Tune Up to Take Off!

by Jim Stein

Are you ready for the second half of 2021? Now is the time to tune up your team to attract and delight Quality Customers. If you qualify for Diamond Certified, you’ll maximize your status with each potential customer to increase your sales win rate, prove your pricing is based on quality and increase your referral rates.

Dan Martin, service director extraordinaire, lights up a Diamond Certified Tune-Up Training session.

Diamond Certified Tune-Up Training
Quality Customers are attracted to and influenced by Diamond Certified and most of your competitors haven’t earned it, so presenting your company as Diamond Certified has never been more important. If you qualify for Diamond Certified, we’ll conduct a 30-minute Diamond Certified Tune-Up Training session at your location and turbocharge you and your staff.

Your Checklist Manifesto – 5 Simple Uses of Diamond Certified
I read Atul Gawande’s “Checklist Manifesto” book a few years ago and was impressed with how he identified the low-tech approach of using checklists every day as a system to create better outcomes for teams. Here’s a simple checklist for using your Diamond Certified brochures and status on the phone to increase your wins (if you qualify).

Use Your Diamond Certified Brochures

  • Use your brochures with shoppers to prove quality and turn more into good margin buyers. Remember, you may be helping a “sold” family member sell her spouse on your company by showing your brochure.
  • Hand your brochures to regular customers to improve retention and increase the number of referrals you receive.
  • Have your technicians hand a brochure to each customer during service to reduce customer nervousness.

Use Your Diamond Certified Status on the Phone

  • Use the Diamond Certified phone script to set better appointments with fewer cancels and get prospective customers ready to buy before you meet.
  • Use Diamond Certified within your voicemail message so people will feel that, even though they didn’t reach you live, they’ve called the “right” place. They’ll be more likely to leave a message and wait for your call back.