Your Quality Customer Funnel

It’s not enough to say that half the people who call become your customers because it only counts those who call. Instead, start with all those who could possibly become your customers and work down the marketing funnel from there. Here are the stages to your funnel: Not in Your Funnel A person in your area has a need for your category of work but hasn’t found you.  Top of Your Funnel They FIND you, thereby entering your funnel.  They form a FIRST IMPRESSION of you. If they like you, they go to the next step. Middle of Your Funnel They do HIGH INTENT RESEARCH on your company—shallow and then deep. If they like you, they go to the next step. Bottom of Your Funnel They CONNECT with you, and if they like you, they DECIDE to choose you.  Obviously, if a possible customer doesn’t find you, they don’t enter your Quality Customer Funnel. But in reality, the difference between success and failure is what happens after a quality-seeker enters your funnel. Does she have a good First Impression? Do you have the advantage when she compares you to competitors during her High Intent Research phase? From top to bottom, we’ve built your funnel to fuel your company with Quality Customers. It’s much better to have a great funnel that really sells quality-seekers on your Diamond Certified status (if you qualify) than to have twice as many people find you. Take a look at the far-right column above. In this scenario, it shows the math on half the number of people finding you. If you earn Diamond Certified, you’ll convert 8 times more than a Base Funnel. Fast or slow, everyone goes through each stage of your funnel. All of your customers go through the funnel stages of Find + First Impression, High Intent Research, and Connect + Decide. Some go lightning fast, from start to finish in under two minutes, while others spend hours over several weeks making the full trip. At each step of the funnel, Diamond Certified will prove you’re top rated for Quality and Helpful Expertise.  Your funnel includes ALL the info on your company that can be found anywhere. There’s a lot of info about your company out there. Some helps you and some hurts you: your website, social media, review sites, your advertising, etc. Potential customers may enter your funnel from any of these places. Make sure you use your Diamond Certified status (if you qualify) in each of these places so if they Find you there, they’ll get a very good First Impression. Also, link each of these places to your Diamond Certified Company Report page so they’ll click over and conduct their High Intent Research on your most powerful presentation of your company anywhere.  Know this: No matter what website your potential customer last came from, they’ve likely visited four or more sources before they Connect with you. When they go to your Diamond Certified Company Report, you’ll gain a big advantage! Once they do reach you, you’ll use your Diamond Certified Tools (mentioning your status on the phone and in emails, handing out your brochures, etc.) to make more Sales.