Lead for Quality Customers

Life is much better with Quality Customers—those who are willing to pay for quality, want fair dealings, are loyal and refer others.  We MUST fuel our company with Quality Customers to <ins>profitably grow our business</ins> and be well-liked by our customers, generous to our team, and a great provider for our family. <img src="https://mcusercontent.com/b37603575a775ba8b221791f4/images/ce5c955b-c65f-e27a-a09c-58617ceaf313.jpg" alt="undefined" style="height: 300px;width: auto"/> To do this, we lead our team to deliver both Quality Work and engage in high Service Integrity. Quality Work + Service Integrity = Success! To produce Quality Work, you set clear standards and work with your team on optimizing processes to meet them. It’s something you’re very aware of and you work on every day. Service Integrity means we do what we promise with the customer’s best interests in mind. We communicate in a clear and timely manner, including providing bids, return calls, texts and emails as promised or implied. This includes being responsive to inquiries even when we won’t be doing the work.  Quality Communication is How We Lead: Team + Prospect + Customer Recently, we spoke to a random mix of 66 people who contacted Diamond Certified companies. Of these, <ins>62 were happy with their experience, even when they didn’t end up having the work done by the Diamond Certified company</ins>. They were happy because each company provided high Service Integrity. And the ones who became Quality Customers of Diamond Certified companies were very satisfied with the quality of the work they got.  Four of these 66 people were unhappy, and in each case, it was due to low Service Integrity rather than low Quality Work. Promised callbacks and quotes were not provided, leaving each frustrated and surprised that a Diamond Certified company would treat them like this. Yes, 94% were happy—but this is a reminder that when you get Diamond Certified, even when you decide you don’t want the job for any reason, you still must exhibit high Service Integrity.  <img src="https://mcusercontent.com/b37603575a775ba8b221791f4/images/4a55c547-f75e-ad1c-102c-42064665857a.jpg" alt="undefined" style="height: 400px;width: auto"/> Get Diamond Certified and Use it to Lead Each member of a championship sports team walks a little taller. Their team won it all. They’re proud and highly motivated to win it again. Importantly, <ins>the championship validates that the coach has developed a winning system and gives players confidence that the high standards and processes he demands helped take them to victory</ins>. You get the analogy. When your company gets Diamond Certified, it proves that your system produced Highest in Quality and Helpful Expertise performance.  Diamond Certified is like a champion’s ring, earned and owned by each member of your team. You’ll use it to lead your team like a champion coach uses their team’s top status to lead theirs. You’ll keep Diamond Certified top of mind. Remind team members that your high standards need to be maintained on both the Quality Work and Service Integrity side. Get Diamond Certified and flow it within your team communications to inspire great performance and use it when recruiting to prove your system is working for both team members and Quality Customers.