Clarity Construction

Clarity Construction remodels kitchens, bathrooms and whole homes; builds room additions; and provides other general construction services for residential clients throughout the Bay Area. The company’s full-service capabilities allow it to handle every phase of the remodeling process in-house, from the initial designs to the finishing touches.

Owner Daniel Cassorla says one of Clarity Construction’s greatest strengths is its ability to bring innovative ideas to clients who may not realize what’s possible. “A lot of people come in with outdated concepts of remodeling, but we’re a design-forward company, so we like to innovate and think outside the box to create something unique. It’s very rewarding to expand upon someone’s ideas and deliver a finished product that makes them happy for years.”

Clarity Construction takes a structured, technology-driven approach to every project, which Mr. Cassorla says is important for ensuring high-quality results. “We use a custom CRM system that allows our clients to track payments, invoices and daily jobsite photos in a single dashboard, which they love. There’s often ambiguity in this industry when it comes to change orders and sneaky tactics, but with us, you get exactly what you sign up for.”