws can leave scratch marks in the finish. The type of wood you buy, the color, and the finish will all factor into how well the floor’s finish will withstand scratches and excessive wear from your pet.

Q: Can an engineered wood floor be refinished?
A: Engineered wood floors with a 1/8” thick finish layer can be sanded and refinished one or two times. The sanding and refinishing of an engineered wooden floor is best completed by an experienced hardwood flooring contractor. Be sure to check with the manufacturer to see if they recommend sanding and refinishing the engineered flooring.

Q: Can I use throw rugs on my hardwood flooring?
A: Before you use any throw rugs on your hardwood floor, you should know the type of finish you have on the floor. Make sure that your rugs are non-staining which means that the colored dyes will not bleed. In the presence of moisture, some dyes used in rugs may bleed through and discolors the surface of the wood floor. Also, if the rug has a rough backing material, it may scratch the surface of the floor. Be sure to clean dirt and debris from underneath the rug on a regular basis. Also, you will want to move the rug occasionally to prevent possible shading of the wood underneath the rug.

Q: How do I stop a solid hardwood floor from gapping?
A: Unfortunately, gapping in solid wood floors cannot be stopped completely. Wood expands and contracts as the humidity changes. Using a humidifier during the warmer months may help reduce the amount of gapping in solid wood floors. Also, some types of wood may expand and contract less than others. One advantage of engineered wood floors is that they are more dimensionally stable and show little or no gaps between planks.

Q: What should I use under furniture legs?
A: Most flooring companies carry the recommended felt pads for you to use under chair legs and other furniture. These felt pads come in various sizes. Some just stick onto the bottom of the legs while others need to be nailed on. Follow the directions provided with the pads. Be sure to check and clean the pads regularly to prevent debris, dirt, and small particles from being trapped in the pad. This could cause scratches in the wood floor’s finish.

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