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The Floor Store’s 10 locations around the Bay Area offer a comprehensive selection of flooring, from name-brand designer carpet (specializing in 100% New Zealand wool), luxury vinyl flooring and laminates to exotic hardwoods, tile and natural stone. The company carries every major manufacturer’s products, but it also goes beyond the traditional retailer’s role by directly importing tile, stone, luxury vinyl plank and hard-to-find exotic hardwood.
President Larry Flick began his career in the flooring industry when he was a teenager. After running wholesale and manufacturing businesses in Georgia, he moved to the West Coast and shifted his focus to retail, establishing The Floor Store in 1986 with a single location in Richmond. The Floor Store has since become one of the largest independent flooring retailers in the Bay Area.
The Floor Store’s San Carlos, San Rafael and Sunnyvale locations are part of Daltile’s Statements Program, which offers preferred pricing. The company has held the prestigious title of Mohawk Floorscapes Dealer for 30 years, and it was named Mohawk’s Retailer of the Year in 2012 and 2018.
Rated Highest in Quality and Helpful Expertise PERFORMANCEGUARANTEED
Company Credentials
- Liability Insurance
- Business Practices
- Current Complaint File
- Workers Compensation
- License Verification
- Legal & Finance
Diamond Certified Company Report SUMMARY UPDATE August 2025
Quick Summary
- Diamond Certified since 2008
- Sells all types of flooring products at nine locations throughout the Bay Area
- Mohawk Flooring Premier Retailer since 1995
- Member of the National Wood Flooring Association (NWFA)
Top News Updated
COMPANY MILESTONES
The Floor Store is celebrating its 39th anniversary in 2025.
AWARDS & RECOGNITION
President Larry Flick was recently appointed to the executive committee of the World Floor Covering Association (WFCA). The organization said it’s excited for Larry to utilize his decades of experience to strengthen its strategic direction and continued focus on education, advocacy, and innovation.
Top Survey Responses
From a recent Diamond Certified Survey Response: “Their customer service is great and they stand by their products. If you need anything else or you’re not satisfied, they make sure to follow up and fix it.”
From a recent Diamond Certified Survey Response: “The sales representative was extremely patient and helpful. I had a vision, but I asked him to run numbers for three different options so I could decide what I could afford. He spent a lot of time with me and explained the process. It was seamless.”
Blogs & Articles
The Floor Store recently published a new blog on its website titled, “Vinyl Flooring Ideas for High-Traffic Areas: Durability Meets Design.”
The Floor Store
Diamond Certified Video Reports on The Floor Store
The Floor Store - Diamond Certified Video Profile
- Diamond Certified Company ProfileVideo: Diamond Certified Company Profile
- Company StoryVideo: Diamond Certified Company Story
- Expert Contributions
- Video: The Importance of Flooring Samples from Dakota Flick of The Floor Store
- Video: Mixing and Matching Flooring from Dakota Flick of The Floor Store
- Video: Trusting Experts During Your Flooring from Dakota Flick of The Floor Store
Diamond Certified Researched Articles on The Floor Store
Each of The Floor Store's showrooms features displays of a broad range of flooring products.
Diamond Certified Researched Capabilities on The Floor Store
Service Area
Main Services
- Bamboo Flooring
- Carpet
- Engineered Wood Flooring
- Floor Tiles
- Hardwood Flooring
- Kitchen Flooring
- Laminate Flooring
- Travertine Tile
- Vinyl Flooring
- Waterproof Flooring
- Bathroom Carpet
- Bedroom Carpet
- Berber Carpet
- Flooring
- Green Carpet
- Low Pile Carpet
- Outdoor Carpet
- Patterned Carpet
- Shag Carpet
- Stair Runners
- Textured Carpet
- Wool Carpet
- Backsplash Tile
- Bathroom Tiles
- Carpet Tiles
- Ceramic Tiles
- Garage Floor Tiles
- Kitchen Tiles
- Mosaic Tiles
- Pool Tile
- Porcelain Tiles
- Subway Tiles
- Travertine Tile
- Vinyl Floor Tiles
Additional Services
Company Info
Hours
Contact
Capabilities Table
Company Name
The Floor StoreManagers
# of Employees
80License
743630Memberships
Better Business Bureau, National Wood Flooring Association (NWFA)Founded
1986Payment Accepted
Key Factors
Select Photos From The Floor Store
Diamond Certified Expert Contributor Advice & Tips
Dakota Flick is Inventory & Distribution Manager of The Floor Store, a Diamond Certified company. He can be reached at (510) 899-9483 or info@floorstores.com.
Human Interest Profile Coming Soon
The Floor Store Website and External Feeds
FAQs
By The Floor Store
The Floor Store Ratings and Survey Responses (reviews)
Rated Highest in Quality and Helpful Expertise PERFORMANCEGUARANTEED
